Being an influencer on Twitter is the new dream job of thousands of people around the world. And for pretty compelling reasons. The most obvious reasons are the social credibility and career opportunities that come with being an influencer. Twitter influencers often get brand deals, invitations to special events and concerts, and monetization opportunities. They can earn real money from what they do!
But there’s more to being an influencer than seeking fame and fortune. The top Twitter influencers in the world have strong voices which they use to champion ideas and causes. Some of them become thought leaders in their industry or niche. In that respect, they are truly influential for their thousands or millions of followers.
In this article, we share some of those top Twitter influencers – 52, to be exact – with high follower counts, so you can see which ones are leading the most conversations on the platform and are worthy of a follow.
Top Twitter Influencers by Country
Below are some of the top Twitter influencers based on their follower count and organized by country.
United States 🇺🇸
1. Elon Musk (@ElonMusk)
Every parent should watch this https://t.co/pIp6UP6vq8
— Elon Musk (@elonmusk) June 2, 2023
Elon Musk is a billionaire and businessman. He is the CEO of TikTok, Tesla, and SpaceX.
2. Barack Obama (@BarackObama)
Barack Obama is the 44th president of the United States. He served for two terms from 2008-2016.
3. Katy Perry (@katyperry)
Katy Perry is a Grammy award-winning pop singer. She is also a judge on American Idol.
4. Taylor Swift (@taylorswift13)
Yeahhhh so the last three nights were a dreamscape and totally overwhelming. I love every single one of you who came to those 3 shows in Jersey, all 217,625 of you.😆 @phoebe_bridgers, I’ll miss you out here my dude, thanks for the duets and the dressing room heart to hearts 💕.… pic.twitter.com/kvYxMrLoPz
— Taylor Swift (@taylorswift13) May 29, 2023
Taylor Swift is a Grammy award-winning singer songwriter, best known for her lyrical break-up songs.
5. Donald J. Trump (@realDonaldTrump)
Donald J. Trump is the 45th president of the United States. He has served a single term from 2016-2020.
6. Lady Gaga (@ladygaga)
Lady Gaga is a world-famous pop singer and actress. She has been nominated for multiple Academy Awards and won 13 Grammys.
7. Ellen DeGeneres (@EllenDeGeneres)
Ellen DeGeneres is a comedian and former television host. She hosted a daytime talk show, title the Ellen DeGeneres Show, from 2003-2022.
8. Kim Kardashian (@KimKardashian)
— Kim Kardashian (@KimKardashian) June 2, 2023
Kim Kardashian is one of the stars of the reality TV series, Keeping Up with the Kardashians. She is also a businesswoman and influencer.
9. Selena Gomez (@selenagomez)
Selena Gomez is a former Disney Channel star and pop singer. She currently owns a cosmetic brand called Rare Beauty and stars in Only Murders in the Building.
10. Bill Gates (@BillGates)
Bill Gates is a billionaire, philanthropist, and the co-founder of Microsoft. He is also the co-founder of the Bill & Melinda Gates Foundation.
11. Louis Cole (@louiscole)
Louis Cole is a musician and singer-songwriter. He is also a member of the musical duo Knower.
12. JohnnyJet (@JohnnyJet)
Johnny Jet is a publisher who shares travel tips on his newsletter, YouTube channel, and podcast. He was dubbed as the “Original Travel Influencer” by Forbes.
Indian Twitter Influencers 🇮🇳
13. Virat Kohli (@imVkohli)
Forever pushing to be faster in my ForeverRun one8 NITRO 🏃♂️⚡️ @pumacricket
— Virat Kohli (@imVkohli) May 24, 2023
Virat Kohli is a famous cricket player and representative of the One8 athletic lifestyle brand.
14. Narendra Modi (@narendramodi)
Narendra Modi is the 14th Prime Minister of India. He has served in that office from 2014 to the present.
15. Salman Khan (@BeingSalmanKhan)
Salman Khan is a famous action film star and producer. He has won multiple awards for his work in both roles.
16. Shah Rukh Khan (@iamsrk)
Shah Rukh Khan, also known as “King Khan,” is an actor and film producer who is well-known throughout the world.
17. Hrithik Roshan (@iHrithik)
— Hrithik Roshan (@iHrithik) April 2, 2023
Hrithik Roshan is an actor best known for his ability to portray a variety of types of characters. He is also an accomplished dancer.
18. Rajnath Singh (@rajnathsingh)
Rajnath Singh is India’s 29th Defence Minister and has served in that position since 2019.
19. Anushka Sharma (@AnushkaSharma)
Anushka Sharma is a world-famous, award-winning actress. She has also ranked as one of India’s highest paid actresses.
20. Rohit Sharma (@ImRo45)
WTC o’clock 🤍💙 pic.twitter.com/NxWfq72eWP
— Rohit Sharma (@ImRo45) May 30, 2023
Rohit Sharma is the captain of the national cricket team of India. He is considered one of the best batsmen of all time.
21. Archana Singh (@TravelSeeWrite)
Archana Singh is an actress who is famous for her comedic roles in films. She is also a judge on two Indian comedy shows.
22. Abhinav Siingh (@asoulwindow)
Abhinav Siingh is a director and screenwriter. He is best known for directing the Indian film Dabangg (2010).
United Kingdom 🇬🇧
23. Harry Styles (@Harry_Styles)
Love On Tour. Buenos Aires II. December, 2022. pic.twitter.com/zU5QiVdQDd
— Harry Styles. (@Harry_Styles) December 5, 2022
Harry Styles is a pop singer and actor. He rose to fame as one of the lead singers in the world-famous boy band, One Direction.
24. Zayn Malik (@zaynmalik)
Zayn Malik is a pop singer and a former member of the boy band, One Direction.
25. Emma Watson (@EmmaWatson)
Emma Watson is a film actress and activist. She is best known for playing Hermione Granger in the Harry Potter films.
26. Gareth Bale (@GarethBale11)
Gareth Bale is a former footballer and is widely considered one of the best Welsh soccer players in history.
27. Cara Delevingne (@Caradelevingne)
I’m getting the first ever #SpaceSelfie and you can join me!
1. Go to https://t.co/jQVoQGyvNj
2. Scroll down to get started
3. Take your selfie – go mad!
4. Send your face to space
The last one is the face I pulled 🙂 #Ad #SpaceSelfie #withGalaxy #Samsung pic.twitter.com/gwQTlOvahE
— Cara Delevingne (@Caradelevingne) October 21, 2019
Cara Delevingne is a famous model who has walked the runway for brands like Saint Laurent and Chanel.
28. Sam Smith (@samsmith)
Sam Smith is a singer-songwriter whose 2014 single “Stay with Me” topped international charts.
29. Joe Sugg (@Joe_Sugg)
Joe Sugg is an actor and a YouTube star. His YouTube channel has 7.4 million subscribers to date.
30. Santan Dave (@Santandave1)
Santan Dave is an award-winning rapper whose albums have received widespread critical praise.
31. Alex Scott MBE (@AlexScott)
Oh she’s a sweet one 😉 pic.twitter.com/enzvOEsmEQ
— Alex Scott MBE (@AlexScott) December 12, 2022
Alex Scott is a former women’s football player and a sports presenter.
32. Joe Wicks (@thebodycoach)
Joe Wicks is a popular HIIT fitness coach, author, and television presenter.
33. Munya Chawawa (@munyachawawa)
Munya Chawawa is an actor and comedian who specializes in political satire and improv.
Russian Twitter Influencers 🇷🇺
34. Dmitry Medvedev (@MedvedevRussia)
С Новым, 2022 годом! pic.twitter.com/R7PUl6h1Gm
— Дмитрий Медведев (@MedvedevRussia) December 31, 2021
Dmitry Medvedev is the former president of Russia and the current deputy chairman of the Russian Security Council.
35. Kate Clapp (@Kate_Clapp)
Kate Clapp is a Russian YouTube vlogger. She posts video diary entries where she shares lifestyle hacks and beauty tips, as well as performs sketches and other entertainments.
36. Alexey Navalny (@navalny)
Alexey Navalny is a lawyer and a leader of the Russian opposition. He is known for demonstrating against the Russian government and advocating for corruption reforms.
37. Khabib Nurmagomedov (@TeamKhabib)
Khabib Nurmagomedov is a former mixed martial arts athlete. He was the UFC Lightweight Champion from 2018-2021, the longest run for that title in history.
38. Dima Bilan (@BilanOfficial)
— Dima Bilan (@BilanOfficial) December 15, 2020
Dima Bilan is a famous singer-songwriter. He won Eurovision in 2008 with his hit single, “Believe.” He is a coach on Russia’s version of The Voice reality singing competition.
39. Timur Ildarovich Yunusov (@TimatiOfficial)
Timur Ildarovich Yunusov – AKA Timati – is a successful rapper, actor, and businessman.
40. Sergey Lazarev (@sergeylazarev)
Sergey Lazarev is a singer. He first rose to fame as a member of the pop duo Smash and has been pursuing a solo career since the duo broke up in 2006.
Nigerian Twitter Influencers 🇳🇬
41. Davido (@davido)
Honored to hear the news that I have been conferred with an OON (Officer of the Order of Nigeria) by The Federal Government of Nigeria.
I am grateful for this recognition and honour. It has always been my mission to use my platform to showcase our country – the passion, the… pic.twitter.com/Kobc1ZvVBC
— Davido (@davido) May 31, 2023
Davido is a singer-songwriter and music producer who was born in America and raised in Nigeria. He first became famous as a singer in the group KB International.
42. Wizkid (@wizkidayo)
Wizkid is a popular singer-songwriter who is considered one of the most influential African musical acts in history.
43. Burna Boy (@burnaboy)
Burna Boy is an internationally beloved singer-songwriter and record producer. He won Best International Act at the 2019 BET Awards.
44. MrMacaroni (@mrmacaronii)
Broda Shaggi and I on the Nancy Isime Show. 🍿 pic.twitter.com/afORc9BuyA
— MrMacaroni (@mrmacaronii) June 2, 2023
Mr. Macaroni is a content creator and producer famous for his humorous skits, which he uploads to his YouTube channel.
45. Ayo Makun (@AYCOMEDIAN)
Ayo Makun is an actor, television presenter, and producer. He is best known for his comedic roles.
46. Dr. Chinonso Egemba (@aproko_doctor)
Dr. Chinonso Egemba is a doctor and influencer whose aim is to spread information and encourage good habits that will help Africans be healthier.
47. Aisha Yesufu (@AishaYesufu)
Aisha Yesufu is an activist. Her most recognizable work has been to start the #BringBackOurGirls campaign in response to a terrorist group’s abduction of more than 200 girls from a school in Nigeria.
48. JJ. Omojuwa (@Omojuwa)
Other options 😂 pic.twitter.com/NYCCEZmxh3
— maryam laushi (@MimieLaushi) June 2, 2023
Omojuwa is a political writer. His articles have been published in mainstream media outlets like CNN and translated into several different languages.
49. Pamilerin Adegoke (@UnclePamilerin)
Pamilerin Adegoke is a well-known public relations expert, marketer, and social media influencer.
50. Alhaji Beardless Smallie (@the_smallie)
Alhaji Beardless Smallie is a digital marketer and social media influencer. He is known for his “Gist with Smallie” Twitter threads where he briefly describes trends or drama happening on the platform.
51. Rinu Oduala (@SavvyRinu)
I wrote a piece for you.
— Rinu Oduala 🔥🔫 (@SavvyRinu) March 14, 2023
Rinu Oduala is a social media influencer and human rights activist. She typically uses her platform to criticize the Nigerian government.
52. Gimba Kakanda (@gimbakakanda)
Gimba Kakanda is a journalist and a poet. He has published one book of poems titled Safari Pants.
Let’s explain what a Twitter influencer is and what makes them unique.
What Are Twitter Influencers and How Are They Different from Other Influencers?
A Twitter influencer is someone with a profile on the Twitter platform, who has a lot of influence on a large group of people.
The amount of influence a profile has can be approximately measured using two metrics: followers and Tweet engagement (i.e., likes, comments, retweets, and shares). You may have thousands of followers or receive tons of engagement, or both. All are qualifications for being an influencer because they signal that you have a large audience engaging with your content.
The concept of influence is the same for every social media platform. So, what sets Twitter influencers apart from the influencers on other platforms, like Instagram or TikTok?
The main difference is the type of content that Twitter promotes versus other platforms.
You’ll notice as you scroll through your Twitter timeline that most of the posts are text-based. Although you can Tweet photos and videos, most Tweets are valued for their captions, not their visual elements.
This goes back to the original concept of Twitter, which was a platform to quickly share news, thoughts, and opinions in under 140 characters – not to show off new clothes or demonstrate a new product. The latter is more like the content you’ll find on Instagram or TikTok.
This means that, if you want to become influential on Twitter, your words matter. You may have a fantastic brand, product, or celebrity fame that kicks off your popularity, but you can’t rely on that alone to carry you forward.
To expand your sphere of influence to a wider audience, you must have something valuable to say about your specific industry, business, or content niche. It may be witty, educational, entertaining, or even confrontational. But above all, it should reflect your unique thoughts and opinions. Then, you will be worth listening to.
Tips on How To Become a Successful Twitter Influencer
Every Twitter influencer has to start somewhere. Follow these tips to help you achieve success and fame on the platform.
1. Find Your Niche
When you set out to become popular and influential on Twitter, you need to start by start by finding your niche.
Your niche is any subject matter, field, or industry that you have some expertise, experience, or just a keen interest in and want to Tweet about regularly.
The best way to get Twitter users to choose you and engage with your content is to play to your strengths. That means finding a niche (or niches) that you’re comfortable Tweeting about and that you can bring some sort of value to.
How do you choose a niche? Typically, it will be something you’re deeply interested in. It doesn’t necessarily have to be related to your profession, but you may consider it, since you likely have a lot of opinions and perspectives about your particular industry.
Another strategy for finding your niche is to contemplate your long-term goals as an influencer. Ask yourself: Whom do you want to influence? How do you see your personal brand or business growing? Do you hope that being a Twitter influencer will lead to opportunities to collaborate with other popular figures, or even brands? If so, which ones?
This is called building your target audience. Once you know who they are, you can craft niche Tweets that will directly appeal to that audience and help generate the engagement you need to expand your influence.
But it all starts with finding your niche.
2. Follow and Engage with Other Influencers in Your Niche
Once you’ve established a niche (or niches) that you want to focus your Twitter content on, it’s time for you to establish your presence in that community.
To do that, follow other influencers and popular profiles that Tweet about the same things you do. Reply to their Tweets, like and/or retweet posts that you agree with, and quote Tweet posts that you have something to add to.
There are only two main rules of thumb for participating in your Twitter community that you need to remember.
Number one is to be authentic. In this day and age, users are becoming more social media literate, and as they do so, they’re becoming better at discerning fake, shallow Tweets from real, thoughtful ones. You’ll attract far more engagement if your content falls into the latter category.
And what’s rule number two? Be respectful. Don’t get into drawn out, name calling feuds with other users. Instead, when you get into an argument or disagree with someone, keep calm and let everyone have their own opinion. This attitude will go over a lot better with users than an aggressive, confrontational stance.
3. Tweet About Trending Topics
Trending topics on Twitter are a huge resource for would-be influencers. When you Tweet about them, your posts will show up in search results for those specific trends.
The key to choosing topics to Tweet about is selecting the ones that are relevant to your niche and/or of interest to you and your target audience.
For example, you may want to Tweet about the latest celebrity drama, either seriously or as a joke, even though that drama has nothing to do with what you normally Tweet about. That’s okay, as long as the Tweet falls in line with your usual tone and what your target audience has come to expect of your content.
Another factor to keep in mind is whether or not you even have a genuine opinion or a take on it. If you don’t, it’s often best to simply not contribute to it (unless, of course, the trend is related to your niche).
4. Learn the Art of Posting Memes
Nothing gets Twitter users retweeting and liking your posts quite like a clever and well-timed meme.
For those of you who may not know, a meme is an image with text over it, usually making a joke or a pithy point based on the image. It may sound simple, but it gets results. One study showed that researchers were able to get 10 times the amount of reach on Facebook when they posted a meme, as opposed to a normal post.
Learn the art of posting memes by reading the room. Is there a topic in your niche or trending on Twitter that it would be appropriate to joke about? Does your target audience expect you to joke about it? If the answer to both questions is, “Yes,” then meme away!
Once again, just make sure the meme matches the tone of humor that you’ve already established for your profile.
5. Buy Twitter Followers or Engagement
The biggest enemy of Twitter influencers is time. Building a large following and high levels of engagement – both of which are, as you’ll recall, indicators of an influential Twitter profile – can take months. Those are months in which your presence on the platform is growing but slowly, and you’re not earning any money.
That’s why many influencers on Twitter choose to buy Twitter followers and other engagement metrics, such as likes and retweets. With this strategy, you can grow your account sufficiently for your content to rank higher. Then your organic engagement will go up, and you’ll draw unpaid users to your profile. It’s a speedy and inexpensive way to increase your influence in a much shorter amount of time than grinding for months on end.
A word of caution: make sure the website you buy Twitter engagement from is safe and reputable. One red flag is if the provider asks you for your Twitter account password, which you should never give out. Another one is if they store your payment information, ostensibly for “future purchases.”
You should also only purchase engagement from real Twitter users, not bots. Bots can actually ruin your reputation and your credibility if they are discovered. And the Twitter platform tends to discover them (and remove them) quickly!
How Can I Find Twitter Influencers in My Industry/Business?
The simplest way to find other Twitter influencers in your industry or niche is to search for relevant key terms on the platform. For example, if you’re in the business of interior design, search for “interior designers.” Many of the most influential profiles will have a blue checkmark next to their name, so it’s easy to tell who they are.
How Do Twitter Influencers Earn Money?
Influencers can earn money on Twitter in a few different ways. Let’s lay them out.
- Subscriptions: Twitter users with at least 500 followers can offer a subscription option to their biggest fans. With this feature, users who want to can pay a few dollars every month to view a creator’s exclusive content. The creator sets the subscription prices.
- Promoted Ads: Some brands will pay Twitter influencers with large numbers of followers to post promotional Tweets on their timeline, so that those brands can reach a bigger audience. Tweets like these always come with a tag that reads, “Promoted.”
- Monetize Videos: Twitter users who post videos to their feed can monetize that content through Twitter’s Amplify Pre-rolls and Amplify Sponsorships programs.
How Much Do Twitter Influencers Earn Per Post?
Twitter influencers often get paid by brands to Tweet Promoted Ads. When they do, they charge per Tweet. The going rate varies widely depending on how popular your profile is, but some influencers with high follower counts make thousands of dollars per Promoted Ad.
Frequently Asked Questions
Yes. Twitter influencers can earn money via subscriptions, Promoted Ads, and Twitter’s video monetization programs, Amplify Pre-rolls and Amplify Sponsorships. Yes! Users on Twitter and Instagram become influencers because of their popularity. They become popular by posting content that attracts a lot of engagement. It’s challenging to become a Twitter influencer. But with the proper strategies and tools, as well as valuable content, you’ll go far!
Is it possible to earn money as a Twitter influencer?
Are you more popular if you become a Twitter influencer or an Instagram influencer?
How easy is it to become a Twitter influencer?
Yes. Twitter influencers can earn money via subscriptions, Promoted Ads, and Twitter’s video monetization programs, Amplify Pre-rolls and Amplify Sponsorships.
Yes! Users on Twitter and Instagram become influencers because of their popularity. They become popular by posting content that attracts a lot of engagement.
It’s challenging to become a Twitter influencer. But with the proper strategies and tools, as well as valuable content, you’ll go far!
Once you’ve followed the top 52 Twitter influencers in the world, observe how they attract engagement. Then, take a page from their book (and follow the tips we shared above), so you can build your own influence on the platform and become a popular Twitter figure in your own right.