Social media platforms are the way to go if you want to gain the most exposure and either become a brand yourself (like an influencer) or get your brand’s name out there. TikTok is one of the most popular social media platforms and has hundreds of millions of active users. To get optimal results you have to do some research. That’s where TikTok analytics come into play.
TikTok analytics tools can help you with research so that you can optimize your effort. Today, we have a list of TikTok analytics tools that are strong contenders for being the best TikTok analytics tool. So, let’s get started.
Here is the list of the 10 best Tiktok Analytics tools.
Exolyt
One of the tools that you can look into if you are trying to improve the monitoring of TikTok analytics is Exolyt. Many famous TikTokers, content creators, and marketers are using this tool because they want to measure different performance metrics so that they can base their decisions on how to improve their strategy further.
Exolyt focuses on quality user experience and insightful reports that are effective in efficiently delivering you the right information. This saves a lot of time on your part. But you still gain all the details and insights that you are looking for when you use TikTok analytics tools.
You can do video analytics with Exolyt. How many views did your videos get? What’s the total engagement of your videos? How does one video compare to other ones? All these are important questions that can be answered using Exolyt. You will also have access to your
TikTok profile growth and other related statistics. There are four packages that you can use. The basic package is free and you will receive all the key performance insights related to your TikTok profile. If you are an influencer then the suggested package would be the influencer package which costs $58 for 90 days and you can track account.
It is a good package if you are just starting out and are gaining some growth which you want to monitor. Visit the website to know more details about all the other packages. Two more packages give you more advantages and features including API integration, 365 days history data etc.
Brand24
If you want full-blown TikTok analytics then Brand24 is probably not for you. But we decided to include this tool anyway because a lot of people might find a great use case for this tool and the fact that Brand24 is one of the best at what it does, which is social listening. This tool will help you collect different data from social media platforms so that you can make informed decisions.
Using this tool you can gain a better idea about how your brand is performing when it comes to social media promotion. What are people saying about you and your brand? Is there any buzz going around your product or service? If yes, then is it positive or negative?
You often need quality sentiment analysis to help with your brand’s promotion as it can help you understand how your brand is being perceived allowing you to take action at the earliest. Brand24 is a tool that can help with that. You can also use this tool to narrow down the influencers that are popular in your industry and can help improve your brand’s image and help in lead generation.
If you want quality analytics of your customer’s sentiment about your brand on TikTok and other social media platforms, you can use this tool. Several filters can help filter out important results from your report which can then be exported to different formats. The price of the tool starts at $49 and goes up to $249. If you own a startup then going for the premium plan which costs $99 per month can be helpful. Visit the site for more details on the plans.
TikLog
The next tool on this list is Tiklog. It is a powerful tool that can be used to improve your TikTok analytics. This tool has a bunch of features that a lot of people have benefited from. The design of the tool and how good it feels to use it are just awesome. When you open the tool you get 5 tabs that talk about 5 different functions of the tool.
You have the accounts tab, the analytics tab, the tab to check out trends, a tab for hashtags and lastly a comparison tab. The accounts tab is for you to analyze accounts. You can just add an account that you want to pull the stats of and the tool will do that for you. You can get metrics about followers, likes, views etc. But you probably need deeper insights.
So, you can then go to the analytics tab. Now, you start seeing how well the videos of the account are performing. How good is a particular video performed? You can get good-quality info on the reactions and engagement of that video. You can even gain info about how many times a video has been shared or downloaded.
The trends tab can give you an idea about what’s trending on TikTok. You can filter the trends by country, number of views, number of likes, etc. The hashtags tab is for researching the hashtags you like and seeing how well they are performing and the comparison tab lets you compare over 30 accounts, giving you the power to compare one account with another and get more insight on what is working and what’s not.
Popsters
Popsters is a tool that a lot of people are using to improve their TikTok game. It lets you analyze TikTok posts so that you can have a grasp on how good or bad something is performing on TikTok. So, let’s say you want to compare how well one post is performing to other posts.
You want to take a look at the number of likes, views, shares, etc. these posts are getting so that you can understand which metrics are getting more affected for certain kinds of posts. Why did something work so well, while something did not? This insight can help you better your understanding which can then help you improve your workflow to create better or more targeted posts aimed at gaining more engagement.
But the tool is not limited to being used on TikTok. It supports a bunch of other social media platforms like Facebook, Instagram, Twitter, Pinterest, YouTube. So, you can just get one tool and reap the benefits of it for various social media profiles that you are active on. You can sort and filter through posts depending on different criteria.
There can be synchronized analysis of your social media profiles or pages across different social media platforms. You can export the reports to handy formats like xlsx, pdf, and pptx making it good for sending reports to clients or doing a presentation. The reports are quite visual and have graphs and charts for good understanding. This is one of the best TikTok analytics tools to use in 2023. With these many features, it can be considered as a good option for the best TikTok analytics tool.
Quintly
Quintly is a popular tool. We are not the first ones to talk about it. It has a huge client base of thousands of users including popular marketers and social media gurus. It is quite popular to be used for Facebook, Instagram, LinkedIn, YouTube, Snapchat and Twitter. TikTok is the social media platform that they added to this impressive list as well.
So, if you are looking for quality TikTok analytics, be sure to check this tool out. This tool gives you the power to track and analyze multiple accounts on TikTok so that you can understand the bigger picture and optimize your TikTok strategy. It promises that the data you receive comes from a powerful algorithm that you can trust.
The data is analyzed and converted automatically into reports which you can then look at to gain quality info. You can look at over 400 metrics and monitor daily following and follower counts. Quintly started in 2010 and it was mainly used for comparing Facebook pages. To think that all this progress has been made in just a decade is just awesome.
Since this is a popular tool used by many industry leaders it is kind of pricey with rates starting at around $300. But well, sometimes you need to pay the extra dollars to get the good stuff. There aren’t many details related to the packages because the company is known for creating custom packages that suit the needs of the clients. You have to reach out to the team to know more details about the plans.
TikBuddy
Next, we have another quality TikTok analytics tool, TikBuddy. This is another great tool that can be used to gain all kinds of info from TikTok. If you need a social listening tool then TikBuddy is one of the options for the best TikTok analytics tool in that regard. The app provides a quality user experience.
This is an important thing to consider because it doesn’t matter which tool you choose, you will be using that a lot. So, if the UI is clunky you will not have a great experience using that tool. Like most analytics tools TikBuddy is geared towards both individuals who want to better their presence on TikToks and agencies that are working on behalf of clients.
Hashtags are quite important on TikTok. Identifying popular hashtags or even the right hashtags for your posts can help you gain a lot of exposure on TikTok. With TikBuddy on your side, you can analyze hashtags and get all the right details to make better decisions.
If you are looking to create quality ads and are looking for trends or copy ideas then you can use this tool as well. It will let you identify what stuff is working right now on TikTok. Like many tools, you do need to sign up directly with your TikTok account to use this tool.
TrendTok
TrendTok’s the first app we are going to discuss on our list. It is a good tool for TikTok analytics i.e. it is an easy tool to use in order to monitor what’s going on in TikTok and analyze various trends. TrendTok looks great. A good UI is very much needed otherwise users will soon be put off by using the app. Also, since the app will be used regularly, a good UI will keep the users invested.
This app is not free. If you want to use it weekly then it will cost $2.99 per week. But if you like the features of the app and are willing to invest in it for a year then it will cost $19.99 per year. It uses AI to predict trends and better your results. You will get a list of trends that have been curated just for you. The app will even gather a list of trending sounds or tracks that you can use in your TikToks. You will get detailed analytics on all these trends.
So, if you are looking for TikTok analytics tools then you can try out TrendTok. This is easily one of the options for the best TikTok analytics tool. The sad part is that this app is only available on iPhone. But you can download it for free and take a look at its features before deciding whether to invest in it or not. If you want to look at tools that can help analyze your performance then read on.
Analisa
Let’s now move on to the next tool on this list. Analisa is a powerful tool that helps you with analytics. It can be used for two platforms viz. Instagram and TikTok. Here are some of the best Tiktok analytics tools to boost your performance. These platforms are two of the most used platforms in the world with hundreds of millions of active users.
As is the case with most of the newer analytics tools Analisa doesn’t hold back in using quality AI algorithms to ensure you get the best results by using this tool. Using this tool for analyzing your profile or the profile of the competitors or influencers in your niche will give you good results. You can even measure the performance of hashtags using Analisa. I would have liked to see the tool provide more insights about followers for TikTok.
But it only does it for Instagram where you can get good info about the demographic of your followers and their quality. The hashtag reports can be easily exported to popular formats so that you can always have them handy. Another good feature of the tool is the analysis of historical data.
You can get quality insights by analyzing the historical data of posts. There is a free version of the tool but it will be more advantageous to use the paid options. You can find details about the price on the website. The rate ranges from $59.35 to $199.35. You can use the free basic plan to test out the software and see if you like its interface etc.
Clout Meter
Let’s end the list with Clout Meter. This is a tool that can be used to analyze different profiles on TikTok. It is a nice tool to use if you are looking to understand the trajectory of your account. This tool is also very useful for marketers looking to filter out authentic influencers because you will get all the growth statistics related to the profile letting you take a look at the growth of that profile.
The tool not only provides insights on past data but can even provide some metrics on the future trajectory of a profile like the number of TikTok followers, likes, and views. Quality algorithms are being used to derive this info using past data. All in all, this is a good tool to analyze the growth statistics of a profile.
Conclusion
Choosing the best TikTok analytics tool can cost money. But it will pay dividends in the long run in the form of good growth if you invest in it now. We have tried to bring you the best of the bunch so that you can choose from some of the best TikTok analytics tools and optimize your growth on TikTok. We wish you all the best.
