{"id":35764,"date":"2024-05-15T07:25:31","date_gmt":"2024-05-15T13:25:31","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=35764"},"modified":"2024-05-15T07:25:31","modified_gmt":"2024-05-15T13:25:31","slug":"cross-promote-social-media","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/cross-promote-social-media","title":{"rendered":"How to Cross Promote on Social Media? (4 Strategies)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cross promotion is something we talk about a <\/span><i><span style=\"font-weight: 400;\">lot, <\/span><\/i><span style=\"font-weight: 400;\">but few people know how to do it properly. <\/span><b>If you\u2019re spamming your other socials and just assume that you\u2019re doing enough, you\u2019re 100% wrong<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have access to one of the most powerful forms of marketing with your cross promotion \u2013 <\/span><i><span style=\"font-weight: 400;\">don&#8217;t let it get away.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re going to explain:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">What cross promotion is and why it matters<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Best practices when cross promoting on social media<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Answers to the most common questions when people cross promote<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re trying to grow your <\/span><span style=\"font-weight: 400;\">TikTok<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Insta<\/span><span style=\"font-weight: 400;\">g<\/span><span style=\"font-weight: 400;\">ram<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">YouTube<\/span><span style=\"font-weight: 400;\"> or other socials, you\u2019ll find these tips very helpful.<\/span><\/p>\n<h2><strong>What is <span style=\"color: #5339d3;\">Cross Promotion<\/span> and Why Does It Matter?<\/strong><\/h2>\n<p><b>Cross promotion doesn\u2019t just mean that you repost the same post across all platforms<\/b><span style=\"font-weight: 400;\">. That\u2019s cross posting. Your cross promotion involves:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Creating one piece of content<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Creating sub-content <div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Promoting the main content piece on your other socials using sub-content<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>For example,<\/strong> let\u2019s assume that you make a 10-minute video on dog training for your YouTube channel. You decide that you can make 10, 10-second clips from this one main video and then post two of these \u201cteaser\u201d videos to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">X<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Snap<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Facebook<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you add a link back to the main YouTube video, it\u2019s a successful cross promotion.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\">Wait!<\/span> Isn\u2019t Cross Promoting Different?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. It can also mean that you\u2019re cross promoting a similar brand or influencer\u2019s content on your socials. There\u2019s a blend between collaboration and cross promoting that\u2019s been occurring, and cross promotion can be a sort of collaboration between you and other entities or people.<\/span><\/p>\n<p><strong>Whew, confusing, right?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s good news. We\u2019re going to cover both types of cross promotion so that you can get your posts seen by more people.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\">Warning:<\/span> Spam Will Get the Opposite Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One mistake that we want to stop immediately for our readers is that someone will post the same clips to every platform either:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">All at once OR<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Repeatedly<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No one who follows all of your socials will be happy when you spam the same posts at the same time. You can post the same post again in the future, but it needs to be spread out over weeks or months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you create unique content for these channels specifically to cross promote on social media, that\u2019s where the power of this technique resides.<\/span><\/p>\n<h2><strong><span style=\"color: #333333;\">How to<\/span> Cross Promote on Social Media in 2024 \u2013 4 <span style=\"color: #5339d3;\">Best Practices<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Are you ready to begin cross promoting on social media? <\/span><b>If you follow these best practices, you\u2019ll be well on your way to diverting more people to your high-quality content and growing your accounts at the same time<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\"><span style=\"color: #333333;\">1.<\/span> Set Goals<\/span> for Your Cross Promotion \ud83c\udfaf<\/strong><\/h3>\n<p><b>Success is driven by goals, and if you don\u2019t know them, you can\u2019t begin to track your cross promotion<\/b><span style=\"font-weight: 400;\">. You should consider:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">What goals are you trying to achieve?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Do you want more followers\/subs?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Do you want more traffic to your post?<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Do you want more engagement?<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have all of these questions answered, you can now begin creating a base of all of this data. Perhaps you want to get 1,000 views to your new YouTube video, and you have 10 views from socials so far. You\u2019ll want to log this data somewhere so that you know what\u2019s working and what\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to create goals that will be your KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your goals will require analytics. You may be able to use:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\"><a href=\"https:\/\/viralyft.com\/blog\/youtube-analytics\">YouTube Analytics<\/a><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\"><a href=\"https:\/\/viralyft.com\/blog\/instagram-insights\">Instagram Insights<\/a><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Facebook Analytics<\/span><\/div><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #5339d3;\"><span style=\"color: #333333;\">2.<\/span> Tailor Your Posts<\/span> for Each Platform\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Remember our example from before, where we mentioned creating 10 short clips from your long-form video? <\/span><b>You can and should create content that is tailored to the specific platform that you plan on posting to.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Popular post options and tips to keep in mind are:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">YouTube Shorts<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Reels<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Instagram carousels<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You&#8217;ll want to consider the top post types for the social media platforms that you prefer using. A simple change in post type can mean the difference between hitting your goals and KPIs or putting effort into a losing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s worth the extra effort to create custom content for all of your socials.<\/span><\/p>\n<h4><strong><i>What to Do If You Don\u2019t Have Time to Create Unique Posts?<\/i><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Hire someone. Most of the world\u2019s top creators have known that their time and resources are best spent on creating new content. And if you don\u2019t have the time to create posts, <\/span><i><span style=\"font-weight: 400;\">someone can help you<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hire someone from:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Upwork<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Fiverr<\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Etc.<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You&#8217;ll find very talented people who will help you create additional content that you can use to cross promote on social media. Try out multiple forms of content to see what\u2019s working best with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small tweaks can pay you back tenfold, so it\u2019s worth making changes to your posting strategy.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\"><span style=\"color: #333333;\">3.<\/span> Schedule Posts<\/span> Ahead of Time<\/strong><\/h3>\n<p><b>You have great posts that are tailored to the social media platform of your choice, but now you need to consider what time you\u2019re posting<\/b><span style=\"font-weight: 400;\">. A lot of buzz has been going around recently that post scheduling leads to lower engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People state that algorithms know you\u2019re using a poster and will not promote your content. We&#8217;ve seen this with LinkedIn, but we haven\u2019t seen it as much with <a href=\"https:\/\/viralyft.com\/blog\/social-media-platforms\">other social media networks<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend creating:<div class=\"su-list\" style=\"margin-left:0px\"><\/span><\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Social posting calendar so that you know what you\u2019re going to post and <\/span><em><span style=\"font-weight: 400;\">when<\/span><\/em><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">Posts ahead of time and scheduling them<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And you\u2019ll want to post at the optimal times. We have an extensive series of guides on posting time, which you can find below:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-instagram\"><span style=\"font-weight: 400;\">Best time to post on Instagram<\/span><\/a><span style=\"font-weight: 400;\"><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-youtube\"><span style=\"font-weight: 400;\">Best time to post on YouTube<\/span><\/a><span style=\"font-weight: 400;\"><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-tiktok\"><span style=\"font-weight: 400;\">Best time to post on TikTok<\/span><\/a><span style=\"font-weight: 400;\"><div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <a href=\"https:\/\/viralyft.com\/blog\/best-time-to-post-on-twitter\"><span style=\"font-weight: 400;\">Best time to post on Twitter<\/span><\/a><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Posting at just the right time can help your cross promotion be seen by more people and receive better engagement.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\"><span style=\"color: #333333;\">4.<\/span> Reformat<\/span> Your Posts for Each Platform<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Each social media platform has its own features and format. You have Stories on Instagram and Live on Facebook. <\/span><b>It\u2019s important to embrace each platform and reformat your content based on where you\u2019re posting.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that you\u2019ve recently renovated your building and you want to share the news on Twitter, Instagram and TikTok.<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">For Twitter, you may just share the photo of the \u201cafter\u201d of your building, along with a brief story about the project.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">For Instagram, you may post a before and after picture in a carousel, along with a few details about why you renovated. Or you may use your Stories to reveal your new storefront.<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">For TikTok, you may instead post a video of the work being done and the final reveal.<\/span><\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although the general message is the same across all of these platforms, the format and messaging are different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embracing different platform formats may mean having to adjust your content slightly and incorporating both photos and videos into your content plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend taking the time to research the most popular formats for each platform and ensuring that you\u2019re following these formats whenever you cross promote.<\/span><\/p>\n<h2><strong>Cross Promotional <span style=\"color: #5339d3;\">Collab Ideas<\/span><\/strong><\/h2>\n<p>Collaborations can also be cross promotional because you can share your message across multiple platforms and off of social media.<\/p>\n<h3><strong>1. Work With <span style=\"color: #5339d3;\">Influencers<\/span><\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-21642\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-900x600.png\" alt=\"Collaborate with others\" width=\"800\" height=\"533\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-900x600.png 900w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-600x400.png 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-768x512.png 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-1536x1024.png 1536w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/09\/Collaborate-with-others-2048x1365.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Influencer partnerships are a great way to cross promote. Here\u2019s an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La\u2019mariette, a swimwear company, partnered with Selena Gomez, who has a whopping 195 million followers on Instagram. Selena posted a photo of herself posing in one of their swimsuits. She tagged the brand in the post, and the brand posted Selena\u2019s photo on their website.<\/span><\/p>\n<p><b>In this collaboration, the brand was able to expand its reach and cross promote its new photo on social media through Selena\u2019s account.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can take a similar approach by working with influencers, or you can do a simple Collab post that will be posted to each of your accounts on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collab posts are really effective for cross promotion, so don\u2019t overlook them. You can find influencers to work with on <a href=\"https:\/\/viralyft.com\/blog\/influencer-marketing-tools\">influencer marketing platforms<\/a> if you\u2019re not sure who to connect with.<\/span><\/p>\n<p><strong>To create a Collab post on Instagram:<\/strong><\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #1: <\/strong>Get your content ready for posting.<\/span><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #2: <\/strong>Before you publish, tap <\/span><b>Tag people<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-35861\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Tag-People-600x464.jpg\" alt=\"Tag people\" width=\"600\" height=\"464\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Tag-People-600x464.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Tag-People-768x595.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Tag-People.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #3: <\/strong>Now, tap <\/span><b>Invite Collaborator<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-35859\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Invite-Collaborator-600x404.jpg\" alt=\"Invite Collaborator\" width=\"600\" height=\"404\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Invite-Collaborator-600x404.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Invite-Collaborator-768x517.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Invite-Collaborator.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #4: <\/strong>Next, <strong>search<\/strong> for the <strong>Instagrammer<\/strong> that you want to <strong>collaborate<\/strong> with and tap the account.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-35860\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Search-Instagrammer-600x458.jpg\" alt=\"Search Instagrammer\" width=\"600\" height=\"458\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Search-Instagrammer-600x458.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Search-Instagrammer-768x586.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Search-Instagrammer.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div><div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#ffffff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #cccccc\"><div class=\"sue-panel-content su-u-trim\" style=\"padding:15px;text-align:left\">\n<p><span style=\"font-weight: 400;\"><strong>Step #5: <\/strong>Tap <\/span><b>Done<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-35858\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Done-600x666.jpg\" alt=\"Done\" width=\"600\" height=\"666\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Done-600x666.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Done-768x852.jpg 768w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2024\/05\/Done.jpg 828w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div><\/div>\n<p><span style=\"font-weight: 400;\">Your collaborator will need to accept before it can be published.<\/span><\/p>\n<p><b><i>Can\u2019t you just tag a person in your post or have them tag you?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you can absolutely take this approach, but it won\u2019t have the same effect. When someone tags you in a post, it won\u2019t be shown to your followers. To see it, profile visitors will need to open the Tagged tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you do a Collab post with another user, the post will be shared with your audience and their audience. Both of you will be listed as authors of the content, which will make your account highly visible to viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, Collab posts are more impactful if your goal is to cross promote because your content will be prominently featured in your collaborator\u2019s feed.<\/span><\/p>\n<h3><strong><span style=\"color: #5339d3;\"><span style=\"color: #333333;\">2.<\/span> Run Contests<\/span> with Other Brands That Share Your Audience<\/strong><\/h3>\n<p><a href=\"https:\/\/viralyft.com\/tools\/giveaway-picker\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34969 size-full\" src=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Instagram-Giveaway-Picker.jpg\" alt=\"Use an Instagram Giveaway Picker To Randomly Find a Winner\" width=\"779\" height=\"483\" srcset=\"https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Instagram-Giveaway-Picker.jpg 779w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Instagram-Giveaway-Picker-600x372.jpg 600w, https:\/\/viralyft.com\/blog\/wp-content\/uploads\/2023\/08\/Instagram-Giveaway-Picker-768x476.jpg 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/a><\/p>\n<p><b>Another great way to cross promote through collaborations is to run contests with other brands that share your audience.<\/b><span style=\"font-weight: 400;\"> Maybe you sell shoes, and another brand sells clothing. You both have similar audiences. Running a contest where you give away an entire outfit \u2013 shoes included \u2013 would be a great way to cross promote.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can both promote the contest on your social accounts, allowing both of you to cross promote on multiple platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To host a contest with a collaborator, you need to agree on:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">A goal for the giveaway<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">The prize or prizes you\u2019ll offer<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">The rules<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">How you\u2019ll choose a winner (you can use our <\/span><a href=\"https:\/\/viralyft.com\/tools\/giveaway-picker\"><span style=\"font-weight: 400;\">Giveaway Picker tool<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re hosting the contest on Instagram)<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> <span style=\"font-weight: 400;\">How long the contest will run<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/span><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> How you\u2019ll promote your contest<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have all of the details ironed out, you can create unique posts for each social platform.<\/span><\/p>\n<h3><strong>3. Be a Guest on a <span style=\"color: #5339d3;\">Podcast<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Millions of people listen to podcasts each month, so this is another great opportunity for cross promotion through collaboration.<\/span><\/p>\n<p><b>Securing a guest spot on a podcast will allow you to promote your brand to a bigger audience while providing something valuable to listeners.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When choosing podcasts to guest on, look for shows that share a similar audience but aren\u2019t direct competitors. Figure out how you can add value to the show and its listeners and pitch the collaboration idea to the host.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve secured a guest spot, you can promote it on your social accounts. The podcast will also likely promote the episode and your appearance. You\u2019ll easily expand your reach and cross promote on a wide range of social platforms.<\/span><\/p>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n\t\t\t<div id=\"rank-math-rich-snippet-wrapper\" class=\"\">\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Do you want to cross promote and expand your content\u2019s reach? Don\u2019t waste this opportunity with old strategies that don\u2019t work. Use our blueprint to succeed.<\/p>\n","protected":false},"author":5,"featured_media":36012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-35764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/35764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=35764"}],"version-history":[{"count":23,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/35764\/revisions"}],"predecessor-version":[{"id":36253,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/35764\/revisions\/36253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/36012"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=35764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=35764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=35764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}