The Best Time to Post on TikTok for Every Day (2024)

In 2024, social media continues to evolve, making it imperative for creators and marketers to understand when their content can make the biggest splash. 

TikTok, a leading short-form video platform, has captivated audiences worldwide. If you’re trying to build a following on TikTok, you might notice that you’re struggling to compete with the other 1.7 billion users trying to make it big. 

TikTok’s algorithm favors engagement, and posting at peak times can significantly increase the likelihood of your content being seen and interacted with. Statistics show that certain times of the day yield higher user activity, translating to more eyes on your videos.

Now, let’s get down to business. In 2024, TikTok’s algorithm has evolved. The platform’s global audience means your post time needs to be as strategic as your content is fire. Different time zones, peak activity hours, and even the day of the week play a crucial role in who sees your content and when. 

Keep reading to learn about the best times to post on TikTok. Whether you’re a budding influencer, a brand looking to expand your audience, or just someone wanting to increase your TikTok presence, understanding these timings will be a significant advantage.

When is the Best Time to Post on TikTok?

Determining the best time to post on TikTok hinges on understanding algorithms, which are sets of rules or processes used by social media platforms to decide which content to display to users. 

TikTok’s algorithm, particularly, sorts and prioritizes content based on user interactions, making it extremely important for creators to post when their audience is most active.

Many TikTok users struggle with optimizing their content visibility, often finding that their posts only get a couple hundred views before disappearing among the sea of content, resulting in lower engagement rates. 

This is where the concept of an optimal posting time comes into play. An optimal posting time refers to those specific periods when your audience is most likely to be active on the platform, thereby increasing the chances of your content being seen and interacted with.

Posting at the right time can significantly amplify your content’s reach and engagement, but keep in mind that every TikTok user’s experience is unique. What works for one creator or brand might not necessarily work for another. 

Factors like the nature of your content, your target demographic, and even geographical location can influence the ideal posting time for your account.

Understanding this, it becomes clear that finding the best time to post on TikTok is not a one-size-fits-all solution. It requires experimentation, analysis, and a keen understanding of your audience’s habits and preferences.

But if you need a bit of help, on average, you can expect this for the best times to post on TikTok in 2024. 

What Are The Best Times To Post On TikTok For Every Day Of The Week?

For optimal engagement on TikTok, it’s key to post when your audience is most likely to be online. 

Here’s a succinct guide for each day of the week, adjusted for both Pacific Standard Time (PST) and Eastern Standard Time (EST).

1. Best Time To Post On TikTok On Monday (PST)

For Mondays, optimal TikTok posting times are 3 am, 7 am, and 7 pm PST. 

These times correspond with early risers checking their phones to catch up on updates from the weekend, mid-morning breaks for a quick scroll, and evening leisure time when users are unwinding from the day’s activities and looking for entertainment.

2. Best Time To Post On TikTok On Tuesday (PST)

On Tuesdays, prime posting windows on TikTok are 11 pm (Monday night), 1 am, and 6 am PST. 

This pattern indicates a night-owl behavior from users who engage with content during late hours and early birds catching up with their feeds first thing in the morning. Tuesday’s spread of hours underscores its status as a high-engagement day on the platform.

3. Best Time To Post On TikTok On Wednesday (PST)

The peak times to share content on TikTok on Wednesdays are 4 am, 5 am, and 8 p.m. PST. 

These times suggest that users are looking for a quick distraction or motivation in the early hours, as well as seeking entertainment or relaxation toward the end of their day.

4. Best Time To Post On TikTok On Thursday (PST)

Thursdays on TikTok see the best engagement at 6 am, 9 pm, and 4 pm PST. 

Posting during the morning rush, when users are on their way to start their day, and in the evening when they are commuting back home, provides good visibility. The mid-afternoon slot can also capture the attention of users taking a break during their day or in different time zones.

5. Best Time To Post On TikTok On Friday (PST)

Posting times on TikTok for Fridays are most effective at 2 am, 10 am, and 12 pm PST. 

The shift towards midday activity might reflect users seeking a break from the workweek’s end or planning for the weekend, with a dip in evening interactions as people transition to offline leisure activities.

6. Best Time To Post On TikTok On Saturday (PST)

Optimal TikTok posts on Saturdays are at 8 am, 4 pm, and 5 pm PST. 

The shift away from morning postings can be attributed to the leisurely pace of the weekend, with users more inclined to engage later in the day, making it ideal for leisure-related content like dining or entertainment options.

7. Best Time To Post On TikTok On Sunday (PST)

For Sundays, the best posting times are 4 am, 5 am, and 1 pm PST. 

The morning slots cater to the early weekend risers, while the early afternoon time may capture those planning or concluding their weekend activities, offering a strategic window for content creators.

Best Days To Post On TikTok

The best days to post on TikTok are typically weekdays (Monday-Friday). This pattern likely arises because during the week, users have established routines which often include checking social media at specific times, such as during morning commutes, lunch breaks, or evening wind-down periods. 

Not to mention, weekdays provide the regularity that might be missing during the weekend, when users’ schedules are more varied and unpredictable. Leveraging these habitual check-ins on weekdays can be great for creators looking to maximize their content’s reach and engagement.

Worst Days To Post On TikTok

Weekends tend to be the less optimal days for posting on TikTok. This may be because people generally have more free time and are likely to engage in offline activities, leading to less consistent social media usage. 

The absence of a workday structure means that the predictability of user behavior drops, making it harder to capture an audience’s attention amidst a diverse range of weekend plans.

Best Times To Post On TikTok Based On Location📍

Now, you may be thinking “Why does TikTok have such early posting time recommendation?!” And you’d be right to ask! 

TikTok’s earlier posting times recommendations compared to other social media platforms can be attributed to its vast global audience. Unlike platforms predominantly used within the US, TikTok enjoys a significant international user base. 

How much you may ask? Well, TikTok had approximately 1.5 billion monthly active users globally, with the US audience representing only around 102 million — a small fraction of that number!

The time differences and varied time zones where TikTok is popular mean that peak activity times are spread throughout the day and night. A user in Los Angeles might be starting their day while another in Beijing is winding down.

Given this, posting times on TikTok are optimized not just for local but also for global engagement, which often results in recommendations for earlier posting times to catch users in different time zones.

Audience types also play a role; the platform is popular among younger demographics who often check their feeds in the morning. Hence, posting early in the US could capture both the domestic early risers and the international audiences in their peak hours, maximizing visibility across the board.

Understanding these aspects helps creators and marketers tailor their posting schedules to meet their audience where they are, both in time and place.

Below, we’ve organized a global posting timetable, offering tailored schedules for TikTok creators targeting audiences in the USA, Australia, Philippines, Germany, and the UK. This table ensures your content hits the mark, no matter where your audience is tuning in from.

What Are The Best Times To Post On TikTok By Industry?🏭

As a TikTok content creator, your focus likely aligns with a specific field, whether it be fashion, food, or fitness. Each industry has its unique corner on TikTok, where content is curated to the interests and engagement patterns of its audience. 

You’ve probably heard of popular sub-culture groupings like “BookTok” which focuses on books, “FitTok” which focuses on fitness, and even possibly “BirbTok” which encompasses all things bird. 

On TikTok, niches thrive by creating communities around shared interests, with each industry exhibiting distinct peak activity times. 

The diversity in audiences’ preferences and behaviors means that optimal posting times can vary significantly from one sector to another, underlining the importance of tailoring your posting strategy to your specific industry.

Is There a One-Size-Fits-All Time to Post on TikTok?

When considering the optimal time to post on TikTok, it’s clear that there isn’t a universal answer. 

While average global activity, location, and industry standards offer a starting point, they are just that – a beginning. 

Each TikTok account is unique, with a distinct audience that has its own specific engagement patterns. The key is to use these provided benchmarks as a base and then refine your posting strategy based on the insights and statistics unique to your followers.

By analyzing your audience’s behavior, you can identify when they are most active and engaged. This approach requires a blend of observation, experimentation, and adaptation. Pay attention to your analytics to see when your posts are getting the most views, likes, and comments. Over time, patterns will emerge that are specific to your audience, allowing you to tailor your posting schedule for maximum impact.

This strategy means that your best posting time might differ significantly from the broad industry standards. It might even change over time as your audience grows and evolves. Keeping a close eye on your TikTok analytics will enable you to stay ahead of these changes and continue to engage your audience effectively.

How Can I Find The Best Time For Me To Post On TikTok?

Finding the best time to post on TikTok tailored to your audience involves a mix of research and experimentation. 

How To Analyze Your Analytics?

Analyzing your TikTok analytics is a crucial step in understanding when your audience is most active, thus helping you optimize your posting schedule. 

1. Switch to a TikTok Pro or Business Account

This is your first step. Access this option through Settings and Privacy in the app. Switching to a Business Account is free and unlocks the analytics feature. 

For those wondering the differences between a TikTok Business Account vs a Personal Account, it’s important to note that the Business Account offers more features tailored towards content optimization and audience insights, essential for anyone looking to grow their presence on TikTok.

2. Access TikTok Analytics

Once you have a Pro or Business account, locate the analytics dashboard. Navigate to your profile, click on the menu at the top right, select Creator Tools, and then Analytics. This dashboard is a treasure trove of insights into your account and followers.

3. Understanding Follower Activity

In the analytics dashboard, focus on the Followers tab. Here, you will find the “Follower activity” pane, which shows when your followers are most active on TikTok. 

It’s important to note that TikTok displays these times in UTC, so you’ll need to convert these to your local time zone for accurate scheduling.

For an even more comprehensive analysis, log into your TikTok account on a desktop and select “View analytics” under your profile. The desktop version allows for a more detailed view and the option to download your data.

Remember, the goal is to understand not just when TikTok users in general are active, but specifically when your followers are online. This information is invaluable as different target audiences, such as parents or students, have varying peak activity times. Tailoring your posting schedule to these insights ensures better engagement and reach for your brand on TikTok.

Does Posting Time Really Matter On TikTok?

Yes, posting time matters on TikTok. The app’s algorithm favors content that gains quick engagement, which is more likely when posted at times when your audience is most active. By posting at these peak times, your content has a higher chance of being seen and engaged with by your audience.

What Are The Best Times To Post On TikTok In General?

The best times to post on TikTok vary based on your audience’s location and habits. Generally, weekdays during the morning are effective. However, these times can differ depending on your specific audience demographic and their activity patterns on TikTok.

Can I Post On TikTok At Any Time If I Have A Global Audience?

If you have a global audience, it’s important to consider different time zones. You might need to post at various times to reach different parts of your audience. Analyzing your analytics to understand where your audience is located and their peak active times is important for effective global reach.

How Can I Find My Optimal Posting Time On TikTok?

To find your optimal posting time on TikTok, analyze your TikTok analytics to understand when your followers are most active. Experiment with posting at different times and track engagement levels. Adjust your strategy based on these insights to find the most effective times for your content.

Does The Day Of The Week Matter For TikTok Posts?

The day of the week can influence the effectiveness of your TikTok posts. Weekdays generally see more consistent engagement compared to weekends. However, this can vary based on your audience and the type of content you create. 

How Can I Gain More TikTok Followers?

To increase your TikTok followers, consistently create engaging and original content that resonates with your target audience. Interacting with your audience through comments and collaborations also helps. Additionally, staying updated with trends and participating in challenges can attract new followers. Remember, authenticity and regular posting are key to growing your TikTok presence.

Do Hashtags Help Get More Followers Or Likes On TikTok?

Yes, hashtags can significantly help in gaining more followers or likes on TikTok. They increase the visibility of your content to a wider audience, especially those searching for specific topics or trends. 

By using relevant and trending hashtags, your videos are more likely to appear on users’ “For You” pages, attracting new viewers who might become followers if they enjoy your content. Although, to avoid your videos from looking like spam, use hashtags strategically and ensure they are relevant to your video.

How Should I Use Hashtags On TikTok?

Effective hashtag usage on TikTok involves selecting relevant and trending hashtags (either manually or with a TikTok Hashtag Generator) that align with your content. 

Use a mix of popular and niche hashtags to increase your content’s discoverability. Avoid overloading your posts with hashtags; a few well-chosen ones are more effective. Regularly research trending hashtags in your content genre to stay relevant and visible.