{"id":33918,"date":"2024-03-18T04:28:32","date_gmt":"2024-03-18T10:28:32","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=33918"},"modified":"2024-05-20T22:53:14","modified_gmt":"2024-05-21T04:53:14","slug":"how-to-increase-reach-on-instagram","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/how-to-increase-reach-on-instagram","title":{"rendered":"15 Proven Strategies To Boost Reach on Instagram"},"content":{"rendered":"<p><b>Instagram reach is one of the most important \u2013 and overlooked \u2013 metrics that show how well your content is performing<\/b><span style=\"font-weight: 400;\">. If you\u2019re posting and not getting views, why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to explain how to increase reach on Instagram using proven strategies that work time and time again so that you <\/span><i><span style=\"font-weight: 400;\">get views<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want your followers, and others, to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Engage with your content<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Share your content<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Promote you<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But if you have poor reach, you don\u2019t have a chance of reaching any of these goals. Let\u2019s change that.<\/span><\/p>\n<h2><strong><span style=\"color: #5339d3;\">What is<\/span> Instagram Reach?<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-36537\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Reach-600x642.jpg\" alt=\"Instagram Reach\" width=\"600\" height=\"642\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Reach-600x642.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Reach-900x962.jpg 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Reach-768x821.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Reach-1436x1536.jpg 1436w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Instagram-Reach.jpg 1486w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>You&#8217;ll find dozens of metrics and terminology that you must know when mastering social media<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">Reach<\/span><\/i><span style=\"font-weight: 400;\"> is the <\/span><b><i>total number of views your content receives<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you post on Instagram, you can use <a href=\"https:\/\/viralyft.com\/blog\/instagram-insights\">Instagram Insights<\/a> to analyze:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Accounts reached by followers<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Accounts reached by non-followers<\/div><\/li>\n<\/ul>\n<h2><strong>Why Does Reach <span style=\"color: #5339d3;\">Matter?<\/span><\/strong><\/h2>\n<p><b>Instagram recently wrote a blog post on how to increase Instagram reach<\/b><span style=\"font-weight: 400;\">, and while their tips were subpar, they did give insights into their algorithm. The platform uses Reach as a way to say that the algorithm recommended your content to someone: followers and non-followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And purely based on numbers, if you have 100k reach instead of 10k, you have <\/span><i><span style=\"font-weight: 400;\">ten times<\/span><\/i><span style=\"font-weight: 400;\"> the number of people who may:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Like your content<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Comment on your posts<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Share your posts<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Follow you<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reach is like a commercial for your posts, showcasing them to people who will then decide on the next steps they want to take, such as following you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have good Reach, this means that your content is being seen in people\u2019s Feeds or on the <a href=\"https:\/\/viralyft.com\/blog\/instagram-explore-page\">Explore page<\/a>. People may also be looking at your Stories or at your Reels, which is exactly what you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of the last person you followed. Why did you first see their content and learn of their profile? Their content <\/span><b>reached you<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#FFF7E8;color:#333333;border-radius:6px;-moz-border-radius:6px;-webkit-border-radius:6px;box-shadow:0px 0px 0px #FFFFFF;-moz-box-shadow:0px 0px 0px #FFFFFF;-webkit-box-shadow:0px 0px 0px #FFFFFF;border:2px solid #FFBA00\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:16px;text-align:left\">\n<p><strong>\ud83d\udcdd\u00a0 Note:<\/strong> Reach and impressions are different. Learn how in our guide on <a href=\"https:\/\/viralyft.com\/blog\/reach-vs-impressions\">Reach vs impressions<\/a>.<\/div><\/div>\n<h2><strong><span style=\"color: #5339d3;\">15 Actionable Strategies<\/span> to Increase Your Reach on Instagram<\/strong><\/h2>\n<p><b>I\u2019m going to be honest: you\u2019ll be overwhelmed with all of these actionable strategies. <\/b><span style=\"font-weight: 400;\">What we recommend is that you spend time implementing each idea, one-by-one, and over time, you\u2019ll start seeing your Reach increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is a long-term game \u2013 <\/span><i><span style=\"font-weight: 400;\">play it right<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>1. <span style=\"color: #5339d3;\">Write Captions<\/span> That Engage Viewers After the Hook<\/strong><\/h3>\n<p><b>Videos need captions<\/b><span style=\"font-weight: 400;\">. You <\/span><i><span style=\"font-weight: 400;\">should<\/span><\/i><span style=\"font-weight: 400;\"> add captions after your video\u2019s hook to keep people engaged and watching your content. Random, hook-worthy captions will pique a person\u2019s interest and lead to them watching your Reel or video for longer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can also have captions (basically your text description) for your:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Images<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Carousels<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Videos<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Anything<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll find <\/span><a href=\"https:\/\/www.hubspot.com\/hubfs\/2023_Instagram_Engagement_Report_V2%20(1).pdf?hubs_signup-url=offers.hubspot.com%252Finstagram-engagement-report&amp;hubs_signup-cta=Download%2520Now&amp;hubs_offer=offers.hubspot.com%252Finstagram-engagement-report&amp;ref=buffer.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\"> on engagement show two major, extreme trends. Captions perform best when:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. They\u2019re 20 characters or less, OR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. They\u2019re 2,000+ characters<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no in-between.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what can you do? Experiment with your captions and see what works best for your audience. What most people don\u2019t realize is that the <\/span><a href=\"https:\/\/viralyft.com\/blog\/instagram-algorithm\"><span style=\"font-weight: 400;\">Instagram algorithm<\/span><\/a><span style=\"font-weight: 400;\"> will parse your captions and use them to help others discover your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating your captions, you\u2019ll want to spend time making them catchy and telling a story. Businesses <\/span><i><span style=\"font-weight: 400;\">must<\/span><\/i><span style=\"font-weight: 400;\"> keep their captions professional and focus on spelling and grammar (with rare exceptions if you\u2019re an edgy company).<\/span><\/p>\n<h3><strong>2. Add <span style=\"color: #5339d3;\">Trending Audio<\/span> to Your Videos and Reels<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-34769\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Trending-Audio-to-Your-Videos-and-Reels-900x607.jpg\" alt=\"Trending Audio to Your Videos and Reels\" width=\"800\" height=\"540\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Trending-Audio-to-Your-Videos-and-Reels-900x607.jpg 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Trending-Audio-to-Your-Videos-and-Reels-600x404.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Trending-Audio-to-Your-Videos-and-Reels-768x518.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Trending-Audio-to-Your-Videos-and-Reels-1536x1035.jpg 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/03\/Trending-Audio-to-Your-Videos-and-Reels-2048x1380.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Trending audio<\/b><b> is something we\u2019ve talked about a lot in our guides<\/b><span style=\"font-weight: 400;\">. Instagram users are addicted to good audio, and they\u2019ll even search for certain audio that people are using and view their Reels just because they use the audio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These audio enthusiasts will expand your Reach, and many will end up following your account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Going to your <strong>profile<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tapping the <strong>hamburger icon<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Going to <strong>Creator tools and insights &gt; Trending audio<\/strong><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you follow these steps, you\u2019ll be able to view all of the latest, trending audio that\u2019s available.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to select audio that you know will resonate with your audio. If you watch a Reel or video with audio, you can see audio used right underneath the creator\u2019s name. Tap the audio name to see more information.<\/span><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#FFF7E8;color:#333333;border-radius:6px;-moz-border-radius:6px;-webkit-border-radius:6px;box-shadow:0px 0px 0px #FFFFFF;-moz-box-shadow:0px 0px 0px #FFFFFF;-webkit-box-shadow:0px 0px 0px #FFFFFF;border:2px solid #FFBA00\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:16px;text-align:left\">\n<p><b>\ud83d\udcdd\u00a0 Note:<\/b><span style=\"font-weight: 400;\"> You will need a Professional account to use the steps above.<\/div><\/div><\/span><\/p>\n<h3><strong>3. Create <span style=\"color: #5339d3;\">Conversation-Starting<\/span> Videos<\/strong><\/h3>\n<p><b>Videos \u2013 and Reels \u2013 are perfect for forcing any type of action on the viewer<\/b><span style=\"font-weight: 400;\">. You can ask for engagement in video, but you can\u2019t do the same with images or carousels, although you can always add a <a href=\"https:\/\/viralyft.com\/blog\/call-to-action-instagram\">call-to-action<\/a> to your captions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for Reels and videos, you can boost engagement and Reach (the algorithm will recommend your content more if it has high engagement), by doing this:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Ask People to Comment.<\/strong> If you want people to comment, ask them a question. \u201cWhat would you do if XYZ happened? Drop a comment below.\u201d It\u2019s as simple as that to see your comments rise and start conversations.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Offer Advice or Extensive Resources:<\/strong> And when you do, it will lead to more users saving the post. Why? If your video is very well-produced, people will save it so that they can refer back to it in the future.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Create Relatable Content:<\/strong> If you want people to share your content, it must be relatable, funny or awe-inspiring. Be sure to produce only the best content and this will happen organically.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to expand your Reach, your content must start conversations. Create every video, Reel and captions will a purpose.<\/span><\/p>\n<h3><strong>4. Focus on the <span style=\"color: #5339d3;\">First 3 Seconds<\/span> of Your Videos and Reels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hooks are the strategies that we recommend to <\/span><a href=\"https:\/\/viralyft.com\/blog\/how-to-get-1-million-views-on-reels\"><span style=\"font-weight: 400;\">get <\/span><span style=\"font-weight: 400;\">1 million views on Reels<\/span><\/a><span style=\"font-weight: 400;\">. Why? <\/span><b>You need to have something that is so attention-grabbing that potential viewers will spend time watching your video<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can be this enticing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It depends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may show the results of a fitness journey and then show people how you reach your goal. You can also start with the results, such as a car tire being flat and cops on the side of the road, before saying, \u201cHow did I get here?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A hook can also explain things, such as \u201cYou\u2019ll lose 10 pounds if you follow these tips,\u201d or, \u201cdid you know that the galaxy just created a new mystery?\u201d Any type of video content can have a hook. You just need to extract it to create one worthy of people watching.<\/span><\/p>\n<h3><strong>5. Tell a Story Through Your <span style=\"color: #5339d3;\">Carousel<\/span><\/strong><\/h3>\n<p><b>If you\u2019re using multiple forms of content (next on our list), you\u2019ve certainly noticed that there\u2019s a lot of power in carousels<\/b><span style=\"font-weight: 400;\">. You can tell an entire story through your carousel, and we recommend that you do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;re not a storyteller, but you can be. If you begin telling stories to increase your Reach on Instagram, you\u2019ll find people will begin following you and viewing more of your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should start by:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Selecting a theme and goal for the carousel.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Determining what you want the story\u2019s beginning and end to be.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Creating captions for each part of your carousel.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you create your carousel, add hashtags and captions, you\u2019ll want to preview it and see if it tells the story that you want. If possible, have other people view the carousel for you and give you their opinion.<\/span><\/p>\n<h3><strong>6. Create <span style=\"color: #5339d3;\">Multiple Forms<\/span> of Content<\/strong><\/h3>\n<p><b>Instagram is a business<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Creators<\/span><span style=\"font-weight: 400;\">, as bad as it sounds, are a product that Instagram sells to advertisers. It&#8217;s really that simple. When you understand this, you\u2019ll realize that every type of content has a purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you never know what Instagram will prefer tomorrow that it may not prefer today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We saw this with Reels. Reels were introduced as a way to compete with TikTok. Instagram preferred them and showed them excessively using their algorithm. Today, it prefers images and carousels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what should you do? Create:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Image posts<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Stories<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Videos<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Carousels<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Reels<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start going Live, too. If you begin experimenting with every type of content, Instagram\u2019s algorithm will notice. Then, you\u2019ll have assets that are recommended more often to people and expand your Reach.<\/span><\/p>\n<h3><strong>7. Share Posts in <span style=\"color: #5339d3;\">Your Stories<\/span><\/strong><\/h3>\n<p><b>A simple hack to increase your Instagram Reach is to share your posts in your Story<\/b><span style=\"font-weight: 400;\">. Your Story gets the most love on the app because it\u2019s shown at the very top and it is impossible for it to be missed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are, you\u2019re like me and have mindlessly scrolled from one Story to the next without even realizing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you post something new on your profile, be sure to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Share it to your Story<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Ask people to view it<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Following this simple trick is exactly what influencers on your Instagram are already doing and it works insanely well.<\/span><\/p>\n<h3><strong>8. Add <span style=\"color: #5339d3;\">Interactive Elements<\/span> to Your Stories<\/strong><\/h3>\n<p><b>Shares and engagement are crucial for expanding your Reach because they\u2019ll help you gain favor with the algorithm<\/b><span style=\"font-weight: 400;\">. But how do you increase them? One trick when <a href=\"https:\/\/viralyft.com\/blog\/how-to-make-instagram-stories\">creating a Story<\/a> is to add interactive elements to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to add these elements into every Story, but when you add them into the right Story, you\u2019ll be able to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Run polls<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Ask questions<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Create quizzes<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Add countdown timers<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When creating your next Story, you should try adding interactive elements into it. Small interactions like this will help you create a loyal base of followers that will continue to view your content and help increase its Reach.<\/span><\/p>\n<h3><strong>9. Set Your <span style=\"color: #5339d3;\">Profile to Public<\/span><\/strong><\/h3>\n<p><b>Is your Instagram profile private?<\/b><span style=\"font-weight: 400;\"> I had mine set to private for ages, and of course, my Reach was abysmal. When you set your profile to public, you\u2019re explicitly allowing Insta to share your content with others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes just a moment to make your profile public:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Open your app<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Go to your <strong>Profile &gt; hamburger icon<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tap <strong>Account Privacy<\/strong><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Toggle <strong>Public<\/strong><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you do this, just remember that anyone will be able to see your content, even if they don\u2019t follow you.<\/span><\/p>\n<h3><strong>10. <span style=\"color: #5339d3;\">Collaborate<\/span> with Other Creators<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-21642\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-900x600.png\" alt=\"Collaborate with others\" width=\"800\" height=\"533\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-900x600.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-600x400.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-768x512.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-1536x1024.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-2048x1365.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Collabs are your chance to reach multiple communities and build valuable connections with other creators.<\/span><\/p>\n<p><b>Collaborative posts allow you and other creators to team up and share your posts across all of your feeds, instantly expanding your Reach<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To <a href=\"https:\/\/viralyft.com\/blog\/how-to-collab-post-on-instagram\">make the most of collab posts<\/a>, make sure that you\u2019re working with other creators who have similar audiences.\u00a0<\/span><\/p>\n<p><b>You can collaborate with up to 20 different creators, so you have the potential to reach up to 20 different communities with a single post. <\/b><span style=\"font-weight: 400;\">That\u2019s powerful \u2013 and a quick way to skyrocket your Reach.<\/span><\/p>\n<h3><strong>11. Post Often and at the <span style=\"color: #5339d3;\">Right Time<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-34661\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-900x608.png\" alt=\"Optimal Timing for Instagram Posting\" width=\"800\" height=\"540\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-900x608.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-600x405.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-768x519.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-1536x1038.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Optimal-Timing-for-Instagram-Posting-2048x1384.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Want to really skyrocket your Reach? Start posting more often and at the right time. If you\u2019re not mindful of your posting time, you may be missing out on opportunities to maximize your Reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because if your content is published when your audience is asleep, no one will see it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s algorithm favors new content, and if you post when your audience is online, the algorithm is more likely to push your posts to new users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When should you post? <\/span><b>That depends on your industry and audience<\/b><span style=\"font-weight: 400;\">. But we\u2019ve found that posts perform best when posted at the following times:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong><a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-instagram\">Weekdays<\/a> before work, during lunch and after work.<\/strong><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also use your Instagram Insights to find out when your audience is most active. Make sure that you take their location into account.<\/span><b> <\/b><\/p>\n<div class=\"su-note\"  style=\"border-color:#e5ddce;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff7e8;border-color:#ffffff;color:#000000;border-radius:14px;-moz-border-radius:14px;-webkit-border-radius:14px;\"><b>For example, if you\u2019re in EST but your audience is in PST and most active at 3PM, you\u2019ll need to post at 6PM to catch them online.<\/b><\/div><\/div>\n<h3><strong>12. Create a Reach-Enhancing <span style=\"color: #5339d3;\">Hashtag Strategy<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/viralyft.com\/tools\/instagram-hashtag-generator\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33801 size-large\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Free-Instagram-Hashtag-Generator-Banner-900x363.jpg\" alt=\"Free Instagram Hashtag Generator Banner\" width=\"800\" height=\"323\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Free-Instagram-Hashtag-Generator-Banner-900x363.jpg 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Free-Instagram-Hashtag-Generator-Banner-600x242.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Free-Instagram-Hashtag-Generator-Banner-768x310.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/11\/Free-Instagram-Hashtag-Generator-Banner.jpg 1174w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you want to expand your Reach, you need to use every tool at your disposal \u2013 and that includes hashtags.\u00a0<\/span><\/p>\n<p><b>Hashtags are still an effective way to get your content discovered by non-followers.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The key is to be strategic.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Don\u2019t go overboard. <strong>Choose 3-5 hashtags<\/strong> for your posts. Stuffing your posts with tags will do more harm than good.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Use hashtags that are relevant to your audience.<\/strong> Niche- or industry-specific tags will work best for attracting the right people.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Use a mix of popular and less competitive hashtags.<\/strong> If you only stick to popular hashtags, you\u2019ll be facing fierce competition and may not get the attention of as many people.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling to find hashtags, you can use our <\/span><a href=\"https:\/\/viralyft.com\/tools\/instagram-hashtag-generator\"><span style=\"font-weight: 400;\">Instagram hashtag generator tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>13. <span style=\"color: #5339d3;\">Put UGC<\/span> in the Spotlight<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most overlooked ways to boost Reach is to spotlight UGC (user-generated content). For example, you may share a testimonial from a customer or a photo a follower shared that\u2019s relevant to your brand.<\/span><\/p>\n<p><b>When you spotlight content from other users, they\u2019re likely to return the favor \u2013 and to share your spotlight post. <\/b><span style=\"font-weight: 400;\">Your audience will love it, too, because you\u2019re giving your followers some love.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing user-generated content is a great way to expand your Reach overnight and build deeper connections with your followers at the same time.<\/span><\/p>\n<h3><strong>14. Give <span style=\"color: #5339d3;\">Boosted Posts<\/span> a Try<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-34376\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post-600x386.jpg\" alt=\"Boost Post\" width=\"600\" height=\"386\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post-600x386.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post-768x494.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/12\/Boost-Post.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Want a quick and easy way to amplify your Reach? If you have the budget, you can try boosting one of your posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/viralyft.com\/blog\/boost-post-on-instagram\"><span style=\"font-weight: 400;\">boosted post<\/span><\/a><span style=\"font-weight: 400;\"> is, essentially, an ad. <\/span><b>You\u2019re paying Instagram to show your content to more people.<\/b><span style=\"font-weight: 400;\"> But unlike a traditional ad, you don\u2019t have to go through the hassle of creating unique visuals and copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just choose a piece of content you\u2019ve published and tap the <\/span><b>Boost post <\/b><span style=\"font-weight: 400;\">button. Instagram will promote your existing post to other users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One advantage of boosted posts is that you have more options for targeting, so you can get your content in front of the right people.<\/span><\/p>\n<h3><strong>15. Post <span style=\"color: #5339d3;\">Unique Content<\/span> on Your Instagram<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re copying other creators or just sharing content you\u2019ve created for other platforms, your Reach may take a hit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing content across platforms can be beneficial, but if all of your content is just rehashed from your TikTok or Facebook accounts, people will get bored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re just copying other people\u2019s content, you\u2019ll turn your audience away.<\/span><\/p>\n<p><b>Focus instead on creating unique content for your Instagram account.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself: what\u2019s my account\u2019s unique selling point? What\u2019s my aesthetic, style, and tone? Create an image for your Instagram account and treat it like a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with having a unique aesthetic and style, <\/span><b>make sure that you\u2019re also focusing on unique topics. <\/b><span style=\"font-weight: 400;\">Give a new perspective on an old idea or share something new you\u2019ve discovered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find ways to catch people\u2019s attention with your content and keep pushing the envelope to create unique posts that your audience loves.<\/span><\/p>\n<h2><strong>Why is My Instagram <span style=\"color: #5339d3;\">Reach Declining?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Most Instagrammers will face this problem at least once. Your account\u2019s Reach may be on the decline for a number of reasons:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Your Content Quality isn\u2019t up to Snuff.<\/strong> If your content isn\u2019t as relevant or aesthetically pleasing as it used to be, your Reach may dip.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Your Profile isn\u2019t Optimized.<\/strong> If your profile is incomplete and you haven\u2019t updated your bio in years, you may lose your audience\u2019s interest.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Your Audience is Changing \u2013<\/strong> and you failed to change with them. Their interests may have shifted, or they may not be using Instagram as often.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <strong>Your Competitors are Closing in.<\/strong> Instagram is highly competitive. Other creators or brands may have caught your audience\u2019s attention.<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your Reach may also be declining because you\u2019re not as active anymore and your audience has lost interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news is that you can use the tips in our guide to turn this trend around and increase your Reach on Instagram.<\/span><\/p>\n<h2><strong>Will a Greater Reach on Instagram <span style=\"color: #5339d3;\">Make Me More Money?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Yes. The larger your audience and the higher your engagement rate, the more money you can make on Instagram. In fact, <\/span><b>audience size is one of the key metrics that brands consider<\/b><span style=\"font-weight: 400;\"> when deciding whether to work with an influencer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re a brand, having a greater Reach will mean driving <\/span><b>more traffic to your site and higher sales<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how you cut it, increasing your Reach will translate to more money.<\/span><\/p>\n<h3><strong>What is the <span style=\"color: #5339d3;\">Average Reach<\/span> on Instagram?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1353274\/average-reach-posts-instagram-by-number-of-followers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, Instagram posts with <\/span><b>50K-45 million followers reached 36,464 people<\/b><span style=\"font-weight: 400;\"> in 2024. Experts say that accounts with 500K followers should aim for a <\/span><b>reach rate of 8%<\/b><span style=\"font-weight: 400;\">, which is about 40,000 people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because every account has a different number of followers, it\u2019s best to aim for a reach rate (percentage of your followers) rather than a static figure.<\/span><\/p>\n<h3><strong>Are <span style=\"color: #5339d3;\">Reach and Impressions<\/span> the Same Thing?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No. Reach and impressions are similar but different. <\/span><b>Reach refers to the number of people who see your content. Impressions are the number of times your content has been displayed<\/b><span style=\"font-weight: 400;\">, regardless of whether it was clicked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, your post may get 5K impressions but only have a Reach of 2K. This means that your photo or video was shown in the search, Explore page or feed 5K times, but only 2K people actually viewed it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to boost your reach? Use these 15 proven strategies to get more eyes on your Instagram content.<\/p>\n","protected":false},"author":12,"featured_media":34140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-33918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/33918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=33918"}],"version-history":[{"count":28,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/33918\/revisions"}],"predecessor-version":[{"id":36564,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/33918\/revisions\/36564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/34140"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=33918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=33918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=33918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}