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In 2024, human beings will have lived on this Earth with Facebook as the internet’s dominant social media network for 20 years. It drove the previous most popular social media website, Myspace, out as a competitor; and today, even after the rise of other mega hits like Twitter and Instagram (which is owned by Facebook’s parent company, Meta), Facebook is still rising to the top of the chart in terms of the highest number of global users.
To truly comprehend the giant impact that Facebook has had on global users, demographics, advertising, revenue, and the digital market in general, we must go to the cold hard facts and statistics. This article is dedicated to sharing the most incredible Facebook statistics and facts that you must know in 2023, so that you can gain useful insights into this platform and use them to help your own marketing strategies succeed as well as Facebook has done.`
Next, let’s examine Facebook Statistics and usage statistics, to see how many people are using the app and how often.
First, let’s tackle Facebook’s background. What is it, exactly? When was it launched? Who is its CEO? These are questions that this section will answer.
Facebook was created in 2004 by Mark Zuckerberg, along with his friends from Harvard: Chris Hughes, Andrew McCollum, Dustin Muskovitz, and Eduardo Saverin. It was initially conceived as a Harvard-only network, called “TheFacebook” after the face book directory that is common on university campuses (it shows the names and faces of the student body).
As TheFacebook became more popular, Zuckerberg and his team expanded it to include other universities. Then, in September 2006, they officially opened it to public use. The website, now just Facebook, won multiple awards and even received funding from the tech company, Microsoft.
Today, Facebook’s head office is in California. Over the years and 17 rounds of funding, its parent company, Meta – the parent company which rose out of Facebook’s success – has raised more than $26.1 billion.
Now that you know all about the origins of Facebook, here are some key facts and statistics about the website that will give you a taste of the amazing insights to come.
In the first six months of 2022, approximately 5,057,300 pieces of content were eliminated from Facebook by the platform. The reasons for removal include copyright and trademark infringements, as well as reports of fraud.
Since Facebook started promoting short-form videos on the platform, it’s been a big hit with the 16 and over crowd. According to one survey, 60.8% of people in the United States who are older than 16 years of age would rather watch short-form videos on Facebook than the viral video sharing app called TikTok.
One study suggests that Facebook receives the most traffic from 1 PM-4 PM, which is when most people who are working and attending school go on their lunch breaks. 1 PM is the best time to post to maximize shares, whereas 3 PM is the best time to post to maximize clicks.
Facebook’s creator and CEO, Mark Zuckerberg, is also the most popular profile on the platform. He was also the first person to have a Facebook account in the website’s earliest days.
When users log into Facebook, they’re likely to perform some type of action. We know this because the platform has a 30.83% bounce rate. Bounce rate refers to the rate that users who visit a website leave it without taking any action at all.
Overall, Facebook.com’s referral traffic – as in, traffic that funnels into Facebook from other websites when someone clicks a link that takes them to the social network – comprises very little of the site’s overall traffic. In April 2023, it was found that referrals made up just 2.32% of Facebook’s web traffic overall. Of those, 4.48% of referrals came from Msn.com, and 4.46% of them came from Spotify.com.
Nothing will demonstrate Facebook’s worldwide domination for you more than the stats about Facebook’s users and usage.
So, let’s find out how many people are using Facebook, who their users are, and how much time they spend on the platform on a given day!
In June 2023, Meta reported that the number of daily active users (DAUs) on Facebook was, on average, 2.06 billion. This was a 5% increase from the previous year!
At the beginning of 2023, in the month of January, it was estimated that around 931 million users were using the Facebook Messenger app month to month.
However, that’s not all. Also in June 2023, Meta reported that the number of monthly active users (MAUs) on Facebook had exceeded 3.03 million. As of June 2023, Facebook has over 3.03 billion monthly active users! That’s how many people visit the site in a month.
Whether we’re talking about Facebook.com or the Facebook app, they’re both breaking usage records. The website ranks 3rd in the list of most visited websites in the world (with 13.8 billion monthly visitors, according to SEMrush). Meanwhile, the app ranks 2nd as the most used app globally (according to total usage time).
Facebook users seem to clearly prefer specific types of content over others. In January 2023, the average engagement rate among fans of a Facebook Page was 0.07%. Posts with images clocked in a 0.12% engagement rate – the highest of all the post types – and posts with links had the lowest engagement rate at 0.03%.
Between the users on Facebook, Instagram, and the rest of Meta’s social networking and communications apps, 1 billion Stories (short, temporary posts that are designed to let users share moments from their day with their followers) are being shared on a daily basis.
In 2022, Facebook users from around the globe downloaded the Facebook Messenger app approximately 337.5 million times.
As of April 2023, Facebook is most popular among the world’s male population. Males make up 56.8% of the platform’s user base, whereas females make up 43.2%.
In a given month, Facebook users will spend, on average, about 19.7 hours using the platform per month. Meanwhile, Facebook users from the United States, specifically, use it for roughly 30.1 minutes per day.
Now that you know all about the origins of Facebook, here are some key facts and statistics about the website that will give you a taste of the amazing insights to come.
India is the country with the highest number of active Facebook users with 369.9 million. Following in second place is the United States with 186.4 million users; Indonesia with 135.1 million; Brazil with 114.2 million; and Mexico with 93.3 million.
Most adults residing in the United States – around 81% – have an account on Facebook.
As the third most popular website in the world, Facebook has accumulated a total of 11.2 billion visits and 1.5 billion unique visits (i.e., visits from people who only went on the site one time, ever). The average time spent visiting Facebook is 31 minutes.
In January 2023, Statista found that the two largest Facebook audiences were made up of male 25-34-year-olds (at 17.6% of the global user base) and male 18-24-year-olds.
August 2023 saw the Facebook user base in the United States rise to include around 233 million accounts. This number is expected to reach 260 million by the year 2027.`
In Q4 2022, the Asia-Pacific region has around 1.3 billion Facebook MAUs. This is a massive jump from Q4 2014, in which there were found to be 390 million Facebook MAUs in the same area.
In Q2 2023, Europe experienced a drop in Facebook MAUs compared to Q1 of the same year. The total number of users in that region fell by 2 million MAUs to 409 million MAUs.
In the United States, 70% of the population uses Facebook.
Facebook is gaining users in North America overall. In Q3 2023, the combined MAUs between the US and Canada was 270 million, which was an increase of 1 million users since Q2 2023.
In case you didn’t know already, advertising is huge on Facebook! Ad revenue is an essential ingredient in Facebook’s success, as it enables the platform to expand and remain relevant for their billions of users.
For our readers interested in using Facebook for advertising, here are the latest Facebook ads stats.
Approximately 4 million advertisers use Stories advertisements in a given month.
Facebook ads are seen by around 75.3% of the social network’s global active users. That comes out to 2.249 billion people.
From January to April 2023, there was a266.6 million people increase in the number of users who viewed ads on Facebook.
Facebook’s global advertising reach underwent a 5% increase n the year-long period from April 2022-April 2023.
Buying ad space on Facebook is more accessible than ever. In the third quarter of 2022, the average price per ad went down by about 18%. The average price that Facebook charges advertisers is $0.97 USD per click on their ad.
By 2024, the ad revenue that Facebook generates is projected to reach $75.11 billion USD.
Facebook continues to rake in more and more revenue each year (which is good news for members of its revenue sharing program!). The following statistics break down Facebook’s revenue numbers for easy comprehension.
One of the ways that financial experts measure Facebook’s revenue is by looking at the platform’s average revenue per user (ARPU) on different scales. For example, the global ARPU for Facebook was $9.62 USD as of April 2023.
Sometimes ARPU can be misleading depending on what period it’s measured over. For example, global ARPU for Facebook decreased by 11% over the quarter from January 2023-April 2023. But, when we look at changes from an annual perspective, there was a 0.8% gain from April 2022-April 2023.
Of all the regions in the world, North America has the highest ARPU with $48.85 USD (as of April 2023). Europe is in second with an ARPU of $15.51; Asia-Pacific third with $4.52; and the rest of the world fourth with $3.35.
ARPU is also not an accurate reflection of Facebook’s revenue overall. In June 2023, Meta reported that the total revenue for Q2 2023 was $32 billion USD. This marks an 11% increase from the same period in 2022.
Considering Facebook’s utter success with ad revenue, it makes sense to look at it through the lens of a marketer or business owner. After all, it’s those people who promote themselves or their affiliates on Facebook that give life to the platform.
So, without further ado, here are Facebook statistics to help marketers and business owners.
Marketers who advertise on Facebook have a potential consumer reach of 2.249 billion users (as of April 2023).
Having a Facebook Page for your business allows potential customers and fans to send you a message. This is a must in 2023, as you have a 53% greater chance of someone buying from you if they can message you.
It’s quite common for people to shop or keep up with their favorite brands through their Facebook account. Around 54.9% of users on Facebook will use the platform to follow or look up brands they like or items they’re thinking about buying.
In line with the statistic about Facebook users preferring to buy from brands they can message, around 40% of advertisers on the social network choose an ad format called Click-to-Messaging. This enables users to click on the ad and immediately enter into a conversation with the business.
On average, Facebook Pages that belong to businesses in retail receive 974,000 impressions on a monthly basis.
Over 200 million businesses make use of the apps and free tools that Facebook offers.
Furthermore, you’ll find around 250 million Facebook Shops set up and run by businesses from all over the world, as well as 80 million business Pages.
In 2023, there are more than 10 million advertisers that are actively using the Facebook network.
Facebook’s staying power, advertising reach, and crushing revenues make it a powerful force in the digital marketing landscape. That’s why even though there are plenty of other options for social media promotion nowadays – Twitter, Instagram, and TikTok being among them – Facebook remains the king of the social networks. The statistics and facts you just read prove that!
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