{"id":27079,"date":"2023-12-12T05:30:21","date_gmt":"2023-12-12T12:30:21","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=27079"},"modified":"2023-12-17T06:05:20","modified_gmt":"2023-12-17T13:05:20","slug":"why-am-i-losing-followers-on-tiktok","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/why-am-i-losing-followers-on-tiktok","title":{"rendered":"Why Am I Losing Followers on TikTok?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Carving out your own space on TikTok is crucial if you\u2019re an influencer or <\/span><span style=\"font-weight: 400;\">small<\/span><span style=\"font-weight: 400;\"> business owner. Over <\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/150-m-us-users\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 million busines<\/span><span style=\"font-weight: 400;\">ses<\/span><\/a><span style=\"font-weight: 400;\"> expand their reach on the platform and <\/span><i><span style=\"font-weight: 400;\">over a billion<\/span><\/i><span style=\"font-weight: 400;\"> users are on the platform.\u00a0<\/span><\/p>\n<p><b>But even when you do everything right, you may start losing followers on TikTok.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to explore some of the reasons why you may be losing followers and give some insights into the steps that you can take to rectify the issue.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Why<\/span> Am I Losing Followers on TikTok?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;ll need to <\/span><b>dig into your account and try to understand when you started losing followers and why<\/b><span style=\"font-weight: 400;\">. We&#8217;re going to do our best to help you understand the most common reasons people are starting to unfollow you, starting with one point that is hard to swallow: <\/span><i><span style=\"font-weight: 400;\">your content<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><strong>1. Your Content <span style=\"color: #5339d3;\">Isn\u2019t Resonating<\/span> with Your Followers<\/strong><\/h2>\n<p><a href=\"https:\/\/www.tiktok.com\/@rachforaday\/video\/7171469575966559493?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rachforaday<\/span><\/a><span style=\"font-weight: 400;\"> explains that your <\/span><b>videos should have a ratio of 1% new followers for each view<\/b><span style=\"font-weight: 400;\">. What does this mean?<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> A video gets 1,000 views<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You get 10 new followers<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">And this figure seems reasonable, right? The problem is that too few creators create videos that are emotionally charged. You want the person to think:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> This person really understands me<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> I have to follow this person<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you focus on videos that are emotionally charged and authentic, you\u2019ll start building up a following that sticks around. However, you need to <\/span><b>focus on the quality of every video because if the quality tanks, your followers will unfollow you.<\/b><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>Conduct a content audit and see if:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You&#8217;ve changed your videos, and then people started unfollowing you.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You spaced your content out too far.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> You&#8217;ve stopped posting content that was in your niche. <strong>For example,<\/strong> you used to post beauty tips, but now you focus only on religious content.<\/li>\n<\/ul>\n<\/div>\n<p><b>Followers need a reason to follow you, and that reason is the content that you create.<\/b><\/p>\n<h2><strong>2. TikTok Changed Its <span style=\"color: #5339d3;\">Algorithm<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If your content is still amazing, the reason for people unfollowing you may be a <\/span><a href=\"https:\/\/viralyft.com\/blog\/tiktok-algorithm\"><span style=\"font-weight: 400;\">TikTok algorithm change<\/span><\/a><span style=\"font-weight: 400;\">. TikTok has it in its best interest to keep the community safe and thriving.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>You may lose followers because:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Bot algorithms change and many of your followers were bots (you didn\u2019t know) and now they\u2019re banned.<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Legitimate followers were banned for violating community guidelines (more on that below).<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> TikTok is recommending followers that your content doesn\u2019t resonate with, so they\u2019re quick to unfollow you.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">One <\/span><a href=\"https:\/\/www.reddit.com\/r\/Tiktokhelp\/comments\/14b4sl4\/is_there_any_way_to_stop_losing_followers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reddit<\/span><\/a><span style=\"font-weight: 400;\"> user even lost thousands of followers because a whole slew of bots were banned. The upside? Engagement soared.<\/span><\/p>\n<p><b>Creators have to learn about the algorithm and play by the rules that we know<\/b><span style=\"font-weight: 400;\">. Unfortunately, there is no way to \u201cfix\u201d the algorithm on your own.<\/span><\/p>\n<h2><strong>3. You\u2019re <span style=\"color: #5339d3;\">Shadow Banned<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Shadow banning is 100% real. We have an entire article on <\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-get-unshadowbanned-on-tiktok\"><span style=\"font-weight: 400;\">how to get rid of your shadow ban<\/span><\/a><span style=\"font-weight: 400;\">, but it\u2019s a major problem. Your content won\u2019t be shown on the For You Page (FYP), so your reach starts to fall, and you\u2019ll end up losing more followers than you gain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can follow our guide at the beginning of this section to remove the ban.<\/span><\/p>\n<h2><strong>4. Your Content Violates TikTok\u2019s <span style=\"color: #5339d3;\">Community Guidelines<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">What kind of content have you been posting lately? <\/span><b>If you\u2019ve been posting controversial things, your content may actually be in violation of <\/b><a href=\"https:\/\/viralyft.com\/blog\/tiktok-community-guidelines\"><b>TikTok\u2019s community guidelines<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>Make sure that your content doesn\u2019t contain:<\/p>\n<ul>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Violence<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Nudity<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Shocking or graphic content<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Misinformation<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Hate speech or bullying<\/li>\n<li><i class=\"sui sui-location-arrow\" style=\"color:#5339D3\"><\/i> Illegal activities or items (drugs, firearms, etc.)<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Focus on creating great content your audience will love and adhere to TikTok\u2019s guidelines.<\/span><\/p>\n<h2><strong>5. You Had a <span style=\"color: #5339d3;\">Lot of Bots<\/span> Following Your Account<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Are you losing a lot of followers at once? <\/span><b>TikTok may be removing them because they\u2019re bots.<\/b><span style=\"font-weight: 400;\"> You can\u2019t control who follows your account, and most TikTokers have bot followers even if they don\u2019t realize it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your lost followers are bots, then don\u2019t panic. In fact, be happy about it. Those followers weren\u2019t benefiting your account, and now you have a clean list of real followers who will engage with your account.<\/span><\/p>\n<h2><strong>6. You\u2019re Not Being <span style=\"color: #5339d3;\">Active<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Are you creating new content and posting it regularly? If not, <\/span><b>inactivity may be the reason why you\u2019re losing followers.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Growing your TikTok account is a marathon \u2013 not a race. If you slow your pace, you\u2019ll fall behind and lose your followers\u2019 interest.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How do you know if you\u2019re inactive? <\/span><\/i><span style=\"font-weight: 400;\">Look at the last time you posted content.<\/span><\/p>\n<p><b>TikTok recommends posting 1-4 times <\/b><b>per <\/b><b>day. <\/b><span style=\"font-weight: 400;\">If you haven\u2019t posted in a few weeks, your followers may think you\u2019re inactive, especially if you used to post more often.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Stop<\/span> Losing Followers on TikTok<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re losing followers on TikTok, it\u2019s probably because of one of the reasons above. <\/span><b>The good news is that you can bring your account back to life just by posting more frequently and creating content that resonates with your audience.<\/b><span style=\"font-weight: 400;\"> Be patient and persistent, and you\u2019ll see your follower count grow once again.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you losing followers on TikTok? Find out why and the one thing you may be doing to scare your followers away.<\/p>\n","protected":false},"author":17,"featured_media":27097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[154,78],"tags":[],"class_list":["post-27079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-challenges","category-tiktok"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/27079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=27079"}],"version-history":[{"count":12,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/27079\/revisions"}],"predecessor-version":[{"id":27098,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/27079\/revisions\/27098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/27097"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=27079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=27079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=27079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}