Do you want to grow your fashion YouTube channel, but don’t know where to start? Whether you’re just launching your channel or looking for ways to increase views and subscribers, you may have run out of video ideas. To inspire your creativity and help you get off the ground running, here are 18 fashion YouTube video ideas that will help you to create better fresh and interesting content to boost your engagement rate.
1. Lookbooks
Lookbooks are, essentially, a bunch of different outfit ideas or looks that your followers can recreate with their own wardrobe. These are fun videos that are really easy to put together. You don’t even need to say a word if you don’t want to. Just focus on adding some really great music.
You can share lookbooks of:
- Different outfit aesthetics (goth, minimalistic, old money, etc.)
- Different seasons (fall, summer, etc.)
- Different clothing lines
You’re only limited by your creativity, so get out there are and start making your own lookbooks.
2. Give a Tour of Your Closet
If you’re a fashionista, guess what: people want to peek into your closet. What are you wearing? What shoes do you have? How do you organize your space? People are very curious to know what’s in your closet and where you bought many of your pieces from.
She also tries on many of the clothes that she has in her closet. If you’ve run out of ideas, you can steal this one to create a new video. You can even show clothes in categories, such as:
- Zippered
- Long-sleeve
- Short-sleeve
- Dresses
- Etc
3. How-To Videos
Many people turn to YouTube for fashion how-to guides. They want to know how to dress better or how to make their outfits better.
You can offer the same level of advice and insight. Asia’s video on how to make outfits better has a whopping 3.4 million views. Clearly, people want to know how to improve their fashion game, so share your knowledge with the world.
Here are some video ideas for a YouTube fashion niche that you can use right now:
- DIY: Transform Your Old Denim
- How to Tie a Scarf Quickly
- Creative Ways to Style Plain T-Shirts
- How to Choose the Right Footwear for Outfit
4. Budget-Friendly Styling Tips
You can show people how to:
- Recreate your style
- Recreate someone else’s style
- Look stylish without spending a fortune
And you can also recommend where people can buy the clothes and earn an affiliate commission if you have a coupon or affiliate link.
5. Styling Mistakes
Your followers are making styling mistakes and probably don’t even know it. You can point out these mistakes (in a nice way!) and help them correct these errors to get their fashion game on point.
When making these kinds of videos for youtube:
- Demonstrate what the styling mistake looks like to give your followers a visual
- Show off the “fix” for these mistakes so they can see why your tip makes the outfit look better
6. Styling Tips
Styling tips are really popular on YouTube, and you don’t have to make really long videos either.
You can share:
- Your top 10 quick tips
- Just a single tip for a specific thing (e.g., styling tops for your body type)
7. Outfit of the Day (OOTD)
One of the simplest – and most fun – types of videos you can make is OOTD (outfit of the day). These are great for Shorts. Just film yourself getting ready or showing off the outfit that you’re going to wear that day.
8. Outfit Swaps
The idea is simple:
- Find an outfit you love
- “Swap” it and wear it
If you have a friend with an amazing outfit or another creator, make the swap. However, if you have a celebrity who had a stunning outfit, like Selena Gomez, at the VMAs, you can make your own fun “swap” here with a similar dress.
9. Clothing Haul
A clothing haul is a video or post where youtubers showcase and discuss recently purchased or received clothing items.
Make sure that you name the store (e.g., Shein haul) or the season (e.g., fall clothing haul), so your followers know what they’re going to see.
Go over each piece, and if you’re feeling up to it, try them on so that your subscribers can see what they look like on.
10. DIY Upcycles
Instead, you’ll need to come up with your own DIY approach and show others how to upcycle their wardrobe into something that they actually want to wear.
11. Reviews
You can review any fashion items that you purchase, but you want to be sure that your videos are:
- 100% honest
- Real and raw
Educate your followers on the best places to shop and what items you purchased that you liked or disliked.
12. Who Wore it Better Videos
But if you don’t have a twin, you can do:
- Celebrity who wore it better videos
- Recreate a style and ask if you wore it better or not
13. Reaction Videos
Reaction videos need no introduction. However, you can create reaction videos based on other fashion designers or people’s styles.
14. Restyling Outfits
Have you ever wanted to switch up your wardrobe with your current wardrobe? Everyone has. You can restyle your wardrobe and help others do the same.
- Current wardrobe
- How she restyles her outfit
- Ideas for creating new outfits
She suggests layering to refresh your outfits, and it’s a concept that you can gain inspiration from to create similar videos.
15. Recreate Celebrity Looks
If you’re a creative person or a great with a sewing machine, you can create your own variation of celebrity looks. Or you can even go thrift store shopping to try to recreate popular looks.
You can take a similar approach with your videos. Find a few really popular dresses from big events, like the Met Gala or award shows, and see if you can find more budget-friendly variations. You can make this more humorous, or you can go the serious route for people who really want to recreate looks for their own events.
16. Dressing For the Season
There are four seasons – show people how to dress for them. You can show people the latest trends for:
- Fall
- Winter
- Spring
- Summer
17. AMAs (Ask Me Anything)
You can:
- Ask someone else to ask you questions
- Take questions from your audience and answer them
18. Create Videos Based on Follower Requests
And the final fashion YouTube video idea is to allow your followers to make requests on the video that they want to see. Your audience is a goldmine for content ideas and can help you come up with creative ideas for your next video.
Be sure to:
- Mention who requested the video
- Reply to video comments
Engaging with your audience will allow you to turn casual followers into followers for life.
If you’re a fashion YouTuber, you can recycle a lot of the ideas above to keep your posting calendar full and remain consistent when posting.
