{"id":28447,"date":"2024-01-10T21:53:02","date_gmt":"2024-01-11T04:53:02","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=28447"},"modified":"2024-02-22T00:50:04","modified_gmt":"2024-02-22T07:50:04","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/social-media-marketing","title":{"rendered":"Social Media Marketing: What Is It and How Does It Work?"},"content":{"rendered":"

With the number of users of social media ticking up year by year (and the social media ecommerce market <\/span>increasing by billions of US dollars annually<\/span><\/a>, as well), there\u2019s never a bad time to begin promoting your brand on platforms like Facebook, Instagram, TikTok, Twitter, and YouTube.<\/span><\/p>\n

If you don\u2019t, you\u2019ll miss out on a powerful strategy that\u2019s utilized for profit and fame by the most successful businesses and influencers \u2013 from Apple and Google to Cristiano Ronaldo and MrBeast.<\/span><\/p>\n

Curious? Let\u2019s dig into social media marketing and give you the basic knowledge you need to prepare your next campaign.<\/span><\/p>\n

What<\/span> Is Social Media Marketing?<\/strong><\/h2>\n

Social media marketing is a form of digital marketing.<\/strong> It involves promoting yourself, your business, your brand sponsors, and\/or any goods or services you may be selling on social media platforms on the internet.<\/span><\/p>\n

What Are the Top Social Media Marketing Platforms?<\/span><\/strong><\/h2>\n

While there are many platforms out there, marketers only prefer a handful of them. Here are the top six<\/strong> social media websites and apps (from a recent <\/span>Statista report<\/span><\/a>).<\/span><\/p>\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n
Top 6 Social Media Platforms<\/strong><\/td>\nPercentage of Marketers Who Use It<\/strong><\/td>\n<\/tr>\n
\u00a01. Facebook<\/td>\n\u00a089%<\/td>\n<\/tr>\n
\u00a02. Instagram<\/td>\n\u00a080%<\/td>\n<\/tr>\n
\u00a03. LinkedIn<\/td>\n\u00a064%<\/td>\n<\/tr>\n
\u00a04. YouTube<\/td>\n\u00a054%<\/td>\n<\/tr>\n
\u00a05. Twitter<\/td>\n\u00a044%<\/td>\n<\/tr>\n
\u00a06. TikTok<\/td>\n\u00a026%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What Are Examples<\/span> of Social Media Marketing?<\/strong><\/h2>\n

Social media marketing campaigns are like chess games. There are several different pieces, AKA strategies, that you can use to promote your brand; but they must be deployed at just the right time and in the right way to be effective.\u00a0<\/span><\/p>\n

Check\ud83d\udc47out these examples of common social media marketing strategies.\u00a0<\/strong><\/p>\n

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