{"id":26910,"date":"2023-12-11T03:47:55","date_gmt":"2023-12-11T10:47:55","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=26910"},"modified":"2026-05-25T01:37:50","modified_gmt":"2026-05-25T07:37:50","slug":"boost-post-on-instagram","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/boost-post-on-instagram","title":{"rendered":"How to Boost Instagram Posts, Reels, &#038; Stories? (2026)"},"content":{"rendered":"<p>What does boosting a post on Instagram do<span style=\"font-weight: 400;\">? It&#8217;s a shortcut to increasing your post\u2019s reach and having it seen by your target audience. Boosting is used by:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Brands<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Non-profits<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Influencers<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Anyone<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Every day, over <\/span><b>one billion<\/b><b> people <\/b><span style=\"font-weight: 400;\">check their Instagram accounts. You can use this massive reach to build your brand (personal or business), generate sales, nurture leads and attract new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re willing to <\/span><b>spend some money to increase your Instagram post\u2019s reach<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">boosting<\/span><span style=\"font-weight: 400;\"> a post is a good option.<\/span><\/p>\n<p><b>P.S. We\u2019ll discuss cost a little bit further down in the article.<\/b><\/p>\n<h2><strong>What Does \u201cBoosting a Post\u201d <span style=\"color: #5339d3;\">Mean on Instagram?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">What does boost post mean on Instagram? It means that you pay Instagram to do the following:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Create or use an existing post<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Pay Instagram (not a third party) to boost a post<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">While boosting sounds like creating an advertisement, <\/span><b>it\u2019s much easier<\/b><span style=\"font-weight: 400;\">. You use an existing post to boost.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><strong>For example,<\/strong> if you have a post with testimonials for your product, you can boost it, turning it into an instant ad and reaching more people starting now.<\/div><\/div>\n<p><span style=\"font-weight: 400;\">And you can <\/span><b>boost many types <\/b><span style=\"font-weight: 400;\">of Instagram posts.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What Type <span style=\"color: #333333;\">of Instagram Posts<\/span><\/span> Can You Boost?<\/strong><\/h2>\n<p><b>Any type<\/b><span style=\"font-weight: 400;\">. You can boost<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Carousels<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Reels<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Stories<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Photos<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Videos<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you have a post with product tags in it, you can boost that post, too.<\/span><\/p>\n<h2><strong>How To <span style=\"color: #5339d3;\">Boost a Post<\/span> on Instagram?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you know <\/span>how to boost a post on Instagram<span style=\"font-weight: 400;\">, you can begin <strong>using the feature<\/strong> in minutes. We&#8217;re going to <strong>explain<\/strong> how to boost your post using:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Computer\ud83d\udda5\ufe0f<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Mobile devices\ud83d\udcf1<\/li>\n<\/ul>\n<\/div>\n<h3><strong>Boosting Instagram Posts from <span style=\"color: #5339d3;\">Your Computer<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s quick and easy to learn how to boost an Instagram post on your computer \u2013 <\/span><i><span style=\"font-weight: 400;\">Mac or Windows<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>Just follow the steps below<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Log into your <strong>account<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Click your <strong>profile picture<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Click the post <strong>you want to boost<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Click the <strong>Boost post<\/strong> button under the post<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">And then you\u2019ll have to follow the steps on the screen, add your payment information and begin boosting your post.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><strong>Note:<\/strong> You need to have a Business account to boost a post. We cover the <a href=\"https:\/\/viralyft.com\/blog\/instagram-business-account-vs-personal\">main difference between Instagram personal and business accounts<\/a> in one of our recent posts.<\/div><\/div>\n<h3><strong>Boosting Instagram Posts from <span style=\"color: #5339d3;\">Your Mobile Device<\/span><\/strong><\/h3>\n<p>If you want to boost posts on your mobile device<span style=\"font-weight: 400;\">, you\u2019ll <strong>follow the same steps:<\/strong><\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #1: <\/strong><\/span>Open your Instagram <strong>app<\/strong><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #2: <\/strong><\/span>Log into your <strong>Business account (Professional dashboard)<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-34375\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Business-Account-600x410.jpg\" alt=\"Business Account\" width=\"600\" height=\"410\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Business-Account-600x410.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Business-Account-768x525.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Business-Account.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #3: <\/strong><\/span>Click on the <strong>post you want to boost<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-20620\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Find-the-Post-600x608.jpg\" alt=\"Find the Post\" width=\"600\" height=\"608\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Find-the-Post-600x608.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Find-the-Post-768x778.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Find-the-Post.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #4: <\/strong><\/span>Tap <strong>Boost Post<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-34376\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post-600x386.jpg\" alt=\"Boost Post\" width=\"600\" height=\"386\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post-600x386.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post-768x494.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div>\n<h3><strong><span style=\"color: #5339d3;\">Why Can&#8217;t<\/span> I Boost a Post on Instagram?<\/strong><\/h3>\n<p>You may not be able to boost a post because you\u2019re not on a business account, there are copyright issues, your account is restricted, your ad has been rejected, or your video resolution is wrong.<\/p>\n<h2><strong><span style=\"color: #5339d3;\">How Much Does it Cost<\/span> to Boost a Post?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;ll pay, on average, <\/span><b>$0.50 to $1.00<\/b><span style=\"font-weight: 400;\"> per click for a boosted post on Instagram. But if you\u2019re in a very competitive niche, you may pay <\/span><b>$3.00+<\/b><span style=\"font-weight: 400;\"> for a boost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some industries will pay <\/span><b>just $0.20<\/b><span style=\"font-weight: 400;\"> daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to boost a post, you do have the <\/span><b>option of setting a daily spending limit<\/b><span style=\"font-weight: 400;\">. Controlling your costs is important when growing an account, and you may want to consider <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/viralyft.com\/blog\/instagram-growth-services\">Instagram growth services<\/a>,<\/span><span style=\"font-weight: 400;\"> too, <\/span><span style=\"font-weight: 400;\">because<\/span><span style=\"font-weight: 400;\"> they may be cheaper in the long term.<\/span><\/p>\n<h2><strong>How To Boost an <span style=\"color: #5339d3;\">Instagram Reel?<\/span><\/strong><\/h2>\n<p><b>You can boost Instagram reels, but they need to be eligible for a boost<\/b><span style=\"font-weight: 400;\">. You can read the official Instagram guidelines here, but they include:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Reels must be <strong>less than<\/strong> one minute long<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> 9:16 <strong>aspect ratio<\/strong> (vertical format)<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Reels that do not contain GIFs, interactive stickers, camera filters, or third-party IP or copyrighted music<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If your <\/span><b>reels meet these requirements<\/b><span style=\"font-weight: 400;\">, you can go to the reel in your profile grid and hit <\/span><b>Boost Post<\/b><span style=\"font-weight: 400;\">. You can follow the same instructions we just outlined above.<\/span><\/p>\n<h3><b><span style=\"color: #5339d3;\">Why Can&#8217;t<\/span> I Boost a Reel on Instagram?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re unable to boost your Instagram Reel, consider factors like account status, content violations, age restrictions, advertising policy breaches, budget settings, payment issues, audience targeting, technical glitches, or location restrictions. Ensure your Reel aligns with Instagram&#8217;s guidelines and <a href=\"https:\/\/viralyft.com\/blog\/how-to-contact-instagram\">contact Instagram support for assistance<\/a>.<\/span><\/p>\n<h2><strong>How To Boost an <span style=\"color: #5339d3;\">Instagram Story?<\/span><\/strong><\/h2>\n<p>Stories can easily be boosted, too. <span style=\"font-weight: 400;\">You can boost your <\/span><b>active Story<\/b><span style=\"font-weight: 400;\"> by following these steps:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Navigate to your <strong>Profile<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tap your <strong>profile picture<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tap <strong>Boost<\/strong> at the bottom of the Story<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You&#8217;ll need to fill in all of your details, such as audience and budget. Instagram will walk you through the steps to finish boosting your post.<\/span><\/p>\n<h2><strong>How To Boost an Instagram Post <span style=\"color: #5339d3;\">Using Accounts Center?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you have the following, you can use Accounts Center to boost a post:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Facebook account (personal)<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Instagram account (business or creator)<\/li>\n<\/ul>\n<\/div>\n<p><b>You&#8217;ll need to connect both accounts to use this feature, and once you do, the rest is simple<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Go to your <strong>profile<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tap the <strong>post you want to boost<\/strong><\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tap <strong>Boost Post<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t connected your Instagram account to your Facebook, you\u2019ll be prompted to connect your accounts and can simply continue through the steps on the screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s that simple.<\/span><\/p>\n<h2><strong>How To Boost an Instagram Post <span style=\"color: #5339d3;\">Without a Meta Ad Account Connection?<\/span><\/strong><\/h2>\n<p>Instagram now allows you to create ads without having a presence on Facebook, but this feature is still being rolled out and may not be available everywhere.<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re boosting a post for the first time, you no longer have to connect to a Facebook Page or Meta Ad account. <\/span><b>You can manage all of your ads right on Instagram itself.<\/b><\/p>\n<p>Keep in mind that<b> this feature is only available to people <\/b>who are boosting for the first time.<\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>The process of <strong>boosting a post without a Meta Ad connection<\/strong> is very simple:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> First, <strong>open the Instagram app<\/strong> and navigate to your profile.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tap <strong>a post<\/strong> that you want to promote.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Tap the <strong>Boost post<\/strong> button.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Select your <strong>goal<\/strong>: visit your profile, visit your website, or message you<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Select your <strong>audience<\/strong>: suggested, create your own and special ad category<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Choose your daily <strong>budget and your duration<\/strong> (set duration, or run until you pause it)<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Review your details and add your payment option.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> <strong>Tap Boost Reel<\/strong> to complete the process.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> It\u2019s a quick and simple process when you don\u2019t have to deal with the hassle of connecting your Meta Ad account.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">While you <\/span><span style=\"font-weight: 400;\">can <\/span><span style=\"font-weight: 400;\">use Ad tools to boost your posts, it\u2019s easier to just navigate to your post and tap the <\/span><b>Boost Post<\/b><span style=\"font-weight: 400;\"> button.\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Why Should I<\/span><span style=\"color: #5339d3;\"> Boost My Instagram Posts?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to expand your reach and engagement, boosting a post has many benefits, including:<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>1. Quick and Simple<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Boosting a post is a quick and simple way to get more traction for your posts. <\/span><b>You can boost any post that you want (as long as it meets community guidelines) without having to go through the hassle and complexities of using Facebook Ads Manager.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The simplicity of boosting a post is one of its biggest advantages.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>2. Add CTAs<\/strong><\/h3>\n<p><b>Another advantage of boosting a post is that you can add a call-to-action asking viewers to contact you, shop your page or learn more about your account.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CTAs can help you reach your goals, whether it\u2019s to increase sales or boost brand awareness, and this is something that you can\u2019t add to a regular post.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>3. Optimize for Your Goals<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Boosting a post also allows you to optimize for specific goals you may have for your brand, such as:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Increasing engagement \u2013 likes, comments, shares, etc.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Website Traffic<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Getting more inquiries from potential customers or clients<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>4. Target Your Desired Audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another big advantage of boosted posts is that you can target the right people \u2013 people who will be interested in your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create your own audience based on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Locations<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Interest<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Age and gender<\/li>\n<\/ul>\n<\/div>\n<p>Keep in mind, though, that the audience options are more limited than what you\u2019ll find in the Ads Manager.<\/p>\n<\/div><\/div>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n\t\t\t<div id=\"rank-math-rich-snippet-wrapper\" class=\"\">\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n<h2><strong>Bottom Line<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Boosting a post on Instagram is another way to expand your reach and help grow your account. It\u2019s a form of advertising that\u2019s subtler and sometimes more engaging than a traditional advertisement.<\/span><\/p>\n<p>Now that you understand how boosting works, give it a try and see how it works for your account. You may find that the immediate traction boost helps you reach your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you boost your posts on Instagram? The answer may surprise you. Learn how to boost posts and whether you should.<\/p>\n","protected":false},"author":12,"featured_media":26991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-26910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/26910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=26910"}],"version-history":[{"count":22,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/26910\/revisions"}],"predecessor-version":[{"id":38242,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/26910\/revisions\/38242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/26991"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=26910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=26910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=26910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}