When the majority of social media users see an obvious ad, they’re going to scroll right on by. It’s too obvious, and consumers don’t like that one bit. So, how are you supposed to expand your reach without looking like you’re trying too hard? Enter the sponsored post, which is a powerful tool for content creators and brands alike.
Unlike traditional ads, sponsored posts will look more like a native post to your page. Think influencers doing user generated content, or informative blog posts. Many businesses are opting for adding them to their marketing strategy.
In fact, data shows that US brands are expected to spend $7.14 billion on sponsored/influencer marketing in the coming year. So, let’s talk about what sponsored posts are and how they can benefit your brand to expand your reach.
What is a Sponsored Post?
Simply put, a sponsored post is any type of content that you’ve paid to promote. Whether your brand is creating it and paying for the ad, or you have a content creator do so. Typically, sponsored posts are content created by an influencer, content creator or blogger in collaboration with your brand. When you make sponsored posts, you’re investing that money to reach a wider range of your key audience.
You’ll find sponsored posts in any corner of the social media world from Instagram to LinkedIn. Brands are leaning towards this type of post because they help them stand out amongst their competitors who may only be doing organic posts.
What are the Different Types of Sponsored Posts?
Sponsored content is not only an ad, it should be giving something of value to your audience. It should go beyond simply promoting your product, and there are several types.
How Brands Can Craft Top Notch Sponsored Posts
Sponsored posts can be powerful, but they must be done correctly. Here are some of our tips on how brands can create stellar sponsored posts.
How Content Creators Can Improve Sponsored Posts
On the other side, content creators have to become masters at sponsored posts and making sure brands fit with their message, as well.
The Bottom Line
To sum it up, sponsored posts offer a way for brands and content creators to both expand their reach. Brands and creators can leverage each other’s strength to build authentic connections with new and existing audiences.
To harness the full potential of sponsored posts, make sure you set clear objectives, partner with the right creators, and do your research!