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Since TikTok first arrived in US app stores in 2017, its addictive feed of short-form videos have become a near-constant fixture on millions of users’ mobile phones. Even after attempts by the US government to ban TikTok for national security concerns, it’s still one of the most popular social media platforms in the country, and even in the world.
And that’s just the beginning of the facts and statistical data that we’ve gathered about TikTok! Come with us on an in-depth journey to explore the most current TikTok statistics as of 2023.
TikTok is the global version of a Chinese app called Douyin. Douyin was launched in China in 2016 by its parent company, ByteDance, and met extreme levels of popularity. Within one year, it had reached a user base of 100 million people.
In September 2017, ByteDance released TikTok in the United States and other territories outside of China for iOS and Android devices. It featured the same interface as Douyin, but other than that, it was marketed as a completely separate entity.
Now that you’re familiar with TikTok’s background, check out some of the most interesting facts and statistics about the app!
In November 2017, ByteDance bought Musical.ly – a Chinese social media app where users posted comedic, short-form lip sync videos – for nearly $1 billion. It merged this acquisition with TikTok, which had already been released, in August 2018.
TikTok is the global version of Douyin, an app that is exactly like TikTok in nearly every respect and is owned by the same parent company.
TikTok is accessible in more than 40 languages worldwide.
In 2022, TikTok’s value was set at a whopping $443.48 billion.
In Q1 2020, TikTok was elevated to a new peak of popularity with around 313.5 million downloads.
The most engaged with TikTok on the platform as of March 2023 is a video by creator Bella Poarch, in which she lip syncs with “M to the B” by artist Millie B. Though the video is only 10 seconds long, it has acquired 61 million likes.
The most followed content creator on TikTok as of March 2023 is Khabane Lame with 155 million subscribers.
Prior to Lame, the most followed TikTok creator was Charli D’Amelio, a viral dancer.
TikTok creators who have made careers on the app as influencers have accumulated 100 million followers and earn around $5 million per year between them. Some of the most popular categories for TikTok influencers are Entertainment, Dance, DIY, Fitness/Sports, and Pranks.
The peak times to post on TikTok and get the most engagement are 12-3 PM, 3-6 PM, and 6-9 PM.
The peak day to post is Friday.
#fyp is the most popular hashtag on TikTok with 18.57 trillion views.
#viral ranks second in popularity with 6.3 trillion views.
TikTok is banned (as of January 2023) in various countries across the Asian continent, including Afghanistan, Armenia, Azerbaijan, Bangladesh, India, Iran, Pakistan, and Syria. It was temporarily banned in Indonesia and Jordan at one point in time.
On average, a TikTok creator with 1 million plus followers – called a mega influencer – gained 329,382 views from around the globe in 2022. Meanwhile, in the same year, a mega influencer on TikTok with 100,000-1,000,000 followers generated, on average, 38,517 views.
Next, let’s examine TikTok’s user and usage statistics, to see how many people are using the app and how often.
According to the most recent data from January 2023, TikTok had acquired more than 1 billion monthly active users globally. That figure makes the app one of the most popular social media platforms in the world.
87.3 million users, or 8% of TikTok’s ad audience aged 18 and older, are aged between 45 and 54.
By 2022, TikTok’s user base had climbed by 66% since 2020 and has now reached roughly 1.7 billion users.
60.1 million users, or 5.5% of TikTok’s ad audience aged 18 and older, are of the age of 55 or older.
As of 2023, TikTok has approximately 834.3 million users around the world.
In Q4 2022, TikTok deleted around 18 million accounts that the platform suspected of being run by persons younger than 13.
According to the most recent data from January 2023, TikTok had acquired more than 1 billion monthly active users globally. That figure makes the app one of the most popular social media platforms in the world.
87.3 million users, or 8% of TikTok’s ad audience aged 18 and older, are aged between 45 and 54.
With 672 million downloads, TikTok became the most downloaded mobile app in the world in 2022.
In Q4 2022, TikTok deleted 54 million fake accounts. That number was a 7% increase from the previous quarter.
In 2023, global TikTok users spent 23H 28M – nearly an entire day – on the app every single month. Compare that to the 19.6 hours per month in 2021!
The average time spent on TikTok was higher in the United Kingdom, where users averaged 27 hours using the app per month. Argentina takes the top spot with users in that country spending nearly 120 hours on the app every month, which was a 37% increase since the year prior.
More than 34% of TikTok creators film new videos every day.
TikTok ranks fifth in terms of total time spent using a social media app. YouTube, Facebook, WhatsApp, and Google Chrome are ahead.
90% of the people who use TikTok log into the app every day.
According to data from January 2023, around 53.4% of the users on TikTok were female. 46.6% were male.
Around 68% of users on TikTok watch a video uploaded by another user.
419.9 million users, or 38.5% of TikTok’s ad audience aged 18 and older, are between the ages of 18 and 24.
More than half – 55% – of users on TikTok film and upload their own TikToks.
354.8 million users, or 32.5% of TikTok’s ad audience aged 18 and older, are between the ages of 25 and 34.
41% of TikTok’s users upload reactions to other videos that have already been posted to the app.
170.0 million users, or 15.6% of TikTok’s ad audience aged 18 and older, are between the ages of 35 and 44.
87.3% of TikToks include at least one hashtag in the caption.
As of 2022, the most popular communities on TikTok were, in order: BookTok, CarTok, MovieTok, Small Business TikTok, and Sustainability TikTok.
Statistics suggest that children prefer TikTok to YouTube, as they spend around 62% more time watching videos on TikTok than on the latter. That 62% comes out to around 23 minutes per day.
It’s important to know who’s using TikTok, so that you know who represents your most valuable target audience. Let’s dive into those TikTok demographic statistics now!
More than 200 countries have TikTok listed in their app stores.
In April 2023, the United States had the largest TikTok audience of any country in the world with around 150 million users.
Indonesia ranked second place with 113 million users, and Brazil ranked third with nearly 85 million users.In April 2023, TikTok had the greatest social penetration in Saudi Arabia, reaching more than 100% of the nation’s 18 and up demographic.
It reaches over 100% of the population in the United Arab Emirates followed, and 44% of the population in the United States.In Q4 2022, the United States was the country with the most TikToks removed at 13 million videos. In second came Pakistan with 12.62 million videos removed, and in third came Indonesia with 7.6 million videos removed.
In Q2 2022, TikTok downloads from the iOS App Store decreased by 11.4% globally when compared to the previous quarter. But in Colombia, TikTok downloads increased by nearly 60% in the same period.
One way that TikTok influencers and brands make money is through advertising or partnering with advertisers on the app.
Find out how lucrative that market is with these TikTok advertising statistics.
In Q1 2023, the number of users that see ads on TikTok increased by 41 million or 3.9% compared to the previous quarter.
In a mind blowing statistic, marketers who place ads on TikTok can reach approximately 13.6% of the entire global population of Earth.
The cost per mille (CPM) to take out ads on TikTok is 50% of Instagram’s CPM, 30% of Twitter’s CPM, and 62% less than the CPM on Snapchat.
84% of consumers have been persuaded to purchase goods or services from watching a branded video.
67% of consumers desire variety in the ways that brands approach storytelling in their ads.
More than half – 52% – of users on the internet desire brands to be more authentic with their advertisements. 52% of internet users want brands to be authentic.
In Q4 2022, TikTok deleted more than 5 million advertisements because of account actions, a 7% decrease from the quarter prior.
In Q4 2022, TikTok deleted 1.6 million ads because of changes that were made to the app’s enforcement policy for ad violations.
Experts estimate that TikTok’s ad revenue will balloon to $21.1 billion in 2023.
TikTok’s potential ad reach among users aged 18 and older is 945.2 million.
TikTok has released five different tiers for advertising, all marketed toward large companies and well-known brands. One tier, called the branded hashtag challenge, costs around $150,000 per day according to some reports.
Advertising on TikTok increased by 11% in Q1 2023. Pepsi, DoorDash, Amazon, and Apple were high on the list of the biggest spenders.
Advertisements on TikTok get seen by about 17.9% of internet users that are 18 years of age or older.
63% of all successful TikTok advertisements are effective at communicating their message to the user right off the bat.
Advertisers who partner with TikTok creators will boost their view-through rates by a whopping 193%.
TikTok Ads get seen by around 25% of female Gen Z-ers and 17.9% of male Gen Z-ers on the platform.
The amount of revenue that a social media app takes in can tell you a lot about the state of the app and whether it’s going to continue to be viable for future investments.
Familiarize yourself with the following TikTok revenue statistics, so you can get an idea of the app’s financial impact on the global market.
2022 saw TikTok reach $4 billion in revenue from online advertising around the globe.
As of October 2022, of all the social media platforms in use today, TikTok has the second highest return on investment (ROI) at 16%.
As of 2023, TikTok is the 10th most valuable brand in the world. TikTok is ranked 10th among the most valuable brands worldwide in 2023.
The combined brand value of TikTok and Douyin is $66 billion as of 2023.
In Q1 2023, TikTok made nearly $500 million in revenue from its global user base. This is a 1% decrease compared to Q1 2022.
If you’re a marketer, then these TikTok statistics will be particularly valuable in granting you insight into the marketing aspect of the platform.
In the period lasting from August 2022 to January 2023, personal accounts on TikTok were generating more views than business accounts. Personal accounts generated an average of 30,100 views compared to the 17,500-views average for business accounts.
The top three most talked about brands on TikTok in 2022 were Shein with mentions from 13,400 influencers, Target with mentions by 11,200 influencers, and Netflix with mentions by 8,500 influencers.
92% of TikTok users worldwide take some type of action after watching a video on the platform.
A surprisingly low number of marketers – just 18% of them – have accounts on TikTok.
As of 2023, TikTok has the most average time spent of any other social media app or platform at 55.8 minutes.
Below are the top five most viewed TikTok categories, based on number of hashtag views:
- Entertainment (535 billion views) - Dance (181 billion) - Pranks (79 billion) - Fitness/Sports (57 billion) - Home Reno/DIY (39 billion)Consumers on TikTok spend more than $2.5 billion worldwide.
The number of buyers on TikTok in the United States increased by 72.3%, putting the number at 23.7 million.
The United States is the source of 42% of all of TikTok’s revenue.
Influencers on TikTok who have approximately 2.5 million subscribers charge brands and advertisers about $800 per post.
We mentioned at the drop of the article that there were national security concerns swirling around TikTok. Here are some of those concerns in the form of hard TikTok security statistics.
In Q4 2022, TikTok cited minor safety as the top reason for deleting videos from the platform. It made up 33% of the videos that were removed. Meanwhile, 27% of the videos removed consisted of illegal activities and regulated goods, and 13% consisted of adult nudity and sexual activities.
In Q4 2022, TikTok prevented nearly 11 billion fake likes on videos on the platform. In the previous quarter, only 6 billion fake likes were prevented.
In the same quarter, TikTok prevented approximately 7 billion fake followers requests. This was nearly two times the number of fake follower requests they prevented in Q1 2022.
In a 2023 survey of United States adults, 60% of respondents were in favor of the US government banning TikTok. 40% opposed banning the app.
From acquiring over 1 billion monthly active users since its launch in 2017, to being able to reach 13.6% of the global population with ads, TikTok is a force to be reckoned with! Influencers, brands, and marketers who haven’t joined this app should take heed of the statistics and facts in this article, as the social media video giant could be a profitable turning point in their careers.
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