Instagram verification is highly desired. You’ll find that the little blue checkmark gives you clout and can lead to an uptick in followers. Estimates suggest that less than 4% of all accounts are verified.
However, 73% of influencers that have 1+ million followers are verified.
We’re going to discuss how to get verified on Instagram and the requirements that your account must meet to hit this milestone. We’ll also touch on a few methods to avoid when requesting your verified badge.
How To Get Verified on Instagram in 2023
Verification methods and requirements may change. We’ve recently seen a major change in March when Mark Zuckerberg announced paid verifications after seeing the number of people willing to pay for a similar feature on X.
However, at the time of writing this article, you can still request verification the old-fashioned way.
Meet the Requirements For Verification
- Represent a real person or brand. You need to be authentic and may need to provide proof of who you are.
- You can only have one verified account per person or brand. However, if you’re a brand like Nike with multiple divisions and accounts in multiple languages, you can have multiple accounts that are verified.
- Verified accounts need to be public and active.
- You need to fill out your biography completely and add a profile picture.
- Verified accounts must be “notable.” You need to be a person or entity that has been in the news or has such a following that everyone knows you. If you were recently in the news, it’s the ideal time to apply for your badge – start now.
If you run a general account, such as funny clips or cute cat videos, Instagram will not verify the account. However, if you own an account for your dog, who is famous now, you can often get these accounts verified.
With all of these points in mind, if you do meet the criteria above, you can then request a verification badge.
Request a Verified Badge
Instagram has a seven-step process to request a verification badge. If you’re confident that you meet all of the requirements, you can begin following these steps:
Accounts for Professionals will find this option underneath the Account Type and Tools section.
You’ll now need to wait for Instagram to verify the account. Even if you think that you meet all of the requirements, your account may not be verified. In this case, you can wait and submit another request in the future.
But there’s also a new option for verification that may work even better for you.
Ditch the Requirements and Pay Meta For a Verification
Following in the footsteps of X (formerly Twitter), Meta – owner of Instagram and Facebook – has launched a Meta Verified program.
The subscription service allows users to pay a monthly fee to get that coveted blue checkmark.
Right now, Meta Verified costs $11.99/month on the web and $14.99/month on mobile.
Keep in mind that there are separate subscription fees for the web version of Instagram and the mobile version. If you want verification on both, the cost will be nearly $27 per month.
Is It Worth Getting Verified on Instagram?
If you’re a creator, influencer or brand, then it’s worth it to get verified on Instagram. Getting verified can provide a number of benefits.
For starters, a verified badge lets everyone know that your account is genuine. Unfortunately, there are a lot of imposters on Instagram, so having that blue checkmark next to your username will help protect your reputation.
Having a verified badge also:
- Tells other users that your account is trustworthy
- Helps your account stand out in the search results
- Helps build authority
Even with a paid option, verification badges are still coveted and rare.
Words of Warning When Trying To Get Verified
Getting verified on Instagram the old-fashioned way isn’t an easy feat for every user. Because the rules are vague, it may feel like there’s no real rhyme or reason for approvals and rejections.
And this makes it tempting to either purchase verification from a third party or exaggerate details to improve your odds of getting verified.
If you’re trying to get verified on Instagram, make sure that you:
Avoid “Buying” Verification From Third Parties
You can’t “buy” a blue badge from people outside of Instagram – period. If an Instagram user is trying to sell you verification, do not give them money.
Any third party trying to sell verification is a scammer. Unfortunately, many of these accounts do an excellent job of looking legitimate.
The only genuine ways to get verified are through Instagram’s official application form or by paying for a badge from Meta.
Be 100% Truthful When Requesting Verification
If you want a real shot at getting verified on Instagram (without paying), you must be honest when filling out your application.
- Use your real name
- Don’t falsify your documents
- Don’t stretch the truth about your notoriety
Getting verified on Instagram is easier than ever, thanks to the paid option, but if that’s not in your budget, you’ll need to put in all of the hard work to build up your follower count and notability. Use the tips and steps above to start the verification process for your Instagram account.