{"id":16178,"date":"2023-07-23T12:11:52","date_gmt":"2023-07-23T18:11:52","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=16178"},"modified":"2024-11-25T22:52:37","modified_gmt":"2024-11-26T05:52:37","slug":"youtube-keyword-tool","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/youtube-keyword-tool","title":{"rendered":"15 Best YouTube Keyword Research Tools (Free & Paid)"},"content":{"rendered":"

Have you ever thought about how YouTube viewers find your content?\u00a0<\/span><\/p>\n

Typically, they find it by typing specific terms, called keywords, into the YouTube search engine. If your video matches or is relevant to those terms, YouTube will rank it higher up in the search results.<\/span><\/p>\n

To rank for certain keywords, you must insert them throughout your video metadata. Metadata is the text that describes your video and mainly includes the title, description, tags, <\/span>thumbnails<\/span>, and captions.<\/span><\/p>\n

But before you can place keywords, you have to know which ones to use. That\u2019s where keyword research comes in!\u00a0<\/span><\/p>\n

Across the internet, you\u2019ll find a wide variety of tools, both free and paid, that do the hard work of keyword research for you. In this article, we\u2019re bringing you 15 of the best keyword research tools for YouTube that are available in 2024.<\/span><\/p>\n

Before we delve in, let’s clarify the concept of YouTube keyword research.<\/p>\n

What is YouTube Keyword Research?<\/span><\/strong><\/h2>\n

When you research keywords, you\u2019re looking for terms that users commonly enter in the YouTube search bar to find the videos they\u2019re looking for. <\/span><\/p>\n

If you learn what some of those terms are, you can include them in your video metadata to improve your chances of ranking higher in search results. The higher you rank, the more views you\u2019re likely to generate. <\/span>The entire process is known as YouTube keyword research<\/strong>, involving finding, analyzing, and selecting keywords for effective YouTube search engine optimization (SEO)<\/a>.<\/span><\/p>\n

Let\u2019s say, for example, you plan to make a video showing how to build a table. To research keywords related to this topic, you would enter the topic into a keyword research tool, and the tool would pull up dozens if not hundreds of results. These are the terms that users are searching for when they want to know how to build a table, and the terms at the top of the list are the ones that are being searched for the most.<\/span><\/p>\n

Referring to this list, w<\/strong><\/span>hen selecting a YouTube keyword<\/strong>, consider relevance, search volume, competition, audience intent, and trends. Ensure the keyword aligns with your content, has a good search volume, manageable competition, and reflects current interests.<\/p>\n

A keyword research tool is also helpful if you\u2019re not sure what topic you want to make your next video about. Just research general topics that you\u2019re interested in and see what popular keywords come up. Then base your video on those top search terms.<\/span><\/p>\n

If you\u2019ve never used a keyword research tool before and don\u2019t know where to start, we\u2019ve got you covered below!<\/span><\/p>\n

Free<\/span> YouTube Keyword Research Tools<\/strong><\/h2>\n

To kick things off, check out the best YouTube keyword research tools that are free to use.<\/span><\/p>\n

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1. Ahrefs<\/a><\/strong><\/h3>\n

\"Ahrefs\"<\/p>\n

Ahrefs is a free YouTube keyword research tool that not only gives you keyword ideas based on the term or topic you type in, but also ranks the results by search volume. Using this tool, you can tell at a glance which keywords would be most advantageous to use in your content, or as inspiration for a new video.<\/span><\/p>\n<\/div><\/div>

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2. Wordstream<\/a><\/strong><\/h3>\n

\"Wordstream\"<\/p>\n

Wordstream provides you with hundreds of keyword ideas for free. All you have to do is type in your desired search term, select your industry, and indicate which state or country you want to target with your content. As well as search volume, you\u2019ll also be able to see the top page bids that advertisers are offering for each keyword, and the level of competition for ranking in search results.<\/span><\/p>\n<\/div><\/div>

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3. Google Trends<\/a><\/strong><\/h3>\n

\"Google<\/p>\n

Google Trends is another free option that you can use to research popular keywords related to your content. Just enter a keyword or topic in the Explore bar, and see which topics and queries are related to it; how users\u2019 interest in the topic has waxed and waned over the past few days; and which subregions in your country are searching for it the most.<\/span><\/p>\n<\/div><\/div>

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4. Google Ads Keyword Planner<\/a><\/strong><\/h3>\n

\"Ads<\/p>\n

Marketers and advertisers traditionally use Google Ads Keyword Planner to plan advertisements. But you can also use it to perform keyword research for your YouTube channel! Once again, you\u2019ll need to be logged into your Google account to use it. But other than that, it\u2019s completely free. You only have to pay if you decide to deploy ads.<\/span><\/p>\n<\/div><\/div>

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5. YouTube Studio<\/a><\/strong><\/h3>\n

\"YouTube<\/p>\n

Did You Know You Can Research Keywords Directly From the YouTube Studio?\u00a0<\/strong><\/p>\n

You can access this feature by logging<\/strong> into your YouTube Studio account and clicking <\/span>Analytics <\/b>on the left-hand menu. Then, underneath <\/span>Channel Analytics<\/b>, click the <\/span>Research <\/b>tab and type in your desired keyword, topic, or search term. YouTube will then tell you which keywords are relevant to your search and whether they have a high or low search volume.<\/span><\/p>\n<\/div><\/div>

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6. Keyword Tool<\/a><\/strong><\/h3>\n

\"Keyword<\/p>\n

Keyword Tool is a unique website that uses YouTube\u2019s Autocomplete feature to expand whatever keywords you enter. Their method helps you generate literally hundreds of new video or keyword ideas.\u00a0<\/span><\/p>\n

The only downside is they don\u2019t give you any other information, like search volume or trending ranks. That type of data is exclusive to Keyword Tool Pro subscribers.<\/span><\/p>\n<\/div><\/div>

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7. Tuberanker<\/a><\/strong><\/h3>\n

\"Tuberanker\"<\/p>\n

Tuberanker generates free lists of relevant keywords based on the initial keyword you type in. It also provides search volume data and an export feature, so you can save the list to your computer in your preferred file format.<\/span><\/p>\n<\/div><\/div>\n

Paid<\/span> YouTube Keyword Research Tools<\/strong><\/h2>\n

If you don\u2019t want your keyword research limited to just one metric (or none at all), consider trying these paid YouTube keyword research tools.<\/span><\/p>\n

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8. Semrush<\/a><\/strong><\/h3>\n

\"Semrush\"<\/p>\n

Semrush\u2019s Keyword Magic Tool is aptly named. This magical all-in-one tool provides keyword suggestions that are optimized for SEO. Each keyword also comes with up to 12 metrics that include search volume, keyword difficulty, keyword intent, and a number of organic results. Once you\u2019ve performed research for a given topic or keyword, Semrush allows you to save it in their Keyword Manager.\u00a0<\/span><\/p>\n

Cost: $129.95 Per Month (Pro Plan)<\/strong><\/p>\n<\/div><\/div>

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9. VidIQ<\/a><\/strong><\/h3>\n

\"VidIQ<\/p>\n

From discovering how popular certain search terms are on YouTube, to revealing a \u201cuniverse\u201d of keywords related to your topic of interest, VidIQ\u2019s Keyword Research Tools suite does it all. It also comes with an autocomplete feature similar to YouTube\u2019s, which will help you expand your keywords, as well as customizable keyword tag templates.<\/span><\/p>\n

Cost: $39 Per Month (Boost Plan)<\/b><\/p>\n<\/div><\/div>

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10. Tubebuddy<\/a><\/strong><\/h3>\n

\"Tubebuddy\"<\/p>\n

Tubebuddy\u2019s Keyword Explorer helps you optimize your YouTube channel videos by generating high-scoring keywords related to your content niche. It also recommends the latest trends in your niche to you, so that you can use them for future video concepts and boost your engagement.<\/span><\/p>\n

Cost: $26.39 Per Month (Legend Plan)<\/b><\/p>\n<\/div><\/div>

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11. Buzzsumo<\/a><\/strong><\/h3>\n

\"Buzzsumo\"<\/p>\n

Buzzsumo is for the serious YouTube keyword researcher\/marketer. Not only will their Content Ideas Generator feature let you explore SEO insights related to your channel and your desired keywords; but with the Basic plan, you can also monitor mentions of your brand, your content niche topics, and your competitors. You\u2019ll even get access to a Buzzsumo Chrome extension!<\/span><\/p>\n

Cost: $119 Per Month (Basic Plan)<\/b><\/p>\n<\/div><\/div>

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12. KeywordSearch<\/a><\/strong><\/h3>\n

\"KeywordSearch\"<\/p>\n

The Keyword Research tool from KeywordSearch is the ultimate resource for optimizing your YouTube videos. It finds the best keywords for your target audience, shows incredibly detailed insights into each term, and uses the power of AI to suggest effective and relevant keywords that will boost your engagement.<\/span><\/p>\n

Cost: $97 Per Month (Keyword Search Plan)<\/b><\/p>\n<\/div><\/div>

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13. Keyword Keg<\/a><\/strong><\/h3>\n

\"Keyword<\/p>\n

Explode into YouTube search results with Keyword Keg! This keyword research tool uses a YouTube Autosuggest API to help you come up with new long-tail keywords; generate several long lists of keywords at once using up to 30 seed keywords; and automatically categorize the results of your research by your audience\u2019s intent.\u00a0<\/span><\/p>\n

Cost: $38 Per Month (SEO Freelancer Plan)<\/b><\/p>\n<\/div><\/div>

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14. Keywords Everywhere<\/a><\/strong><\/h3>\n

\"Keywords<\/p>\n

Keywords Everywhere is a Chrome browser extension that shows you the keywords listed on websites or in Google Search, along with important data like search volume, cost per click (CPC), competition, and historical trends. While not as comprehensive and detailed as other paid YouTube keyword research tools, it\u2019s quick to install and super convenient to use, as it\u2019s right there with you wherever you go on the internet.<\/span><\/p>\n

Cost: $1 Per Month (Bronze Plan)<\/b><\/p>\n<\/div><\/div>

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15. HyperSuggest<\/a><\/strong><\/h3>\n

\"HyperSuggest\"<\/p>\n

HyperSuggest doesn\u2019t just suggest keywords that are relevant to your topic. It also shows you common related queries that your audience typically searches for; organizes your long-tail keyword lists automatically, so you don\u2019t have to do it yourself; and helps you track your rankings on YouTube on a daily basis. It even analyzes your competitors\u2019 SEO, so that you can stand toe to toe with the other creators in your industry.<\/span><\/p>\n

Cost: $39 Per Month (Starter Plan)<\/b><\/p>\n<\/div><\/div>\n

3 Tips For Conducting YouTube Keyword Research Effectively<\/span><\/span><\/strong><\/h2>\n

You can have the most comprehensive, most expensive keyword research tool that exists. But if you don\u2019t know how to use it to optimal effect, it doesn\u2019t matter how many features it comes with \u2013 it\u2019s not going to help you rank your content and grow your channel. <\/span>Here are three tips that will take your keyword research to the next level:<\/span><\/p>\n

1. Start With a Seed Keyword<\/strong><\/h3>\n

Rather than get super specific with your research, start with a seed keyword.\u00a0<\/span><\/p>\n

A <\/span>seed keyword<\/span> is a short, one or two-word keyword that describes your video topic or niche on a broad scale. It\u2019s designed to help you discover a wider range of longer-tail keywords and sub-topics, which you can then use as content ideas or as tags for your existing videos.\u00a0<\/span><\/p>\n

2. Use the Metrics to Your Advantage<\/strong><\/h3>\n

Metrics such as search volume, competition level, CPC, and trends data are crucial to helping you find the most effective keywords for your topic or seed keyword. Use them to your advantage, and to figure out which keywords will generate the most views for your video.<\/span><\/p>\n

3. Pay Attention to Your Competitors<\/strong><\/h3>\n

Sometimes, your competitors provide you with the most insight for keywords to use (and not to use). Analyze the other creators in your niche to find out which keywords they\u2019re using to rank their content that\u2019s similar to yours.<\/span><\/p>\n

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Bonus Tip:<\/b> In addition to researching a topic or keyword, research-related or alternatively spelled versions of it, as well. This can help you catch a variety of keywords that users might type in to look for your content.<\/div><\/div><\/span><\/p>\n

How To Extract YouTube Keywords From a Competitor\u2019s Video?<\/span><\/strong><\/h2>\n

Another way to perform keyword research is to extract the keywords from one of your competitor\u2019s videos that\u2019s similar to yours (or to a video you intend to create in the future).\u00a0<\/span><\/p>\n

To do this, you need a tool called a YouTube tag generator (or a YouTube tag extractor), which reveals the keywords that another creator uploaded as tags on their video. All you have to do is input the video\u2019s URL into the tag generator, and it will produce the list of keywords you\u2019re looking for. Here are the few examples of YouTube tag generators that are free to use on your mobile device:<\/span><\/p>\n

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