With billions of watchers of videos on YouTube, the platform is a great place to increase the sales of the company with YouTube ads. Reaching out to millions has never been easier than using video ads for the targeted audience. There are different types of video ads and the companies must use the one that shows the most engagement from the viewers. There are ways to determine the best YouTube ads Guide, that attract the most attention.
Best YouTube Ads Guide
Setting a Target Audience
Select a target audience where you intend to make the highest impact. It is important to advertise on the videos that give the best results. This is best suited if the video has millions of viewers and is part of a similar niche as that of the brand. The viewers watching those videos are going to click on the ads more.
Directing the Ads to Website or YouTube Channel
Creating a personal YouTube channel seems really useful. This is because it is best not to engage in the details about the company and products in the short ads. The people who are interested can be redirected to the YouTube channel where they can see the brand and the products. It is also good enough if the viewers get redirected to the brand website from the ad clicks. In both ways, the company sales are going to take a hit towards the positive end.
Select from Ad Types Involving Higher Traction
Attracting the attention of people is the most important goal when it comes to increasing sales. It is best to start with low-budget options like TrueView Ads and non-video Ads. Then move on to the other options like non-skippable ads. It is best to check the clicks people are giving according to the activity from the ads directly.
Choose the Point of Focus
Increasing sales in 2023 are only possible if the new upcoming technologies or ideas are in the ads. People feel more attracted to the catchy advertisement and interesting audio playbacks with it. So, in just a few seconds to grab the attention try getting a well-designed video with all attractive features available. As the viewers head on to the embedded links, they will find the website and YouTube videos way attractive.
Make Better CTA (Call to Action)
Add CTA to in-stream ads with the chance to improve leads and increase conversions. Since the Ads are paid according to clicks, it is the best option to market your brand on YouTube. Anything which works towards the betterment of the business goals is perfect. This increases the conversion of viewers to buyers who can actually improve the business.
Increase the Possibility of Remarketing
Remarketing is the best way to bring back old customers. It should be a prime focus as these buyers previously were interested in the company. The ads acting as a remarketing tool can bring the people back their interest in the business.
Importance of Search Marketing and SEO
Companies spend a substantial amount of their budget on Google Analytics and SEO. Use the skills to make the most progress out of YouTube Ads with the help of custom intent audiences. Use keywords in the videos and track conversions best on that to make the most suitable option. Actually, this point is one of the most important part of our this Youtube Ads Guide.
Types of Ads to Choose from
For starters, the TrueView Ads are definitely the best option. These ads have 30 seconds or more running time and are skippable. There are different types of TrueView ads both ins-steam or for reach. The more the chances of click, the more likely it is for the viewers to subscribe. Skippable ads are low cost but more people tend to skip within 5 seconds and those who stay beyond are expected to see the company videos.
Few ads are completely non-skippable which can either appear at the start of the video or at the middle, when the video length is 10+ minutes. It is perfect for a more involved story of the brand and completely focused on the products or services of the brand. Non-skippable ads offer a long view time with no chances to skip and hence have a better chance of ensuring clicks from the viewers. There should not be a chance to ignore. So, make the video audible which is focused on the company.
Sex-second bumper ads mainly appear at the end of YouTube videos and they are mainly dedicated to targeting mobile users. This must be uploaded to YouTube so that people get attracted by it to click. Since it is the end of the video, people feel interested to click on the advertisement.
For low-budget advertisements, the non-video ads are there beside the videos. It has a thumbnail to visit the website or the YouTube channel directly. It can be in-video overlay ads or just display ads beside the video.
Things to Keep in Mind Regarding Ads
The maximum file size can be 1GB, considering the presence of the video ads with the YouTube video with a frame rate of 30FPS.
Two possible resolutions of 640X360 or 480X360 are the minimum requirement for the video ads.
The audio format must be MP3 and with video format MPEG-2 and MPEG-4.
Create the best quality ads with the unique aspects of the brand so that people feel related to the idea and they get a proper understanding of the company. This directs the viewers to click more and visit the brand website or YouTube channel.
It is All on You
Everything is on the person who is promoting the brand. The way they want to portray the brand becomes iconic and hence it should be top-notch with all the latest strategies. It is important to understand that YouTube ads before 2018 and YouTube Ads from 2023 will be completely different. Many companies have switched to VFX and it seems to bring a lot of clicks from the audience. Brands can try out some of the following ideas too:
- Short VR Ads with 360-view of the products or the setup of the venues.
- Catchy audio playbacks and not just music
- Making it fun and not bland like every other mainstream company website
- Use as many embedded links with the website as possible.
YouTube Ads are getting better every day and with the upcoming Metaverse, it is best to put the idea to use. Virtual reality is the new thing and it will ensure more new people find their interest in this. Here is an amazing article on Youtube Ads Guide in 2023.
Increasing sales for 2023 has never been better than this. It will only get better as more companies are getting in on the social media game with their promotions and new product launches.