If you think that TikTok came out of nowhere, you’re right because, it’s been just 5 years since launching in early 2018, and it has already racked up millions of downloads globally. TikTok has been on the top of the headlines of seemingly every major news publication all these years. In this article, we will come to know about some of the best times to post on TikTok.
Despite the platform’s major early success, its sudden success remains a bit of a mystery for people worldwide, especially marketers. This is because, to date, ByteDance, its parent company hasn’t disclosed many metrics at all.
With such increasing popularity and craze of TikTok influencer trends on the platform, brands from every corner of the world are depending on TikTok to make their social media marketing effort a success. It has become one of the most important channels for marketers and brands to boost their businesses in the most amusing way possible.
But, just like every other social media platform, it takes a lot more than just posting content to get the desired success on TikTok. While creativity and quality still remain in the first place, it is also the timing that plays the most crucial role in getting content to go viral.
If you are someone who has got everything on point but is still unable to boost reach and engagement on TikTok, you ought to focus on the time you choose to post content on TikTok.
From businesses and marketers to influencers and creators, to get a better understanding, we’ve inspected the platform and compiled stats, facts, hacks, trends, and Q&As. We are sure that all these will help you determine the best times to post on TikTok to increase TikTok engagement in 2023. Let’s begin!
Why Does the Time to Post on TikTok Matter?
TikTok is one of the most fast-paced apps because the second you open it, you see a video at the top of your feed that’s or sure gonna catch your attention. It is because every user’s feed consists of videos that are algorithmically curated around their interests and preferences. So, if you’re watching a video there’s a very high chance of you following, commenting, and liking the content directly from the feed itself. Therefore, focussing on the best times to post on TikTok becomes important so that your videos reach the right people at the right point in time.
If you have been on the platform for a while, you would now be quite familiar with the ‘For You’ section in the app. The showing up of videos in that section has become a very big deal for every TikTok user. This is because videos of this section receive a wider audience and engagement.
In a nutshell, showing up in this section is the answer to every famous TikTokers long-asked question on “How to get grow on TikTok?” The app algorithm picks videos to show in the ‘For You’ section based on based on a user’s preferences and past interactions. But, you must be wondering, where does the best time to post on TikTok fit in all these?
Now, how will your videos make it to the ‘For You’ section if they aren’t even showing up or getting engagements that too when most of your audience is active. This is when the post timings come into play. Optimizing your timing schedule will increase your chances of getting phenomenal engagement and appearing in the ‘For You’ section.
When is The Best Time to Post on TikTok?
Among other social media apps, TikTok has the highest engagement rate according to a study by Startup Bonsai. TikTok accounts having 100,000+ followers can expect an average engagement rate of 5.3% on TikTok. You’ll be surprised to know that this rate is at least 4% higher than that of other social media giants like Instagram, and Twitter.
It is quite impossible to point out a few times that will be suitable for all because one timing may not be best for someone else. Still, below we’ve listed some of the best times to post on TikTok, which is according to a huge study conducted by Influence Marketing Hub. The timings listed below are all in EST, and there are high chances that these timings will apparently offer even higher levels of engagement. We say so because, in that study, over 100,000 posts were analyzed carefully to find the times of the week with the highest engagement rates. So the below-mentioned list might be a pretty solid starting point for you.
- Monday – 6 – 10 AM & 10 PM
- Tuesday – 2 – 4 AM & 9 AM
- Wednesday – 7 AM – 8 AM & 11 PM
- Thursday – 9 AM, 12 PM, & 7 PM
- Friday – 5 AM & 1 PM – 3 PM
- Saturday – 11 AM & 7 – 8 PM
- Sunday – 7 – 8 AM & 4 PM
Out of all the suggestions, three of the most recommended times to post on TikTok listed by Influence Marketing Hub are – Tuesday(9 AM), Thursday(12 PM), and Friday(5 AM).
But, if you aren’t satisfied and you feel that these timings are not appropriate for your TikTok, need not worry. Next, we’ll be discussing a few factors and parameters that’ll help you in deciding on the right time to post for you.
How to Figure Out When is The Best Time to Post on TikTok?
Most people don’t know but posting at the right time when your audience base is highly active, boosts the chances of your creative videos getting seen by more people and also going viral. However, finding when is the best time to post on TikTok can be a tough nut crack.
TikTok is unique to all and it is pretty much likely that the posting time of one may not work the best for you. It might be the scenario that you are not getting the desired engagement strictly during the times listed above. Fortunately, below we’ve listed the most effective strategies and tips for you to utilize them and figure out what are the best times to post on TikTok for you.
Review Your Best Performing TikToks
Before going on to any other strategies or implementing some tips & tricks, you can already have your best posting times by reviewing your previously posted TikToks. Just like the case of other social media platforms, the best way to find out what’s works and what’s not is to check what’s been working for your audience. By doing this, you’ll be able to gain the best source of information about your unique times to post on the platform.
Also, make sure that you keep analyzing the performance of your content and cross-reference the engagements with posting times. We’re sure that you’ll soon be able to find patterns and get a clear picture of what works the best. The ‘Video Views’ section in TikTok analytics is a great place that’ll help you get a clear overview of which timings and days were the busiest for your content. All you need is to trust the process and just keep doing more of what works!
Take a Look at Your Competitors
It is one of those strategies that is one of the most powerful and at the same time, the most misunderstood one. Most people on hearing this start thinking about it as copying from other TikTok profiles. But, by this, we do not mean to say copying, rather we are pointing you towards finding inspiration and learning from the success of others. We also want to tell you by this that observe, learn from their mistakes, and don’t waste the time that they have wasted at the beginning of their journey.
You can always look at your competitors to see what they are doing on the platform to get success and then put your own spin on it. By doing this, you can learn a lot and get many valuable insights that’ll help you also achieve success in no time. You can see when your competitors that address the same audience you’re trying to reach are posting, analyzing their posting schedules, checking for patterns, and finally, getting the best strategies & timings out of it.
In addition, it is also relatively easy to run a simple competitive analysis on TikTok and get useful information out of it. It is so simple that all you need to do is just open any of TikToks of the account you’re interested in and get insights such as when it was posted, likes, comments, shares, and other engagements it received.
Know When Your Audience is Online
It is very much obvious that your audience will only interact and engage with your content when they’re able to see it. And in order to see it, they are required to stay online and active in the first place. Also, you should be well aware of the fact that the ‘For You’ section consists of fresh TikToks and the algorithm keeps adding new content to it. Therefore, you should always try to align your posting schedule with your audience’s activity patterns.
You should make it a habit on posting on specific days when the audience stays more active and engages more. In addition, TikTok offers users a ‘Business or Creator’ account with analytics that gives information about the timings when the audience is most active in the app.
Check Where Your Audience is Located
TikTok, with more than 150 thousand influencers all over the world, is known as the hub for influencers, and this number is likely to grow higher in the coming days. All these facts makes TikTok one of the most attractive platforms for individual creators, influencers, brands, and marketers in particular.
Previously mentioned point depends a lot on where the audience is located. Analyzing the location of your target audience plays a very crucial role in increasing the engagement on your TikToks. If you want location-related metrics, you need to first upgrade from your normal TikTok account to a Pro account. This is because then you’ll gain access to pieces of information like where your audience lives which will ultimately assist you better in anticipating when they will engage the most with your content.
Experiment With Posting Times
It might happen that you are still not sure when you should be posting on TikTok? Now, the only answer to this is to experiment to find out! Keeping a track of when and what content you’re posting then measuring the performance will help you with this. Even though TikTok is still considered a social media platform, it’s totally different from the ones like Instagram or Twitter.
Not only it’s more personal but also using it requires a lot more focus and attention to scroll through it. Thankfully, the tips and strategies mentioned in this article are there to save you.
But, if your engagement rate is not moving ahead and not as you were hoping for, don’t be afraid to go beyond all these, mix things up a little, and experiment. After all, it’s your audience and you know the best, so by experimenting, you’ll learn how to adjust your post timings to get the highest engagement.
Make Adjustments When Necessary
Just like everything in this world is not perfect, no social media strategy is set in stone. TikTok has been industry for 5 years and hence, is still a relatively new platform. As the platform’s popularity is expected to increase in the coming years with new users joining the platform every day, it’ll likely evolve to a great extent.
This means that there might be changes in features and algorithms that can potentially affect your position on the platform. This means that your timings and other strategies will also constantly evolve over time. So, whenever you sense a decrease in engagement, make sure to revisit and apply these tips from the starting to find the new best times to post.
You must know by now that growing on the platform relies on several factors especially, time to post on TikTok. However, you’ll need more than just the right time of day to succeed on the app in the long run. You should always remember the most important thing that no timing will be work for you if you don’t create quality content.
If you are new to TikTok or aren’t quite sure what the buzz is all about then this is the time. TikTok with over 850 million active users worldwide, is one of the most hyped apps in the world. Today, it is gaining huge popularity among Gen-Z and is competing closely with social media giants like Instagram and Twitter. Today, almost every other video or meme that one sees go viral on social media comes out to have been first created and published on TikTok.
Firstly, you can analyze and find out the location of your audience. It will help you determine when your audience will most likely be on the app and searching for more of your content. Apart from this, it will also help you design your content and strategies. You can do so by using TikTok trending hashtags, effects, songs, leveraging your collaborations, digging into analytics, etc. If you make these tips and hacks a part of your routine, you’ll be on your way to boosting your TikTok engagement to a whole new level!