{"id":32101,"date":"2024-02-21T23:36:18","date_gmt":"2024-02-22T06:36:18","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=32101"},"modified":"2026-05-25T03:26:18","modified_gmt":"2026-05-25T09:26:18","slug":"instagram-reels","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/instagram-reels","title":{"rendered":"Instagram Reels: A Comprehensive Guide for 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram Reels were <\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">released<\/span><\/a><span style=\"font-weight: 400;\"> to the public in 2020. <\/span>Since then, they grew from 0 to over 200 billion reels played daily across Meta\u2019s two largest platforms: <b>Instagram and Facebook<\/b><span style=\"font-weight: 400;\">. If you\u2019re not using Reels, you\u2019re missing out.<\/span><\/p>\n<p><strong>Why?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Reels are extremely engaging pieces of content that people love watching. You can reach a vast audience using Reels, but if you don\u2019t know how to make them or the right time to post them, guess what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content may not be seen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re going to outline a complete blueprint for you to follow to master Reels and make the most out of them.<\/span><\/p>\n<h2><strong>Are Instagram Reels <span style=\"color: #5339d3;\">Still Relevant?<\/span><\/strong><\/h2>\n<p>Creators that ignore the power of Reels will never reach their full potential<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><strong>Statistics don\u2019t lie. Reels:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Receive 22% higher engagement than videos<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Are preferred by people aged 25 \u2013 34 over other types of content<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Receive 200+ billion views daily<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Can be up to 90 seconds long<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many Reels get <\/span><strong>1% &#8211; 5%<\/strong><span style=\"font-weight: 400;\"><strong> engagement<\/strong>, which means that they\u2019re even more powerful than posting an Instagram Story. If you want to create longer content and go in-depth on topics, the <strong>90-second length<\/strong> is perfect for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can also keep Reels to 15 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A major mistake creators make is that they <a href=\"https:\/\/viralyft.com\/blog\/how-to-create-instagram-reels-fast\">create Reels<\/a> just to leverage the power of the content type rather than focusing on their target audience. If you focus on quality and make stunning Reels, they can help you:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Boost engagement<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Go viral<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Get seen by more people<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Nurture leads as a business<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/personal-branding-on-instagram\">Build a personal brand<\/a><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram creators who go viral don\u2019t reach this goal without intention behind their posts. Instead, they make strategic content that they know their audience will like and share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have content worthy of making a Reel, do it \u2013 <\/span><i><span style=\"font-weight: 400;\">engagement can be 3% or higher<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a great way to get to know your audience. But while your audience may like Reels, how does Instagram treat it?<\/span><\/p>\n<h2><strong>How Does the <span style=\"color: #5339d3;\">Instagram Algorithm Treat Reels?<\/span><\/strong><\/h2>\n<p>Instagram\u2019s algorithm is complex, and it\u2019s something that we\u2019ve discussed intensively in previous <a href=\"https:\/\/viralyft.com\/blog\/instagram-reels-algorithm\">guides on Instagram\u2019s Reels algorithm<\/a>. <span style=\"font-weight: 400;\">But if you plan on using Reels as an integral part of your posting strategy, it\u2019s crucial that you understand the underlying algorithm.<\/span><\/p>\n<p><strong>What we do want to mention is:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> No one knows for 100% sure how the Reels algorithm works<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> We&#8217;ll share what we do know about the algorithm<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reels seem to change often, but the way that they show up in people\u2019s feeds seem to be based on the following:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Timing.<\/strong> If you post a Reel right this second, it\u2019s new content. You&#8217;ll find that new content is shown far more often in your feed than older Reels. Why? Instagram wants to keep people on their platform, and new content works best to achieve this goal.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Relevance.<\/strong> Instagram wants you to enjoy the content that is shown on their platform. If you have been viewing a lot of nature content, you\u2019ll be shown Reels that are nature-related. How does this work? We\u2019re not 100% sure. Instagram may use its immense processing power to analyze your Reel and categorize it in some way.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Relationship.<\/strong> If someone interacts with your content often or your Reels, they will be shown it in their feed as a priority. Remember, Instagram is all about engagement, and if users do engage with your account, they\u2019ll see more of your content.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Engagement and popularity.<\/strong> Reels go viral because they\u2019re engagement magnets. If your Reel is being seen and liked by lots of people quickly, it will be recommended to non-followers, too. If you\u2019re able to get the algorithm to recommend your Reels to new people, that\u2019s how you go viral and become an influencer.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you post your Reel at the right time and people who engage with you often are online, your Reel will be one of the first things that they see on their feed. Meta created Reels as a way to compete with TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok\u2019s video content has made it one of the world\u2019s largest social media platforms, and Meta wanted to disrupt this as much as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reels were the answer to TikTok, so they were given more priority than any other feature on the platform. Why does this matter? Reels may not have the same reach as they did in 2020\/2021, but they\u2019re still a format that is worth using to gain followers and increase engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">all<\/span><span style=\"font-weight: 400;\"> of this in mind, <strong>it\u2019s time to learn<\/strong> <a href=\"https:\/\/viralyft.com\/blog\/how-to-make-a-reel-on-instagram\">how to make Reels on Instagram<\/a>.<\/span><\/p>\n<p><b>P.S.<\/b><span style=\"font-weight: 400;\"> We\u2019re going to be very in-depth, so grab a cup of coffee and be prepared to learn the ins and outs of creating Instagram Reels that people actually want to see.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How to Make<\/span> a Reel on Instagram?<\/strong><\/h2>\n<p><b>Instagram Reels are easy to make, but great Reels are hard to create<\/b><span style=\"font-weight: 400;\">. You want to produce the best content possible, and we recommend a four-step process because unless your Reel is about something happening in real-time, you need to plan it out properly.<\/span><\/p>\n<h3><strong>1. <span style=\"color: #5339d3;\">Create a<\/span> <span style=\"color: #5339d3;\">Storyboard<\/span> for Your Reel\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A storyboard is how professionals plan out their videos. If you don\u2019t have a plan, you\u2019ll miss out on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Cohesion<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Critical talking points<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Professionalism<\/div><\/li>\n<\/ul>\n<p><strong>You should start with a plan and consider:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What topic do you want to cover?<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What information do you want to include?<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Who is your target audience?<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> What type of Reel will your audience like?<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creators may find that their audience prefers tutorials.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><span style=\"font-weight: 400;\"><strong>For example,<\/strong> beauty influencers will create a storyboard near Valentine\u2019s Day based on the looks that they think their audience will appreciate most.<\/div><\/div><\/span><\/p>\n<p><strong>The person will have a better chance of success by considering:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Age group<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tutorial options<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Type of makeup the age group would prefer<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You might even start looking for visuals and other clips that you can add to your Reel. A storyboard will map out everything there is to know about your Reel, from the concept to the visuals that you\u2019ll include and even talking points.<\/span><\/p>\n<h3><strong>2. <span style=\"color: #5339d3;\">Shoot<\/span> Your Video<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can now begin creating your Reel, and while there are a few ways to go about this, the following is the easiest:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Open<\/strong> your app<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap the <strong>\u201c+\u201d<\/strong> in the middle bottom of the screen<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap on the <strong>camera<\/strong> on the top right<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can now begin filming your Reel live if you like. We do recommend creating Reels and editing them before uploading, which will require some tools. Instagram\u2019s editor is really feature-rich already and will suffice for many users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find our recommended editing tools for Reels in the next section.<\/span><\/p>\n<h3><strong>3. Add <span style=\"color: #5339d3;\">Effects and Text<\/span><\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-19608\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Add-Stickers-Text-Effects-600x456.jpg\" alt=\"Add Stickers, Text, Effects\" width=\"600\" height=\"456\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Add-Stickers-Text-Effects-600x456.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Add-Stickers-Text-Effects-768x583.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Add-Stickers-Text-Effects.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can do a lot from the recording screen:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Speed up your Reel<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add audio or use your own<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add transitions with clips<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Order and trim clips<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Delete clips that you don\u2019t like<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spending a lot of time on editing is recommended because your users want you to post the best quality content possible. Editing allows you to achieve this lofty goal.<\/span><\/p>\n<p><strong>Instagram allows you to add a lot of editing options to your Reels, such as:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> AR effects<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Filters<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Audio<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Text<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Stickers<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your stickers will add a lot of functionality to your Reels, such as captions. Audio can even help you leverage the full power of Reels and go viral. Many creators opt to <a href=\"https:\/\/viralyft.com\/blog\/how-to-find-trending-audio-on-instagram\">use trending audio<\/a> in their Reels because it\u2019s just another way to enhance your reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People will even search for Reels that have certain audio because it\u2019s that important to them.<\/span><\/p>\n<h3><strong>4. <span style=\"color: #5339d3;\">Share<\/span> the Reel<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, you can share your Reel with the world. You can:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Share the Reel to your feed<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tag products<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tag people<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Add in your caption and share the Reel. If you don\u2019t want to share the Reel just yet, you can save it as a draft and return to it in the future. Quality is paramount with every piece of content that you share because it will help you make an excellent first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to improve the quality of your Reel even more, consider <strong>using some of the editing tools below:\ud83d\udc47<\/strong><\/span><\/p>\n<h3><strong>Top <span style=\"color: #5339d3;\">3 Editing Tools<\/span> for Reels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reels get the most engagement when they\u2019re visually appealing. Fortunately, there are <\/span><span style=\"font-weight: 400;\">so <\/span><span style=\"font-weight: 400;\">many <\/span><span style=\"font-weight: 400;\">editing tools out there that can take your Reels to the next level.\u00a0<\/span><\/p>\n<p><b>Here are some of the top tools you can start using <\/b><b>today <\/b><b>to create better Reels.<\/b><\/p>\n<h4><strong>1. Instagram\u2019s Editor<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s in-app editor is surprisingly effective. It\u2019s easy to use and best of all, it\u2019s free. With the tap of a button, you use the editor to add:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Stickers<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Music<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> VR filters<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Special effects<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Text<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> More<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also trim your clips and add multiple videos to a single Reel quickly and easily.<\/span><\/p>\n<h4><strong>2. Canva<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Another great, free option for Reels editing is Canva. The browser-based design tool is super user-friendly and even has Reels templates that you can use to start creating your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just click and drag clips onto the timeline to start editing. You can add graphics, text, transitions and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canva even has a Magic Beat Sync feature that will match your footage to the rhythm of the music.\u00a0<\/span><\/p>\n<h4><strong>3. CapCut<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">CapCut is a very popular third-party app for short-form video editing. The interface is very user-friendly and offers everything you need to start creating stunning Reels that will impress your followers.<\/span><\/p>\n<p><strong>This tool makes it easy to:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Trim, split, cut or merge videos on a frame-by-frame basis<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add music to your content<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add and edit templates<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CapCut is free, but the premium version will unlock more features.<\/span><\/p>\n<h2><strong>Reels Engagement and Demographics <span style=\"color: #5339d3;\">Statistics<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Although carousels and static image posts are making a comeback, Reels are still one of the most popular types of content on Instagram. <\/span>They also receive higher engagement than other types of content. <span style=\"font-weight: 400;\">How much more?<\/span><\/p>\n<p><strong>Let\u2019s look at the average engagement rate for Reels based on followers:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Under 5K:<\/strong> 3.81%<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>5K-10K:<\/strong> 3.74%<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>10K-50K:<\/strong> 2.24%<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>50K-100K:<\/strong> 1.51%<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>100K+:<\/strong> 1.38%<\/div><\/li>\n<\/ul>\n<p>Accounts with fewer than 10K followers tend to have the highest engagement rates with their Reels.<\/p>\n<p><span style=\"font-weight: 400;\">But what about demographics? <\/span><b>Instagram as a whole is most popular with users aged 25-34 (31.5%), but the 18-24 age bracket is close behind at 30.1%. <\/b><span style=\"font-weight: 400;\">The next largest age group is 35-44, accounting for 16.1% of users.<\/span><\/p>\n<p><strong>As for locations, here are the countries with the most Reels users:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\uddee\ud83c\uddf3 <strong>India:<\/strong> 327 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\uddfa\ud83c\uddf8 <strong>U.S.:<\/strong> 169 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udde7\ud83c\uddf7 <strong>Brazil:<\/strong> 133 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\uddee\ud83c\udde9 <strong>Indonesia:<\/strong> 106 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\uddf7\ud83c\uddfa <strong>Russia:<\/strong> 56.4 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\uddef\ud83c\uddf5 <strong>Japan:<\/strong> 55 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\uddf2\ud83c\uddfd <strong>Mexico:<\/strong> 44 million<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users from all over the world watch Reels, and this type of content gets <\/span><span style=\"font-weight: 400;\">tons <\/span><span style=\"font-weight: 400;\">of views. Which Reel gets the most views?<\/span><\/p>\n<h2><strong>What is the <span style=\"color: #5339d3;\">Most Viewed Reel<\/span> on Instagram?<\/strong><\/h2>\n<p>The most viewed Reel of all time on Instagram is a paid partnership between <a href=\"https:\/\/www.instagram.com\/reel\/CxcePlioh4K\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA%3D%3D\" target=\"_blank\" rel=\"noopener\">Hardik Pandya (hardikpandya93) and BGMI<\/a>, which has amassed over 1 billion views.<\/p>\n<p><span style=\"font-weight: 400;\">In 2023, the most viewed Reel came from <\/span><a href=\"https:\/\/www.instagram.com\/reel\/CzydCF-vI9D\/?utm_source=ig_web_button_share_sheet&amp;igsh=MzRlODBiNWFlZA%3D%3D\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">riswan_freestyle<\/span><\/a><span style=\"font-weight: 400;\">, which now has more than 500 million views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every day, more than 200 billion Reels are played across Instagram and Facebook. Just one year ago, there were 100 billion Reels played every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say that Reels are growing and continue to be a popular type of content with users. But knowing when to post is the key to maximizing your views.<\/span><\/p>\n<h2><strong>When is the <span style=\"color: #5339d3;\">Best Time to Post<\/span> Reels?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-34661\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-900x608.png\" alt=\"Optimal Timing for Instagram Posting\" width=\"800\" height=\"540\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-900x608.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-600x405.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-768x519.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-1536x1038.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-2048x1384.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re spending all of this time creating Reels and coming up with new content ideas, you want to maximize your ROI. <\/span>To maximize your views and engagement, you want to make sure that you\u2019re posting your Reels at the right time.<\/p>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s algorithm prioritizes new content, so it\u2019s crucial to post when your followers are online.<\/span><\/p>\n<p><strong>So, when are your followers online? That depends on:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your niche<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Your location<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Demographics<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There&#8217;s no universal best time to post \u2013 it\u2019s highly dependent on your individual audience. That said, there are certain times of the day when you\u2019re more likely to catch your audience on Instagram.<\/span><\/p>\n<p><strong>Research shows that the <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-instagram\">overall best times to post Reels on Instagram<\/a> are:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> 6 AM &#8211; 9 AM (Before Work)<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> 12 PM &#8211; 2 PM (During Lunch)<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> 5 PM &#8211; 6 PM (After Work)<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Monday &#8211; Friday <\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When is the <\/span><span style=\"font-weight: 400;\">worst <\/span><span style=\"font-weight: 400;\">time to post? Weekends. That may come as a surprise to many people because we assume that everyone is off from work or school and has more time for social media. However, weekends are usually the worst for engagement.<\/span><\/p>\n<p><strong>If you want to post Reels on specific days of the week, here are the best times to post every day (EST):<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Sunday:<\/strong> 1 PM \u2013 5 PM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Monday:<\/strong> 12 AM \u2013 1 PM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Tuesday:<\/strong> 12 AM \u2013 1 PM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Wednesday:<\/strong> 8 AM, 2 PM, and 6 PM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Thursday:<\/strong> 3 PM and 8 PM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Friday:<\/strong> 12 PM \u2013 1 PM and 8 PM \u2013 9 PM<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Saturday:<\/strong> 11 AM \u2013 3 PM<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re just getting started with Reels, try posting at these peak times to see which ones work best for your audience. Over time, Instagram will gather data on your audience that you can find in your Insights tab (more on that below).<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">How to Share<\/span> Reels on Instagram?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-36961\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Share-Reels-on-Instagram-900x405.webp\" alt=\"How to Share Reels on Instagram\" width=\"800\" height=\"360\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Share-Reels-on-Instagram-900x405.webp 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Share-Reels-on-Instagram-600x270.webp 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Share-Reels-on-Instagram-768x345.webp 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Share-Reels-on-Instagram-1536x691.webp 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/02\/Share-Reels-on-Instagram-2048x921.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Sharing is caring, and Instagram makes it <i>so <\/i>easy to send Reels to your friends or family.<\/p>\n<p><strong>Here\u2019s how it works:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Find a Reel<\/strong> that you want to share.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap the <strong>paper airplane icon<\/strong> near the comment bubble icon.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> A <strong>new menu<\/strong> will open up with suggestions on where to share the Reel.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Choose a <strong>person or platform<\/strong> through which you\u2019d like to share.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add a <strong>message<\/strong> (optional) and tap \u201c<strong>Send<\/strong>.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram will list the people you interact with most as suggestions on who to share Reels with. There\u2019s also a search bar that you can use to find users who may not be listed on the tab. <strong>At the bottom of the tab, you\u2019ll also find options to:<\/strong><\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Share the Reel on Threads<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add the Reel to your Story<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Copy a link to the content<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Download the Reel<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Share on other platforms, like text messages, WhatsApp, Gmail, and more.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sharing Reels is a great way to spread the love, and other users may return the favor by sharing your content as well.<\/span><\/p>\n<h2><strong>Reels Have Extra <span style=\"color: #5339d3;\">Marketing and Editing Tools<\/span><\/strong><\/h2>\n<p>Instagram provides creators with so many tools to make their Reels a success and to repurpose that content to make it go even further.<\/p>\n<p><strong>For example, you can:<\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add Story stickers to your Reels to boost engagement and make the content more interactive.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Remix Reels, which allows you to create brand new Reels using content that\u2019s already published.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add cool transitions to make your videos more unique and interesting.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Save drafts and continue working on Reels over time.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Boost Reels with the tap of a button to expand your reach and attract new followers.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many of these features and tools aren\u2019t available with other types of content, and you can leverage them to grow your account. But how do you know if your efforts are paying off?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram also provides a helpful tool to help you track the performance of your Reels: Insights.<\/span><\/p>\n<h2><strong>You Can <span style=\"color: #5339d3;\">Use Insights to Track and Improve the Performance<\/span> of Your Reels<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reels are still one of the best ways to get more engagement and followers to your Instagram account. But if you want to maximize their benefits, you need to create content that people want to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <a href=\"https:\/\/viralyft.com\/blog\/instagram-insights\">Instagram\u2019s Insights<\/a> can be really helpful.\u00a0<\/span><\/p>\n<p><b>With Insights, you can see important stats for your Reels, including<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> View count<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Comments<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Likes<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Saves<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Shares<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Accounts reached<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of this data can help you understand what types of Reels your audience likes and doesn\u2019t like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more you know about your audience, the easier it will be to create high-performing content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you\u2019re leveraging all of the data you can collect from Insights to improve your Instagram strategy and attract more followers.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Reels are still one of the most popular types of content on Instagram, receiving hundreds of billions of views each day. <span style=\"font-weight: 400;\">If you want to grow your Instagram account, it makes sense to invest in creating more Reels. Use our guide to find the best times to post, create better content and learn how to understand your audience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you creating boring Reels? Our blueprint teaches you how to make engaging Reels using a proven step-by-step approach.<\/p>\n","protected":false},"author":12,"featured_media":32306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-32101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/32101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=32101"}],"version-history":[{"count":37,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/32101\/revisions"}],"predecessor-version":[{"id":38410,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/32101\/revisions\/38410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/32306"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=32101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=32101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=32101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}