The world of social media is evolving and expanding faster than ever before. With so many updates, new platforms, and trends to keep up with, it can be overwhelming to stay on top of it all. In this article, we’ve compiled a list of the top 21 must-follow social media blogs of 2023 and highlight some frequently asked questions about social media blogging.
Top 21 Social Media Marketing Blogs of 2023
These social blogs have been carefully selected based on their expertise, timeliness, and overall value, from industry news to marketing tips and everything in between. Whether you’re a marketer, an influencer, or someone interested in social media news, these blogs will keep you informed, inspired, and entertained.
1. Social Media Examiner
Social Media Examiner, known as “the world’s largest social media marketing resource”, is a media marketing company founded by Michael Stelzner in 2009. It specializes in publishing online magazines, podcasts, and blogs, as well as hosting in-person conferences that teach people how to use social media to connect with customers, drive traffic, create awareness, and increase sales.
Founded Year: 2009
2. Social Media Today
Social Media Today is an online community and resource, powered by Industry Drive, for professionals and novices in the digital marketing industry to connect with like-minded individuals and share their opinions on the social media and digital marketing landscape. The platform provides up-to-date insight and original analysis on the latest news, trends, and updates on the major tools, platforms, individuals, and companies in the social media industry.
Founded Year: 2007
Buffer is a social media management app to schedule posts, analyze engagement, and connect with the community. Buffer’s blog provides the latest insights on social media tools and strategies for the major social media platforms. They highlight several different small businesses and case studies on their blog and the podcast, Small Business Big Lessons, that showcase the importance of social media for real businesses and people.
Founded Year: 2010
4. Sprout Social
Sprout Social is a social media analytics and management software. The Sprout Social blog focuses on topics such as social media marketing, analytics, and scheduling as well as business intelligence, and employee advocacy. They also share several free guides to help companies to implement an effective social media strategy and data reports on how companies and consumers are approaching social media.
Founded Year: 2010
5. HubSpot Marketing Blog
HubSpot, founded in 2006, is a software development and marketing agency for marketing, sales, and customer service products. The HubSpot Marketing Blog features written, video, and podcast content on everything related to marketing. The blog highlights topics related to Instagram marketing, artificial intelligence, marketing, and more.
Founded Year: 2006
6. Hootsuite Blog
Hootsuite is a social media management app that allows users to create, schedule, post, and manage content across major social media platforms. The Hootsuite Blog is a useful resource that provides information on social media news, strategies, and the latest updates. It also features a social media dictionary that breaks down the most common terms used in social media marketing, a gallery of hundreds of free templates and guides, and experiments where social media experts test new features and strategies to give insight into the best possible choices.
Founded Year: 2008
7. Search Engine Land
Search Engine Land is an online resource for information on digital marketing and advertising. It provides readers with daily news coverage about social media issues, industry trends, the latest updates, and platform and product changes. They also offer practical tips and tactics from digital marketing experts on how to create a successful marketing strategy.
8. Jeff Bullas
According to Forbes, Jeff Bullas is a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Jeff Bullas uses his site to share information on social media’s growth, impact, inner secrets, and the power of these platforms. He also offers several guides on topics such as social media marketing, influencer marketing, conversion rate optimization, and more.
Founded Year: 2008
9. Search Engine Journal
Search Engine Journal is a resource for news, interviews, and how-to guides from marketing experts around the world. Its goal is to educate and empower marketers and entrepreneurs on how to take their businesses to the next level. In addition to blog content, the platform also features a podcast and hosts several free webinars to educate people on various topics related to this field.
Founded Year: 2003
10. Convince and Convert
Convince and Convert is a digital media and consulting company that combines digital marketing with customer service to help businesses attract and maintain meaningful relationships with their customers. The Convince and Convert Blog has been named the number one content marketing blog in the world by the Content Marketing Institute. It provides readers with insights into social media and content marketing as relates to the customer experience.
Founded Year: 2008
11. Neil Patel
Neil Patel is a digital marketing guru. His platform provides businesses with the tools, resources, and information on how to grow their traffic organically. The blog offers written and video content to educate businesses on search engine optimization, social media marketing, and the importance of digital marketing tools.
Founded Year: 2001
12. Post Planner
Post Planner is a social media management app that helps with curating, scheduling, and posting social media content. Their blog shares various tips, tools, and strategies on the major social media platforms that can be easily incorporated into a social media strategy to increase followers, boost engagement, and drive traffic.
Later is a social media management and analytics tool. The Later Blog provides resources and content to keep readers up-to-date on the latest social media trends and updates while sharing various platform-specific tips and tricks to help individuals and businesses to increase engagement and upgrade their social media presence. There are also several free resources available, such as the Instagram industry benchmark report and social media reporting templates.
Founded Year: 2014
Agropulse is a social media management platform that allows users to schedule, host and monitor their various social media pages from one dashboard. The Agorapulse Blog provides readers with advice from industry experts on actionable steps, tips, and insights into the latest updates, trends, social media strategy and strategies to maximize their use of social media for their business.
Founded Year: 2010
SocialPilot is a social media automation tool created to publish content to various social media platforms simultaneously from one dashboard. The SocialPilot Blog Focuses on several different topics relevant to social media marketing such as social media engagement, growth tips, email marketing, infographics, lead generation, paid marketing, and so much more. It also features a podcast called the art of social media where social media marketing experts and thought leaders are interviewed to share their insights and advice.
16. Jon Loomer
Since 2011 John Loomer has dedicated himself to helping businesses maximize their social media presence. His website, johnloomer.com, offers a wide range of free and paid content that offers valuable insights and strategies on how to use social media to grow your business. There’s are also a podcast as well as free webinars and video series that will provide you with the knowledge and confidence needed to boost your social media marketing skills.
Founded Year: 2011
Brandwatch is a social media management and consumer intelligence tool. It allows companies to collect and analyze consumer data and opinions on their brand and apply it to their social media marketing strategies. The Brandwatch Blog provides quality content focused on three key areas that businesses need to keep up-to-date with, that includes news, online trends, and marketing.
Founded Year: 2007
18. Influencer Marketing Hub
Influencer Marketing Hub is a resource that provides readers with information on the latest news, resources, and tools to enable businesses to harness the power of digital marketing. Their articles are focused on a range of different topics including AI marketing, influencer marketing, affiliate marketing, and more. They also provide platform-specific content as well as a variety of free tools including the TickTock engagement calculator, image resizer, and Instagram calculator.
Founded Year: 2016
19. Neal Schaffer
Neil Schaffer is a trusted educator and consultant in the social media and content marketing industry. His blog provides actionable advice on email marketing, search engine optimization, blogging, and social media marketing tools, as well as platform-specific tips to improve your use of social media for your business.
EmbedSocial is a software that allows businesses to collect user-generated content (UGC) from different social media platforms and embed it onto their website. The EmbedSocial blog provides readers with information on topics on UGC, marketing, social media feeds, reviews, and more. Their goal is to keep businesses informed on the latest news, product updates, and trends in the digital and social media marketing industry.
21. Rival IQ
Rival IQ provides businesses with social media analytics and competitive benchmarking to better understand the competitive landscape of their industry. The Rival IQ blog features articles, webinars, and reports to educate businesses on social media best practices, marketing strategies, tips, tools, and more.
Founded Year: 2012
Frequently Asked Questions
How much do social media bloggers make?
A social media blog can be a highly lucrative business. Some bloggers can earn anywhere from a few hundred to several thousand dollars, however, the exact amount varies depending on their follower count, engagement rate, and level of collaboration with brands.
Would creating a social media blog be worth the effort?
Starting a social media blog can be both rewarding and enjoyable, however, before getting started, it's important to consider your goals and purpose for starting your blog and the time and effort required to maintain it. To ensure your blog is successful, focus on creating valuable content and engaging with your audience, while also monitoring your results.
How can I benefit from reading social media blogs?
Reading and sharing social media blog content can improve your personal and professional life in several ways including, staying up-to-date on the latest trends, learning new skills, networking with other professionals, gaining inspiration for new content, and establishing yourself as a thought leader in the industry.