Telegram has an estimated 550 million monthly active users. People love the app because it’s so focused on privacy, and it has grown to become a powerful way to promote your brand and engage with your audience. But if you have a Telegram channel, you may not know where to begin with promoting and growing your channel.
Here’s how to promote your Telegram channel in 13 steps.
How To Promote a Telegram Channel in 13 Steps
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2. Cross-Promote on Your Social Profiles
One effective way to promote your channel is to cross-promote on your other social profiles. If you’re active on Instagram, Facebook or Twitter (X), let your followers know about your channel. Invite them to check it out.
You can also use a solution like Linktree to add a link to your Telegram channel to your social bios.
3. Promote It on Reddit – Carefully
Reddit has a huge user base, and many of its users are asking questions. They want answers, and you may have them. You can use these opportunities to promote your Telegram channel, but it’s important to do this carefully.
If you do try this promotion method, make sure that you’re adhering to the subreddit’s rules. Some do not allow linking. It’s also important to ensure that your answer is relevant, and that your link does not look like spam.
If you can promote your channel subtly on Reddit, you can drive a lot of traffic to it and help it grow.
4. Fill Your Channel with Content
Does your channel have any posts? If not, it’s time to start posting. Fill up your channel with interesting content that people will love. Try creating a content plan for at least 2-3 weeks.
Make sure that you’re keeping your users in mind when creating your plan. Your content should provide value or entertainment.
How can you create great content? Here are some tips:
- Understand your audience. Who are they and what are they interested in?
- Create posts that are engaging and relevant.
- Posts about breaking news and major events are always popular, but make sure they’re relevant to your audience.
Ideally, you should pack your channel with content before you even start promoting it.
5. Create a Public Group and Promote the Channel Inside
With Telegram, you can create a public group and then promote your channel within that group.
Public groups are great because:
- People view messages without joining
- Often, the people who view the group are part of your target audience
- They’re visible in Telegram’s search network
- They get short and reliable addresses
A public group is a great opportunity to promote your channel and expand your reach with minimal effort. But make sure that you’re engaging with users on both your channel and group.
6. Try Telegram Ads
When Telegram first launched, it was ad-free. But now, you can pay to advertise on the platform. Telegram Ads can be a great way to promote your channel to the people who would be most interested in it – other Telegram users.
Advertising comes in the form of a sponsored message, which will be displayed on large channels with 1K+ subscribers.
Ads are limited to just 160 characters, so you’ll need to make your message count.
One really great thing about Telegram Ads is that in the future, the platform will be sharing the revenue with channel owners. So, your ads will be helping grow your channel while supporting other channel owners.
7. Pay-Per-Click Ads Off of Telegram
Business Telegram channels will often pay for ads on Facebook, Instagram, Google and other platforms to promote their channels. If you have the budget for it, you can purchase ads on non-Telegram platforms to promote your channel.
However, this is a costly option and one that needs a lot of consideration to understand whether the return on investment is worthwhile.
8. Make Your Channel Public – for a Little While
Public channels are easier to find and join. If you have a private channel, you gain a ton of control over who joins, but you’ll need to do a lot of promotion off of Telegram. If you have a private channel, you can change it to public by doing the following:
Moderators and bots can help you better moderate the channel. If you follow these tips, you’ll make it easier for anyone interested in your channel to find it and join.
9. Pay Other Channels for Promotion
Do you follow channels that are similar to your own or have an audience that would like your channel? You can reach out to the channel’s owner and see if they’ll allow you to pay for them to promote your channel to their members.
You’ll need to be very cautious to avoid getting scammed by buying promotions, but if you do your due diligence, you’ll find this method works very well to grow your channel.
10. Answer Questions on Forums
Forums and question websites have a lot of relevant traffic that you can rely on to drive traffic to your website or Telegram channel. However, you need to be very cautious of spamming because you’ll be rapidly banned if you spam on one of these platforms.
Instead, you should spend time:
- Replying to questions without promotion
- Add your Telegram channel to your profile
- Add the channel link to your profile banner
If the forum allows you to put a banner in your signature or add a link, be sure to do this. Answering questions adds a lot of value to these sites and can lead to many people finding your channel organically.
11. Optimize Your Channel Profile
Did you rush through your channel’s profile? If so, you’re missing out on a prime opportunity to promote your channel. You’ll want to follow these best practices to make it easier for people to find your channel:
- Add keywords to the channel’s description naturally
- Create and upload a logo, OR use your own photo if it’s a personal channel
- Add a link to your site or social to the description
If you optimize your channel, you’ll have a better chance of it being found.
Unsure of how to find keywords to add to your channel’s description? You can use:
Type in keywords relevant to your channel and see what comes up. You can also use paid tools like ahrefs or try Google’s Keyword Planner if you like.
12. QR Codes and Foot Work
If you’re into a certain “scene,” you can create a QR Code, add it to stickers and plaster it in areas where you spend time.
You can create a cool logo, add a QR code and print out stickers.
Put stickers on your board or at local skate parks (if permitted) and entice people to pick up their phones to scan the code.
13. Manually Adding Contacts to Your Telegram Channel
By personally inviting friends, contacts, and acquaintances to join your Telegram channel, you initiate a powerful boost in visibility. Your immediate network not only becomes the foundation for your community’s growth but can also serve as advocates by sharing your channel with their own connections.
Be unique and find fun ways to promote your Telegram channel. If you find that your channel isn’t gaining traction, consider buying members from Viralyft. Often, people are reluctant to join channels with little-to-no members.