{"id":21682,"date":"2023-10-27T05:49:27","date_gmt":"2023-10-27T11:49:27","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=21682"},"modified":"2026-05-25T01:41:48","modified_gmt":"2026-05-25T07:41:48","slug":"instagram-video-size-and-format","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/instagram-video-size-and-format","title":{"rendered":"Instagram Video Size and Format Requirements (2026)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#2006a0;border-radius:14px\"><div class=\"su-box-title\" style=\"background-color:#5339D3;color:#FFFFFF;border-top-left-radius:12px;border-top-right-radius:12px\">Key Takeaways<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:12px;border-bottom-right-radius:12px\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\">Instagram videos should have an <strong>aspect ratio of 1:1, 4:5 or 9:16<\/strong><\/div><div style=\"clear:both;height:0\"><\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\">The platform accepts <strong>three video formats<\/strong><\/div><div style=\"clear:both;height:0\"><\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\">The <strong>maximum length<\/strong> of your video depends on the type<\/div><div style=\"clear:both;height:0\"><\/div><\/div><\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to boost your engagement on Instagram, post more video content. <strong>In fact<\/strong>, <\/span><a href=\"https:\/\/business.instagram.com\/ad-solutions\/video-strategy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91% of Instagram users<\/span><\/a><span style=\"font-weight: 400;\"> report that they watch videos on a weekly basis. Understanding the latest Instagram video requirements will help ensure that you post high-quality content that engages your audience.<\/span><\/p>\n<h2><strong>What are the <span style=\"color: #5339d3;\">Instagram Video Requirements?<\/span><\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-35638\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/10\/the-Instagram-Video-Requirements.jpg\" alt=\"What are the Instagram Video Requirements\" width=\"650\" height=\"458\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/10\/the-Instagram-Video-Requirements.jpg 650w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/10\/the-Instagram-Video-Requirements-600x423.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instagram has basic requirements for <strong>video size<\/strong>, <strong>file size<\/strong> and <strong>aspect ratio<\/strong>. These requirements are in place to ensure that uploaded videos look as professional as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your videos to look their best, it\u2019s worth understanding and following these requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aspect ratio is a metric that relates to the video size as a ratio. The ratio is listed as width and height numbers. So, an <strong>aspect ratio of 1:1<\/strong> is a square because the horizontal and vertical numbers are the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first number in the ratio is the width and the second is the height.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>As a general rule of thumb, the ideal <strong>aspect ratio<\/strong> for Instagram is as follows:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> 1:1 square<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> 4:5 square<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> 9:16 for stories<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<h2><strong>Why <span style=\"color: #5339d3;\">Aspect Ratio Matters<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The aspect ratio matters because it <strong>affects the quality of the video and its engagement<\/strong>. A vertical video with a taller aspect ratio tends to be more engaging and impactful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean that horizontal videos should be ignored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A ratio of 1.91:1<\/strong> is ideal for landscape videos because it ensures the entire video will be displayed.<\/span><\/p>\n<h2><strong>The Best <span style=\"color: #5339d3;\">Video Feed Size<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you plan to post videos in your feed, it\u2019s important to choose the right size and aspect ratio. This will ensure that your video is displayed properly and without a border.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>The Recommended Aspect Ratios For Feed Videos are:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> 9:16 with dimensions of 1080px X 1920px<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> 1.91:1 with dimensions of 1080px X 608px<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p>These <strong>sizes and aspect ratios<\/strong> are ideal for posting your video content in your feed.<\/p>\n<h2><strong><span style=\"color: #333333;\">Instagram <span style=\"color: #5339d3;\">Video Requirements<\/span><\/span><span style=\"color: #5339d3;\"> For Stories<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Stories have been around <strong>since 2010<\/strong>, and it quickly became one of the most engaging features on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to maximize your views, reactions and comments, then you\u2019ll want to choose the right size for your video.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>What are the Video Requirements For Stories?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> Aspect ratio of 9:16<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> 1080px X 1920px<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<h2><strong>Reels <span style=\"color: #5339d3;\">Upload Requirements<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Reels have the highest reach, but if you want to maximize engagement, it\u2019s important to ensure you\u2019re choosing the right size and aspect ratio.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>Instagram recommends the following <strong>resolution and size for Reels:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Aspect ratios<\/strong> of 9:16 or 1.91:1<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Minimum frame rate<\/strong> of 30 FPS<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Minimum resolution<\/strong> of 720 pixels<\/div><\/div><\/div><\/li>\n<\/ul>\n<p>As for the cover photo, aim for an aspect ratio of <strong>1:1.55 and a size of 420px X 654px<\/strong>.<\/p>\n<h2><strong>Instagram <span style=\"color: #5339d3;\">Video Formats<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram videos can be uploaded in the <\/span><span style=\"font-weight: 400;\">most common<\/span><span style=\"font-weight: 400;\"> video formats. Current formats that are accepted on Instagram include:<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>GIF:<\/strong> A GIF is a short video and can include a video or a series of images put together in an animation. You&#8217;ll find many videos uploaded in this format are animated or they are memes.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>MOV:<\/strong> Apple\u2019s QuickTime creates videos in the .mov format, which is accepted on Instagram.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>MP4:<\/strong> The most popular format on modern smartphones is the MP4, and it includes crisp AAC audio and the H. 264 codec for great video quality and low file sizes.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p>If you have videos that are not in one of these formats, you\u2019ll need to use a converter before trying to upload them.<\/p>\n<h2><strong>Instagram <span style=\"color: #5339d3;\">Video Length Requirements<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Video lengths vary, especially if you have a smaller count. <strong>Verified and \u201clarge\u201d accounts<\/strong> have the option to upload videos of up to <strong>60 minutes<\/strong>. If you just <strong>started your account<\/strong> or aren\u2019t considered a big account, you will have the following restrictions on your video\u2019s length:<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Instagram Feed:<\/strong> 3 seconds \u2013 60 minutes<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Instagram Story:<\/strong> 15 second blocks<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Live Video:<\/strong> Up to 4 hours<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>Reels:<\/strong> 15 minutes or less<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p>Videos do have a maximum file size that you must adhere to, or your video won\u2019t upload or will be split, depending on the type of content you\u2019re trying to create.<\/p>\n<h2><strong>What is the <span style=\"color: #5339d3;\">Maximum File Size For Videos?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram does have a maximum video size that you can upload. You likely won\u2019t reach these limits with short videos on your phone, but it\u2019s good to know them. If you do exceed these limits, your options are:<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> Compress the video with H. 264 codec<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> Edit the video to be shorter<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><strong>You&#8217;ll Need To Remember the Limits for Two Main Types of Videos.<\/strong><\/p>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\">\n<p><strong>Stories Size Limits<\/strong><\/p>\n<p>Your Instagram Stories can be a <strong>maximum of 15 seconds long<\/strong> and should not exceed 4GB in size. Each Stories block is 15 seconds long and can be a maximum of 4GB. If you <a href=\"https:\/\/viralyft.com\/blog\/how-to-post-a-long-video-on-instagram\">upload a video that is longer<\/a> than the block limit, it will simply be split into multiple clips and uploaded in succession.<\/div><\/div><\/div><\/div>\n<div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\"><strong>In-Feed Size Limits<\/strong><\/p>\n<p>Videos in your feed can be a maximum of:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>650MB<\/strong> if the video is <strong>10 minutes<\/strong> or less in length<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#4D2BEE\"><\/i> <strong>3.6GB<\/strong> if the video is up to <strong>60 minutes<\/strong> in length<\/li>\n<\/ul>\n<div class=\"su-spacer\" style=\"height:83px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p>You&#8217;ll need to edit your content to fit within these thresholds to be able to upload it to Instagram. Adhering to Instagram video requirements is fairly simple. Focus on the recommended video sizes and compress your videos if they exceed file size limits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to post high-quality videos on Instagram? Learn about the size and aspect ratio requirements for videos on IG.<\/p>\n","protected":false},"author":12,"featured_media":21811,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[157,76],"tags":[],"class_list":["post-21682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/21682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=21682"}],"version-history":[{"count":75,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/21682\/revisions"}],"predecessor-version":[{"id":38265,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/21682\/revisions\/38265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/21811"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=21682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=21682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=21682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}