{"id":36412,"date":"2024-06-03T04:27:36","date_gmt":"2024-06-03T10:27:36","guid":{"rendered":"https:\/\/viralyft.com\/blog\/?p=36412"},"modified":"2024-06-03T04:27:36","modified_gmt":"2024-06-03T10:27:36","slug":"mrbeast-success-story","status":"publish","type":"post","link":"https:\/\/viralyft.com\/blog\/mrbeast-success-story","title":{"rendered":"The MrBeast Success Story: From 0 to 48.7 Billion Views"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These days, it\u2019s not that shocking to consider becoming a content creator a viable career path\u2013<\/span><span style=\"font-weight: 400;\">especially on YouTube, which can easily be monetized<\/span><span style=\"font-weight: 400;\">. This is in part thanks to the content creators who came before us, paving the way and proving that this dream could, in fact, become reality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such pioneer was unassuming Jimmy Donaldson, nowadays better known as MrBeast. By analyzing the MrBeast success story, YouTube creators and entrepreneurs alike can take notes on his content strategy, public relations, business acumen, and even philanthropy.<\/span><\/p>\n<h2><b>The <span style=\"color: #5339d3;\">Origins<\/span> of MrBeast<\/b><\/h2>\n<p><iframe title=\"How MrBeast Conquered YouTube: The Origin and Rise of MrBeast\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_Qq6sCvz4Z0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Originally hailing from <strong>North Carolina, Jimmy \u201cMrBeast\u201d Donaldson<\/strong> was once a self-described \u201cintrovert\u201d who moved from state to state as his mother pursued a military career. While he wasn\u2019t very interested in academics, he did have a few passions in life: sports, legos, and ultimately, YouTube, when it went live back in 2005.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before he was \u201cMrBeast,\u201d Jimmy Donaldson and a friend hopped on the <strong>emerging YouTube trend, posting reaction videos and content featuring the two of them playing video games<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, everything changed when young Jimmy (then 14) witnessed a creator in his feed quit his \u201creal job\u201d to become a full-time YouTube creator. From there, the goal ahead became clear\u2013and the passion to pursue a video creation career was unleashed.<\/span><\/p>\n<h2><b>Challenges <span style=\"color: #5339d3;\">Faced<\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like most YouTubers starting \u201cfrom scratch,\u201d <strong>MrBeast didn\u2019t have access to the highest quality equipment in his first several videos<\/strong>. In fact, he worked with what he had, leveraging a second-hand laptop and a borrowed microphone as he left home for college. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">He didn\u2019t know much at all about production quality, SEO, video angles, thumbnails, how to curate high-performing or \u201cviral\u201d content, or any such <strong>pillars of success we now associate with a high-performing YouTube channel.<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, his mother was considerably nervous about his passion for the platform. She didn\u2019t understand the value of the work he was putting in and urged him to study and get a comfortable 9 to 5\u2013what she saw as a more guaranteed path to \u201csuccess.\u201d <\/span><span style=\"font-weight: 400;\">However, when Jimmy dropped out of college to pursue his content creation journey, she realized that her son was on his own trail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially in the early days of the internet, there wasn\u2019t as much by way of strategy for creating a successful YouTube channel. <\/span><span style=\"font-weight: 400;\">In this sense, MrBeast started out by posting regular content, assessing\u2013through trial and error\u2013which videos seemed to be drawing in a larger crowd and which were underperforming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> When he quit pursuing his college degree, he was able to devote more time to studying YouTube\u2019s innermost workings and algorithm. Together with his friend, they researched, shared ideas, and experimented with content ideas and strategies, gathering more and more followers all the while.<\/span><\/p>\n<h2><b>The <span style=\"color: #5339d3;\">Turning Point<\/span> to Success \ud83c\udfc6<\/b><\/h2>\n<p><iframe title=\"Make This Video The Most Liked Video On Youtube\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dBxOYE2j55U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">MrBeast first hit the scene in a significant way with his video content poking fun at other creators with the \u201cworst intros,\u201d and began to see even more success through bizarre antics\u2013such as watching paint dry, or his <strong>first viral video of himself counting up to 100,000 (which, after editing, was still 24 hours long).<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this newfound confidence, he found himself a platform on which he could practically demand engagement, as seen in the example of his video \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=dBxOYE2j55U\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Make This Video the Most Liked Video on YouTube<\/span><\/a><span style=\"font-weight: 400;\">,\u201d which today has over 30 million likes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With his success came sponsorships\u2026and with that money came even more views. MrBeast continued his signature content style of zany, somewhat silly, and clearly goal-driven content creation. With the $10,000 granted from his first sponsorship, he filmed himself giving the money away to a homeless man he met on the street and uploaded it to YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This became a successful content model for him, and, as more money poured in, MrBeast found new ways to surprise his audience (and those with whom he shot his videos) with unprecedented philanthropic acts.<\/span><\/p>\n<h2><b>MrBeast <span style=\"color: #5339d3;\">Now<\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Suffice it to say, today, MrBeast has a much higher production value, a significantly increased budget (to the degree that he regularly gives away tens of thousands of dollars), and a list of philanthropic acts he\u2019s funded. These include, but aren\u2019t limited to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Digging 100,000 freshwater wells in Africa<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Planting 20,000,000 trees after raising $20,000,000<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Pulling 30,000,000 pounds of garbage from the ocean<\/div><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While these acts of generosity are unequivocally good things to do for the planet, MrBeast has also been a little bit more direct with his offerings, including, but not limited to:<\/span><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Tipping waitstaff, delivery staff, and Uber drivers $10,000<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Offering a homeless man a home<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Buying out the groceries at a grocery store and distributing the wares amongst the shoppers<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Opening a restaurant providing free food<div class=\"su-spacer\" style=\"height:10px\"><\/div><\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#5339D3\"><\/i> Buying a car lot and giving all the cars away for free<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">It\u2019s no wonder MrBeast is now known as \u201cYouTube\u2019s biggest philanthropist.\u201d With a whopping 258 million subscribers and more total video views than there are people on the planet, his \u201czero to viral\u201d status is something to draw inspiration from\u2013whether you\u2019re just starting out on your YouTube journey or are simply looking for fresh inspiration.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Clearly, you don\u2019t have to come from money or influence to make it big on YouTube. One of the most wonderful characteristics of this online space is that, as long as you have access to internet\u00a0 and a capable device like a smartphone or tablet, it is something of an equalizer in terms of class and financial background. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burgeoning YouTubers should take heart that, while it pays to implement some strategy, based on the MrBeast success story, it\u2019s equally important to remember to have a little bit of fun when you\u2019re filming, too.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, it\u2019s not that shocking to consider becoming a content creator a viable career path\u2013especially on YouTube, which can easily be monetized. This is in part thanks to the content creators who came before us, paving the way and proving that this dream could, in fact, become reality. One such pioneer was unassuming Jimmy [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":36619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[77],"tags":[],"class_list":["post-36412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube"],"acf":[],"modified_by":"John","_links":{"self":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/36412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/comments?post=36412"}],"version-history":[{"count":22,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/36412\/revisions"}],"predecessor-version":[{"id":37053,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/posts\/36412\/revisions\/37053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media\/36619"}],"wp:attachment":[{"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/media?parent=36412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/categories?post=36412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viralyft.com\/blog\/wp-json\/wp\/v2\/tags?post=36412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}