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Snapchat
Statistics 2024

Get a glimpse into the future through our Snapchat Statistics 2024 statistics report. Discover the latest trends, insights, and user data that will shape the platform’s growth and help you stay ahead of the curve.

Snapchat is a popular social media app that allows users to share photos and videos with their friends and followers. With 406 million daily users and its unique features, Snapchat has created a whole new way of socializing online.

But have you ever wondered how many people use Snapchat? Or how many snaps are sent every day? Together, we’ll explore some interesting Snapchat statistics that will give you a better idea of the popularity and impact of this social media app.

Key Findings

Topics Covered

General Snapchat Statistics

Snapchat User Demographics

Snapchat Feature and Usage Patterns

Business and Advertising on Snapchat

Snapchat AI

General Snapchat Statistics

Snapchat has experienced remarkable growth, with its community now boasting over 750 million monthly active users.

The platform’s expansion shows no signs of slowing down, as it’s expected to surpass 1 billion users within the next two to three years.

Snapchat is identified as a prominent and widely recognized messaging platform, securing its place in the top tier of popular messaging services, coming second only to Facebook.

With its distinctive focus on ephemeral content and multimedia messaging, Snapchat has successfully carved out a significant presence in the social media landscape.

The 88% brand awareness reflects the platform’s widespread familiarity, underscoring its appeal and influence among users in a competitive market alongside other major players like Facebook, Instagram, TikTok, and Twitter.

Snapchat Financial Overview

Snapchat has released its latest financial overview, revealing promising results.

$ 0 b

The common stock held by non-affiliated individuals

$ 0 b

The accumulated deficit

$ 0 b

The net loss

$ 0 b

By 2025, 60% of clients will seek assistance from non-company-owned third-party information sources.

$ 0 b

By 2025, 60% of service firms will use analytics tools to supplement traditional surveys with voice and text interactions from customers.

Snapchat Financial Overview

Snapchat has released its latest financial overview, revealing promising results.

$ 0 b

The common stock held by non-affiliated individuals

$ 0 b

The accumulated deficit

$ 0 b

The net loss

$ 0 b

By 2025, 60% of clients will seek assistance from non-company-owned third-party information sources.

$ 0 b

By 2025, 60% of service firms will use analytics tools to supplement traditional surveys with voice and text interactions from customers.

Snapchat User Demographics

Snapchat is known as an attractive platform for brands and marketers looking to target a younger audience with their products or services.

This is mainly because Snapchat has gained immense popularity among the younger generation, with 82% of its user base being under 35.

However, recent data shows users aged 35 and above are also increasingly connecting with the platform, surpassing overall growth rates in both Daily Active Users (DAU) and content time spent.

This demographic shift indicates a broadening appeal for Snapchat, with the platform becoming more integral to the daily lives of older users.

When it comes to gender, Snapchat has attracted an almost equal number of female and male users.

Female users account for 50% of Snapchat’s user base, while male users make up 49.2%.

Snapchat has been successful in keeping its users engaged over the years. Around 90% of Snapchatters continue to use the platform even after five years since joining.

The unique ability of Snapchat to serve as a fast and enjoyable way to connect contributes to strong engagement and sustained retention over time. Let’s explore some of the usage patterns among Snapchatters.

Snapchat Feature and Usage Patterns

Snapchat is a unique social media platform that has managed to retain its users, thanks to its high-frequency usage and user-driven content creation.

In the US, users open the app almost 40 times a day, and over 60% of them actively create Snaps daily. These usage patterns are quite impressive, making Snapchat a highly engaging platform.

Snapchat’s Features

Snapchat+

Snapchat+

Snapchat+ has gained over 5 million subscribers and generated an annual revenue run rate exceeding $100 million in just over six months since its launch.

Spotlight

Spotlight

Snapchat's dedication to content creators is highlighted, with significant growth in time spent on both Creator Stories and Spotlight.
Spotlight has now become the most popular format, with users spending more time on it than on Friend Stories.

Map

Map

Snapchat's Map feature has also gained significant popularity, boasting over 300 million monthly users.
The social map sees daily Map users opening it six times on average, showcasing the platform's success in fostering real-world connections.

Bitmoji

Bitmoji

Bitmoji, a staple of the Snapchat experience for 15 years, has seen widespread adoption, with 1.7 billion avatars created worldwide.
This underscores the platform's commitment to providing users with a personalized and expressive online identity.

Lenses

Lenses

Snap's AR platform has over 30,000 developers creating nearly 3.5 million Lenses. Snapchatters have viewed these Lenses over 3 trillion times in the past year. The launch of Lenses saw immediate success, resulting in over 5 billion Lens interactions by Snapchatters within the first month.

Communities

Communities

Communities, designed for private groups, has already been adopted by 1,400 colleges in the United States, demonstrating Snapchat's commitment to providing diverse and inclusive spaces for its users.
0 %

of Snapchatters express happiness while using the platform, indicating a high level of user satisfaction. This unique position of Snapchat as a platform where users are genuinely happy sets it apart from its competitors.

0 %

Moreover, 91% of Snapchatters express happiness while using the platform, indicating a high level of user satisfaction. This unique position of Snapchat as a platform where users are genuinely happy sets it apart from its competitors.

Business and Advertising on Snapchat

Snapchat’s advertising platform reaches 8.40% of the total population and 12.8% of total internet users, with a total potential reach of 676 million. The platform shows a year-on-year increase of 17.40% in ad reach, with a balanced reach between male and female users aged 18+.

Snapchat Advertising Audience Overview

676 million

Total Potential Reach of Ads on Snapchat

8.4%

Snapchat Ad Reach vs. Total Population

12.8%

Snapchat Ad Reach vs. Total Internet Users

0.02%

Quarter-on-quarter change in reported Snapchat ad reach

365

17.4%

Year-on-year change in reported Snapchat ad reach

49.7%

Female Snapchat ad reach ( aged +18) vs. overall Snapchat ad reach (aged +18)

49.5%

Male Snapchat ad reach (aged 18+) vs. overall Snapchat ad reach (aged 18+)

9.7%

Overall Snapchat ad reach (aged 18+) vs. overall population (aged 18+)

18

9.6%

Female Snapchat ad reach ( aged +18) vs.Female population ( aged +18)

18

9.6%

Male Snapchat ad reach (aged 18+) vs. overall male population (aged 18+)

Snapchat’s Direct Response (DR) ad business, which constitutes about two-thirds of its ad revenue, is growing faster than its brand-oriented business.

The platform’s strong commitment to providing measurable Return on Investment (ROI) for advertisers through improved click quality and relevance solidifies its resilience and appeal in the advertising landscape.

Snapchat’s focus on full-screen video formats and immersive augmented reality has proven successful in advertising.

Vertical videos on Snapchat attract 5x more attention than the industry norm, and AR Lenses earn 4x more attention than benchmarks, providing advertisers with engaging and effective avenues.

Snapchat Ads Performance

This positive sentiment translates into advertising effectiveness, with Snapchat Ads being 45% more likely to be recommended and 34% more likely to result in a purchase.

0 %

of Snapchat Ads are more likely to be recommended

0 %

of Snapchat Ads are more likely to result in a purchase

Snapchat AI Statistics

Did you know that over 200 million people have sent over 20 billion messages to My AI?

The most talked-about topics related to AI are Cars and Sports, with a whopping 73 million conversations each!

But that’s not all – people also love discussing their furry friends, the latest shopping trends and gadgets, delicious food and dining experiences, tips for looking and feeling their best, the latest in entertainment, and even education.

Snapchat has also initiated testing of Sponsored Links in My AI, aiming to provide Snapchatters with relevant content and experiences from selected partners. The platform has officially announced its collaboration with Microsoft Advertising to power Sponsored Links within My AI.

This collaboration is particularly noteworthy as it enables partners in the U.S. and select markets to engage with Snapchatters through My AI, delivering links precisely when users have expressed potential interest in the offerings.

Snapchat has also initiated testing of Sponsored Links in My AI, aiming to provide Snapchatters with relevant content and experiences from selected partners. The platform has officially announced its collaboration with Microsoft Advertising to power Sponsored Links within My AI.

This collaboration is particularly noteworthy as it enables partners in the U.S. and select markets to engage with Snapchatters through My AI, delivering links precisely when users have expressed potential interest in the offerings.

The Bottom Line

Based on these Snapchat statistics, it is evident that the platform has a strong user base, particularly among younger demographics. The app’s features, such as filters, lenses, and stories, continue to be popular among users. The statistics also highlight the significant role that Snapchat plays in the social media landscape, with millions of users sharing content daily.

Snapchat remains a relevant and significant player in the social media industry, and its user base is expected to grow further in the coming years.

The Bottom Line

Based on these Snapchat statistics, it is evident that the platform has a strong user base, particularly among younger demographics. The app’s features, such as filters, lenses, and stories, continue to be popular among users. The statistics also highlight the significant role that Snapchat plays in the social media landscape, with millions of users sharing content daily.

Snapchat remains a relevant and significant player in the social media industry, and its user base is expected to grow further in the coming years.