{"id":29485,"date":"2024-01-24T04:04:57","date_gmt":"2024-01-24T11:04:57","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=29485"},"modified":"2025-02-28T02:55:03","modified_gmt":"2025-02-28T09:55:03","slug":"how-to-get-sponsored-on-youtube","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-to-get-sponsored-on-youtube","title":{"rendered":"5 Tips to Easily Get Sponsored on YouTube"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you want to know how to get sponsored on YouTube? <\/span><b>You can double or triple your income with sponsored posts<\/b><span style=\"font-weight: 400;\">. Advertisers want to reach the <\/span><span style=\"font-weight: 400;\">2.68 bi<\/span><span style=\"font-weight: 400;\">llion<\/span><span style=\"font-weight: 400;\"> people on the platform, <\/span><span style=\"font-weight: 400;\">and<\/span><span style=\"font-weight: 400;\"> if you mention the brand in your content, there\u2019s no way for a viewer to ignore it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even small channels can land sponsorships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a good chance that some of the channels that you watch with just a thousand or two subs will have sponsorships. If you\u2019ve heard of micro-influencers or nano-influencers, real brands are paying for their sponsorships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re going to show you <\/span><span style=\"font-weight: 400;\">exactly<\/span><span style=\"font-weight: 400;\"> how you can get sponsored on YouTube in 2024.<\/span><\/p>\n<h2><strong>1. Make Sure Your Channel is <span style=\"color: #5339d3;\">Ready for Sponsors<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sponsors want you to be professional. You\u2019re partnering with a brand, and they will do everything in their power to protect their name. <\/span>You need to begin prepping your channel, and<b> you need to take quite a few steps to be ready for sponsors<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Make Sure You Have a <span style=\"color: #5339d3;\">Strong Personal Brand<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Create a personal brand. Period.<\/span><span style=\"font-weight: 400;\"> You only need to look at Elon Musk or Mr. Beast to learn how powerful personal branding is for your online reputation. You need to make your channel into a personal brand.<\/span><\/p>\n<p><strong>How do you do this?<\/strong><\/p>\n<p><b>Talk about your channel. Educate. <\/b><span style=\"font-weight: 400;\">You&#8217;ll want to do the following to turn your brand from an amateur to a professional:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Audit.<\/strong> Yes, you need to 100% audit your brand if you want to fix anything that you may be doing wrong. Every brand needs a clear message, and this means that the following elements all <strong>need to be on-brand:<\/strong> <em>thumbnails, video titles, banners, and descriptions.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/em><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Quality.<\/strong> Up your quality game. You wouldn\u2019t shop at Nike if you purchased $150 shoes, and they ripped the first day, right? You need to invest in your editing, videography and even banners. You don\u2019t need to spend a ton of money, but be sure that you\u2019re maximizing the possibilities of the equipment that you do use.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You want people to automatically know your face and brand when they see it. If you have a favorite YouTuber, go to their channel and see if you immediately know who it is from the banner, description and thumbnails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do, they\u2019re killing their branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you also need to work on your trailer because it\u2019s a missed opportunity for so many channels that I come across.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\">Create a Trailer<\/span> for Your Channel<\/strong><\/h3>\n<p><b>Your channel has a trailer \u2013 <\/b><b><i>use it<\/i><\/b><span style=\"font-weight: 400;\">. Trailers can help you introduce yourself to the world, and they don\u2019t need to be long and drawn out. Create a trailer that explains:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Who you are<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What videos people can expect to see<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Leads them to a playlist of videos to watch on your channel<\/div><\/li>\n<\/ul>\n<h2><strong>2. Focus on <span style=\"color: #5339d3;\">Increasing Your Views<\/span><\/strong><\/h2>\n<p><b>Subscribers matter, but views are so important for getting sponsorships<\/b><span style=\"font-weight: 400;\">. You can quickly <\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-get-1k-views-on-youtube\"><span style=\"font-weight: 400;\">get 1,000 views on YouTube<\/span><\/a><span style=\"font-weight: 400;\">, but you\u2019ll need more to get a sponsorship.\u00a0<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>How do you get more views?<\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create thumbnails that entice people to click on your videos<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Focus on writing very catchy titles<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create quality content (more on that soon)<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have a following on other social platforms, promote your videos on them, too. A small increase in views can go a long way towards getting a sponsorship.<\/span><\/p>\n<h2><strong>3. Work on Your <span style=\"color: #5339d3;\">Pitch<\/span><\/strong><\/h2>\n<p>Your pitch can help you open the door to sponsors or fail terribly<span style=\"font-weight: 400;\">. Working on your pitch is crucial to impressing the right advertisers and having them give your channel a try for sponsorship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a great pitch and impress the right people, it can even lead to repeat sponsorships for your video.<\/span><\/p>\n<h3><strong>Build a <span style=\"color: #5339d3;\">Pitch List<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Want to increase your <\/span><span style=\"font-weight: 400;\">YouTube Pay<\/span><span style=\"font-weight: 400;\">? It&#8217;s time to start building out a pitch list. Your list should include sponsors that you want to try securing for your channel. <\/span><b>Unfortunately, you might never be offered a sponsorship if you don\u2019t ask<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to get on the radar of sponsors, and you can do this by:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Reaching out to brands you use or review<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Finding brands that your audience may buy from<\/div><\/li>\n<\/ul>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><span style=\"font-weight: 400;\"><strong>For example,<\/strong> a lot of travel channels have videos that are sponsored by HeadSpace. The brand knows that many travelers are stressed out. You can also find some brands on your own by going to competitor channels and seeing who is sponsoring them.<\/div><\/div><\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>A great idea is to <strong>create a spreadsheet<\/strong> with information on:<\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Does the brand market on social already?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What&#8217;s the brand\u2019s audience?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Who did you contact?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> When did you contact them?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> When did you follow up?<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Create a list of dozens of potential sponsors who may be interested in working with your channel.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\">Craft a Killer<\/span> Pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You have a pitch list. Now, it\u2019s time to actually start crafting your pitch. Where do you begin? Start by focusing on the value that you offer and how that value will benefit the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many creators make the mistake of making their pitches all about themselves, but this needs to be about <\/span><span style=\"font-weight: 400;\">them<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands only care about reaching their marketing objectives, and it\u2019s your job to tell them how you will help them achieve that goal.\u00a0<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>When creating your pitch, consider touching on the following:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> How your audience is similar to theirs. Mention examples of your organic content.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> How your channel is relevant to other campaigns they\u2019ve previously run.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Proof. Show them how you\u2019ve helped other brands.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Their pain points. <\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take your time when creating your pitch, and try creating different variations to see which ones produce the best results.<\/span><\/p>\n<h2><strong>4. Create Your <span style=\"color: #5339d3;\">Media Kit<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One important thing that every serious YouTuber needs to do is create a media kit. It may sound ridiculous and it may be the last thing you want to make, but it will really make your channel and brand look professional.<\/span><\/p>\n<p><b>A media kit is a one-page document that gives brands key information about your channel.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s the great thing \u2013 tools like Visme and Canva have pre-made template kits that you can customize and use. Using a template will save you time and help you maintain a professional image.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>What should your media kit include?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> A <strong>description<\/strong> of you and your channel<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your <strong>metrics,<\/strong> like your average views, number of subscribers and engagement rate<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your <strong>viewer demographics,<\/strong> like their age, gender and geographical locations<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your <strong>contact information,<\/strong> including phone number and email<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you already have a few sponsorship deals under your belt, you can add these to your kit as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many creators also include their rates in their media kits, but that\u2019s a personal preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to make your kit look professional. Remember that you\u2019ll be sending it to potential brands for sponsorship deals, so you want to create the right image.<\/span><\/p>\n<h2><strong>5. <span style=\"color: #5339d3;\">Join Influencer<\/span> Agencies<\/strong><\/h2>\n<p>Influencer agencies can also help you connect with sponsors. <span style=\"font-weight: 400;\">Brands with big influencer budgets (i.e., the brands you want to work with), typically use these specialized agencies to source creators.\u00a0<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>There are many agencies out there, but some of the most popular ones include:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-agencies\/ubiquitous\/\" target=\"_blank\" rel=\"noopener\">Ubiquitous<\/a><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-agencies\/momentiq\/\" target=\"_blank\" rel=\"noopener\">MOMENTiQ<\/a><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/collabstr.com\/\" target=\"_blank\" rel=\"noopener\">Collabstr<\/a><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/www.tribegroup.co\/\" target=\"_blank\" rel=\"noopener\">Tribe Influencer<\/a><\/div><\/div><\/div><\/li>\n<\/ul>\n<p>One advantage of joining an agency is that the collaboration will be handled by the platform, so you can be sure that you\u2019ll get paid.<\/p>\n<p><span style=\"font-weight: 400;\">Just keep in mind that influencer marketing agencies will likely have requirements that you\u2019ll need to meet in order to join. They may need to review your YouTube channel first before approving your account.<\/span><\/p>\n<h2><strong>Finally, Focus on <span style=\"color: #5339d3;\">Quality Over Quantity<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to attract sponsors, then you need to put your best foot forward. Brands won\u2019t associate themselves with your channel if you\u2019re not creating high-quality content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High quality goes beyond your topic, message and delivery of your content. <\/span><b>You also need to make sure that you\u2019re using decent equipment and focusing on your presentation \u2013 lighting, audio quality, editing, etc.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creating quality videos takes <\/span><span style=\"font-weight: 400;\">time<\/span><span style=\"font-weight: 400;\"> \u2013 a lot of it. Instead of trying to jam your channel with content that\u2019s \u201cmeh,\u201d dedicate more time to creating fewer, quality videos.\u00a0<\/span><\/p>\n<p>Brands will be more likely to reach out or respond to your pitch if your video content is top-notch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curious how other YouTubers get sponsored? We share the strategies they use to land brand deals in 2024.<\/p>\n","protected":false},"author":11,"featured_media":29596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[77],"tags":[],"class_list":["post-29485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/29485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=29485"}],"version-history":[{"count":21,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/29485\/revisions"}],"predecessor-version":[{"id":38118,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/29485\/revisions\/38118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/29596"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=29485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=29485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=29485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}