{"id":28487,"date":"2024-01-10T00:01:48","date_gmt":"2024-01-10T07:01:48","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=28487"},"modified":"2024-04-23T00:37:40","modified_gmt":"2024-04-23T06:37:40","slug":"what-your-instagram-followers-want-to-see","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/what-your-instagram-followers-want-to-see","title":{"rendered":"How to Know What Your Instagram Followers Want to See"},"content":{"rendered":"<p>Creating Instagram content that your audience wants to see requires a strategic approach to making every post<span style=\"font-weight: 400;\">. If your content doesn\u2019t resonate with your followers, you\u2019ll have:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> No likes<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> No comments<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Little engagement<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-engagement\"><span style=\"font-weight: 400;\">tricks to increase engagement<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">but<\/span><span style=\"font-weight: 400;\"> wouldn\u2019t it be nice to know what your audience really wants to see?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to show you the exact steps to take to begin understanding your audience further and begin making the type of posts that they will engage with.<\/span><\/p>\n<h2><strong>View Your Instagram Account <span style=\"color: #5339d3;\">Insights<\/span><\/strong><\/h2>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-35341\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights-600x621.jpg\" alt=\"View Your Instagram Account Insights\" width=\"600\" height=\"621\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights-600x621.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights-768x795.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div>\n<p>Instagram insights provide you with a wealth of data that you can <strong>use to know which posts people really like<\/strong> and which they don\u2019t<span style=\"font-weight: 400;\">. Anyone can use insights, but you need to have a business or creator account to view insights.\u00a0<\/span><\/p>\n<p><strong>Don&#8217;t worry \u2013 <\/strong><i><span style=\"font-weight: 400;\">it&#8217;s free to make the switch<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>How To Convert Your <span style=\"color: #5339d3;\">Personal Instagram Account to a Business<\/span> or Creator<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-business-account-vs-personal\"><span style=\"font-weight: 400;\">creator or business vs personal account<\/span><\/a><span style=\"font-weight: 400;\"> has a few small differences, but the biggest improvement is your ability to see post analytics. Before you go any further, follow these steps:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Open the Instagram app<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>Settings &gt; Account<\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Scroll<\/strong> to <strong>Switch account type<\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Select <strong>Creator or Business<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can also connect a Facebook Page or even show your contact information on your profile if you like, but this is 100% up to you.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Need help switching to a business or creator account? <\/span><\/i><a href=\"https:\/\/help.instagram.com\/2358103564437429\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Follow Instagram\u2019s instructions<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><strong>Ready?<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>Now, you have everything that you need to access Instagram Insights. You\u2019ll need to:<\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Open the Instagram app<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap the <strong>hamburger icon<\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Select <strong>Insights<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can select a timeframe within the <strong>last 90 days<\/strong> to view information on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Impressions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Interactions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Views<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Follows<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> So much more<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">What do you do with this data? You need to be honest and begin dissecting what posts people are viewing and engaging with and what they\u2019re not interested in. Start reviewing your top-performing content and try to learn <\/span><span style=\"font-weight: 400;\">why<\/span><span style=\"font-weight: 400;\"> people like it. Consider the following questions:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What type of post is it?<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Which day did you make the post?<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Does the post have a special hook?<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Once you\u2019re done analyzing your own content, it\u2019s time to see what your competitors are up to on their accounts.<\/span><\/p>\n<h2><strong>Conduct Competitor <span style=\"color: #5339d3;\">Analysis<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You <\/span><span style=\"font-weight: 400;\">don\u2019t<\/span><span style=\"font-weight: 400;\"> want to steal post ideas from your competitors. <\/span><b>A lot of creators remake competitor posts and get backlash for stealing their ideas<\/b><span style=\"font-weight: 400;\">. You want to look through the posts your competitors are making and:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create a list of high-performing posts<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create a list of low-performing posts<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">With your list in hand, begin going through each post and try to figure out why it worked or didn\u2019t work.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>For example:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Post 1<\/strong> focuses on fitness and uses unique camera angles to show the person working out.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Post 2<\/strong> didn\u2019t work because the person\u2019s face wasn\u2019t in the post, and it didn\u2019t have any personality.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Post 3<\/strong> is honest and raw, which led to the highest engagement and shows the audience wants to feel a connection with the creator.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Every great creator spends hours experimenting and trying to learn what works and doesn\u2019t work in their niche. If you take an unbiased view of each post and focus on what\u2019s working in your niche <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\">, you\u2019ll learn so much about your audience in just a few hours.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Create Personas<\/span> for Your Audience<\/strong><\/h2>\n<p>Social media personas are fictitious profiles of your ideal followers.<span style=\"font-weight: 400;\"> They include key details about your audience, like their:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Age<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Gender<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Location<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Interests<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Pain points (frustrations)<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Goals<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">But how do you find all of this information? Your analytics data is a great place to start. <\/span>Instagram Insights can tell you where your audience is located, their age range, gender, most active times and more.<\/p>\n<p><span style=\"font-weight: 400;\">Other data, like interests and pain points, can be gathered from non-social sources, like your shopping data, Google Analytics or CRM data.<\/span><\/p>\n<h2><strong>Use Social Listening <span style=\"color: #5339d3;\">Tools<\/span><\/strong><\/h2>\n<p>To know what your audience wants to see, you have to know them.<span style=\"font-weight: 400;\"> Audience research is one of the best ways to get to know your audience, and <strong>social listening tools can help you carry out that research.<\/strong><\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p>Social listening tools help you understand what your audience is:<\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Talking about<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Interested in<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p>Those are valuable insights that you can use to create content they\u2019ll love.<\/p>\n<h3><strong>Top 3 Social Listening <span style=\"color: #5339d3;\">Tools<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to give social listening a try, these <\/span>three tools are the go-to choices for influencers, brands and marketers<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>1. <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener\">Brandwatch<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28772 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Brandwatch-900x412.png\" alt=\"Brandwatch Social Listening Tool \" width=\"800\" height=\"366\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Brandwatch-900x412.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Brandwatch-600x275.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Brandwatch-768x352.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Brandwatch.png 1184w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Brandwatch offers a suite of <a href=\"https:\/\/viralyft.com\/blog\/social-media-management-tools\">social media management tools<\/a>, including social listening. <\/span>Their Listen tool allows you to discover new trends in real-time, so you can jump on topics and create new content while the fire is still hot.<\/p>\n<p><span style=\"font-weight: 400;\">With Brandwatch, you can track keywords, topics and even brand names. Filters and sentiment analysis let you further refine your data and get in-depth insights into what your audience really cares about.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>2. <a href=\"https:\/\/www.hootsuite.com\/platform\/listening\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28781 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Social-Hootsuite-900x294.png\" alt=\"Hootsuite Social Listening Tool\" width=\"800\" height=\"261\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Social-Hootsuite-900x294.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Social-Hootsuite-600x196.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Social-Hootsuite-768x251.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Social-Hootsuite.png 1262w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite is a popular social media management tool that also offers social media monitoring. <\/span>The platform allows you to set up an unlimited number of streams of content based on hashtags, keywords, locations and more.<\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<h3><strong>3. <a href=\"https:\/\/www.meltwater.com\/en\/suite\/social-listening-analytics\" target=\"_blank\" rel=\"noopener\">Meltwater<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28774 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Meltwater-900x358.png\" alt=\"Meltwater Use Social Listening Tool\" width=\"800\" height=\"318\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Meltwater-900x358.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Meltwater-600x239.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Meltwater-768x305.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Meltwater.png 1308w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Meltwater\u2019s social listening tool allows you to see which topics your audience is interested in, but you can also monitor your mentions and even your competitors.<span style=\"font-weight: 400;\"> The platform makes it easy to keep track of this data through a customized dashboard.<\/span><\/div><\/div>\n<h2><strong><span style=\"color: #5339d3;\">Create More Content<\/span> Your Audience Loves<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to boost your organic engagement on Instagram is to create more content that your audience loves \u2013 content they <\/span><span style=\"font-weight: 400;\">want <\/span><span style=\"font-weight: 400;\">to see. Use our guide to learn more about your audience and leverage those insights to post stories, <\/span><a href=\"https:\/\/viralyft.com\/blog\/reel-vs-story\"><span style=\"font-weight: 400;\">reels<\/span><\/a><span style=\"font-weight: 400;\"> and image posts that naturally attract more likes, comments and shares.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to create content that your followers really want to see? Tired of having little-to-no engagement? Crack the creator code using these proven strategies.<\/p>\n","protected":false},"author":12,"featured_media":28799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-28487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/28487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=28487"}],"version-history":[{"count":15,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/28487\/revisions"}],"predecessor-version":[{"id":35440,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/28487\/revisions\/35440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/28799"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=28487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=28487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=28487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}