{"id":25659,"date":"2023-11-28T04:58:07","date_gmt":"2023-11-28T11:58:07","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=25659"},"modified":"2025-02-28T03:09:17","modified_gmt":"2025-02-28T10:09:17","slug":"instagram-engagement","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/instagram-engagement","title":{"rendered":"21 Proven Tips To Boost Your Instagram Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#2006a0;border-radius:14px\"><div class=\"su-box-title\" style=\"background-color:#5339D3;color:#FFFFFF;border-top-left-radius:12px;border-top-right-radius:12px\">Key Takeaways<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:12px;border-bottom-right-radius:12px\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\">Instagram uses <strong>six main metrics of engagement<\/strong> to determine the value of your content and if it deserves to be promoted.<\/div><div style=\"clear:both;height:0\"><\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\">Creators need to remain <strong>consistent with their posts and create more content<\/strong> that their audience already loves.<\/div><div style=\"clear:both;height:0\"><\/div><\/div><\/span><\/p>\n<div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\">Work on your <strong>bio, posts, Reels<\/strong> and other forms of content to <strong>find ways to increase engagement<\/strong>.<\/div><div style=\"clear:both;height:0\"><\/div><\/div>\n<p><span style=\"font-weight: 400;\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:30px;padding-left:30px;color:#000000\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:20px;width:20px;height:20px\"><i class=\"sui sui-angle-double-right\" style=\"font-size:20px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#000000\"><strong>Polls, questions, quizzes<\/strong> and similar content are all great opportunities to boost your account\u2019s engagement.<\/div><div style=\"clear:both;height:0\"><\/div><\/div><\/div><\/div><\/span><\/p>\n<p><b>Increase Instagram engagement <\/b><b>and<\/b><b> you\u2019ll tick the biggest box on the algorithm\u2019s checklist to grow your audience<\/b><span style=\"font-weight: 400;\">. Engagement fuels the platform and leads to your posts landing on the Explore Page or being recommended to <\/span><span style=\"font-weight: 400;\">other users<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram engagement is <\/span><span style=\"font-weight: 400;\">all<\/span><span style=\"font-weight: 400;\"> about metrics, which Instagram follows to determine which of the 1.35 billion users (according to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> 2020 \u2013 2021 survey) have their account and content promoted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your posts are \u201cjudged\u201d based on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Likes<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Comments<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Shares<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Many others (we\u2019ll cover these shortly)<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you want to boost your engagement on Instagram, that\u2019s <\/span><span style=\"font-weight: 400;\">exactly<\/span><span style=\"font-weight: 400;\"> what we will cover in this guide. We\u2019re going to begin by explaining which metrics will impact your account\u2019s growth and are monitored closely by the algorithm.<\/span><\/p>\n<h2><strong>6 Instagram Engagement <span style=\"color: #5339d3;\">Metrics That Will Impact Your Account\u2019s Growth<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram evolves and changes. Even influencers who everyone assumes are doing <\/span><span style=\"font-weight: 400;\">everything right<\/span><span style=\"font-weight: 400;\"> will work on growing their accounts daily (<\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-grow-on-instagram-as-an-influencer\"><span style=\"font-weight: 400;\">read tips here<\/span><\/a><span style=\"font-weight: 400;\">) and <\/span><b>obsess over engagement<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High engagement also helps you secure:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Sponsorships<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> More money from sponsors<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">The <strong>six metrics<\/strong> that are all intertwined into your account\u2019s engagement are:<br \/>\n<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Like<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Comments<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Shares<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Saves<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Click-throughs on stories and bio links<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Dwell Time: Time spent on posts (Carousel Posts, Videos, Tutorials)<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">A healthy mix of engagement across all six metrics is the key to success on <\/span><span style=\"font-weight: 400;\">every social platform<\/span><span style=\"font-weight: 400;\">. Insta values these performance indicators more than any others. Focus your attention on these areas and you\u2019ll \u201ccrack\u201d the influencer code.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">21 Tips To Increase<\/span> Instagram Engagement That Work Year-after-Year<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You know the value of engagement and want to increase it, <\/span><strong>but how? <\/strong><span style=\"font-weight: 400;\">Where do you start? <\/span><span style=\"font-weight: 400;\">If you want to farm this metric and give your content an additional push to get seen by the most people, these tips work <\/span><span style=\"font-weight: 400;\">time and time again<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><strong>Note:<\/strong> You\u2019ll find additional tips further down in this section that work across all content types.<\/div><\/div>\n<h2><strong><span style=\"color: #5339d3;\">Hacking Your<\/span> <span style=\"color: #5339d3;\">Way <span style=\"color: #333333;\">to Massive Engagement<\/span><\/span> on Instagram Posts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pull out your phone, snap a photo of an awesome cat and post it. Simple posts are a simple way to engage your followers and keep people interested in your account. You can:<\/span><\/p>\n<h3><b>1. <span style=\"color: #5339d3;\">Create<\/span> Top-Performing Post Content\ud83d\udcc8<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some content performs better than others across the entire platform. You can view your account\u2019s most popular posts by:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tapping the <strong>hamburger icon<\/strong> in the app<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Selecting <strong>Insights<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Analyze the posts that people view and engage with the most. Why did this post work well? What did this post do differently than others? Create more content like this.<\/span><\/p>\n<h3><b>2. Post More <span style=\"color: #5339d3;\">Carousel Posts<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Carousels increase dwell time because users will interact with multiple slides. Create a story with your post, and you\u2019ll encourage people to interact with it.\u00a0<\/span><\/p>\n<h3><b>3. Add a <span style=\"color: #5339d3;\">Call to Action<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What do you want users to do when they view your post? Direct them with a simple <a href=\"https:\/\/viralyft.com\/blog\/call-to-action-instagram\">call-to-action (CTA)<\/a>. Write in the post description: \u201cDouble tap\u201d to show some love. Or, add a small message on the post telling people to \u201cleave a comment and tell me what you think about this post.\u201d<\/span><\/p>\n<h3><b>4. Create <span style=\"color: #5339d3;\">High-Quality Visuals<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Content creators are killing it on Instagram. You need to edit your photos, add text and create near-professional visuals because your competitor accounts are already doing it.\u00a0<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>Here are a <strong>few of the editing tools<\/strong> that work well for helping spruce up your visuals:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <a href=\"http:\/\/canva.com\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a> is a great, all-around tool for creating images and videos. You can sign up for free, but the Pro version is more powerful.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/www.adobe.com\/products\/photoshop-lightroom.html\" target=\"_blank\" rel=\"noopener\">Adobe Lightroom<\/a> does have a trial, but you\u2019ll have to pay just under $10 to use the platform.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/pixlr.com\/\" target=\"_blank\" rel=\"noopener\">Pixlr<\/a> offers a free and paid version if you don\u2019t want to pay for Photoshop or Lightroom.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">You&#8217;ll find <strong>hundreds of apps and platforms<\/strong> that make creating high-quality visuals easier.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Drive Attention<\/span> to Your Instagram Reels<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Reels engagement has a lot of potential because this type of content reaches <\/span><a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10.<\/span><span style=\"font-weight: 400;\">9%<\/span><\/a><span style=\"font-weight: 400;\"> of the world\u2019s population. A <strong>few tricks<\/strong> that lead to more people liking, commenting and sharing your videos are:<\/span><\/p>\n<h3><b>5. Answer <span style=\"color: #5339d3;\">FAQs<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Followers want to connect with you on a deeper, more intimate level. You can use Reels as a way to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Ask questions<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Answer questions<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">People want to know more about you, your feelings and your thoughts. Answer questions that people ask you in comments or DMs, or if you\u2019re a business, answer the most common questions that you\u2019re asked by customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a list of questions before filming your Reel and <\/span><b>be 100% truthful with your answer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Followers crave genuine content and creators who are transparent with their content. Your Reels answering these burning questions hit all of these marks.<\/span><\/p>\n<h3><b>6. <span style=\"color: #5339d3;\">Creating<\/span> Part 2 Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cliffhangers keep people thinking about your Reel and checking your profile to see if you post a part 2. Multi-part videos with proper breaks between postings are always a massive hit. Movie trailers work on this same concept by:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Introducing<\/strong> what the Reel is about<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Hooking<\/strong> the viewer in with a question or scenario<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Ending<\/strong> in a cliffhanger right before you complete the action<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to create too many \u201cpart 2\u201d types of videos or you risk <a href=\"https:\/\/viralyft.com\/blog\/why-am-i-losing-followers-on-instagram\">losing followers<\/a>. However, adding a few of these cliffhangers to your post schedule per month can help drive massive Instagram engagement.<\/span><\/p>\n<h3><b>7. Use Trending <span style=\"color: #5339d3;\">Sounds and Music\ud83c\udfb5<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Music and sounds are attention-grabbing. Creators must leverage sounds to help keep user attention. If you watch any of the top Reels, you\u2019ll notice right before someone loses attention or is ready to click off, there is some kind of sound effect that keeps them hooked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><\/p>\n<p><span style=\"font-weight: 400;\">use sound effects to keep people\u2019s eyes on your Reel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trending sounds and music should always be part of your creation process. <\/span><b>Users will click on the song\u2019s name (or sound) and see a whole new Explore-type page with other Reels that use these sounds<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creators can <a href=\"https:\/\/viralyft.com\/blog\/how-to-find-trending-audio-on-instagram\">leverage trending music and sounds<\/a> to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Attract new followers<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Land on an entirely new type of Explore page<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">When you edit your next Reel, it\u2019s worth taking time to consider the sound and music that you want to add that <\/span><span style=\"font-weight: 400;\">fits with the content<\/span><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">Every aspect of your Reel should be planned to ensure it\u2019s \u201con brand\u201d and give you the best chance of engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure how to create Reels that will resonate with your audience? We have an extensive <\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-make-a-reel-on-instagram\"><span style=\"font-weight: 400;\">guide on creating Instagram Reels<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong><span style=\"color: #5339d3;\">Create Attention-Grabbing, Interactive<\/span> Instagram Stories<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram Stories are watched by <strong>42%<\/strong> of users, as reported by eMarketer in 2020 report. Your audience wants to see your Stories, but you need to take a proactive approach to engage your audience with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your Stories are being viewed but no one is interacting with them, you can do a few little things to change that:<\/span><\/p>\n<h3><b>8. <span style=\"color: #333333;\">Polls<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Add polls to your Story and watch your Instagram engagement rise. You can access polls by tapping on the <\/span><b>Stickers<\/b><span style=\"font-weight: 400;\"><strong> icon<\/strong> and finding <\/span><b>Poll<\/b><span style=\"font-weight: 400;\">. You can have between <strong>2 \u2013 4 answers<\/strong> with each poll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can view response percentages and even share them on your Story, too.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Polls allow you to do a few things:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Learn more <strong>about your audience<\/strong>.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Gather <strong>feedback<\/strong> from your audience in real-time.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Interact<\/strong> with your followers in new, exciting ways.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">You can create polls on anything, such as upcoming events, ask followers what product or outfit they like, which movie you should watch or even poll your audience on the type of content they want you to create.<\/span><\/p>\n<h3><b>9. Slider <span style=\"color: #5339d3;\">Stickers<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slider stickers are a great way to interact with your followers and get them to give you honest feedback. The slider allows you to <\/span><span style=\"font-weight: 400;\">ask a question<\/span><span style=\"font-weight: 400;\"> and the person slides the slider from lowest to highest.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>For example:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>How does this outfit look on me<\/strong>? The user can slide all the way to the right if they love it or leave it on the left if they don\u2019t like the look.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>How much do you love this cat<\/strong>? Slide right if you love the cat or in the middle if you\u2019re indifferent.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<h3><b>10. <span style=\"color: #333333;\">Quiz<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Quiz stickers are used by brands, such as Netflix, to quiz their audience on a popular show. <strong>For example<\/strong>, \u201cWhich actress plays Wednesday in <\/span><span style=\"font-weight: 400;\">Wednesday<\/span><span style=\"font-weight: 400;\"> the hit show on Netflix?\u201d<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Jenna Ortega<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Christina Ricci<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Amy Adams<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">And people can see if they chose the right answer from the quiz right on your Stories.<\/span><\/p>\n<h3><b>11. Your <span style=\"color: #5339d3;\">Recent Posts<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stories are right in your audiences\u2019 faces and are not easy to overlook. Your posts are subject to <a href=\"https:\/\/viralyft.com\/blog\/instagram-algorithm\">Instagram\u2019s algorithm<\/a>, and they may not show up on some users\u2019 feeds. If you want a new post to be seen by as many followers as possible, create a Story about it.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>You can do this by:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Going to your <strong>profile<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tapping the <strong>post<\/strong> you want to add to your Story<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Clicking the <strong>airplane icon<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Sharing<\/strong> to Stories<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<h3><b>12. Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ask your audience a question using the Questions Sticker. You can ask your audience anything you wish, but a common trend is to make the question related to your post.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>For example,<\/strong> you can ask the following questions based on these backgrounds:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Paris:<\/strong> What is your favorite place to visit in France?<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Team logo:<\/strong> Who is your favorite player on TEAM NAME?<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Outfit collage:<\/strong> Which outfit do you like best?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Sit down and think about your audience, what posts of yours they like the most and create questions that you want them to answer.<\/span><\/p>\n<h3><b>13. <span style=\"color: #5339d3;\">Sneak Peak<\/span> of Upcoming Releases<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re trying to grow your brand\u2019s engagement on Instagram or you have an awesome series of content that you plan to post, you can tease about it in your Stories. Celebrities are notorious for using this tip with their latest movies.<\/span><\/p>\n<p><strong>You\u2019ll see movie stars showing:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Behind-the-scenes takes.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Pictures of the movie script.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Stills from the movie.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">And on the Story, they\u2019ll often say, \u201cI can\u2019t wait to share this with you guys!\u201d After a few days or weeks of teasing a major upcoming release, you can share more info and keep your audience hooked.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Other Tips You Can Use<\/span> Across Your Posts to Increase Engagement<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve shared a ton of post-type specific engagement tips, but we have a few more that we just can&#8217;t wait to share with you below:<\/span><\/p>\n<h3><strong>14. Engaging <span style=\"color: #5339d3;\">Captions<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Creating engaging captions on Instagram takes time and patience. It&#8217;s easier to ignore your captions, but<\/span><b> you\u2019ll miss out on crucial interactions with your followers, which the algorithm loves to see<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great captions will stop people from scrolling and skyrocket your dwell time because people want to read them.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>A <strong>few tips<\/strong> when writing captions are:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Short and long captions should be engaging.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Break up text to make it readable.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Add emojis in important sections to draw the person\u2019s eyes to it.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Create a story or provide in-depth information in your caption.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Add a call-to-action if you want people to comment on or like the post.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Micro-bloggers really mastered the art of captions, which leads to a following of people who engage with them more often.\u00a0<\/span><\/p>\n<h3><strong>15. Hosting <span style=\"color: #5339d3;\">Giveaways and Contests<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Brands and influencers should hold giveaways and contests. People <\/span><i><span style=\"font-weight: 400;\">love<\/span><\/i><span style=\"font-weight: 400;\"> free things. We even make it easy to pick winners for your giveaway by using our free <\/span><a href=\"https:\/\/viralyft.com\/tools\/giveaway-picker\"><span style=\"font-weight: 400;\">Instagram G<\/span><span style=\"font-weight: 400;\">iveaway Picker<\/span><\/a><span style=\"font-weight: 400;\">. You can begin using it by:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Going to the URL above<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Pasting in the contest or giveaway post<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Click <strong>Start Scanning<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Follow the prompts and you\u2019ll be picking the winner in just a few seconds. Contests and giveaways are great forms of content that your audience will love, but there are <\/span><i><span style=\"font-weight: 400;\">so <\/span><\/i><span style=\"font-weight: 400;\">many <\/span><span style=\"font-weight: 400;\">more types of content that you can post.<\/span><\/p>\n<h3><strong>16. <span style=\"color: #5339d3;\">Diversify<\/span> the Type of Content That You Post<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s algorithm wants you to <\/span><b><i>work hard to get exposure<\/i><\/b><span style=\"font-weight: 400;\">. Diversify your content to include:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Images<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Video<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Reels<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Stories<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Go Live<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You also need to create content that your followers want to see. <\/span><b>If you\u2019re struggling to brainstorm content ideas, consider the following<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Contests and giveaways<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Product demos<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Testimonials<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Guides<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Behind-the-scenes posts<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Q&amp;As<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Respond to questions<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Quizzes, questions and polls<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Memes<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Lifestyle posts<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Seasonal posts<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Quotes<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Carousel posts<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Milestone and major achievement posts<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">And you can expand this list further on your own to <\/span><b>create a content calendar <\/b><span style=\"font-weight: 400;\">that will keep followers engaged.<\/span><\/p>\n<h3><strong>17. <span style=\"color: #5339d3;\">Make Intentional Errors<\/span> in Your Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cWith great power comes <\/span><span style=\"font-weight: 400;\">great responsibility<\/span><span style=\"font-weight: 400;\">.\u201d Sure, Spiderman said this first, but it\u2019s the first quote that comes to mind with this great tip. The idea is simple:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Make a post<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Intentionally make an error<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Profit<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You need to do this sparingly because your audience will catch on and may even unfollow you if they realize that you\u2019re tricking them into increasing Instagram engagement.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>For example, you may:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Mention someone\u2019s name and say it 100% wrong.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Create a 5-point list and number them 1,2,4,5 and skip the third point.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Why would you do this? Followers will call you out on anything that you do wrong, and these interactions will spike your engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even add in the next tip to keep the trend going.<\/span><\/p>\n<h3><strong>18. <span style=\"color: #5339d3;\">Reply to Comments<\/span> with a Question<\/strong><\/h3>\n<p><b>If you reply to comments with a definite answer, the conversation comes to a quick end<\/b><span style=\"font-weight: 400;\">. Instead, end your response with a <\/span><i><span style=\"font-weight: 400;\">question<\/span><\/i><span style=\"font-weight: 400;\">. I recommend spreading this out a bit:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Monday the person comments for the first time.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tuesday you reply back to the comment and end it with a question.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Wednesday the original responder comments back.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Friday you reply again.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Using this method, which I like to call <\/span><b>trickle engagement<\/b><span style=\"font-weight: 400;\">, will allow you to appease the algorithm for multiple days.<\/span><\/p>\n<h3><strong>19. <span style=\"color: #5339d3;\">Use the Collab Feature<\/span> with Influencers and Brands<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Collaborating is your ticket to boosting your followers on the back of another account\u2019s following. We believe that collabs are <\/span><b>so important <\/b><span style=\"font-weight: 400;\">that we\u2019ve created an entire guide on the topic (<\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-collab-post-on-instagram\"><span style=\"font-weight: 400;\">read it here<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your account must be set to public to invite others to collab on a post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both parties must consent to the collab, which will:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Place your name and the collabing account\u2019s name on the post<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Share the post on both accounts<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you can collaborate with influencers or other brands, this is a powerful way to gain exposure and have people interact with your account. You want to <\/span><b>reach out to the account you want to collaborate with ahead of time <\/b><span style=\"font-weight: 400;\">and <\/span><b>seek permission <\/b><span style=\"font-weight: 400;\">to make this process as smooth as possible.<\/span><\/p>\n<h3><strong>20. Send <span style=\"color: #5339d3;\">Automatic and Manual DMs<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Direct messages (DMs) are also counted in the whole spectrum of engagement. You can send automatic DMs as a welcome message to new followers, but an even more powerful option is to <\/span><b>reach out to people with manual DMs<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>You can reach out to:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Thank people for following you.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Reply to a comment that was left.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Check up on a loyal follower.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Your followers <\/span><b>want to be seen and heard<\/b><span style=\"font-weight: 400;\">. DMs are one of the most powerful tools for deep engagement on Instagram.<\/span><\/p>\n<h3><strong>21. Hop on <span style=\"color: #5339d3;\">Instagram Live<\/span>\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A DataReportal report found that Instagram Live is used by 300 million people each week. Your followers want to know that you\u2019re real and genuine. Live allows you to interact with followers in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add Instagram Live into your content schedule once or twice a month and see how it resonates with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Followers will hop on Live to watch you and interact with you. Just be sure to respond back to as many people as you can.<\/span><\/p>\n<h2><strong>When Is the <span style=\"color: #5339d3;\">Best Time to Post on Instagram<\/span> to Increase Engagement?<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-34661\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-900x608.png\" alt=\"Optimal Timing for Instagram Posting\" width=\"800\" height=\"540\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-900x608.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-600x405.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-768x519.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-1536x1038.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-2048x1384.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-instagram\">best engagement times on Instagram<\/a> are:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Day of the Week<\/b><\/td>\n<td><b>Best Time to Post (PST)<\/b><\/td>\n<td><b>Best Time to Post (EST)<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Monday<\/b><\/td>\n<td>9 AM &#8211; 10 AM<\/td>\n<td>12 PM &#8211; 1 PM<\/td>\n<\/tr>\n<tr>\n<td><b>Tuesday<\/b><\/td>\n<td>9 AM &#8211; 10 AM<\/td>\n<td>12 AM &#8211; 1 PM<\/td>\n<\/tr>\n<tr>\n<td><b>Wednesday<\/b><\/td>\n<td>5 AM, 11 AM, and 3 PM<\/td>\n<td>8 AM, 2 PM, and 6 PM<\/td>\n<\/tr>\n<tr>\n<td><b>Thursday<\/b><\/td>\n<td>12 PM and 5 PM<\/td>\n<td>3 PM and 8 PM<\/td>\n<\/tr>\n<tr>\n<td><b>Friday<\/b><\/td>\n<td>9 AM &#8211; 10 AM and 5 PM &#8211; 6 PM<\/td>\n<td>12 PM &#8211; 1 PM and 8 PM &#8211; 9 PM<\/td>\n<\/tr>\n<tr>\n<td><b>Saturday<\/b><\/td>\n<td>8 AM &#8211; 12 PM<\/td>\n<td>11 AM &#8211; 3 PM<\/td>\n<\/tr>\n<tr>\n<td><b>Sunday<\/b><\/td>\n<td>10 AM &#8211; 2 PM<\/td>\n<td>1 PM &#8211; 5 PM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span style=\"color: #5339d3;\">Do Emojis Boost<\/span> Engagement on Instagram?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Yes. Facelift, a social media marketing tool company, says <\/span><b>emojis can boost interactions and engagement on Instagram by 47.7%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking to improve this metric, start using engagement stickers on Instagram in your Stories and Reels. And add regular emojis into your captions wherever it makes sense.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How Much Do Hashtags Increase<\/span> Engagement on Instagram?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Not much. Hashtags can help your content get found, they don\u2019t necessarily boost engagement directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to use the <\/span><b>right number of hashtags (3-5) and to make sure they\u2019re relevant<\/b><span style=\"font-weight: 400;\">. Relevant hashtags will send the right kind of users to your content \u2013 people who <\/span><i><span style=\"font-weight: 400;\">want <\/span><\/i><span style=\"font-weight: 400;\">to see it and will probably like and comment on it.<\/span><\/p>\n<p><b>Hey!<\/b><span style=\"font-weight: 400;\"> Not sure which hashtags to use? We have a great tool created for this very reason. <\/span><a href=\"https:\/\/viralyft.com\/tools\/instagram-hashtag-generator\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> to get hashtags for your next post.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How Can I Optimize My Instagram Bio<\/span> for More Engagement?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your Instagram bio is one of the first things people see when they visit your profile. Yet so many people overlook it as a place to boost engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to optimize your bio to boost engagement:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Tell people what you\u2019re all about.<\/strong> <strong>Examples:<\/strong> Beauty Guru, Business Coach, Financial Advisor.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Use emojis<\/strong> to make your text stand out.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Add keywords and hashtags<\/strong> that are relevant to your audience and niche.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Mention promos or giveaways whenever you host them.<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Highlight your best content<\/strong> and top-performing posts.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Make sure that you\u2019re updating your bio regularly to keep things fresh with new and relevant info, like upcoming events, new products or recent accomplishments.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong><span style=\"color: #5339d3;\">Paid<\/span> Instagram Engagement Vs <span style=\"color: #5339d3;\">Organic<\/span> Instagram Engagement<\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-26231\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Paid-and-Organic-Instagram-Engagement-900x506.png\" alt=\"Paid and Organic Instagram Engagement\" width=\"800\" height=\"450\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Paid-and-Organic-Instagram-Engagement-900x506.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Paid-and-Organic-Instagram-Engagement-600x338.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Paid-and-Organic-Instagram-Engagement-768x432.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Paid-and-Organic-Instagram-Engagement-1536x864.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Paid-and-Organic-Instagram-Engagement-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Engagement is one of the most important metrics for Instagrammers to track. If your current rates are low, you may be wondering: <\/span><b><i>Should I buy likes, views or comments for my Instagram posts to increase engagement?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">That depends on your goals. You can <a href=\"https:\/\/viralyft.com\/buy-instagram-likes\">buy Instagram likes<\/a>, views and comments to kickstart your engagement and use other strategies to increase organic engagement.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Organic engagement =<\/strong> natural likes, comments and views from Instagram users<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Paid engagement =<\/strong> paid likes, comments and views<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Both paid and organic engagement can have a place in your Instagram growth strategy as long as you\u2019re working with a reputable service provider.\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How To Calculate<\/span> Your Engagement Rate on Instagram?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-26235\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Calculate-Instagram-Engagement-Rate-900x506.png\" alt=\"Calculate Instagram Engagement Rate\" width=\"800\" height=\"450\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Calculate-Instagram-Engagement-Rate-900x506.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Calculate-Instagram-Engagement-Rate-600x338.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Calculate-Instagram-Engagement-Rate-768x432.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Calculate-Instagram-Engagement-Rate-1536x864.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Calculate-Instagram-Engagement-Rate-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your engagement rate is just as important \u2013 maybe more important \u2013 than your follower count. Because when it comes to things like sponsorships, brands want to know that people care about what you\u2019re posting.<\/span><\/p>\n<p><b>You can have a million followers, but if only a handful are liking and commenting on your content, that follower count doesn\u2019t mean much.<\/b><\/p>\n<p>But <a href=\"https:\/\/viralyft.com\/blog\/youtube-engagement-rate\">how do you calculate your engagement rate?<\/a> It\u2019s simpler than you think. Just <strong>use the formula below:<\/strong><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Engagement Rate = (Likes + Comments) \/ Followers X 100<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p>Let\u2019s say we had a post with 43,000 likes and 100 comments and we had 240,000 followers. Here&#8217;s what the engagement rate would be:<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>17.9% = (43,000 + 100) \/ 240,000 X 100<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">This <strong>example<\/strong> post has a <\/span><span style=\"font-weight: 400;\">super <\/span><span style=\"font-weight: 400;\">high engagement rate, which means people are really <\/span><span style=\"font-weight: 400;\">loving <\/span><span style=\"font-weight: 400;\">this kind of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re trying to grow your Instagram account, you <strong>don\u2019t have time to manually calculate engagement rates<\/strong> for <\/span><span style=\"font-weight: 400;\">every <\/span><span style=\"font-weight: 400;\">post you publish. The <strong>great news<\/strong> is that there are <strong>tools that can do these calculations<\/strong> for you automatically, including:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/hypeauditor.com\/free-tools\/instagram-engagement-calculator\/\" target=\"_blank\" rel=\"noopener\">HypeAuditor<\/a><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/phlanx.com\/engagement-calculator\" target=\"_blank\" rel=\"noopener\">Phlanx<\/a><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/trendhero.io\/engagement-rate-calculator-instagram\/\" target=\"_blank\" rel=\"noopener\">trendHERO<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><strong><span style=\"color: #5339d3;\">What Is a Good<\/span> Engagement Rate on Instagram?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Iconosquare, a social media analytics platform, says the <\/span><b>average engagement rate for Instagram is 4.7%<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is that a good rate? <strong>Yes!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite, one of the top social media management tools, says <\/span><b>a good engagement rate is between 1% and 5%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Why Is My Instagram Engagement <span style=\"color: #5339d3;\">So Low?<\/span> <span style=\"color: #5339d3;\">Common Mistakes<\/span> to Avoid<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Has your Instagram engagement dropped? You&#8217;re not alone. Most Instagrammers will see a dip in engagement at some point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, a decline in engagement is caused by one of these mistakes:<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>1. You\u2019re <span style=\"color: #5339d3;\">Not Active Enough<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inactivity is one of the <\/span><span style=\"font-weight: 400;\">top <\/span><span style=\"font-weight: 400;\">reasons Instagram accounts lose engagement. If you haven\u2019t been active at all for a few months, inactivity is the likely cause of your engagement loss.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s okay to take a <strong>break for a week or two,<\/strong> but if you <strong>stop posting for 2-3 months<\/strong>, you\u2019ll see a sharp decline in your engagement.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>2. You\u2019re <span style=\"color: #5339d3;\"><span style=\"color: #333333;\">Ignoring<\/span> Trends<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What kind of content have you been posting? Are you still using the same formats and styles that were popular a year ago? Maybe you\u2019re still covering topics that no one is talking about anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been ignoring trends, you may be losing engagement because you\u2019re no longer relevant.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>3. You&#8217;re <span style=\"color: #5339d3;\"><span style=\"color: #333333;\">Ignoring<\/span> Your Target Audience<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you create content, do you have your audience in mind? Are you thinking about whether they\u2019ll actually enjoy the videos you\u2019re making or the photos you\u2019re taking?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example<\/strong>, if your audience is new moms and you\u2019re posting content about starting a business, your followers may not care about what you have to say and stop following you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not creating content that appeals to your audience, your engagement rates will plummet.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>4. You\u2019re <span style=\"color: #5339d3;\">Overusing or Misusing Hashtags<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtags can help your content get found, but you have to be <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-hashtag-strategy\"><b>strategic when using them<\/b><\/a><span style=\"font-weight: 400;\">. Yes, you can add up to 30 hashtags, but just because you <\/span><i><span style=\"font-weight: 400;\">can <\/span><\/i><span style=\"font-weight: 400;\">do something doesn\u2019t mean that you should.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>Hashtags may be to blame for your engagement loss if:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You\u2019re using too many of them<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You\u2019re using irrelevant tags<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You&#8217;re misusing them<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>5. You\u2019re <span style=\"color: #5339d3;\">Not Interacting<\/span> <span style=\"color: #5339d3;\">with Your Audience<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When people leave comments, do you reply? Do you try engaging with your audience in your Stories or regular posts by asking them questions or talking to them directly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your audience is interacting with you but you\u2019re not returning the favor, engagement will eventually decline. Think about it \u2013 would you keep reaching out to someone who just kept ignoring you?\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>6. Your <span style=\"color: #5339d3;\">Images and Videos are Low Quality<\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can have great content ideas, but if your video and image quality is poor, your engagement will also be poor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may be time to invest in some new gear to boost the quality of your content or change your technique. Poor lighting, bad angles and noise can really hamper the quality of your images and videos.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>7. You\u2019re <span style=\"color: #5339d3;\">Not Evolving<\/span> with the Instagram Algorithm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The algorithm is always evolving. Are you evolving with it? If not, your content may not be seen in your follower\u2019s feeds or on the Explore Page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you\u2019re staying up to date on the latest algorithm changes to keep engagement high.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><b>8. You\u2019re <span style=\"color: #5339d3;\">Posting Horizontal Content<\/span>\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vertical content is the way to go on Instagram. Everything from Reels to Stories and even regular posts look better when they\u2019re in the vertical format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re still posting videos and photos in landscape mode, this may be why your engagement is down. Make sure you understand Insta\u2019s <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-video-size-and-format\"><span style=\"font-weight: 400;\">format requirements<\/span><\/a><span style=\"font-weight: 400;\"> before creating and posting content.<\/span><\/p>\n<\/div><\/div>\n<h2><strong><span style=\"color: #5339d3;\">What Type of Content<\/span> Gets the Most Engagement on Instagram?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">What\u2019s the secret formula to creating a highly engaging post on Instagram? While there are no hard and fast rules to creating engaging content, posts that get a lot of likes and shares have some similar characteristics.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Images are still considered the most engaging type of post on Instagram<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Carousels have the highest average engagement rate<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Highly engaging posts have 4-5 hashtags<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">These are useful insights, but it\u2019s important to remember that it\u2019s the content itself that will have the biggest impact on engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can post a carousel with 5 hashtags and get <\/span><span style=\"font-weight: 400;\">zero <\/span><span style=\"font-weight: 400;\">likes and comments.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>The <strong>key<\/strong> is to create content that:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Resonates with your audience<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Is unique and interesting<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Has a purpose or adds value<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">To get a better idea of what engaging content <\/span><span style=\"font-weight: 400;\">looks like<\/span><span style=\"font-weight: 400;\">, check out other Instagram influencers with high like and comment counts.\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Instagram Influencers<\/span> That Will Inspire Your Content Creation<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Want to create content that people like, comment on and share? Look to other successful Instagrammers for inspiration, like the creators below:<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>1. Ethan and Grayson Dolan (<a href=\"https:\/\/www.instagram.com\/dolantwins\" target=\"_blank\" rel=\"noopener\">@dolantwins<\/a>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The Dolan Twins haven\u2019t been active since 2020, but at their peak, their account was getting massive engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of their posts had <\/span><b>1+ million likes<\/b><span style=\"font-weight: 400;\"> and tons of comments.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>What\u2019s the <strong>secret to their success?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Authenticity. They&#8217;re not afraid to be themselves.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Fun and unique content.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Consistency. They posted new content regularly.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Follow in their footsteps, and you\u2019ll keep your audience engaged.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>2. D\u00e1vid Juli\u00e1n Dobr\u00edk (<a href=\"https:\/\/www.instagram.com\/daviddobrik\" target=\"_blank\" rel=\"noopener\">@daviddobrik<\/a>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">David Dobrik has <\/span><b>over 10 million followers<\/b><span style=\"font-weight: 400;\"> on Instagram and recently opened his own pizza brand. His content regularly receives <\/span><b>1-2+ million likes<\/b><span style=\"font-weight: 400;\"> and thousands of comments.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Why?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> He\u2019s always smiling. It&#8217;s hard not to find a photo, video or Reel where David doesn\u2019t look like he\u2019s having the time of his life. People love upbeat, positive content.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> His content is interesting. From a $100K TV to car giveaways, David is always creating new and exciting content.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>3. Zane Hijazi (<a href=\"https:\/\/www.instagram.com\/zane\/\" target=\"_blank\" rel=\"noopener\">@zane<\/a>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Zane Hijazi has <\/span><b>over 3 million followers<\/b><span style=\"font-weight: 400;\"> on Instagram. While he\u2019s known for his YouTube content, his Instagram account is a great source of inspiration for creating engaging content.\u00a0<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Why?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> He gives you an inside look at his everyday life. His content is authentic and relatable in this way.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> He also gives behind-the-scenes looks at his YouTube content, which people love to share and comment on.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>4. Olivia Jade Giannulli (<a href=\"https:\/\/www.instagram.com\/oliviajade\/\" target=\"_blank\" rel=\"noopener\">@oliviajade<\/a>)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Olivia Jade is a YouTuber and Instagram influencer with <\/span><b>over 1 million followers<\/b><span style=\"font-weight: 400;\">. Her Instagram content has a high-fashion feel and gives you glimpses into her travels around the world.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Why do people love her content?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Her photos and videos have a certain aesthetic<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> High-quality photography<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">These influencers have mastered the art of engagement. Study their content and learn from them to create better content that your followers can\u2019t help but like and share.<\/div><\/div>\n<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What\u2019s the Future<\/span> of Instagram Engagement?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we\u2019ve covered the top engagement tips to use <\/span><span style=\"font-weight: 400;\">today<\/span><span style=\"font-weight: 400;\">. But what about the future of engagement?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye on these emerging trends.<\/span><\/p>\n<h3><strong>Instagram <span style=\"color: #5339d3;\">e-commerce and Shopping Will Grow<\/span><\/strong><\/h3>\n<p><b>In 2021, Instagram said that nearly half of the people they surveyed used their platform to shop weekly. <\/b><span style=\"font-weight: 400;\">And that figure is likely to grow as more users become aware of Instagram shopping and more influencers hop on board.<\/span><\/p>\n<p><strong>What does this mean for engagement?\u00a0<\/strong><\/p>\n<p><b>Shoppable posts will become a new source of engagement. <\/b><span style=\"font-weight: 400;\">It also opens opportunities to create new types of content, like Reels and Stories that feature your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is tag your products, and users can purchase them right from their feeds.<\/span><\/p>\n<h3><strong>The <span style=\"color: #5339d3;\">Algorithm Will Continue<\/span> to Evolve<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s algorithm changes as often as the weather. That\u2019s not going to change anytime soon. If you want to keep your followers engaged, you\u2019ll need to stay on top of these changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no way to know how or when the algorithm will change, but there are some trends to keep an eye on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Video content will continue to dominate <\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Storytelling and authenticity will be crucial<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Users will continue to love unique, relevant and valuable content<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Feeding the algorithm what it wants will keep you in your follower\u2019s feeds and help you grow your account.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Engagement is one of the most important metrics to track if you\u2019re trying to grow your Instagram account. When people like, comment and share your content, it means that they like what they see. High engagement rates can lead to more sales on your site or attract the attention of brand deals and sponsorships, allowing you to monetize your account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our guide will help you understand how engagement affects your account and strategies you can use to start increasing engagement <\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to boost your Instagram engagement? Learn the top engagement secrets of influencers and why interactions matter.<\/p>\n","protected":false},"author":12,"featured_media":14467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[83],"class_list":["post-25659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","tag-instagram-likes"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/25659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=25659"}],"version-history":[{"count":71,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/25659\/revisions"}],"predecessor-version":[{"id":38129,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/25659\/revisions\/38129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/14467"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=25659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=25659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=25659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}