{"id":22365,"date":"2023-09-19T07:41:18","date_gmt":"2023-09-19T13:41:18","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=22365"},"modified":"2026-05-25T01:42:53","modified_gmt":"2026-05-25T07:42:53","slug":"how-to-increase-engagement-on-facebook","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-to-increase-engagement-on-facebook","title":{"rendered":"How To Increase Engagement on Facebook in 2026"},"content":{"rendered":"

Key Takeaways<\/div>
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Engagement rates<\/strong> vary by industry, with retail being 1.37% and education being 2.62%<\/div>
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Page insights<\/strong> can help you discover the content that works best for your audience<\/div>
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Short posts<\/strong> work best to keep people engaged<\/div>
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Media posts drive more engagement<\/strong> than text<\/div>
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Facebook is the world\u2019s largest social media platform, and it can be an uphill battle to try and increase engagement. You\u2019ll find that benchmarks show engagement varies drastically from industry to industry. Education has a <\/span>2.62%<\/span><\/a> engagement rate, while financial services have a 1.72% engagement rate.<\/span><\/p>\n

If your engagement is falling or is far off from your industry\u2019s standard, you can follow our guide below on how to increase Facebook engagement using proven strategies.<\/span><\/p>\n

How To Increase Facebook Engagement<\/span>: 11 Strategies To Follow<\/strong><\/h2>\n

Implementing the strategies below and <\/span>being consistent<\/span> is a surefire way to begin increasing your account\u2019s engagement.<\/span><\/p>\n

1. Analyze Your Page Insights to Understand Your Audience<\/span><\/strong><\/h2>\n

You can dig deep into average statistics and tips on how to boost your Facebook engagement, but <\/span>nothing<\/span> is more accurate than the insights directly from your audience. You’ll want to log into your page and click on your profile picture.<\/span><\/p>\n

You\u2019ll notice on the page there\u2019s an \u201cInsights<\/strong>\u201d section.<\/span><\/p>\n

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Open up the Insights and start:<\/strong><\/p>\n