{"id":30061,"date":"2024-01-30T05:56:19","date_gmt":"2024-01-30T12:56:19","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=30061"},"modified":"2026-05-25T01:35:22","modified_gmt":"2026-05-25T07:35:22","slug":"how-to-sell-on-instagram-without-a-website","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-to-sell-on-instagram-without-a-website","title":{"rendered":"How to Sell on Instagram Without Having A Website? (2026)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Want to boost your Instagram income? <\/span>Start selling products through affiliate marketing. You don\u2019t even need a website to get started.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Affiliate marketing<\/strong> is one of the top sources of income for influencers and creators. Why? There\u2019s no limit to how much income you can generate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to affiliate marketing on social media, our guide will help you get started.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Why<\/span> Sell on Instagram?<\/strong><\/h2>\n<p>Instagram has more than 2.3 billion active users. That\u2019s a huge audience. If you\u2019re selling products, the platform gives you a massive reach.<\/p>\n<p><span style=\"font-weight: 400;\">But having a large user base isn\u2019t the only reason to sell on Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you\u2019ve built a large following. You engage with your audience all the time, and you\u2019ve built a tight-knit community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your followers trust you and your opinion. If you recommend a product, there\u2019s a good chance they\u2019re going to at least consider buying it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In other words,<\/strong> you have an influence on your audience. That influence will help you generate more sales and earn more commissions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a website, <a href=\"https:\/\/viralyft.com\/blog\/instagram-affiliate-marketing\">affiliate marketing<\/a> allows you to sell products without the overhead. You get <strong>paid a commission<\/strong> every time someone makes a purchase with your unique affiliate link, <strong>which you can add to your:<\/strong><\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Stories<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Bio<\/div><\/li>\n<\/ul>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#FFF7E8;color:#333333;border-radius:6px;-moz-border-radius:6px;-webkit-border-radius:6px;box-shadow:0px 0px 0px #FFFFFF;-moz-box-shadow:0px 0px 0px #FFFFFF;-webkit-box-shadow:0px 0px 0px #FFFFFF;border:2px solid #FFBA00\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:17px;text-align:left\"><div class=\"sue-icon-text\" data-url=\"\" data-target=\"self\" style=\"min-height:45px;padding-left:53px;color:#333333\"><div class=\"sue-icon-text-icon\" style=\"color:#5339D3;font-size:35px;width:35px;height:35px\"><i class=\"sui sui-sticky-note\" style=\"font-size:35px;color:#5339D3\"><\/i><\/div><div class=\"sue-icon-text-content su-u-trim\" style=\"color:#333333\"><a href=\"javascript:;\" class=\"sue-icon sue-icon-no-url\" style=\"font-size:24px;color:#000000;margin:0px 20px 20px 0px\" target=\"_self\"><span class=\"sue-icon-text\"><span style=\"color: #333333;\"><strong>NOTE<\/strong><\/span><\/span><\/a><\/div><div style=\"clear:both;height:0\"><\/div><\/div>You won\u2019t be able to use Instagram Shopping. That feature is only available for businesses that meet their requirements and have a website.<\/div><\/div>\n<h2><strong>Create or Convert Your Instagram Account to a <span style=\"color: #5339d3;\">Business Account<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before you can start selling affiliate products on Instagram, you need to convert your personal account to a <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-business-account-vs-personal\"><span style=\"font-weight: 400;\">business<\/span><\/a><span style=\"font-weight: 400;\"> or creator account.\u00a0<\/span><\/p>\n<p><strong>Here\u2019s how:<\/strong><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Open the Instagram app and navigate to <strong>your profile.<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap the <strong>hamburger<\/strong> menu.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>Settings and Privacy. <div class=\"su-spacer\" style=\"height:10px\"><\/div><\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>Accounts type and tools.<\/strong> If you already have a business or creator account and want to switch from one to the other, you\u2019ll need to tap <strong>Creator tools and controls<\/strong> under the <strong>For Professionals<\/strong> section.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Choose <strong>Switch to Professional Account<\/strong> or<strong> Switch account type.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap either <strong>Creator<\/strong> or <strong>Business<\/strong>. If you want to switch a business account to a creator account, choose <strong>Switch to Creator Account<\/strong> or vice versa.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Choose<\/strong> the category that best fits your affiliate niche.<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creator accounts are designed for influencers, bloggers and content creators. If you\u2019re building a brand (like an e-commerce brand), you\u2019ll probably want to open a business account and not a creator account.<\/span><\/p>\n<p>Both business and creator accounts are considered \u201c<strong>professional accounts<\/strong>,\u201d and they give similar insights.<\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve made the switch to a professional account, you can <strong>move on to the next step<\/strong>, which is optimizing your bio.<\/span><\/p>\n<h2><strong>Optimize Your <span style=\"color: #5339d3;\">Bio<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re serious about affiliate marketing on Instagram, one of the first things you need to do is optimize your <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-bio\"><span style=\"font-weight: 400;\">Instagram bio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Your bio will tell visitors who you are and what you\u2019re all about. <\/b><span style=\"font-weight: 400;\">An optimized bio should have:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Keywords related to your niche (e.g., fitness tips or how to make money online, etc.)<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Hashtags<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Contact information (if relevant)<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Emojis to make your info stand out<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Links<\/div><\/li>\n<\/ul>\n<p>Links are one of the most important things you can add to your bio because they give you a chance to share more affiliate links. <span style=\"font-weight: 400;\">With a link in bio tool, like Linktree, you can add multiple links to affiliate products or other online shops that you own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you\u2019re updating your bio regularly to keep the content fresh.\u00a0<\/span><\/p>\n<h2><strong>Find the <span style=\"color: #5339d3;\">Right Affiliate Products<\/span> to Sell<\/strong><\/h2>\n<p>If you want to start selling on Instagram and make money with affiliate marketing, then you <strong>need to choose the right products.<\/strong> <span style=\"font-weight: 400;\">You can\u2019t just choose a random product to promote and expect to make money overnight.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>The goal is to find brands that sell products:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your audience would actually buy<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> That are relevant to your niche<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How do you find affiliate offers to promote?<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Sign up for affiliate marketing programs<\/strong> like Amazon Associates or even Shopify Affiliates. These programs will allow you to promote a huge range of products that are relevant to your audience and niche.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Look for affiliate networks,<\/strong> like Awin or ShareASale. These networks act as affiliate program aggregates that will connect you with offers that your audience will love.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Do your own research.<\/strong> Where does your audience shop? Visit those sites and see if they have an affiliate program. Links to these programs are usually in the site\u2019s footer.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind that some affiliate programs do require you to have a website and may have other requirements that you\u2019ll need to meet. They may need to review your Instagram account before approving your application.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Feature Products<\/span> on Your Profile<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve optimized your bio and found affiliate programs to promote. <\/span><b>The next step is to actually start promoting them on your Instagram account.<\/b><\/p>\n<p><strong>Here\u2019s how:<\/strong><\/p>\n<h3><strong>1. <span style=\"color: #5339d3;\"><span style=\"color: #333333;\">Label<\/span> Affiliate Products<\/span> <span style=\"color: #5339d3;\">as Paid<\/span> Partnerships<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Affiliate marketing is a great way to make money on Instagram, but you need to follow the rules. <\/span>The Federal Trade Commission (FTC) requires marketers to disclose their relationship for endorsements on Instagram and other social platforms \u2013 and that includes affiliate marketing.<\/p>\n<p>Instagram has made it a little easier to disclose this relationship with their paid partnerships label. Make sure that you\u2019re using it.<span style=\"font-weight: 400;\"> Let your followers know that you may earn commissions if they purchase the products you promote. You can also reassure them that you only promote products you believe in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider consulting with a legal professional to make sure you understand how to properly disclose affiliate relationships.<\/span><\/p>\n<h3><strong>2. Start Using <span style=\"color: #5339d3;\">Instagram Stories to Promote<\/span> Discounts<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Shoppers love a good discount. Special promotions are a great way to get more sales for affiliate products, and you can promote them in your <\/span><span style=\"font-weight: 400;\">Instagram Stories<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stories help you connect with your followers in a more intimate way, and they\u2019re still one of Instagram\u2019s most popular formats. <\/span>The link sticker allows you to add affiliate links quickly and easily to any Story you post.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Stories only last 24 hours,<\/strong> but you can make them a permanent part of your profile by turning them into a Story Highlight.<\/span><\/p>\n<h3><strong>3. Record <span style=\"color: #5339d3;\">Product Demos<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Product demos are something <\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers want in video format. People want to visualize products and see how they work to solve their pain points. If you\u2019re promoting a product of any kind, be sure to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Test it out yourself<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create a product demo<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add the demo to your Instagram and pin it<\/div><\/li>\n<\/ul>\n<p>Offering product demos allows you to show off products and increase sales<span style=\"font-weight: 400;\">. Real proof of the product in action and how it works may be enough to turn a would-be buyer into an immediate sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affiliates who actually use the products they\u2019re promoting get more sales because they know the ins and outs of it that non-users do not.<\/span><\/p>\n<h3><strong>4. Use <span style=\"color: #5339d3;\">Insights to Get to Know Your Audience<\/span> and Boost Sales<\/strong><\/h3>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-35341\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights-600x621.jpg\" alt=\"Use Insights to Get to Know Your Audience and Boost Sales\" width=\"600\" height=\"621\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights-600x621.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights-768x795.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/01\/Instagram-Insights.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div>\n<p>We talk a lot about Instagram Insights, and it\u2019s because they\u2019re often invaluable. You&#8217;ll need a Creator or Business account to access them. Access requires you to open the app and:<\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap on your <strong>Profile picture<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>hamburger icon &gt; Insights<\/strong><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, you\u2019ll have data to show how the content you share has performed. You&#8217;ll be able to view important metrics, such as total views and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to use this data to forge your posting strategy going forward.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>For example, you\u2019ll be able to analyze:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audience<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Activity<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Content<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Age group<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Growth<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Top locations<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you create carousels and they perform well, keep creating them. You may also notice that people don\u2019t prefer the explainer videos that you add, so you can stop adding them.<\/span><\/p>\n<h2><strong>How To <span style=\"color: #5339d3;\">Market Your Products and Get Sales<\/span> on Instagram<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You have your affiliate products that you want to promote, you\u2019ve added posts about the products and even have your social proof in place. <\/span><b>And while you may have done everything just right, guess what? <\/b><span style=\"font-weight: 400;\">Unless you\u2019re already a big brand or have a massive following, you need to market your offers.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Investing in your business will help you:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Increase sales<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Attract followers<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Build a brand<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019re going to share time-tested methods that work well for promoting <\/span><i><span style=\"font-weight: 400;\">anything<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 on Instagram or <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>1. Connect With <span style=\"color: #5339d3;\">Influencers<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses <\/span><span style=\"font-weight: 400;\">love<\/span><span style=\"font-weight: 400;\"> influencers. <strong>Why?<\/strong> They know that an influencer\u2019s audience is highly engaged and responsive. If you follow any of the top influencers, you know that if they promote a product, people are going to buy it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Oprah is a prime example<\/strong> of this, although she uses television in addition to social media.<\/span><\/p>\n<p>She&#8217;s single-handedly responsible for people\u2019s careers and some books becoming best-sellers just through her recommendations<span style=\"font-weight: 400;\">. Connecting with influencers will offer you the opportunity to make a lot of sales, but you need to be strategic in your approach.<\/span><\/p>\n<h4><strong><i>Selecting the Right Influencers<\/i><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Influencer selection is very tricky. You might say, \u201cthis person has 1 million followers,\u201d and you think that numbers alone will equate to more sales. We&#8217;ve seen campaigns where a 50,000-follower account outperforms some of the larger accounts because they have the right:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Niche:<\/strong> If you\u2019re selling dog beds, you likely don\u2019t want to promote products on an influencer\u2019s beauty account. You want to narrow down your niche so that the influencer\u2019s audience closely resembles your ideal customers. A dog training influencer shoutout will help push more sales than the beauty account, even if the follower count is much lower.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Activity:<\/strong> When you look at the influencer\u2019s recent activity, what have they been posting? If an influencer is only pushing products or hasn\u2019t been posting often, they likely have lower engagement and may not be a good option for a shoutout.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Influencer level:<\/strong> Is the person a nano or micro influencer? Smaller influencers are often willing to sell shoutouts for less and have a very engaged audience. Brands may even sell more through these shoutouts and pay far less than if they worked with a larger influencer.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you don\u2019t vet the influencer properly, it can be disastrous for your sales and brand. You don\u2019t want to have a shoutout from an influential person who is known for all the wrong reasons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay special attention to the person\u2019s posts and voice to learn if receiving a shoutout from them would be on-brand for you or not.<\/span><\/p>\n<h4><strong><i>Connecting via Social Media<\/i><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Once you identify an influencer that you\u2019re confident resonates with the products you promote, you need to reach out to them. You&#8217;ll be surprised to learn that a lot of influencers don\u2019t respond back, so you\u2019ll want to have a list of 15-20 potential influencers you can pay for a shoutout.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>We recommend:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Going to the influencer\u2019s main profile.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Looking for contact info.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Looking for an agency management company listed.<\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you go to an account like \u201c<strong>Joey Swoll,<\/strong>\u201d you\u2019ll see he lists his email, which is where you\u2019ll want to contact him. You can also try other avenues, such as leaving a comment on the account\u2019s most recent post or DMing the account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding contact information can be challenging, and if you do find the person\u2019s info off of their profile, be sure that they have a way to verify that you\u2019re speaking to the influencer and not a scammer.<\/span><\/p>\n<h4><strong><i>Make Your Offer<\/i><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019ve done your due diligence, you can now pitch your offer to the person. You&#8217;ll want to be clear on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> If a payment is exchanged<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> If the influencer receives the product or not<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What you expect the influencer to do<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consumer protection laws in the United States (read them <\/span><a href=\"https:\/\/www.justia.com\/consumer\/deceptive-practices-and-fraud\/false-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">) do not allow deceptive advertising. You don\u2019t want to encourage the influencer to bash or praise the product. Instead, the person should offer you an honest review in return for the shoutout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you\u2019re an affiliate, the company is unlikely to allow any form of false advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve done your outreach and no one is responding to you, buying shoutouts may work better for you. Shoutouts are paid, <\/span><i><span style=\"font-weight: 400;\">but <\/span><\/i><span style=\"font-weight: 400;\">they offer direct access to multiple levels of influencers \u2013 many of which will fit into small budgets.<\/span><\/p>\n<h3><strong>2. Buy <span style=\"color: #5339d3;\">Shoutouts<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Some influencers are 100% content with you offering a product for free. You provide a free product, and they offer a shoutout. <\/span>It&#8217;s a win-win for both parties, but as followers become more in demand, they\u2019ll want money, too<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>You can structure the way you pay this individual any way you like:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Flat fee<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Commission + flat fee<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Commission only<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re not sure where to buy shoutouts, we have an entire guide dedicated to <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-shoutouts\"><span style=\"font-weight: 400;\">how to buy shoutouts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>Who do we recommend?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Shoutcart<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Collabstr<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Sharefans<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We don\u2019t have an affiliation with any of these sites, and we share a lot of additional insight into each of them in the guide listed.<\/span><\/p>\n<h3><strong>3. Pay to <span style=\"color: #5339d3;\">Advertise<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to make sales, you might need to pay for them. You\u2019ll need to measure your ROI to be sure that your ad spending is profitable, but you can promote on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Google Ads<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Meta Ads<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Instagram<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram will require you to have a non-personal account to begin <\/span><a href=\"https:\/\/viralyft.com\/blog\/boost-post-on-instagram\">boosting your posts<\/a><span style=\"font-weight: 400;\">. You can boost your posts by:<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;box-shadow:2px 3px 5px #eeeeee;-moz-box-shadow:2px 3px 5px #eeeeee;-webkit-box-shadow:2px 3px 5px #eeeeee;border:1px solid #5339D3\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\"><div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Opening your <strong>App<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tapping <strong>Profile &gt; Post you want to boost<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/strong><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tapping <strong>Boost post<\/strong><\/div><\/div><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram will walk you through the entire boosting process step-by-step. Boosting a post will help you get your products in front of a very large audience, but you need to be sure that you maintain healthy profit margins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes no sense to spend $20 for each sale if your profit margins without advertising are $15.<\/span><\/p>\n<p><b>Selling products on Instagram without a website is a lot of work, but it\u2019s worth the effort when sales come rolling in<\/b><span style=\"font-weight: 400;\">. If you do create a website in the future, you\u2019ll be able to add your shop to your account and begin selling directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connecting a website is a powerful way to make sales and cuts out the middleman, so you\u2019ll make more money.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you really sell products on Instagram without a website? Find out our strategy for skyrocketing your Instagram income with product sales and affiliate marketing.<\/p>\n","protected":false},"author":12,"featured_media":30227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-30061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=30061"}],"version-history":[{"count":23,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30061\/revisions"}],"predecessor-version":[{"id":38223,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30061\/revisions\/38223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/30227"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=30061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=30061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=30061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}