{"id":31402,"date":"2024-02-12T03:17:43","date_gmt":"2024-02-12T10:17:43","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=31402"},"modified":"2024-04-18T00:27:43","modified_gmt":"2024-04-18T06:27:43","slug":"instagram-audit-tool","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/instagram-audit-tool","title":{"rendered":"5 Best Instagram Audit Tools &#038; Useful Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What\u2019s the secret to Instagram success? <\/span>Building a strong brand. Whether you\u2019re an influencer or a business owner, having a solid brand makes you instantly recognizable, establishes you as an authority and helps you grow your following naturally.<span style=\"font-weight: 400;\"> But how do you know if you have a strong brand? Conduct an Instagram audit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An audit will help you understand your engagement rate and identify areas of improvement to get more followers or drive more traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you <\/span><span style=\"font-weight: 400;\">can <\/span><span style=\"font-weight: 400;\">conduct an audit manually, it\u2019s easier and quicker to use <\/span><span style=\"font-weight: 400;\">Instagram audit<\/span><span style=\"font-weight: 400;\"> tools. Why? Because they automate the entire process.<\/span><\/p>\n<p>To save you time and make your life easier, <strong>we\u2019re going to share five audit tools that you can start using today.<\/strong><\/p>\n<h2><span style=\"color: #5339d3;\"><strong>5 Best <\/strong><\/span><strong><span style=\"color: #5339d3;\">Tools<\/span> To Run an <\/strong><strong>Instagram Audit + Guide<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are so many Instagram audit tools out there, but these five are some of the most popular ones and are trusted by influencers and marketers alike.<\/span><\/p>\n<h2><strong>1. <a href=\"https:\/\/www.upfluence.com\/instagram-audit-tool\" target=\"_blank\" rel=\"noopener\">Upfluence<\/a><\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-31526\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Upfluence-900x468.png\" alt=\"Upfluence Instagram Audit Tools\" width=\"800\" height=\"416\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Upfluence-900x468.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Upfluence-600x312.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Upfluence-768x400.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Upfluence.png 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Upfluence offers a free Instagram audit tool, and they also have a free browser extension that lets you run audits on Instagram profiles. Audits provide a wealth of information, including:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audience demographics \u2013 countries, cities, age ranges, genders<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement rate<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Average likes and comments<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Comparison to other similar influencers<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Upfluence\u2019s services are designed for brands wanting to get into influencer marketing, but their auditing tools can be used for your own purpose to help your account grow.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h2><strong>2. <a href=\"https:\/\/hypeauditor.com\/free-tools\/instagram-audit\/\" target=\"_blank\" rel=\"noopener\">HypeAuditor<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-31527\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/HypeAuditor-900x562.png\" alt=\"HypeAuditor Instagram Audit Tools\" width=\"800\" height=\"500\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/HypeAuditor-900x562.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/HypeAuditor-600x375.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/HypeAuditor-768x480.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/HypeAuditor.png 983w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">HypeAuditor has a basic, free tool that you can use to audit Instagram accounts. Just enter a username and click the \u201c<strong>Check<\/strong>\u201d button to run a report. The basic report will tell you:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audience quality score from 1 to 100.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Number of followers<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement rate<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">But if you sign up for an account, you can view a more detailed report for free that tells you:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audience demographics (languages, countries, gender, true reach, etc.)<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Fake follower checker<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> More detailed engagement analysis<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audience interests<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Brand mentions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Worldwide ranking<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Other social handles<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> More<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">With HypeAuditor, you can get started for free, but pricing starts at $399 if you want continual insights and audits.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h2><strong>3. <a href=\"https:\/\/www.pathsocial.com\/instagram-audit\/\" target=\"_blank\" rel=\"noopener\">PathSocial<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-31525\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/PathSocial-900x343.png\" alt=\"PathSocial Instagram Audit\" width=\"800\" height=\"305\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/PathSocial-900x343.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/PathSocial-600x229.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/PathSocial-768x293.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/PathSocial.png 1335w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve noticed a <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-engagement-drop\"><span style=\"font-weight: 400;\">drop in engagement<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram, PathSocial\u2019s tool can help you understand why. Their free audit tool can tell you:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your engagement rate<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your follower count<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> How many posts you have<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your average comments<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your average likes<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">To get your free audit, you\u2019ll need to enter your email address. This tool won\u2019t be able to tell you if you have fake followers, but it can help you understand your engagement and how you compare to other influencers.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h2><strong>4. <a href=\"https:\/\/audit.iconosquare.com\/\" target=\"_blank\" rel=\"noopener\">Iconosquare<\/a><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31528\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-900x443.png\" alt=\"Iconosquare Instant Instagram Audit\" width=\"800\" height=\"394\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-900x443.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-600x296.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-768x378.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare.png 1153w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Iconosquare, a popular social media analytics and marketing tool, has an Instant Instagram Audit tool for business accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can only use this tool if you have a business account, and you\u2019ll need to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Connect your account to the Iconosquare platform<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Provide your email address<\/li>\n<\/ul>\n<\/div>\n<p><strong>The free, detailed report gives you insights into your account\u2019s:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Average reach<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Average comments<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Average likes<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement reach and rate<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Average impressions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Overall optimization score<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Iconosquare provides some great tips and advice in their report, and the platform is trusted by social media managers around the world.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h2><strong>5. <a href=\"https:\/\/www.modash.io\/fake-follower-check\" target=\"_blank\" rel=\"noopener\">Modash Fake Follower Check<\/a><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31529\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Modash-900x467.png\" alt=\"Modash for Instagram\" width=\"800\" height=\"415\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Modash-900x467.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Modash-600x312.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Modash-768x399.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Modash.png 1146w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Worried about fake followers? Modash has a free <a href=\"https:\/\/viralyft.com\/blog\/instagram-fake-followers-checker\">fake follower checker tool<\/a> that will tell what percentage of your followers are fake. But it will also tell you other useful information about your account, including your:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Follower count<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Average likes<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement rate<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Likes over time<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Followers over time<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Most used hashtags and mentions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Popular posts<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modash\u2019s tools provide more detailed information than most other free audit reports.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What to Do When Conducting<\/span> an Instagram Audit?<\/strong><\/h2>\n<p>Instagram audit tools open a gateway of possibilities for you to grow your account\u2019s following and brand<span style=\"font-weight: 400;\">. You must use the data at your disposal to improve your strategy, enhance growth and boost engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you need to identify your goals and KPIs, so you can measure your success using concrete figures in the future.<\/span><\/p>\n<h3><strong>1. Identify Your <span style=\"color: #5339d3;\">Goals and KPIs<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What is the goal of your Instagram account? Perhaps you want to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/how-to-get-10k-followers-on-instagram\">Hit 10,000 followers<\/a><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Increase sales by 10%<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Reach 4% &#8211; 5% engagement rate<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You want to create goals and milestones that you need to follow. But how will you measure those goals? KPIs will let you use measurable data to learn more about your successes or <\/span><span style=\"font-weight: 400;\">failures<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses will have marketing and Instagram goals. <strong>For example,<\/strong> you may have goals to measure:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Followers<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagements<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Leads<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Conversions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Content reach<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">We recommend that you have major goals, such as adding 1,000 followers in the next three months, and then mini milestones that you must reach along the way. KPIs are a great measurement of your overall success towards reaching a goal, but you will need to readjust your strategy as things evolve.<\/span><\/p>\n<h3><strong>2. Check\u2705Your <span style=\"color: #5339d3;\">Personal <span style=\"color: #333333;\">and\/or<\/span> Business\u2019s<\/span> Brand Image<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Business and <\/span><a href=\"https:\/\/viralyft.com\/blog\/personal-branding-on-instagram\"><span style=\"font-weight: 400;\">personal branding on Instagram<\/span><\/a><span style=\"font-weight: 400;\"> are how you\u2019re known online \u2013 or on <\/span><span style=\"font-weight: 400;\">Instagram<\/span><span style=\"font-weight: 400;\">. You want to be known for something. If you\u2019re a <strong>fitness brand,\ud83d\udcaa<\/strong>perhaps you\u2019re known for sharing the best apparel in the industry <\/span><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">tips on how to build muscle or lose weight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone lands on your Instagram, Facebook, X or other account, they\u2019ll be able to recognize your brand\u2019s:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Image<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Profile<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\"><strong>Nike is a brand<\/strong> that shows how branding works. You can distinguish the brand from any other when you go on their profile. The logo helps you recognize the company\u2019s accounts, and you want to recreate this same image for your account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure that you use consistent branding across your accounts, including profile photos, in-depth bio, <\/span><span style=\"font-weight: 400;\">fonts<\/span><span style=\"font-weight: 400;\"> and messaging.<\/span><\/p>\n<h3><strong>3. Ensure Your <span style=\"color: #5339d3;\">Posts, Captions and Profile<\/span> are Consistent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Consistency is key when branding online. Far too many profiles are <\/span><span style=\"font-weight: 400;\">unfollowed<\/span><span style=\"font-weight: 400;\"> because they\u2019re no longer consistent. You want to have the same tone, voice and message across all of your social media profiles.<\/span><\/p>\n<p><strong>It&#8217;s important to maintain:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Similar posts and messages, although they don\u2019t need to be the same posts on each account<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Captions must be of the same tone and style (i.e., funny, promotional, etc.)<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Color schemes, language and messaging that match across profiles help you build a brand. Once you\u2019re confident in your account\u2019s brand and profile, you can move on to more of the data-related points of an Instagram audit.<\/span><\/p>\n<h3><strong>4. Check Your <span style=\"color: #5339d3;\">Hashtag Usage<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-34815\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/04\/Hashtags-Master-900x501.jpg\" alt=\"Master Your Hashtag Usage\" width=\"800\" height=\"445\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/04\/Hashtags-Master-900x501.jpg 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/04\/Hashtags-Master-600x334.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/04\/Hashtags-Master-768x427.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/04\/Hashtags-Master-1536x855.jpg 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/04\/Hashtags-Master-2048x1140.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags are an important part of your social media strategy, and while you can <strong>use up to 30 on your images and videos, you really only need 3 \u2013 5 for each post.<\/strong> You don\u2019t need to spend too much time on hashtags, but you do want to use tags that are:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Relevant to your audience<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Helping you gain followers<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Expanding your reach<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can use an <\/span><a href=\"https:\/\/viralyft.com\/tools\/instagram-hashtag-generator\"><span style=\"font-weight: 400;\">Instagram hashtag generator<\/span><\/a><span style=\"font-weight: 400;\"> to help you find tags that are accurate to the post that you\u2019re posting. If you use the same hashtag across all posts, you may be missing out on opportunities to reach a new audience.<\/span><\/p>\n<h3><strong>5. Check for <span style=\"color: #5339d3;\">Fake Followers<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/viralyft.com\/blog\/fake-instagram-accounts\">Spotting fake followers<\/a> using one of the audit tools for Instagram listed above can be <\/span><span style=\"font-weight: 400;\">alarming<\/span><span style=\"font-weight: 400;\">. Every account wants to have 100% real followers, but it\u2019s almost impossible to control because there are more and more bots creating fake accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have fake followers with no ramifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example,<\/strong> if you have 10% fake followers, and no one would blink an eye at it. Once you start hitting near the 25% fake follower count, this is when sponsors and brands will be concerned because:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement will be much lower<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Fraudulent activities may have occurred<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">During your Instagram audit, you\u2019ll want to <a href=\"https:\/\/viralyft.com\/blog\/how-to-remove-fake-followers-on-instagram\">remove fake followers<\/a>. We have a comprehensive guide on conducting an <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-follower-audit\"><span style=\"font-weight: 400;\">Instagram follower audit<\/span><\/a><span style=\"font-weight: 400;\"> that explains how to begin removing these fake followers.<\/span><\/p>\n<p>Instagram audit tools help speed up the auditing process. <span style=\"font-weight: 400;\">You can use tools to eliminate the time-consuming manual tasks involved in an audit and build an audience that is highly targeted and engaged.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your engagement rate up to snuff? Do you have too many fake followers? These five Instagram audit tools will help you find out.<\/p>\n","protected":false},"author":12,"featured_media":31689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-31402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/31402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=31402"}],"version-history":[{"count":33,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/31402\/revisions"}],"predecessor-version":[{"id":35305,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/31402\/revisions\/35305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/31689"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=31402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=31402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=31402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}