{"id":25347,"date":"2023-11-28T04:29:25","date_gmt":"2023-11-28T11:29:25","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=25347"},"modified":"2024-11-23T02:28:26","modified_gmt":"2024-11-23T09:28:26","slug":"how-many-followers-on-instagram-to-get-paid","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-many-followers-on-instagram-to-get-paid","title":{"rendered":"How Many Followers on Instagram To Get Paid?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You need to have a huge following to get paid on Instagram, right? Wrong! Getting paid on Instagram isn\u2019t <\/span><span style=\"font-weight: 400;\">all <\/span><span style=\"font-weight: 400;\">about your follower count, but there are other things that <\/span><i><span style=\"font-weight: 400;\">are <\/span><\/i><span style=\"font-weight: 400;\">important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2025, Instagram is expected to have over <\/span><a href=\"https:\/\/viralyft.com\/blog\/history-of-instagram\"><span style=\"font-weight: 400;\">1.4 billion users<\/span><\/a><span style=\"font-weight: 400;\">. The social network continues to grow, and that has given rise to influencers who are earning money through brand deals and Instagram\u2019s own monetization tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s a challenge that every aspiring influencer faces: growing a following. Understanding how many followers you need to start getting paid on Instagram can help you set goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exactly how many followers do you need? Let\u2019s find out!<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How Many Followers Do You Need<\/span> To Get Paid on Instagram?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re an Instagrammer who wants to reach influencer status and start monetizing your account, you may be wondering how many followers you need to have to attract brand deals.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><strong>Here\u2019s the good news:<\/strong> <em>There is no strict minimum.<\/em><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Many influencers with <\/span><b>less than 10,000 followers<\/b><span style=\"font-weight: 400;\"> are getting paid by brands. There are also <\/span><b>no follower minimum requirements to open an Instagram Shop<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, some of Instagram\u2019s monetization tools, like Badges and Subscriptions, have minimum <strong>follower requirements<\/strong>.\u00a0<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\">\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Badges<\/strong> is a monetization tool for Instagram Live. Viewers can buy a badge to support you and get some extra recognition.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> With <strong>Subscriptions<\/strong>, followers pay a monthly fee to get access to exclusive content and experiences.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">But to use these tools, you\u2019ll need to have <\/span><b>at least 10,000 followers<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s monetization tools help reward creators, but they\u2019re not as lucrative as brand deals and sponsorships. If brands don\u2019t necessarily care how many followers you have, then what <\/span><i><span style=\"font-weight: 400;\">do <\/span><\/i><span style=\"font-weight: 400;\">they care about?<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What Instagram Metrics Matter<\/span> for Brand Deals?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Brands consider many things when deciding whether to make a deal with an Instagram influencer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not necessarily how big your following is (although that\u2019s still important to some degree). It\u2019s all about how well you connect with and influence your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the key metrics brands look at when considering partnerships:<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>1. Engagement<\/strong><\/h3>\n<p><b>Of all the metrics, engagement is the most important<\/b><span style=\"font-weight: 400;\">. Brands want to know that your followers listen to what you have to say and interact with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands will care about:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Likes<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Comments<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Shares<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Saves<\/li>\n<\/ul>\n<\/div>\n<p><b>The higher your engagement rate, the more valuable you will be as an influencer<\/b><span style=\"font-weight: 400;\">. If you want to get paid on Instagram, a good engagement rate is between 1% and 5%.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>2. Audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Along with engagement, brands want to know that you\u2019re reaching their audience. <\/span><b>Your target audience must align with the brand\u2019s audience.<\/b><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>3. Authenticity<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Authenticity is a difficult metric to measure, but it\u2019s still something brands consider when making deals with influencers. <\/span><b>The partnership must be a natural one, so you can maintain your authenticity as an influencer.<\/b><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><strong>For example,<\/strong> if you\u2019re a fitness influencer, supplement brands may find that you\u2019re an authentic fit for promoting their products.<\/div><\/div>\n<\/div><\/div>\n<h2><strong>Getting Paid as a <span style=\"color: #5339d3;\">Nano Influencer<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Business Insider connected with influencers to learn <\/span><b>how they\u2019re getting paid on Instagram <\/b><span style=\"font-weight: 400;\">and released their finding in July 2023. Nano influencers thought they must have millions of followers to land sponsored post deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What these influencers did was <\/span><i><span style=\"font-weight: 400;\">impressive<\/span><\/i><span style=\"font-weight: 400;\">. Many put together their own media kits and sold to brands who see value in their close engagement with their followers.<\/span><\/p>\n<p><b>One lifestyle Instagrammer has a following of 100 \u2013 10,000<\/b><span style=\"font-weight: 400;\"> and charges <\/span><b>$154 per in-feed post<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"color: #5339d3;\"><strong>Can You Sell Shoutouts?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have brands lining up to buy a post from you, it may be worth selling <\/span><span style=\"font-weight: 400;\">shoutouts<\/span><span style=\"font-weight: 400;\">. <\/span><b>You&#8217;ll find a few platforms that connect brands with influencers who sell shoutouts<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>Our internal research found:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>1,400<\/strong> follower account selling shoutouts<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>2,000<\/strong> follower accounts selling shoutouts<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">You can <a href=\"https:\/\/viralyft.com\/1000-instagram-followers\">get 1,000 followers quickly<\/a> with the right approach and a plan. If you have a dead account, you can even <\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-revive-a-dead-instagram-account\"><span style=\"font-weight: 400;\">revive it<\/span><\/a><span style=\"font-weight: 400;\"> and may have a few hundred followers already.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How much will you earn with these shoutouts? That&#8217;s a <strong>different question<\/strong>. One was trying to charge $5,500 and another $300. We would be surprised if they had anyone buy a post for that much unless they were in very unique niches.<\/span><\/p>\n<h2><strong>Getting Paid on Instagram <span style=\"color: #5339d3;\">Through Monetization Features<\/span><\/strong><\/h2>\n<p><b>Instagram wants creators to <\/b><b>create<\/b><b> content<\/b><span style=\"font-weight: 400;\">. You can be paid for:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Subscriptions<\/strong> that earn you recurring income on Instagram. Followers who subscribe receive unique content, can view special Stories and Lives and send you badges.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Badges<\/strong> are a \u201ctip\u201d to support creators who are on Live. Your audience can purchase badges for $0.99, $1.99 and $4.99.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Reels<\/strong> can help you get paid, but it\u2019s through an invite-only program that may be phased out. Instagram announced on <a href=\"https:\/\/help.instagram.com\/183392733628561\" target=\"_blank\" rel=\"noopener\">March 9, 2023<\/a> that they will not extend or renew deals to creators in India and the United States.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Creators can be paid <\/span><i><span style=\"font-weight: 400;\">at any level<\/span><\/i><span style=\"font-weight: 400;\"> through <a href=\"https:\/\/viralyft.com\/blog\/instagram-affiliate-marketing\">affiliate marketing<\/a>. Add a link to a product that you recommend, and you may get paid for the sale. How does this work? <\/span><b>Find a brand that you want to promote and see if they accept \u201caffiliates.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As an affiliate, you\u2019re paid for leads that you send who make a purchase or take the desired action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want some <\/span><b>inspiration to keep growing your account<\/b><span style=\"font-weight: 400;\">, check out our post on how many people with <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-100k-followers-income\"><span style=\"font-weight: 400;\">100k followers earn on Instagram<\/span><\/a><span style=\"font-weight: 400;\">. You can begin making money on the platform with even 1k followers, but when you hit the 10k threshold, more money-making opportunities will open up.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you really need 10,000 followers to get paid on Instagram? Nope. Find out how people \u2013 just like you \u2013 are earning from their following.<\/p>\n","protected":false},"author":12,"featured_media":25473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76,153],"tags":[160],"class_list":["post-25347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-monetization","tag-1000-followers-blog"],"acf":[],"modified_by":"Melissa Ray","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/25347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=25347"}],"version-history":[{"count":19,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/25347\/revisions"}],"predecessor-version":[{"id":37716,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/25347\/revisions\/37716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/25473"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=25347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=25347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=25347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}