{"id":31773,"date":"2024-02-13T22:19:30","date_gmt":"2024-02-14T05:19:30","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=31773"},"modified":"2024-03-05T05:41:50","modified_gmt":"2024-03-05T12:41:50","slug":"facebook-analytics-tools","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/facebook-analytics-tools","title":{"rendered":"8 Facebook Analytics Tools For Insights (Paid &#038; Free)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook analytics tools help you understand what\u2019s going on with your Facebook account in terms of reach, engagement and more. They can be a valuable growth tool for any Facebook user, whether you\u2019re a brand or influencer.<\/span><\/p>\n<p>Meta (owner of Facebook) <strong>closed their official Facebook Analytics tool in 2021,<\/strong> but there are many third-party tools available that will give you insights into your account.<\/p>\n<p><span style=\"font-weight: 400;\">Which tools work best? We&#8217;re going to share our top picks and the benefits of using analytics for your Facebook account.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What Are<\/span> Facebook Analytics Tools?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook analytics tools are third-party programs that collect and report performance data from your account.<\/span><\/p>\n<p><strong>While every tool is unique, most will allow you to track your:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Likes<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Click-throughs<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Views<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Comments<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Reactions<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also see information on <a href=\"https:\/\/viralyft.com\/blog\/how-to-see-who-follows-you-on-facebook\">who is following your account<\/a> and seeing your posts. You can view important information about your audience, including:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Demographics<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Times when your fans are most active<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Where your audience is located<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more you know about your audience and the people interacting with your posts, the easier it will be to create content that your followers and fans love. Analytics is the only practical way to see what\u2019s working and not working for your account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many Facebook users use analytics to gauge the performance of individual posts or get an overview of the general activity on their pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u2019s native analytics tool may no longer be available, but there are many third-party tools that you can use to measure your account\u2019s performance.\u00a0<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">8 Facebook Analytics Tools<\/span> to Use in 2024<\/strong><\/h2>\n<p>Big data helps Fortune 500 companies and big businesses build their brands and followings on Facebook faster<span style=\"font-weight: 400;\">. Data opens the door to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Faster account growth<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Sales<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But it\u2019s not easy to manage all of your accounts with the basic data that\u2019s provided to you on Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We aim to change that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You deserve to be on an even playing field with your competitors. The tools below will unlock analytics for Facebook that allow you to make smarter decisions when posting and trying to grow your account.<\/span><\/p>\n<h3><strong>1. <a href=\"https:\/\/www.hootsuite.com\/platform\/analytics\" target=\"_blank\" rel=\"noopener\">HootSuite<\/a><\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-31925 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Hootsuite-1-900x382.png\" alt=\"Hootsuite Facebook analytics tool\" width=\"900\" height=\"382\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Hootsuite-1-900x382.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Hootsuite-1-600x255.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Hootsuite-1-768x326.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Hootsuite-1.png 1341w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>HootSuite is much more than just a Facebook analytics tool \u2013 it works for a ton of platforms<span style=\"font-weight: 400;\">. Over 200,000 brands use the platform because it allows you to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/how-to-increase-engagement-on-facebook\">Improve engagement<\/a><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Boost ROI<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Schedule your posts<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But it\u2019s the analytics tools that we really want to focus on in this article. First, you can try the platform for <strong>free for 30 days,<\/strong> but you will pay:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>$99\/mo<\/strong> as a professional<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>$249\/mo<\/strong> as a team (3 users)<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enterprises can sign up for a custom subscription, but you need to reach out to the sales team to get started with this type of package. You can use Hootsuite to schedule across multiple profiles and platforms, and you can perform content curation and campaign management, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even messaging is involved, so it\u2019s a robust platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In terms of analytics,<\/strong> this is where Hootsuite becomes extremely powerful because it allows you to do quite a lot:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create custom reports<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> View post performance<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Monitor performance goals<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Set Facebook-specific benchmarks<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the main benefits of Hootsuite is the ability to customize the dashboard to display crucial account growth information the moment that you log into the account.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>2. <a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\" target=\"_blank\" rel=\"noopener\">Meta Business Suite<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31900 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Meta-Business-Suite-900x365.png\" alt=\"Meta Business Suite for Manage Activity on Facebook\" width=\"900\" height=\"365\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Meta-Business-Suite-900x365.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Meta-Business-Suite-600x243.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Meta-Business-Suite-768x311.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Meta-Business-Suite.png 1324w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Meta, owner of Facebook, offers their own Business Suite, which leverages APIs and data that are often closed off to third-party developers<span style=\"font-weight: 400;\">. You can manage your entire advertising and marketing activities on FB from the Business Suite.<\/span><\/p>\n<p><strong>Key features include:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Post on Instagram and Facebook without needing to switch accounts<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Schedule posts (likely without the engagement penalty)<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Manage your inbox<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Run ads<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Track insights and trends<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Much more<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Insights and trends are where the analytics data that you want is located, and Facebook will allow you to view information on your reach trends, business profile performance, ad performance across platforms, organic and boosted reach data and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even monitor data on content engagement to learn what your audience likes and doesn\u2019t like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you\u2019ll also gain insights into the demographics and geographics of the people who go to your Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to have more control of your business across Meta\u2019s Instagram and Facebook platforms, you\u2019ll want to give this tool a try. Meta offers both desktop and mobile apps for Business Suite.<\/span><\/p>\n<p><b><i>And the best part? You can get started with Business Suite for FREE<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>3. <a href=\"https:\/\/www.agorapulse.com\/facebook-integration\/\" target=\"_blank\" rel=\"noopener\">AgoraPulse<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31904 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/AgoraPulse-900x398.png\" alt=\"AgoraPulse Track and analyze Facebook\" width=\"900\" height=\"398\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/AgoraPulse-900x398.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/AgoraPulse-600x265.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/AgoraPulse-768x340.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/AgoraPulse.png 1176w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>AgoraPulse is one of the rare tools that offers a <b>30-day free trial <\/b>without requiring you to hand over your credit card information<span style=\"font-weight: 400;\">. Over 31,000 social media managers rely on the platform, so it\u2019s a tool that is growing and still has a development team that really listens to its users.<\/span><\/p>\n<p><strong>You can use one easy solution to manage your social media campaigns, with features for:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Unified social inboxes, which put all of your messages and comments in one place to easily read them and reply.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Publish using intuitive features, such as collaborating with others across departments to make posts or schedule them out.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Social listening tools to keep a pulse on the industry and what people are saying about you and your competitors.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Insightful analytics, which is really what we want to focus on.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media reporting is where the analytics become very powerful. You&#8217;ll gain access to data that will allow you to detect what type of content performs best on Facebook and <\/span><span style=\"font-weight: 400;\">where<\/span><span style=\"font-weight: 400;\"> the content is a hit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll even gain insights into the <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-facebook\">best times to post<\/a> based on your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, you\u2019ll want to track your trends and team performance. Social content moves fast, and with the help of behavior data, you\u2019ll be able to take fast action to adapt your content to industry trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even segment your paid and organic reach on Facebook, which is something very few tools offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AgoraPulse starts at just <strong>$49 a month,<\/strong> so it\u2019s still one of the more affordable tools on the market.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>4. <a href=\"https:\/\/vaizle.com\/product\/social-media-analytics\/facebook-analytics\" target=\"_blank\" rel=\"noopener\">Vaizle<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31902 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Vaizle-900x340.png\" alt=\"Vaizle for Facebook Analytics\" width=\"900\" height=\"340\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Vaizle-900x340.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Vaizle-600x226.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Vaizle-768x290.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Vaizle.png 1293w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vaizle is the one platform that is truly centered around just analytics, and you\u2019ll be blown away by the depth of data that is available. <\/span>Charts and graphics make it easy to make sense of data across virtually every social platform you can imagine, including Facebook<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>You can gain a bird\u2019s eye view of all of your marketing initiatives, including:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Performance marketing<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Competitor analysis<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Social media analytics<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prompt, accurate and efficient data is available, allowing you to trend daily analysis, monthly and even timeline analysis. Actionable insights allow you to better understand how your Facebook Posts are performing, what content works best, and which fails to perform to expectations and also how your Facebook Ads are working out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reporting is in-depth, with the opportunity to create some of the most feature- and data-rich reports in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you can get started on the platform for as little as <strong>$14\/mo.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even create multiple live dashboards to track how your Facebook campaigns are performing. If you want Facebook analytics tools to make data-backed decisions for your business, you\u2019ll want to leverage the power of Vaizle.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>5. <a href=\"https:\/\/www.socialpilot.co\/features\/social-media-analytics\/facebook\" target=\"_blank\" rel=\"noopener\">SocialPilot<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31903 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/SocialPilot-1-900x338.png\" alt=\"SocialPilot Facebook Analytics Tool\" width=\"900\" height=\"338\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/SocialPilot-1-900x338.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/SocialPilot-1-600x225.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/SocialPilot-1-768x288.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/SocialPilot-1.png 1268w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>SocialPilot tries to do everything for social media, including offering seamless collaboration, powerful publishing tools and insightful analytics<span style=\"font-weight: 400;\">. Rated in the top 5 <a href=\"https:\/\/viralyft.com\/blog\/social-media-management-tools\">best social media management tools<\/a> in the <strong>world by Forbes,<\/strong> there\u2019s a lot to like about SocialPilot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start a free trial, and with the intuitive interface, there\u2019s barely any learning curve to get started.<\/span><\/p>\n<p><strong>And you have 360-degree views of your social media reporting, with in-depth:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Reporting tools<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Analytics for each social platform<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Client-specific analytics<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A user-friendly, feature-rich analytics and reports dashboard is available, and you can even download the reports to send them to clients or use them internally. You&#8217;ll be able to access:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Multi-channel analytics that show page or post data<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Analytic reports that you can combine into one report<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> White label report options<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Detailed reporting for posts will allow you and your team to gain insights into what types of posts work best for your audience and which underperform. The ability to combine reports into one insightful report is one of the most powerful features of SocialPilot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing starts at just <strong>$25.50 per month.<\/strong><\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>6. <a href=\"https:\/\/www.iconosquare.com\/features\/analytics\" target=\"_blank\" rel=\"noopener\">Iconosquare<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31898 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-1-900x354.png\" alt=\"Iconosquare for Monitor your Analytics\" width=\"900\" height=\"354\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-1-900x354.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-1-600x236.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-1-768x302.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Iconosquare-1.png 1262w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><b>Iconsquare has a two-week free trial <\/b>that allows you to test-drive the platform and see if it\u2019s worth it for your Facebook needs<span style=\"font-weight: 400;\">. You&#8217;ll find that analytics is one of this tool\u2019s main selling points because they aim to provide one of the most robust sets of data available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom dashboards are easy to create and take minutes to setup. You\u2019ll be able to view data relating to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engagement insights<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Community insights<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the help of Iconsquare, it\u2019s simple to view which posts perform best and which communities are most engaged. You can easily see your growth over time and track marketing campaigns to see where you received the most new growth on Facebook.<\/span><\/p>\n<p><strong>On top of the in-depth insights and custom data tracking, you\u2019ll also enjoy:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Posting tools that allow you to plan out your social media strategy and set it on autopilot.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Mention and listening tools, to stay in the loop and know when your audience is talking about you.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Collaboration tools to bring multiple social media managers together to help you run your campaign.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Iconsquare starts at<strong> $49 per month with one-year<\/strong> of data retention that you can use to analyze your account\u2019s growth over time.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>7. <a href=\"https:\/\/www.sotrender.com\/facebook\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31901 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Sotrender--900x364.png\" alt=\"Sotrender\u00a0for Facebook performance\" width=\"900\" height=\"364\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Sotrender--900x364.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Sotrender--600x243.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Sotrender--768x311.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Sotrender-.png 1289w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Sotrender is designed to help brands build their social media presence, and while you can use this tool for all social media platforms, it excels on Facebook<span style=\"font-weight: 400;\">. A traditional free trial is offered, and it will give you access to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Benchmarking tools to gain insights into how your Facebook strategy compares to your competitors.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Influencer analysis information to see how cooperating with influencers helps you grow your Facebook.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Profile analysis to see an overview of how your social media effectiveness has changed over time.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Social media reporting tools that you can use to run reports on any social media channel you operate.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can leverage Facebook-specific tools, such as KPI reporting, to be able to see Facebook insights. Tracking your data systematically with graphs and charts takes just seconds. If you run campaigns for clients, you can easily export this data and send it to them with graphically rich reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing starts at <strong>$59 per month,<\/strong> but data retention is limited to just 120 days on this plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want one- or three-years&#8217; worth of data retention, you will need to upgrade to one of the higher tiers.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:10px 0;border-width:1px;border-color:#333aa7\"><\/div>\n<div class=\"su-spacer\" style=\"height:10px\"><\/div>\n<h3><strong>8. <a href=\"https:\/\/keyhole.co\/facebook-analytics\/\" target=\"_blank\" rel=\"noopener\">Keyhole<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31899 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Keyhole-900x341.png\" alt=\"Keyhole for Facebook Analytics\" width=\"900\" height=\"341\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Keyhole-900x341.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Keyhole-600x228.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Keyhole-768x291.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Keyhole.png 1337w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Keyhole is a social media analytics tool for Facebook and other social platforms. <\/span>The platform is trusted by some of the top brands around the world, including L\u2019Oreal, Google, Spotify, Mashable and more.<\/p>\n<p><span style=\"font-weight: 400;\">The platform provides valuable insights into how your Facebook Page is performing and even provides recommendations on how to optimize your page even further.<\/span><\/p>\n<p><strong>With Keyhole, you can:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Compare your account\u2019s performance against your competitor\u2019s Pages<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Use Quick Trends to look at competitor performance dating as far back as 6 months<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Measure engagement<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> See when your followers are most active<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keyhole can also be used for hashtag tracking and analytics, brand monitoring, influence marketing, market research, campaign monitoring and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have multiple social accounts in addition to Facebook, Keyhole can help you keep track of each one and view insightful data along the way.<\/span><\/p>\n<h2><strong>What\u2019s the <span style=\"color: #5339d3;\">Benefit of Using<\/span> Facebook Analytics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are <\/span><span style=\"font-weight: 400;\">many <\/span><span style=\"font-weight: 400;\">advantages to using Facebook analytics. <\/span>If you\u2019re not already using an analytics tool, it\u2019s time to start<span style=\"font-weight: 400;\">. <strong>Here\u2019s why:<\/strong><\/span><\/p>\n<h3><strong>1. You Can Analyze Your <span style=\"color: #5339d3;\">Competitors<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook analytics tools can help you measure your Page\u2019s performance against the competition. <\/span>With these tools, you can conduct a competitor analysis to understand what they\u2019re doing right and what they\u2019re doing wrong so that you can fill that need.<span style=\"font-weight: 400;\"> You can leverage this data to improve your own Page\u2019s performance and <\/span><span style=\"font-weight: 400;\">engagement<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend gathering key metrics data on your competitors and seeing how your own Page measures up.<\/span><\/p>\n<h3><strong>2. Track Your Facebook <span style=\"color: #5339d3;\">Page\u2019s Performance<\/span><\/strong><\/h3>\n<p><b>The biggest advantage of using analytics tools is that you can track your Page\u2019s performance by looking at key engagement metrics<\/b><span style=\"font-weight: 400;\">, such as:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Likes, including daily new likes, lifetime likes and even unlikes. With this data, you can get a better idea of what types of posts and content your audience likes.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Page reach, including the number of people who saw and\/or interacted with your posts \u2013 good and bad. Along with positive interactions, you can also see who hides your posts or reports them as offensive content.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Page engagement, including the number of people who clicked on your post or created a story about it.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Video data, including who interacted with your videos, view lengths, total view count and more. This data will help you understand whether your video content is working for your audience.<\/div><\/li>\n<\/ul>\n<h3><strong>3. Gauge Individual <span style=\"color: #5339d3;\">Post Performance<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Along with being able to view metrics for your main Facebook Page, you can also view analytics for individual posts, including:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Reach \u2013<\/strong> impressions, consumption, video views and more.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Engagement \u2013<\/strong> reactions, comments, likes, shares and even negative reactions.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understanding the performance of individual posts will allow you to know what\u2019s working and not working for your Facebook strategy. Maybe certain <\/span><span style=\"font-weight: 400;\">hashtags<\/span><span style=\"font-weight: 400;\"> helped expand your reach and engagement, or shorter videos work better for your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can only get these insights from analytics tools.<\/span><\/p>\n<h3><strong>4. Adjust and Improve Your <span style=\"color: #5339d3;\">Facebook Strategy<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook analytics tools can help you adjust and improve your Facebook strategy. You may find that the current keywords<\/span><span style=\"font-weight: 400;\">\u00a0you\u2019re targeting aren\u2019t really working for your Page because impressions and comments have declined. Without an analytics tool, you would have never known that your strategy wasn\u2019t delivering the results you wanted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing is constantly evolving, and you must evolve along with it.<\/span> The data you get from your analytics tools will help you track your progress and make adjustments as your audience\u2019s behaviors and preferences change.<\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook analytics tools are a valuable addition to your social media marketing toolbox. No matter what your goals for your Page are, you can use the data from your analytics tools to adjust and track your strategies. Use the tools on our list to start measuring the progress of your Facebook Page and growing your reach.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big data helps you build your Facebook. But where do you find this data? These Facebook analytics tools can help.<\/p>\n","protected":false},"author":11,"featured_media":15191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[80],"tags":[],"class_list":["post-31773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/31773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=31773"}],"version-history":[{"count":29,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/31773\/revisions"}],"predecessor-version":[{"id":33287,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/31773\/revisions\/33287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/15191"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=31773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=31773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=31773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}