Making money online has never been more accessible. It’s truly an exciting time to be a content creator! So, if you want to get paid to run a successful Instagram channel, it’s important to strategize what’s going to allow you to “unplug” from the grind of the 9-5 and offer you the most freedom.
That’s why we’ve compiled this list of the top 7 most profitable Instagram niches in 2024, including the importance of creating niche content and the benefits of cross-promoting your content on other platforms.
Top 7 Most Profitable Instagram Niches of 2024
Whether you have an existing Instagram account and are looking to pivot strategy or are just starting out, if your goal is to make money on Instagram, you’ll want to consider the most profitable Instagram niches for future content. Let’s take a look at the seven most revenue-producing niches on YouTube:
1. Wellness 🧘🏼
Did you know that the health and wellness industry is projected to be worth over $4.27 trillion dollars in the year 2027? What’s more, this niche is “evergreen,” meaning it will always be relevant as long as humans are at least somewhat concerned about ways to improve their health–whether this is through workout routines, tips, or equipment, nutrition facts, or psychological wellness ideas.
Happily, this niche lends itself particularly well to affiliate marketing–or even promoting your own products, services, or consultations. It’s important to remember, though, that this niche is relatively saturated–so be sure to create original content that engages your audience in fresh ways.
2. Beauty & Fashion 💅🏻
Speaking of niches that lend themselves well to affiliate marketing, we have to mention the beauty industry. The beauty of this umbrella topic is that it can easily be reduced to “subniches” that speak to even more specific audiences.
For example, you could focus on cruelty-free makeup, gender-neutral fashion, vintage aesthetics, etc. Because the beauty and fashion industries are constantly evolving with the newest “hot trend,” keeping current must be an integral part of your content creation strategy. Particularly younger generations are much more likely to spend their money on products they find on social media–so don’t miss out on this opportunity to reach the youth!
3. Travel ✈️
Wouldn’t you love to get paid to travel? This particular niche lends itself quite well to sponsorships and partnerships–whether with airlines, hotels, or companies that produce travel necessities, such as luggage producers. As one of the largest industries worldwide, you never know which exciting places (literally) this niche will take you!
4. Pets 🐕
Some people like to make fun of the Millenials who have decided to raise “fur babies” rather than have human children of their own; however, this is a powerful market to tap into with a demographic that is generally more willing to spend lots of money on their pets as opposed to older generations.
The potential to monetize your pet-related Instagram account is huge–whether you participate in sponsorships or affiliate marketing from pet food, supplements, clothing, pet insurance, or something else.
5. Food 🍕
You may have heard the expression, “You eat with your eyes first.” This is particularly true on Instagram! Whether you are hoping to funnel people to your store or make your earnings reviewing popular restaurants, joyful humans are always looking for ways to invite more flavor into their lives.
Looking for tighter niches within the food industry is a great way to invite an audience that is more likely to be “quality” in terms of conversions–so take a realistic look at the subcontinent you’d most like to promote, such as farm-to-table, traditional Korean food, or even something as simple as fresh pasta. Another great way to bring fresh eyes to your channel is by running a challenge and creating a hashtag around that challenge–so get creative!
6. “Alternative” Lifestyle 😎
There’s no denying that many people turn to Instagram for an “escape” from their daily lives. However, for some dedicated dreamers, “alternative” lifestyle content can provide a blueprint toward a happier life.
This niche can also easily be monetized through sponsorships, affiliate programs and product commissions, and other revenue streams–particularly if you partner with shoulder niches. Whether you’re documenting your lifestyle as a single mom or promoting your lifestyle as an urban farmer, there are all kinds of ways you can creatively bring in revenue through this topic.
7. Business 💼
Think about it–working people are more likely to have money to spend. Furthermore, professionals and entrepreneurs interested in investing in themselves and their career are constantly looking for ways to give themselves a competitive edge in an extremely competitive landscape.
Originality is prized in this niche, and building trust with your audience is unequivocally paramount–so be sure to look for unique ways to provide value to your viewers, such as through free business-building tips, things you’d wish you’d known when you were just starting out, or even connect your viewers to relevant course material.
Why 🤔 Creating Niche Content Is a Good Strategy?
While it might seem counterintuitive to narrow your Instagram content to a highly focused audience, niching down your content can be a great way to draw in authentically-interested viewers, establish yourself as a credible resource for this audience, and an easier way to stay ahead of relevant industry changes.
In essence, it allows you to create content that is actually going to resonate with people, as your niche will feel personalized to your crowd–as opposed to creating content “for everyone” that doesn’t land in the way you’d like. Think of it as a quality versus quantity kind of thing.
How Much More Profit Lies In “the Margins”
Many beginning content creators make the mistake of creating content for the masses, hoping to go viral overnight. However, this is not a realistic long-term strategy. While getting thousands of likes on a post overnight can provide quite an initial rush, it does not necessarily speak to the sticking power of those viewers.
Rather than shooting for virality when it comes to monetizing your Instagram, it’s actually a better idea to cultivate a more intimate, personalized approach to calling in your viewers. This can cultivate a sense of community and trust that is worth its weight in gold–with members who are more likely to convert to paying customers or clients!
