Top 8 TikTok Money Calculators (2023)

You can join thousands of other creators on TikTok and earn money from sponsored posts, the Creator Fund, and other monetization methods. 

But before you do that, you need to know how much you can reasonably expect to earn in your content category, as well as other factors that impact your TikTok income. Otherwise, how will you define and then achieve your earnings goals? 

To roughly estimate the amount of money you can make as a TikTok creator, you only need one free online tool: a TikTok money calculator.

How Do TikTok Money Calculators Work?

TikTok money calculators calculate your potential earnings based on the average rate that advertisers typically pay creators for sponsored posts or live streams. The rate varies depending on a variety of factors related to your account and your content.

These Are the Factors that Influence Your TikTok Income

Calculating how much you can expect to earn from TikTok income is tricky. The final estimate is based on several factors that are difficult to value unless you already have in-depth knowledge of the way that TikTok advertising works. (That’s why you need a calculator.) 

That being said, here’s a breakdown of some of the factors that influence the rate that advertisers and brands may be willing to pay you for your posts. 

1. Follower Count

Having a lot of followers is critical to making your account stand out to potential ad sponsors and brand partners. And in many cases, your earnings per post depend greatly on how many followers you have. 

According to Business of Apps, these are the typical rates that advertisers will pay TikTok influencers per post, based solely on their follower counts: 

• 1-10,000 followers – $5-$25 per post
• 10,000-50,000 followers – $25-$200 per post
• 50,000-500,000 followers – $100-$1000
• 500,000-1,000,000 followers – $1000-$2000
• Over 1,000,000 followers – $2000 and up 

2. Engagement Rate

Your engagement rate is the total number of engagements (likes, comments, shares, views) that you receive for your content divided by your total follower count. The resulting number is then multiplied by 100 to get a percentage. 

Why is this important? A high engagement rate tells an advertiser that you are good at grabbing people’s attention and initiating interactions from your followers. But a low engagement rate suggests the complete opposite. 

Maybe a few of your videos went viral in the past and you gained a lot of followers, but now your content is falling flat with your audience. That won’t give an advertiser much confidence in partnering with you because their goal is to generate as much engagement and buzz as possible. 

So, what’s considered a high engagement rate? It largely depends on how many followers you have, which means there’s no fixed rate that applies to all creators. But according to Hootsuite, 4.5%-18% is a good range. 

3. Video Quantity

Video quantity is another important factor to consider. If you haven’t posted many TikToks to your account yet, then you haven’t built a portfolio to show that you can bring in high amounts of engagement long-term. But if you have a lot of them, that positions you as a serious creator with future potential.

4. Content Niche

Finally, never underestimate the power of your content niche! Some content niches earn more money from advertisers than others because they attract high-spending consumers or are highly competitive. The more money and consumer interest is involved, the more brands are willing to pay creators to advertise for them. 

Because some niches are so competitive, they can be difficult for new creators to break into. Keep that in mind when you choose what type of content you want to create for your TikTok account.

With all these complex factors in mind, it’s easy to see why you need an automatic TikTok money calculator! 

8 TikTok Money Calculators

And now for the stars of the show: the top 8 TikTok money calculators on the internet. 

(All of which, by the way, are completely free to use. After all, you shouldn’t have to spend money to calculate it!)

How Do You Become Eligible for Earning Money on TikTok?

Two of the most straightforward ways to earn money on TikTok are through the Creator Fund and the Creator Marketplace. 

We already described the Creator Fund earlier in the article. But the Creator Marketplace is something totally different. This is a platform where brands and TikTok creators can connect and collaborate on sponsored content. 

To become eligible for either of these programs, TikTok influencers must meet the following requirements: 

Creator Fund Requirements

• Must be at least 18 years of age or older
• Have a minimum of 10,000 followers
• Have accumulated a minimum of 100,000 authentic video views in the last 30 days
• Adhere to TikTok’s Community Guidelines and Terms of Service

Creator Marketplace Requirements

• Must be 18 years of age or older
• Have a personal TikTok account
• Have more than 10,000 followers
• Have posted at least 3 videos within the past 28 days
• Have accumulated more than 100,000 likes within the past 28 days

It can take time to generate the engagement that will bring you up to the levels of these two programs. But you can use strategies such as buying TikTok likes, views, and followers to reach your goals faster.

Who Are the Highest-Earning TikTok Creators?

Using a TikTok money calculator, you can easily learn your own earning potential in the short term. But what about in the long term? What heights can you reach on TikTok if you hustle hard enough and post super-engaging content? 

Let’s find out by taking a look at the top 7 highest-earning TikTok creators of 2022 (courtesy of Forbes).

1. Charli D’Amelio

Charli D’Amelio does it all. She’s a lifestyle and beauty influencer, a reality TV show star, a businesswoman, and the most popular woman on TikTok. She’s been known to partner up with brands like Morphe Cosmetics, Dunkin’ Donuts, Invisalign, and Hollister.

Earnings (2022): $17.5 Million

Follower Count (2023): 151.1 Million Followers

2. Dixie D’Amelio

Coming in at top earner number 2 in 2022 is Dixie D’Amelio, Charli D’Amelio’s sister. Although the two girls share a reality TV show on Hulu together, Dixie has been making waves in her own right as a pop star with a thriving music career.

Earnings (2022): $10 Million

Follower Count (2023): 57.1 Million Followers

3. Addison Rae

Addison Rae is an actress and businesswoman who first rose to popularity via her TikTok videos. She has a cosmetics line called Item Beauty (which you can buy in Sephora) and is sponsored by American Eagle, a clothing and apparel company aimed at teens and young adults.

Earnings (2022): $8.5 Million

Follower Count (2023): 88.5 Million Followers

4. Bella Poarch

Bella Poarch is one of the more bizarre entertainers you’ll find on TikTok. Her most famous video, a lip sync of the rap song “M to the B,” went viral and became the most watched TikTok of 2020. Since then, she’s released her own Billboard-charting pop single called “Build a Bitch.”

Earnings (2022): $5 Million

Follower Count (2023): 92.6 Million Followers

5. Josh Richards

Josh Richards’ frat bro personality has endeared him to millions of viewers, as well as several top brands, including Amazon and CashApp. He also owns his own line of energy drinks and a venture capital firm. 

Earnings (2022): $5 Million

Follower Count (2023): 26 Million Followers

6. Kris Collins

Kris Collins is a hairdresser turned comedian whose funny skits and charming characters have made her one of the most popular (and highest-earning) personalities on TikTok.

Earnings (2022): $4.75 Million

Follower Count (2023): 49.6 Million Followers

7. Avani Gregg

Avani Gregg first became well-known on TikTok for her makeup tutorials, specifically for the DC character Harley Quinn. Today, she’s an actress in a web series and a published author, having written her own autobiography.

Earnings (2022): $4.75 Million

Follower Count (2023): 43 Million Followers

Tips To Help Raise Your TikTok Income

These tips can help you raise your TikTok income so that you can turn creating short-form videos into a lucrative venture.

• Post Frequently and Consistently

Remember that the number of videos you post to your TikTok account can have an effect on your eligibility to earn money on the platform. Post as frequently as you can (1-4 times per day is the sweet spot, according to TikTok), but also consistently. This way, you will quickly build up a full profile that will be attractive to brand sponsors. 

• Find Your Unique Voice

There are so many TikTok creators out there trying to get people’s attention, that you’ll need to find your own unique voice to stand out. Dig deep to figure out what you have to offer that’s unlike any other account. This will help you draw more viewers to your content and increase your engagement levels, so that you can make more money!

• Collaborate with Other TikTok Creators

Find other TikTok creators in your content niche and ask them if they’d be willing to collaborate on a video (or a series of videos). With your followers combined, your collaboration may just go viral! That level of exposure is bound to bring in more dollars from the Creator Fund and sponsors.

• Buy TikTok Views

Finally, you can boost your Creator Fund earnings and make your engagement numbers rise fast by buying TikTok views. This is an affordable strategy that can have huge payoffs, as it can actually increase your organic engagement. Find out how here.

Frequently Asked Questions

Conclusion

A TikTok money calculator helps you prepare for your future as a TikTok creator. While it’s not able to tell you the exact amount you’re going to earn (it’s a calculator, not a crystal ball), it is able to give you a rough estimate. That will be enough for you to know how much engagement, content, and followers you need to open up a whole new tier of earnings.