{"id":30828,"date":"2024-02-02T03:00:36","date_gmt":"2024-02-02T10:00:36","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=30828"},"modified":"2024-04-18T04:31:39","modified_gmt":"2024-04-18T10:31:39","slug":"how-to-grow-your-email-list-with-instagram","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-to-grow-your-email-list-with-instagram","title":{"rendered":"How to Build and Grow Your Email List with Instagram?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is one of the best social networks for <\/span><a href=\"https:\/\/viralyft.com\/blog\/personal-branding-on-instagram\"><span style=\"font-weight: 400;\">brand building<\/span><\/a><span style=\"font-weight: 400;\">, but it\u2019s also a great tool for funneling traffic to your site and growing your email list. <\/span>An estimated <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#:~:text=87%25%20of%20brands%20say%20that%20email%20marketing%20is%20very%20critical%20to%20business%20success\" target=\"_blank\" rel=\"noopener\">87%<\/a> of brands believe that email marketing is critical to their success, so it\u2019s important to leverage every possible avenue for growing your list and email campaigns.<\/p>\n<p><span style=\"font-weight: 400;\">With more than 2 billion active monthly users, Instagram gives you a massive potential reach to build your list. And it\u2019s easier than you think to start creating your list, running re-targeting campaigns and nurturing your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In this guide,<\/strong> we\u2019ll show you how to create an email list from Instagram in just six steps.<\/span><\/p>\n<h2><strong>6 Steps To<span style=\"color: #5339d3;\"> Collect Emails From Instagram To Build Email List<\/span><\/strong><\/h2>\n<p>Before you can start funneling traffic from Instagram to your business or brand, the first thing you need to do is make sure you have your <strong>email marketing campaign<\/strong> in order.<\/p>\n<p><i><span style=\"font-weight: 400;\">For the purpose of this guide, we\u2019re going to assume that you already have an opt-in form on your site and have a campaign up and running.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now that that\u2019s out of the way, <strong>let\u2019s look at our 6-step strategy<\/strong> for using Instagram to funnel traffic to your opt-in form.<\/span><\/p>\n<h3><strong>1. Link to Your Opt-in Form in <span style=\"color: #5339d3;\">Your Bio<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, make sure that you have a link to your opt-in form in your <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-bio\"><span style=\"font-weight: 400;\">Instagram Bio<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>This is the simplest and one of the most effective ways to drive more traffic to your opt-in form and grow your list.<\/p>\n<p><span style=\"font-weight: 400;\">Instagram now allows you to add up to <strong>five links to your bio,<\/strong> so you can link to your opt-in directly if you want. You can also use a link in bio tool if you prefer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t really matter which method you use as long as you\u2019re linking to your opt-in form in your bio. This way, when people visit your profile, they\u2019ll read your bio to see what you\u2019re all about and sign up for your list with the tap of a button.\u00a0<\/span><\/p>\n<h3><strong>2. Include Your <span style=\"color: #5339d3;\">Email Sign Up Link in DM<\/span> Responses<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While we highly recommend that you setup an opt-in form on your website for your list, you <\/span><span style=\"font-weight: 400;\">can <\/span><span style=\"font-weight: 400;\">collect emails other ways, too. <\/span>One way is through DM responses. Meta (owner of Instagram) gives you the tools to do this automatically.<\/p>\n<p><strong>How?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">By setting up an automated welcome message through Meta Business Suite.\u00a0<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Open Meta Business Suite.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Head to your inbox and select Automations.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create a new instant reply.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Write a short, simple message asking users to provide their email addresses to stay up to date on your updates (or whatever the purpose of your list is).<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Double-check to make sure that you\u2019re only using automation on Instagram and not Messenger as well (unless you want to).<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind that some people may not feel comfortable sharing their email in a DM. However, if you receive a lot of direct messages already, this strategy is one way to grow your list without people having to jump through hoops and fill out forms.<\/span><\/p>\n<h3><strong>3. <span style=\"color: #5339d3;\">Share a Link<\/span> to Your Lead Magnet in Your Stories<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Do you have a lead magnet? A lead magnet is, basically, an incentive for people to sign up for your list. <strong>They can include:<\/strong><\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> eBooks<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Checklists<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Printables<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Some other exclusive resource<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In exchange for providing their email addresses, leads receive a valuable resource (like the examples listed above) that answers their questions, solves their pain points or gives them more information about something.<\/span><\/p>\n<p>Promoting your lead magnet in your <a href=\"https:\/\/viralyft.com\/blog\/reel-vs-story\">Instagram Stories<\/a> is a great way to build your list because you\u2019re offering something people want for free. All they have to do is give you their email address.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><span style=\"font-weight: 400;\"><strong>For example,<\/strong> you can share a link to your opt-in form and lead magnet right from your Stories along with an enticing caption, like \u201cGet exclusive tips\u201d or \u201cGet my free checklist.\u201d<\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your followers will see your link and head over to your opt-in to get their hands on your freebie.<\/span><\/p>\n<h3><strong>4. <span style=\"color: #5339d3;\">Partner with Instagram Influencers<\/span> to Drive Traffic to Your Site<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Want an easy way to drive traffic to your site and opt-in form? Partner with Instagram influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers have <\/span><span style=\"font-weight: 400;\">massive <\/span><span style=\"font-weight: 400;\">audiences. <\/span>A simple <a href=\"https:\/\/viralyft.com\/blog\/shoutout\">shoutout <\/a>or paid sponsorship could easily send hundreds or even thousands of potential leads to your opt-in form.<\/p>\n<p><span style=\"font-weight: 400;\">You can reach out to influencers directly, or you can use an influencer marketing platform to connect with relevant influencers who have similar audiences to yours.<\/span><\/p>\n<h3><strong>5. <span style=\"color: #5339d3;\">Add Your Email<\/span> to Your Business Profile<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that you can add a \u201c<strong>contact<\/strong>\u201d button to your business\u2019s profile? You can, but you will need to have a business account. You can easily switch to a Business Account by following these steps:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Open<\/strong> your app<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap on the <strong>main menu<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>Settings &gt; Account<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>Switch account type &gt; Business<\/strong><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you follow these steps, you\u2019ll have your own business account and can now add your own email button.<\/span><\/p>\n<p><strong>Adding the email button is simple.<\/strong><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><strong>Step #1: Open<\/strong> your app<\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><strong>Step #2: <\/strong>Go to your <strong>Profile<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-17727\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile-600x382.jpg\" alt=\"Click Profile\" width=\"600\" height=\"382\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile-600x382.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile-768x489.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Click-Profile.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><strong>Step #3: <\/strong>Tap the <strong>Edit profile<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-35313\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Edit-Profile-600x460.jpg\" alt=\"Edit profile\" width=\"600\" height=\"460\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Edit-Profile-600x460.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Edit-Profile-768x589.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Edit-Profile.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><strong>Step #4: <\/strong>Select the<strong> Contact options<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-35314\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Contact-Options-600x417.jpg\" alt=\"Contact options\" width=\"600\" height=\"417\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Contact-Options-600x417.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Contact-Options-768x533.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Contact-Options.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><strong>Step #5: <\/strong>Fill in your <strong>email address<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-35315\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Address-600x391.jpg\" alt=\"Email Address\" width=\"600\" height=\"391\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Address-600x391.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Address-768x500.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Email-Address.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Once you add your email button, you can connect with followers and convince them to sign up for your newsletter when they mail your brand.<\/span><\/p>\n<h3><strong>6. <span style=\"color: #5339d3;\">Include CTAs<\/span> in Your Captions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your post captions are a focal point for your followers, and if there\u2019s one thing that they\u2019ll see, it\u2019s the top portion of your post\u2019s caption. We recommend that you add a call-to-action at the top of your caption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s going to be seen by your followers. If you know anything about ad optimization, your bio is equivalent to placing an ad above the fold.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>So, what can you put in your captions?<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Join our email list (link in bio) for a discount code on XYZ product.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Click on the link in our profile to grab our free eBook.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Etc.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to make your CTA stick out from the rest of your text, you can use our <\/span><a href=\"https:\/\/viralyft.com\/tools\/instagram-font-generator\"><span style=\"font-weight: 400;\">Instagram font generator<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How To Leverage the Email List<\/span>\u00a0to Run Re-targeting Campaigns?<\/strong><\/h2>\n<p>Re-targeting campaigns often relate to PPC ads, but you can re-target with the help of email, too<span style=\"font-weight: 400;\">. You&#8217;ll need to do a few things:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add a tracking pixel to your website to track where leads land.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Monitor if the email subscriber leaves the site before making a purchase.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your subscriber may have added an item to their cart and are abandoning it or they may have not taken the action that you wanted. In all cases, you can send an automatic, personalized email to the user with:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Discount code<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Limited time offer<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to take re-targeting a step further, you can do so with the help of audience segmentation.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><span style=\"font-weight: 400;\"><strong>For example,<\/strong> let\u2019s assume that you have a demo video on your Instagram and you\u2019re using the video to funnel leads to your list.<\/div><\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add these subscribers to the \u201cdemo\u201d segment, showing them more information on the product and educating them further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience segment has already shown interest in a certain offer you have, and you can use this interest to send them hyper-targeted emails.<\/span><\/p>\n<p><strong>Plan your re-targeting emails strategically, focusing on:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Optimizing sending times<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Crafting clear and concise emails<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Optimizing subject lines<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Re-targeting through email is a great way to increase conversion rates because you can track the user\u2019s actions on your site and automate sending an email that is laser-focused.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, re-targeting is powerful, but you also want to nurture all subscribers over time.<\/span><\/p>\n<h2><strong>Nurturing Leads Who <span style=\"color: #5339d3;\">Sign Up to Your Email List<\/span><\/strong><\/h2>\n<p>Once you know how to create an email list from Instagram, you need to begin nurturing these leads<span style=\"font-weight: 400;\">. And you want to start as quickly as you can once someone signs up because they\u2019ve already shown interest in what you\u2019re selling or offering.\u00a0<\/span><\/p>\n<p><strong>You can start with any type of lead nurturing that you want:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Discount code<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Limited time offers<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Related items<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Limited stock offers<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have an email sign up who is earlier in the buyer\u2019s journey, you\u2019ll need to provide emails that educate and nurture the lead further. You may need to show the person how your product solves their pain points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails must progress naturally, but each and every mail you send must provide valuable expert insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consistency with email will nurture leads over time and allow you to gain their trust. At some point, once you build trust, you can recommend products and services to make sales. A\/B testing emails to learn what works and doesn\u2019t work is always a smart decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can A\/B test to learn how your call-to-actions or different newsletter templates perform.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p><strong>We recommend that when creating email sequences or sending one-off emails, you do the following:<\/strong><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Review the email to guarantee that it provides value and some form of insight to the reader.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> One central topic to focus on. You don\u2019t want an email to confuse the lead and cause more buying friction.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create an email series that teaches the reader over time, following one central topic or pain point.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add in your branding to your email and personalize each mail as diligently as possible.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For every dollar spent on email marketing, brands earn <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$36<\/span><\/a><span style=\"font-weight: 400;\">. You can use your Instagram to create your email list and begin driving more sales to your business. As your list grows, you\u2019ll want to continue email marketing to keep your list engaged and buying.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to create and grow your email list from Instagram? We share our 6-step strategy for list-building on Insta and how to leverage it for re-targeting campaigns.<\/p>\n","protected":false},"author":12,"featured_media":30840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-30828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=30828"}],"version-history":[{"count":18,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30828\/revisions"}],"predecessor-version":[{"id":35316,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/30828\/revisions\/35316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/30840"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=30828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=30828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=30828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}