13 Best UGC Platforms For Content Creators (2024)

Advertising works, but if you want to stand out from the crowd, you need to go beyond the basics, and that’s what the best UGC platforms offer. What do people want in 2024? Real experiences and stories. User-generated content (UGC) helps you:

People want to learn about the experiences of other people, not companies. Imagine if you had an influencer showing off their new doghouse on Instagram or TikTok and sharing how amazing it is with their animal-loving audience.

Consumers make purchasing decisions based on other people’s opinions, and UGC platforms allow you to influence decisions further than general influencer marketing.

3 Types of UGC Platforms and Who They’re For

Selecting the best UGC platforms is hard because there are so many – you’ll see quite a few soon – but also because there are many types to choose from. User-generated content comes in multiple forms, but the most popular choices are below:👇

Many brands and product creators begin with a self-service option before transitioning to the full-service option as their capital grows.

We’re going to review the best UGC platforms in the world in 2024 to help you narrow down your choices on which option is ideal for your advertising needs.

Top 13 UGC Platforms in 2024

1. Trend.io

Trend.io offers partnering options for as little as $110, and you can submit a free brief to creators who may be interested in the products you offer. Over 10,000 vetted creators are on the platform.

As one of the best UGC platforms, you’ll have the option to boost sales through:

Over 31k+ videos and 46k+ photos have been created through the platform, which gives you 100% licensing rights for all content that’s created.

Top investors back the company – so you know it’s viable – including Twitch, Zillow, Rotten Tomatoes and many others.

Multiple package options are available, with the starter option offering up to 10 videos and 25 photos for just $550.

What sets Trend apart from the crowd is that they connect you with creators who will create the content specifically for you.

2. Tagshop

Tagshop wants to help brands maximize their revenue with a platform designed to enhance engagement and build trust. You can start a free trial to learn how the platform works and join many other brands that rely on Tagshop, including:

Analytics, AI and UGC are combined into a solution that aims to transform your sales. You can:

Content is easy to add to your email or social media, and if you have an Instagram store, you can create a shoppable feed with ease. Users appreciate the ease of tagging and linking products in images, but with a platform this feature-rich, it takes a while to fully leverage its powerful tools.

You can also discover creators, connect with them and manage communications through one, streamlined platform.

3. Emplifi

A platform like emplifi is an all-in-one solution that helps replace tools like Hootsuite and Sprout Social. Brands rely on the advanced features and functionality of emplifi to transform their organizations.

Companies that use the platform include:

You can book a demo or watch a video of how the platform works. Facebook, TikTok and Instagram integrate with emplifi, allowing you to:

If you have an e-commerce shop, emplifi will integrate with it and provide a seamless experience from start to finish. Geo-fencing options are also available for hyper-local UGC.

One downside is that pricing is not transparent, and you’ll need to reach out to support to book a demo.

4. GRIN

GRIN is a content management platform with options to turn your brand into a household name. You’ll join the likes of other brands using the platform, such as Hot Topic, OSMO, Hershey, Kylie Cosmetics, Skims and countless others.

Users benefit from tools that help you get discovered and recruit creators, such as:

Nurture relationships right in the app, with options to add affiliate codes, ship products, email creators and report and analyze campaigns, too.

Public relations and managing influencer marketing have never been easier than with the help of GRIN.

Paying creators is easy. Shopify connects right to GRIN, and you can even create custom campaigns with the help of what GRIN calls “Activations.”

Integration into your tech stack is possible, with options to connect to Slack, Klaviyo, Instagram, WooCommerce, Shopify and dozens of others.

5. Upfluence

Upfluence is one of the leading UGC platforms and is used by mega brands, like Amazon and Verizon, to turn creators into revenue for their brands. You can grow partnerships, add brand ambassadors and even create affiliate programs right through the intuitive dashboard.

Data-backed suggestions connect brands with the influencers who are most likely to accept collaboration. In fact, Upfluence states that creators are seven times more likely to collab with you thanks to the platform connecting you with the right creators at the right time.

Why choose Upfluence?

One downside is that connecting with smaller influencers is limited, although still possible.

6. Tint

Tint is a community marketing platform used by more than 5K brands across the world, including Coca-Cola, Nike, Canon, Nestle and more.

If you’re looking for a platform that can scale with you, Tint is a great choice.

The platform offers end-to-end service, from collection to curation, rights management, publishing and analysis.

Gather UGC from dozens of social content channels, and filter the content by keywords, engagement, dates and more.

You can also curate your UGC using auto-moderation and powerful filters to save time.

Tint makes it easy to customize your UGC to align with your brand, collect rights and publish content across channels. Insights and analytics help you identify valuable contributors and determine which types of content resonate most with your audience.

7. Nosto

Nosto helps brand maintain visual UGC and makes it easy to share this content across key touchpoints, including:

You can showcase your UGC in nurture campaigns, too. Whether the customer is in the awareness or retention stage, you can leverage your UGC to build trust and enhance the experience.

But Nosto also helps you transform your UGC into shoppable content. Link any visual content to related product pages and even add a call-to-action or “add to cart” button to boost conversions.

The platform can also help you manage your UGC by offering rights management workflows that are user-friendly. You can even define automation rules, personalize your widgets, sync your product catalog and more.

Nosto offers several other tools that you can use to create customer experiences, so it’s worth considering this tool just because of its versatility.

8. Billo

Billo says it’s the #1 UGC marketplace for video ads. The platform has more than 5K creators in a variety of demographics, interests and styles.

No matter what you sell, Billo will have a creator that will align with your brand.

And the best part? You can experiment with different types of UGC:

When you work with Billo, you’ll be assigned a dedicated success manager who will help you find the perfect creators for your brand. You can also leverage their:

Billo’s process is really simple.

With Billo, you can create UGC for TikTok, Instagram, Facebook, Amazon, YouTube and Shopify.

9. Yotpo

Yotpo markets itself as an ecommerce retention platform. They offer quite a few solutions, but their reviews and UGC solutions are what you’re after.

Yotpo simplifies the process of collecting customer reviews. Here’s how:

You can even tag customer Instagram posts and showcase them in visual galleries on your website.

With Yotpo, you can customize your widgets and measure your progress using built-in tools. The platform’s moderation tools ensure that you’re only sharing UGC that’s useful and valuable to your audience.

The only drawback with Yotpo is that there’s no easy way to share UGC across social channels. Also, this is not a platform for connecting with influencers. It’s primarily for managing customer reviews.

10. Bazaarvoice

Bazaarvoice is a full funnel UGC platform designed for commerce. They offer a number of solutions to help you maximize user-generated-content, including:

Bazaarvoice is actually the owner of the wildly popular Influenster community, which has thousands of users ready to sample and review your products.

More than 12,000 brands use the platform, including PetSmart, Petco, The Body Shop, Under Armour, DSW and more.

And of course, Bazaarvoice also gives you access to insights and reports that you can use to optimize and improve your campaigns over time.

If you’re serious about leveraging UGC in your marketing, then Bazaarvoice is a top choice. But if you’re just getting started with your brand, you may find this service is too much for your needs.

11. JoinBrands

JoinBrands connects influencers with brands to create authentic, trust-building UGC. They’re trusted by brands like Mary Ruth’s and Beauty by Earth.

The great thing about JoinBrands is that they handle payments, and you get exclusive content rights.

Their network of content creators is huge – more than 100K.

Just create a UGC campaign, and creators will start applying. Review their portfolios and choose the perfect match for your brand.

The UGC created with JoinBrands can be used on:

The possibilities are endless, and you’ll get access to your UGC fast. According to JoinBrands, most tasks are completed in about a week.

With this platform, you can create a wide range of content types, including:

What about pricing?

There’s a pay-as-you-go option, which is $0 per month – but you’ll pay a 15% platform fee. The three paid tiers offer lower platform fees, content credits and other perks. The Startup tier is just $99 per month, which is very reasonable for most brands.

You can book a demo to give the platform a try before you sign up.

12. Social Native

Social Native is used by famous brands like Zillow, Sephora, Sony, H&M, Ikea and more. The platform does a few different things:

Social Native manages all relationships with creators, which makes it easy to create and incorporate UGC into your marketing.

If you want to work with creators outside of the US and promote your UGC internationally, you can do that as well.

Social Native is an impressive platform, and they have options for every need.

13. Skeepers

Skeepers is an AI-based solution that can help you target your audience with personalized content.

More than 8K brands use the platform for their UGC needs, and they offer a variety of products to help you make the most of user-generated content.

The platform makes it easy to:

Brands can even leverage the platform’s influencer marketing services.

The platform doesn’t provide any information about pricing. You’ll need to talk to a team member to schedule a demo, but it’s worth the effort if you’re serious about using UGC in your marketing.

Frequently Asked Questions

What is a UGC?

A UGC platform is a place where real people – not brands – can share their experiences online.

These could be:

The great thing about a UGC platform is that you don’t have to hunt down user-generated content out in the wild. These tools gather your customer posts for you, making it easy to repurpose them in your marketing.

You can use UGC to create valuable content on social media, in email marketing or even on your website.

How Do You Choose a User-Generated Content Platform?

There are so many UGC platforms out there. How do you know which one is right for you?

Before you start comparing, it’s important to clarify a few things:

With these things in mind, you can start comparing different platforms to find one that will meet your needs.

Here👇are a few other important things to consider when weighing your options:

Of course, you also need to consider pricing and customer support. Does the tool fit into your budget? Do they have a responsive support team? If you have a question or an issue with the tool, you want peace of mind that you’ll get answers and help in a timely manner.

Why Do Influencers Use UGC Platforms?

Influencers use UGC platforms because they’re such a powerful and effective way to build their personal brands. They allow influencers to connect with their audiences on a deeper level and offer a number of other benefits, including:

Influencers also use UGC platforms because they’re a cost-effective way to create high-quality content that their audiences love.