{"id":30086,"date":"2024-01-30T06:07:48","date_gmt":"2024-01-30T13:07:48","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=30086"},"modified":"2024-11-23T02:23:16","modified_gmt":"2024-11-23T09:23:16","slug":"how-to-see-what-your-followers-like-on-instagram","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-to-see-what-your-followers-like-on-instagram","title":{"rendered":"How to Check What Your Followers Like on Instagram?"},"content":{"rendered":"<p>If you want more followers on Instagram, you need to post content that your followers want to see. <span style=\"font-weight: 400;\">But how do you know what that is?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need a crystal ball to see what your followers like. You just need the right strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know your audience and what they want to see, your content will get more engagement. The more engaging your content, the greater your chance of landing on the <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-explore-page\"><span style=\"font-weight: 400;\">Explore Page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In this guide,<\/strong> we\u2019ll share the top strategies for discovering what your followers want to see on Instagram.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What<\/span> are Instagram Insights?<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-34804 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Analytics-900x405.jpg\" alt=\"Can I Use Instagram Analytics\" width=\"900\" height=\"405\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Analytics-900x405.jpg 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Analytics-600x270.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Analytics-768x345.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Analytics-1536x691.jpg 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Analytics-2048x921.jpg 2048w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Insights is one of the most overlooked tools in a creator\u2019s arsenal. It provides detailed information on your content, your reach and more.<\/span><\/p>\n<p><b>Essentially, Instagram Insights is an analytics tool for your account.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span><span style=\"font-weight: 400;\">The Insights tool is only available on <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-business-account-vs-personal\"><span style=\"font-weight: 400;\">business accounts<\/span><\/a><span style=\"font-weight: 400;\">. So, if you haven\u2019t already, take the time to convert your account (it\u2019s free).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insights will give you a <\/span><span style=\"font-weight: 400;\">ton <\/span><span style=\"font-weight: 400;\">of information about your audience, <strong>including their:<\/strong><\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Age range<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Gender<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Location<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Most active times<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can also get information about your reach and detailed information about each piece of content you post, too.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>For example,<\/strong> when you post a Reel, you can see:<\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> How many accounts you reached<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> How many of those accounts were followers and non-followers<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audience retention throughout the entire length of your Reel<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Interaction with your content (likes, comments, shares, saves, etc.)<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">All of this data can help you understand what your audience likes based on your existing content. <\/span>The retention insight is <i>super <\/i>helpful because if your audience isn\u2019t engaged with your Reel the entire time (or most of the time), this means that they\u2019re losing interest and moving on to the next clip.<\/p>\n<p><span style=\"font-weight: 400;\">Insights will be one of your most useful tools in figuring out what your audience wants to see because it\u2019s based on real data from your actual followers.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\">Help! Where are<\/span> My Instagram Insights?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The Insights dashboard is accessible from the settings menu. <strong>Here\u2019s how to get there:<\/strong><\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><strong>Step #1: Open<\/strong> the Instagram app.<\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #2: <\/strong><\/span>Tap your <strong>profile icon<\/strong> on the bottom right side of the interface.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-17727\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile-600x382.jpg\" alt=\"Click Profile\" width=\"600\" height=\"382\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile-600x382.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile-768x489.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #3: <\/strong><\/span>Tap the <strong>hamburger menu<\/strong> (three horizontal lines).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-17728\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Three-Horizontal-Lines-600x404.jpg\" alt=\"Click Three Horizontal Lines\" width=\"600\" height=\"404\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Three-Horizontal-Lines-600x404.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Three-Horizontal-Lines-768x517.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Three-Horizontal-Lines.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #4: <\/strong><\/span>Tap <strong>Insights.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-19644\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Tap-Insights-600x543.jpg\" alt=\"Tap Insights\" width=\"600\" height=\"543\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Tap-Insights-600x543.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Tap-Insights-768x695.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Tap-Insights.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div>\n<p>Here, you\u2019ll find the main Insights dashboard, which shows you the number of accounts you\u2019ve reached, the number of accounts engaged and your total followers.<\/p>\n<p><span style=\"font-weight: 400;\">You can also see the most recent content you shared to get quick access to their individual Insights.<\/span><\/p>\n<h2><strong>Spy on Your Followers and See <span style=\"color: #5339d3;\">Who They Just Started Following<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re very serious about learning what your followers like, you can spy on them manually. We\u2019re going to be upfront and honest: <\/span><b><i>this technique is a lot of work<\/i><\/b><span style=\"font-weight: 400;\">. You&#8217;ll need to set aside quite a bit of time to do the following:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Go to one of your most recent posts.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> View who commented or liked your post.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Click on the <strong>person\u2019s username.<\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You&#8217;ll now be on the person\u2019s profile, and you can tap \u201c<strong>Following<\/strong>.\u201d Browse through the people the account is following and see what posts are working well for them based on your niche.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><span style=\"font-weight: 400;\"><strong>For example,<\/strong> if you have a travel account, click on a follower of yours and browse their followers. Try finding other travel accounts that the person is following and then dissect the travel account\u2019s posting strategy.<\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s working for the account? What\u2019s not working?<\/span><\/p>\n<p>You\u2019ll want to view posts and judge how well they\u2019ve performed based on general engagement, such as likes and comments<span style=\"font-weight: 400;\">. Often, you\u2019ll find great ideas that will inspire you and the posts that you make.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you combine this method with the next one on our list, you\u2019ll be well on your way to a highly engaged following that helps your account grow.<\/span><\/p>\n<h2><strong>Ask Your Followers <span style=\"color: #5339d3;\">What They Want to See<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Who knows better than anyone else what your followers want to see? <\/span><b>Your followers<\/b><span style=\"font-weight: 400;\">. You can do a few things to learn the type of content people want to see, such as:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create a poll in your Story and ask people the type of posts they like with a few options listed.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Post a video Story or regular video asking people what type of content they want you to post more of and to leave their recommendations in the comments.<\/li>\n<\/ul>\n<\/div>\n<p><strong>If you don\u2019t know how to create a poll, it\u2019s very easy:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Create<\/strong> a Story<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Tap<\/strong> on Stickers<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Search<\/strong> for Poll<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You&#8217;ll now be able to add a poll to your post that people can interact with. If you use polls, you\u2019ll find that engagement for these types of posts is very high, so you\u2019ll get a lot of great feedback.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Test New Ideas and Analyze<\/span> Them with Insights<\/strong><\/h2>\n<p>You&#8217;ve done a lot of great work to get more followers, but you have one more thing to do: <strong>test<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Instagram has ebbs and flows, and what works today is unlikely to work tomorrow. So, what can you do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>You&#8217;ll need to:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Post photos and videos<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Post Reels<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">Create your content. Period. After a month of consistent posting, you\u2019ll have a lot of assets that you can now use to judge if people like your content or not. You&#8217;ll need to refer back to the first section of this article and be sure to recheck your Insights.<\/span><\/p>\n<p><strong>Ask yourself a few questions:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What posts did well?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What posts didn\u2019t do well?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What characteristics are common among the good posts? What about the characteristics of the bad posts?<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Being data-centric allows you to really get an understanding of your audience and their behaviors. As you test out new post ideas, see how they perform and the level of engagement that they receive. Then, decide if you need to tweak your post strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to look at data over the long-term and see how it performs.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><span style=\"font-weight: 400;\"><strong>For example,<\/strong> if you posted a carousel to your <\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-grow-a-travel-instagram\"><span style=\"font-weight: 400;\">travel account<\/span><\/a><span style=\"font-weight: 400;\"> and it didn\u2019t do well, that <\/span><span style=\"font-weight: 400;\">doesn\u2019t <\/span><span style=\"font-weight: 400;\">mean that these types of posts won\u2019t work well for you.<\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many factors, such as the time of day you posted, contribute to a post\u2019s success.\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">Avoid Third-Party Apps<\/span> That Can Get You Banned<\/strong><\/h2>\n<p>Third-party apps often claim to tell you what your followers like and don\u2019t like. Some apps even claim that they can provide data that no other app in the world can. But Instagram doesn\u2019t allow for its API to be used to see what other people are doing on their own account, such as:<\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Commenting on accounts you don\u2019t own<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Liking posts on accounts you don\u2019t own<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Etc.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Many of the apps that let you \u201cspy\u201d on people are gathering your data and are a major privacy concern. Some apps may even be against Instagram\u2019s Terms of Service, which means that your account <\/span><span style=\"font-weight: 400;\">could<\/span><span style=\"font-weight: 400;\"> be banned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our recommendation? Don\u2019t use them!<\/span><\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you know how to see what followers like on Instagram, you can begin posting hyper-focused posts that get a lot of engagement and help you build a following. But user behavior does change, so you need to review your engagement and Insights over time to keep a pulse on the likes of your followers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to create more engaging content? Here are our top strategies for finding out what your followers want to see on Instagram.<\/p>\n","protected":false},"author":12,"featured_media":30226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-30086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"Melissa Ray","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=30086"}],"version-history":[{"count":15,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30086\/revisions"}],"predecessor-version":[{"id":37713,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30086\/revisions\/37713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/30226"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=30086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=30086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=30086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}