These days, it can seem like everyone has a podcast–after all, it is a great way to build a community of people who support your work and allow you to do the things you love. Even better still are those who connect their podcast to their optimized YouTube channel, which offers a myriad of additional benefits.
In this blog post, we’ll take a look at the benefits associated with starting a podcast, the advantages that come with filmed podcast content (particularly on YouTube), and the best podcast ideas for YouTube in 2024.
Why Start a Podcast?
We’ve already touched on some of the benefits of starting a podcast–and there are many–but perhaps the greatest gift of all is all of the possibilities it will open for you as a creator. If we had to boil it down, here👇are three enormous positives that come with starting your own podcast.
1. Meet Interesting People 👦
Especially if you’re interviewing people (in the studio, at an event, or even on the street), there’s no telling who you might have the opportunity to connect with. Even if you’re interviewing an old friend, family member, or colleague, there’s no telling what you may learn about someone you might have thought you already knew well.
The connections you make on your journey are worth their weight in gold–and may provide opportunities for more guests, further your reach, and help you to develop both personally and professionally.
2. Build a Following
Of course, it’s not very helpful to build content if no one ever listens or views–though it is good practice. However, you learn through your audience (and the analytics gathered from their interaction with your content) about what’s working, and what isn’t.
Not only is this valuable in terms of building out your content strategy and future calendar, but it also offers you an opportunity to provide value for a community of people–whom you could call upon to rally for you at any moment. While this can be financially beneficial, building a supportive community for yourself is actually pretty priceless, if you think about it.
3. Monetize an Activity You Love
We have to talk about money when it comes to starting a podcast. Especially if you invest in yourself with proper recording equipment and produce high-quality, high-value content, you’re much more likely to minimize potential pain points with your audience and increase engagement.
More engagement can translate to more revenue for you, if you play your cards right. Whether you accept sponsorships, participate in affiliate marketing, run ads, or promote your own products, making money on your podcast is a possibility that’s achievable for anyone willing to put in the work and think outside the box.
Why Upload Your Podcast to YouTube?
You might be wondering if it’s necessary to upload your video podcast to YouTube–or indeed, if there are any benefits to promoting your podcast on platforms other than your chosen podcast hosting site, app, or store. Here is a distilled list:
- Opens You up to a Wider Audience: Simply put, the more platforms you promote your content to, the likelier it is going to be at drawing in new viewers/listeners.
- More Potential for Earning Revenue: While you might already have sponsors for your podcast, adding high-performing content on YouTube is another way to garner revenue for your channel–through AdSense and other YouTube monetization methods.
- Adds a Layer of Depth & Intimacy to Your Content: Though audio on its own is a compelling format to consume information–particularly as a means of storytelling–adding video to this content style creates even an deeper, more layered context to your work.
5 Best Podcast Ideas for YouTube in 2024
It often happens that you think of your best podcast ideas when in the shower, or falling asleep for the evening. You may think to yourself, That’s too good of an idea to forget–I’ll surely remember in the morning, only to find that, come sunup, the topic has been reabsorbed by creative wellspring.
To save you some time (and some trouble), here are some podcast ideas for YouTube in 2024 that are likely to bring you success:
1. Business, Entrepreneurship, and Online Career Tips
Did you know that 86% of YouTube viewers say they’re on the platform to learn new things? The workforce is no exception. Whether you’re building a website for a client and need to look up something related to SEO (Search Engine Optimization) or are looking for interview advice, this type of content will have an audience as long as the need for paid work continues.
2. Health & Wellness–Including Psychology
Whether you opt into the wellness niche to inspire or inform (or some combination of the two), bringing your podcast to YouTube can open up a world of possibilities. From workout videos or routines to recipes and food content to mental health concepts, there are always people looking to optimize their health.
3. “Alternative” Lifestyle
Ever dreamed of living somewhere else–even if just for a little while? If so, you’re not alone. If you have a unique lifestyle that could provide value for others, such as living in a van and traveling on the road or running your own farm, you might be able to inspire others to find a better path to happiness. The value of this kind of content is inherently built-in, as it is unique to your circumstances.
4. Inspirational Content (Art, Music, Interviews, etc.)
Another way to provide value for your audience is to create content that offers a glimpse into something beautiful or aspirational–whether that’s through visual art, music, guided meditations, or interviews of people with interesting stories to share. In a world that can sometimes look bleak or hopeless, this kind of content will lift your followers up and is more likely to earn a “subscribe.”
5. How-Tos and DIY Content
Tutorials and DIY content are almost universally a hit–in any medium. This not only has the benefit of immediately providing your audience with undeniable value in the form of knowledge and information sharing, but also lends itself to getting picked up by Google’s algorithm and featured at the top of its SERP (Search Engine Results Page) for related queries.
How-tos not only build trust with your audience by establishing you as a resource for them, but can also easily attract new folks searching for answers online as well.
Keep Growing Your Following
The important thing to remember when it comes to making podcast-to-YouTube content is to provide value for your audience. Remember, creating the content itself is only part of the battle–you’ll also need to find creative ways to build your following. By investing in the proper strategies, equipment, and tools, you can pave a path for yourself toward success, freedom, and financial security.
