{"id":14942,"date":"2023-07-11T12:02:05","date_gmt":"2023-07-11T18:02:05","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=14942"},"modified":"2026-05-25T01:58:23","modified_gmt":"2026-05-25T07:58:23","slug":"richest-youtubers","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/richest-youtubers","title":{"rendered":"Top 10 Richest YouTubers in the World (2026)"},"content":{"rendered":"

It turns out if you\u2019re a success on YouTube, you can stand to make a lot of money \u2013 to the tune of millions of dollars per year!\u00a0<\/span><\/p>\n

But the richest YouTubers in the world didn\u2019t become that way solely through advertising revenue (which is one of YouTube\u2019s top <\/span>monetization<\/span><\/a> methods). They used their fame on the platform as a springboard to tap into additional revenue streams, like merchandise and brand deals. Some creators, like Logan Paul, also make money from completely unrelated revenue streams, like wrestling!<\/span><\/p>\n

With that knowledge, it\u2019s no wonder that some YouTubers are so incredibly wealthy.<\/span><\/p>\n

Below, we\u2019ll introduce you to the top 10 richest YouTubers, their channel names, <\/span>subscriber<\/span> counts, estimated net worth, and estimated annual YouTube income.\u00a0<\/span><\/p>\n

But first, let\u2019s distinguish between the richest YouTubers and the highest earners on the platform.<\/span><\/p>\n

Richest YouTubers vs Highest YouTube Earners<\/strong><\/h2>\n

You may have seen lists on other websites that show which YouTubers are the highest earners, like <\/span>this article<\/span><\/a> from Forbes.\u00a0<\/span><\/p>\n

Our list is different because it shows which YouTubers are the richest \u2013 i.e., has the largest net worth \u2013 based on all their sources of revenue, not just YouTube.\u00a0<\/span><\/p>\n

YouTube is, of course, a major factor in the size of their wealth, as well as the reason they\u2019re famous in the first place. But it\u2019s not the only method the people on our list used to make their fortunes.<\/span><\/p>\n

Top 10 Richest YouTubers in the World<\/strong><\/h2>\n

Here are the top 10 richest YouTubers in the world based on their estimated net worth, as pulled from reliable sources across the internet.<\/span><\/p>\n

\n

1. Vlad and Niki<\/strong><\/h3>\n

Vlad and Niki<\/span><\/a> are two brothers. They were born in Russia in 2013 and 2015, respectively, but relocated with their parents to the United States. In their videos, they play with toys, roleplay, and vlog, with their parents, Sergey and Victoria, close by.\u00a0<\/span><\/p>\n

The whole family is involved with their success. Vlad and Niki\u2019s parents have signed deals with Haven Global and Playmates Toys to create Vlad and Niki branded toys, content, consumer licenses, and mobile apps.<\/span><\/p>\n

Channel Name(s): <\/b>Vlad and Niki, Vlad and Niki ARA, Vlad and Niki IDN, Vlad and Niki RUS, Vlad and Niki ESP, Vlad y Niki Show, Vlad and Niki Hindi, Vlad va Niki, Vlad e Nikita BeBe Show, Vlad and Niki PRT, Vlad und Niki, Vlad et Nikita, Vlad and Niki THA, Vlad ve Niki, Vlad and Niki BNG, Vlad e Niki ITA, Vlad i Niki Polski, Vlad and Niki Urdu, Vlad and Niki Korea, and Vlad<\/span><\/p>\n

No. of Subscribers: <\/b>349 million (combined)<\/span><\/p>\n

Net Worth: <\/b>$280 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$72 million<\/span><\/p>\n

Source:<\/strong> <\/span>Net Worth Spot<\/span><\/a><\/p>\n<\/div><\/div>

\n

2. Anastasia Radzinskaya<\/strong>\u00a0<\/span><\/h3>\n

Anastasia Radzinskaya<\/span><\/a> was born in Russia in 2014. Like Vlad and Niki, she moved to the United States with her parents, who started a YouTube channel with her as the star. Her content, which consists of songs, roleplays, unboxings, and vlogs, is translated into over a dozen different languages.\u00a0<\/span><\/p>\n

Radzinskaya\u2019s parents are signed with Yoola, a multi-channel network, and Jellysmack, a social media company.<\/span><\/p>\n

Channel Name(s): <\/b>Like Nastya, Like Nastya Vlog, Like Nastya DE, Like Nastya Show, Like Nastya PRT, Like Nastya Stories, Like Nastya ESP, Like Nastya Collections, Like Nastya VNM, Like Nastya IDN, and Like Nastya AE<\/span><\/p>\n

No. of Subscribers: <\/b>306.8 million (combined)<\/span><\/p>\n

Net Worth: <\/b>$260 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$5 million<\/span><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

3. Jeffree Star<\/strong><\/h3>\n

Jeffree Star<\/span><\/a> is a beauty YouTuber who films makeup tutorials and reviews beauty products. He owns his own makeup line called Jeffree Star Cosmetics, which he launched in 2014. Before his success in the beauty industry, Star attempted to start a music career and even released a few music videos.<\/span><\/p>\n

In 2023, Star lives in Wyoming on a ranch and is in the process of launching a brick-and-mortar store for Jeffree Star Beauty.<\/span><\/p>\n

Channel Name(s): <\/b>Jeffree star<\/p>\n

No. of Subscribers: <\/b>15.9 million<\/span><\/p>\n

Net Worth: <\/b>$210 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$16 million<\/span><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

4. Logan Paul<\/strong><\/h3>\n

Logan Paul<\/span><\/a> is a 28-year-old social media influencer and internet personality who got his start on YouTube around 2014. He is famous for posting vlogs that chronicle his travels and daily activities, as well as his experiences as a wrestler with the WWE.\u00a0<\/span><\/p>\n

Paul has also been a source of extreme controversy over the years. In one example, he published a vlog that showed a deceased individual in the Suicide Forest of Japan. He continues to be extremely popular, however, and has ranked repeatedly as one of the highest-earning YouTubers.<\/span><\/p>\n

Channel Name(s): <\/b>TheOfficialLoganPaul and Logan Paul<\/span><\/p>\n

No. of Subscribers: <\/b>29.11 million<\/span><\/p>\n

Net Worth: <\/b>$245 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$39 million<\/span><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

5. Jimmy Donaldson<\/strong><\/h3>\n

Jimmy Donaldson, better known as <\/span>MrBeast<\/span><\/a>, started his YouTube career in 2012 when he was only 13 years old. Since then, he\u2019s catapulted to popularity with his videos on gaming, challenges, and charity work. In 2021, he was the highest paid YouTuber in the world.\u00a0<\/span><\/p>\n

Channel Name(s): <\/b>MrBeast, MrBeast 2, MrBeast Gaming, Beast Reacts, and Beast Philanthropy<\/span><\/p>\n

No. of Subscribers: <\/b>268.6 million (combined)<\/span><\/p>\n

Net Worth: <\/b>$120 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$32 million<\/span><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

6. Ryan Kaji<\/strong><\/h3>\n

Ryan Kaji<\/span><\/a> is a United States-born child YouTube star who began making content in 2015 with the help of his parents. His various channels feature a range of content, all marketed toward young children, including vlogs, unboxings, DIY craft projects, science experiments, animations, and more.<\/span><\/p>\n

Channel Name(s): <\/b>Ryan\u2019s World, Ryan\u2019s World Espanol, Ryan\u2019s World JP, Kaji Family, VTubers, Stick with Kaji – Podcast, Combo Panda, Gus the Gummy Gator, The Studio Space, and EK Doodles<\/span><\/p>\n

No. of Subscribers: <\/b>59.2 million (combined)<\/span><\/p>\n

Net Worth: <\/b>$110 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$16 million<\/span><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

7. Felix Kjellberg<\/strong><\/h3>\n

Felix Kjellberg, better known as <\/span>PewDiePie<\/span><\/a>, is a Swedish YouTuber who got his start on YouTube in 2010. He rose to popularity with his gaming videos and later added vlogs, lifestyle content, and music videos.<\/span><\/p>\n

Kjellberg is another controversial YouTube figure, although that hasn\u2019t stopped him from earning large amounts of money. He has been caught using racial slurs and has also been accused of anti-Semitism and associating with Nazis.\u00a0<\/span><\/p>\n

In 2020, Kjellberg announced his retirement from YouTube, but he still posts videos on occasion.\u00a0<\/span><\/p>\n

Channel Name(s): <\/b>PewDiePie and PewDiePie Highlights<\/span><\/p>\n

No. of Subscribers: <\/b>112 million<\/span><\/p>\n

Net Worth: <\/b>$90 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$12 million<\/span><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

8. Tyler Blevins<\/strong><\/h3>\n

Tyler Blevins, AKA <\/span>Ninja<\/span><\/a>, is a popular gaming creator on YouTube. He also owns the <\/span>most followed Twitch channel<\/span><\/a> as of July 2023. He has partnered with tech brands like Microsoft as well as gaming studios like Electronic Arts. In 2021, he was earning $500,000 from streaming his gameplay of <\/span>Fortnite<\/span><\/i>.\u00a0<\/span><\/p>\n

In early September 2022, he announced he was taking a break from streaming, but a few days later he announced he would be coming back.<\/span><\/p>\n

Channel Name(s): <\/b>Ninja<\/span><\/p>\n

No. of Subscribers: <\/b>23.7 million<\/span><\/p>\n

Net Worth: <\/b>$40 million<\/span><\/p>\n

Annual YouTube Income:<\/b> $6-$12 million<\/span><\/p>\n

Source: <\/strong>Celebrity Net Worth<\/span><\/a><\/p>\n<\/div><\/div>

\n

9. Mark Fischbach<\/strong><\/h3>\n

Mark Fischbach is a gaming YouTuber who goes by <\/span>Markiplier<\/span><\/a>. Like many other YouTube creators, he started his career on the platform in 2012. While he is best known for streaming video gameplay, he is also a director. As of April 2023, Fischbach is poised to lead production on a horror film called <\/span>Iron Lung<\/span><\/i>.\u00a0<\/span><\/p>\n

Channel Name(s): <\/b>Markiplier<\/span><\/p>\n

No. of Subscribers: <\/b>35.1 million<\/span><\/p>\n

Net Worth: <\/b>$40 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$4 million<\/span>\u00a0<\/b><\/p>\n

Source: <\/strong>CAKnowledge<\/span><\/a><\/p>\n<\/div><\/div>

\n

10. Rhett McLaughlin and Link Neal III<\/strong><\/h3>\n

Rhett McLaughlin and Charles \u201cLink\u201d Neal III <\/span><\/a>are best friends and business partners. They first met in elementary school and remained connected throughout their lives. They both went to college to become engineers, but they quit their engineering jobs to pursue careers as comedic entertainers.\u00a0<\/span><\/p>\n

McLaughlin and Neal own multiple YouTube channels together, the most popular of which, Good Mythical Morning, they started in 2008. They continue to make comedy the central theme of their videos.<\/span><\/p>\n

Channel Name(s): <\/b>Good Mythical Morning, Good Mythical MORE, Mythical Kitchen, Rhett & Link, Ear Biscuits, Mythical Bits, Buenos Y Miticos Dias, A Hot Dog Is A Sandwich, and Dispatches from Myrtle Beach<\/span><\/p>\n

No. of Subscribers: <\/b>31.5 million<\/span><\/p>\n

Net Worth: <\/b>$45 million<\/span><\/p>\n

Annual YouTube Income: <\/b>$30 million<\/span><\/p>\n

Sources:<\/strong> <\/span>Stack Stashers<\/span> and <\/span>Forbes<\/span><\/a><\/p>\n<\/div><\/div>\n

Frequently Asked Questions<\/strong><\/h2>\n\t\t\t
\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n

Conclusion<\/strong><\/h2>\n

And those are the top ten richest YouTubers in the world as of 2025! Clearly, with a winning personality, a lot of hustle, and smart monetization as well as marketing, it\u2019s possible to make it big as a YouTube creator. Let our list inspire you to keep on pursuing your own YouTube career!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There are thousands of YouTubers, but only a few of these creators have stood out and risen to the top of the food chain for fame and fortune beyond your wildest dreams. Learn who the top 10 richest YouTubers in the world are as of 2025.<\/p>\n","protected":false},"author":11,"featured_media":15011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[77],"tags":[],"class_list":["post-14942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/14942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=14942"}],"version-history":[{"count":7,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/14942\/revisions"}],"predecessor-version":[{"id":38358,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/14942\/revisions\/38358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/15011"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=14942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=14942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=14942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}