{"id":28912,"date":"2024-01-11T23:30:50","date_gmt":"2024-01-12T06:30:50","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=28912"},"modified":"2025-02-28T02:57:03","modified_gmt":"2025-02-28T09:57:03","slug":"how-much-does-youtube-shorts-pay-for-1-million-views","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-much-does-youtube-shorts-pay-for-1-million-views","title":{"rendered":"How Much Does YouTube Shorts Pay For 1 Million Views?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">YouTube launched Shorts in September 2020 as its answer to TikTok. Since its launch, Shorts have <\/span><span style=\"font-weight: 400;\">exploded <\/span><span style=\"font-weight: 400;\">in popularity, reaching 50 billion daily views across the globe.<\/span><\/p>\n<p>The platform has just over 2.68 billion users, so the <b>average user is <\/b><strong>watching about 18 Shorts per day.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">But do more views translate to more income for YouTubers? How much does YouTube Shorts <\/span><span style=\"font-weight: 400;\">really <\/span><span style=\"font-weight: 400;\">pay for 1 million views?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>answer may surprise<\/strong> you. YouTubers are <\/span><span style=\"font-weight: 400;\">not <\/span><span style=\"font-weight: 400;\">earning the same RPMs they earn with their long-form videos.<\/span><\/p>\n<h2><strong>What is the <span style=\"color: #5339d3;\">Average RPM<\/span> for YouTube Shorts?<\/strong><\/h2>\n<p><b>Shorts<\/b><span style=\"font-weight: 400;\"> pay creators like any other video \u2013 per <\/span><span style=\"font-weight: 400;\">1,000 views or RPM<\/span><span style=\"font-weight: 400;\">. Anyone who watches Shorts will notice the lack of ads. Shorts are missing ads in the middle of the video. Why? Because mid-roll ads wouldn\u2019t make sense for content that is fairly short.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right?<\/span><\/p>\n<p><b>So how much is the average Shorts RPM? <\/b><span style=\"font-weight: 400;\">It\u2019s just <\/span><b>$0.05<\/b><span style=\"font-weight: 400;\"> &#8211; you read that right. We&#8217;ve also seen:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Lows of just $0.02 RPM for a creator with almost 200 million views.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Highs of just $0.06 RPM, but I\u2019m sure (or hope) that someone out there broke the $0.07 barrier.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How much does YouTube Shorts pay for 1 million views? We&#8217;re going to show you real-world examples from multiple creators who are using Shorts and also what strategies you can leverage with them to actually make more money.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What Did Actual YouTubers<\/span> <span style=\"color: #5339d3;\">Make<\/span> from 1 Million Views?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing the average RPMs for Shorts is a great start, but averages don\u2019t always paint a clear picture. So, how much have <\/span><span style=\"font-weight: 400;\">actual<\/span><span style=\"font-weight: 400;\"> YouTubers made from Shorts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s find out!<\/span><\/p>\n<h2><strong>1. <span style=\"color: #5339d3;\">What\u2019s Good Podcast<\/span><\/strong><\/h2>\n<p><iframe title=\"How much money do YouTube Shorts make? \ud83e\udd11\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/H6st2yl6jNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The @Whatsgoodpodcast shared how much two YouTubers from the Sidemen group earned from Shorts.\u00a0<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Miniminter (Simon Edward Minter):<\/strong> 6 million views $120. That\u2019s about $20 per 1 million views.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Zerkaa (Joshua Bradley):<\/strong> 1.5 million views $57. That\u2019s about $28.5 per 1 million views.<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Both of these YouTubers post gaming and challenge-related content that\u2019s similar to MrBeast. Zerkaa did mention that his Short earned him <\/span><b>over 400 new subscribers<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><strong>2. <span style=\"color: #5339d3;\">TubeBuddy<\/span><\/strong><\/h2>\n<p><iframe title=\"How much money did I make from a million views on YouTube Shorts?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1X0lH0o4534?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">According to TubeBuddy, Shorts fetch an <\/span><b>RPM of $0.01-$0.06\/1,000 views<\/b><span style=\"font-weight: 400;\">. That&#8217;s about <\/span><b>$10-$60 for 1 million views<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no question that the RPMs for Shorts are significantly lower than those for long-form videos. But Shorts are also, well, <\/span><span style=\"font-weight: 400;\">short <\/span><i><span style=\"font-weight: 400;\">\u2013 <\/span><\/i><span style=\"font-weight: 400;\">up to 60 seconds max.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you look at it from this perspective, the earnings are actually pretty good.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The creator in this particular Short earned about AUD$0.07 per 1,000 views, or about <\/span><b>AUD$70 per 1 million views<\/b><span style=\"font-weight: 400;\">. In his case, 29.8 million views earned him AUD$2,110.87.<\/span><\/p>\n<h2><strong>3. <span style=\"color: #5339d3;\">Zach King + Jenny Hoyos Earnings<\/span><\/strong><\/h2>\n<p><iframe title=\"How Much YouTube Paid Us for 1,000,000 Shorts Views (Monetization Explained)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3mLBqgeRob8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">TubeBuddy has a lot of great content on Shorts earnings, and this is a <\/span><span style=\"font-weight: 400;\">two-for-one <\/span><span style=\"font-weight: 400;\">video because we learn how much <\/span><i><span style=\"font-weight: 400;\">two<\/span><\/i><span style=\"font-weight: 400;\"> creators made off of their shorts. Let&#8217;s start with the queen of Shorts: Jenny Hoyos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jenny, for those who don\u2019t know, kills it with Shorts, and with just 90 of them, she attracted 1.5 million subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her earnings?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, she can pay her cell phone bill for the year because, with <\/span><b>22 million<\/b><span style=\"font-weight: 400;\"> views, she earned <\/span><b>$1,200, or<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> $54.54 for 1 million Short views<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> $0.055 RPM<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And what about Zach King? Well, he did even worse with his Shorts. Zach made just <\/span><b>$2,918.10<\/b><span style=\"font-weight: 400;\"> from <\/span><b>196.4 million <\/b><span style=\"font-weight: 400;\">views. RPMs were just $0.02, so Zach\u2019s earnings for 1 million views is $20 or less.<\/span><\/p>\n<h2><strong>4. <span style=\"color: #5339d3;\">VidIQ<\/span><\/strong><\/h2>\n<p><iframe title=\"How Much YouTube Shorts Paid Me for 1,000,000 Views\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Rl-vYHfDBM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">VidIQ \u2013 like most creators \u2013 was excited for Shorts. You need to have 10 million views in three months to be able to monetize your Shorts, and was it worth it?<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Let&#8217;s find out:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Shorts RPMs paid out a $0.06 RPM.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Shorts earned the channel $58.23<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Over the course of a month, that\u2019s a <\/span><span style=\"font-weight: 400;\">low<\/span><span style=\"font-weight: 400;\"> RPM, but how did it compare to the channel\u2019s normal content? It produced at a rate of <\/span><span style=\"font-weight: 400;\">100 times lower<\/span><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">The channel\u2019s normal content earns:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> $5.41 RPM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> $5,587.11 in estimated revenue for 1 million views<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The comment section of the video is a goldmine of information from other creators, all making pennies from Shorts. What do these creators do? Leverage Shorts for the views and lure new subscribers over to their long-form videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you gain subscribers and start funneling people to your longer content, that\u2019s where the real money in Shorts is made.<\/span><\/p>\n<h2><strong>Should You <span style=\"color: #5339d3;\">Still Post Shorts<\/span> Even with Low RPMS?<\/strong><\/h2>\n<p><b>Yes. <\/b><span style=\"font-weight: 400;\">You don\u2019t need to dedicate <\/span><span style=\"font-weight: 400;\">too <\/span><span style=\"font-weight: 400;\">much time<\/span><span style=\"font-weight: 400;\"> to Shorts because \u2013 let&#8217;s face it \u2013 they pay so much less for 1 million views compared to long-form video. You can make <\/span><span style=\"font-weight: 400;\">$21.20<\/span><span style=\"font-weight: 400;\"> for just 1,000 views in the finance niche like Joshua Mayo does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while he makes a ton of money on his channel, guess what: <\/span><strong><i>he still leverages YouTube Shorts<\/i>.<\/strong><\/p>\n<p><strong>Why?<\/strong><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Shorts:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Help you gain subscribers who prefer shorter content (but this can backfire in some cases). If a subscriber is looking for just short videos, they may unsubscribe when they find out your videos are long.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Are a great way to promote upcoming videos or even help you repurpose some of your older content.<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Mr. Beast<\/strong> even uses Shorts. It would be amazing if he shared his earnings on these, but he does not. Known for making tens of millions of dollars a year, his Shorts get <\/span><a href=\"https:\/\/www.youtube.com\/@MrBeast\/shorts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70 \u2013 130 million views<\/span><\/a><span style=\"font-weight: 400;\">, and he stays consistent when posting them.<\/span><\/p>\n<p><strong>He&#8217;ll often show off:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Clips of future videos<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Fun segments<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re a creator who may not have a video in the pipeline this week, post a Short. Your audience will appreciate the quick update from you and won\u2019t view your channel as being abandoned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But<\/span><span style=\"font-weight: 400;\"> don\u2019t really on Shorts as a steady stream of income because you won\u2019t earn much from them.<\/span><\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube Shorts are just another way for YouTubers to earn money through their video content. <\/span>But on their own, Shorts are not going to be a money-maker for content creators. Instead, they should be used as a way to get more viewers to your long-form content on your channel. <span style=\"font-weight: 400;\">They can attract new subscribers and views for your videos that have much higher RPMs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to make money on YouTube Shorts? Will 1 million views even pay enough to fill your gas tank?<\/p>\n","protected":false},"author":11,"featured_media":28928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[77],"tags":[],"class_list":["post-28912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/28912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=28912"}],"version-history":[{"count":13,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/28912\/revisions"}],"predecessor-version":[{"id":38121,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/28912\/revisions\/38121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/28928"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=28912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=28912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=28912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}