Gone are the days when you would get your makeup tips from the latest issue of Cosmopolitan! It’s 2024, and millions of women and men of all ages now get their makeup techniques, trends, and best product recommendations from a far more technologically advanced source: YouTube.
Who’s creating all this content for them to consume? Beauty YouTubers, of course – NikkieTutorials, Jaclyn Hill, Manny Mua, and countless others – who have risen to influencer status thanks to their personal charisma and talent for applying makeup.
Let’s meet 16 of the top beauty YouTubers who have used their expertise in makeup and skincare to become internet celebrities in their own right.
16 Best Beauty YouTubers You Should Add To Your Subscriptions
Whether you’re looking for more beauty content to watch on YouTube or thinking of creating your own beauty-centered videos, these makeup YouTube channels are the cream of the crop.
Frequently Asked Questions
Who is the Best Skincare YouTuber?
Out of all the YouTubers on our list, Hyram is the best at skincare. Not only do all his videos focus on this subniche of beauty, but he also has a personal line of skincare products called Selfless by Hyram.
How Do I Start a Beauty Channel on YouTube?
To start a beauty channel on YouTube, decide what kind of content you want to create (i.e., makeup tutorials, product demonstrations, reviews, etc.). Then, film, edit, and schedule your videos to post at least once or twice per week. Remember to optimize your videos for SEO to increase your discoverability on the platform.
Who is the Highest Paid Makeup Artist on YouTube?
According to one source, James Charles was the highest paid makeup artist on YouTube in 2023, raking in an estimated $25.5K per video.
Should I Subscribe to the Beauty YouTubers on this List?
If you’re at all interested in makeup for personal or professional purposes, then you should definitely follow all 16 beauty YouTubers on the above list! They are not only a great source of information on how to become internet influencers and maintain a large following, but also of entertainment.