{"id":13069,"date":"2023-06-03T16:53:32","date_gmt":"2023-06-03T22:53:32","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=13069"},"modified":"2026-05-25T02:02:06","modified_gmt":"2026-05-25T08:02:06","slug":"australian-influencers","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/australian-influencers","title":{"rendered":"30 Most Famous Australian Influencers on Instagram (2026)"},"content":{"rendered":"

You may be familiar with Instagram influencers in the United States, but have you checked to see who\u2019s popular Down Under lately? If you haven’t, you should!<\/span><\/span><\/p>\n

Australia is full to brimming with Instagram influencers in every content category, from Travel and Food to Beauty and Entertainment. Adding some of them to your \u201cFollowing\u201d list will greatly enhance your timeline and give you a taste of marketing culture in Australia.<\/span><\/p>\n

What<\/span> is an Instagram Influencer?<\/b><\/span><\/h2>\n

In case you\u2019re not aware, an Instagram influencer is someone with a large number (to the tune of tens or hundreds of thousands, or even millions) of followers on the Instagram app. They acquire so many followers by posting high-quality content in a specific niche<\/span><\/p>\n

That niche may be cooking, cosmetics, pilates workouts, or any other kind of content you can think of. Whatever it is, it has widespread appeal that attracts loyal fans.<\/span><\/p>\n

Because these accounts have so many followers, they are considered influential. Brands reach out to them to promote their goods and services, in the hopes that they can convert customers from the influencer\u2019s fanbase.<\/span><\/p>\n

By following influencers, you can keep your finger on the pulse of what\u2019s trending in a particular content category or industry. You can also look for opportunities to partner with them on promotional advertising for your own brand or business.<\/span><\/p>\n

Instagram in Australia vs<\/span> Instagram in the United States<\/b><\/span><\/h2>\n

\"Australia<\/p>\n

Although Instagram is primarily a United States-based application, and Australia\u2019s population is small compared to that of the US, the social media platform is just as popular Down Under as it is stateside. In fact, it\u2019s more so.<\/span><\/p>\n

According to Napoleon Cat,<\/span> 50.5%<\/span><\/a> of Australia\u2019s population users Instagram. In the US,<\/span><\/span> 48.8%<\/span> of the population are IG users. Furthermore, as of January 2022, Instagram is<\/span> the second most popular social media platform<\/span> in the whole of Australia. In the US, it ranks third in popularity.<\/span><\/p>\n

Knowing those facts, it\u2019s no wonder that Australia has so many amazing Instagram influencers!<\/span><\/p>\n

Top 30<\/span> Australian Instagram Influencers<\/b><\/span><\/h2>\n

Without further ado, here are the top 30 Australian influencers on Instagram that you should start following right away, organized by content type.<\/span><\/p>\n

Beauty & Fashion\ud83d\udecd\ufe0f<\/b><\/span><\/h2>\n

1. Dacre Montgomery (@dacremontgomery<\/span>)<\/strong><\/span><\/h3>\n
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A post shared by Dacre Montgomery (@dacremontgomery)<\/a><\/p>\n<\/div>\n<\/blockquote>\n