Thanks to its highly engaged audience, Instagram has become a powerful social marketing tool for businesses. Approximately 90% of Instagram users follow companies on the platform, according to internal data from 2019. Increasing popularity, however, brings fierce competition. It is predicted that 75.3% of businesses will be using Instagram by the end of the year, according to eMarketer. You need to schedule your Instagram content if you want to stay ahead of your competitors. However, let us first look at why the Instagram Scheduling tool is essential.
To schedule your Instagram posts, you will also need a quality Instagram scheduler or third-party application. Deciding on so many tools can be challenging. So, here are the ten best Instagram scheduling tool that will help you increase engagement.
Instagram Scheduling Tool has Benefits
- Instagram content can be scheduled in advance in order to:
- Streamline workflow efficiency by Instagram scheduling tool is an entire content calendar at once rather than daily.
- By scheduling your content to distribute during peak engagement times, rather than publishing late or at random times, you can increase post engagement.
- Your posts being seen by Instagrammers is increased by scheduling content in advance.
Having a business profile on Instagram, however, is necessary in order to schedule Instagram posts.
Scheduling Instagram posts: The best Tool or Ways
- Create Your Media Assets
Your Instagram marketing is about to take off with curated media assets once you have come up with a strategy and vision. Depending on your aesthetic, you may choose to use graphics, images, or videos – or some combination. Creating a shot list based on your content buckets ahead of media shoots is a great way to ensure you capture all the necessary images and videos.
- Plan your Instagram feed visually.
Seeing how your Instagram grid will look in advance gives you a better understanding of how posts will appear. Keeping a cohesive brand presence is ensured by preventing off-brand content from being published. Using a visual Instagram planning tool is the best way to do this – often included in Instagram schedulers.
- Optimize Your Hashtags and Captions
Your Instagram feed should capture the interest of potential customers since Instagram is mostly about scrolling. Instagram captions should contain between two and three lines of text for optimal performance.
The copy on Instagram is truncated after 125 characters, and users are required to tap “More” to read more. Your caption should contain relevant and branded hashtags so that people will be able to search for your post.
- Make sure you decide the right time for posting on Instagram
Trying to find out when is the best time to post on Instagram on Google will yield a wide range of results. There are numerous factors to consider, such as the nature of the industry and geography. Analyzing your Instagram Insights is the best way to figure out when you should schedule your Instagram content.
Here are Some Best Instagram Schedulers.
Through ContentCal, you can plan, design, collaborate, publish, and analyse your content. Almost any size business can afford its SaaS platform, even at its most expensive tier, Premium, which features custom pricing. At its core, ContentCal is a visual calendar. Its interface is easy-going, and it also looks good. Calendar posts are displayed in a large format to easily readable images and captions without clicking on them. Having a color-coded queue provides users with an in-depth understanding of where they are in their line. Posts are better classified this way. The coloured bars at the top of each article tell you your content balance quickly.
The Snippets feature allows you to predefine as many strings of text as you want. Snippets are selected from a drop-down menu when you create posts. With ContentCal’s Advanced Analytics add-on, you can see how your channel performed, who viewed your posts, how your competitors are doing, as well as what types of content influenced conversion. Zapier is integrated with ContentCal. Engage is a new feature added to ContentCal that allows you to manage social media mentions, comments, and direct messages from one Inbox.
Looomly’s mission is to offer social media managers a more structured and less complex process for managing social media. Pricing is divided into five categories, with custom pricing at the top tier for Enterprise customers. It is also helpful for those who operate ten or fewer social media accounts.
The first step is to create a calendar with your time zone and industry. With Loomly, you can schedule posts directly from the application or work with Buffer for the Instagram scheduling tool (although Buffer has some limitations in this regard). You then attach your social accounts. As of now, Loomly does not allow native Instagram automatic post publishing, so you have to use a third-party app. Loomly plans to improve its Instagram offerings once they have worked through the access issues with Instagram’s API.
Companies can monitor, publish, advertise, measure, and manage their customers’ data using Falcon. There are offices around the world, including New York, Berlin, Budapest, Sofia, Melbourne, and Chennai. Falcon provides access to scheduled content through a unified calendar. Each post is clearly identified by its social network and is expected by date. The following Instagram post will be easily distinguishable from your next YouTube video or your tweeting schedule.
Together with your team, Falcon’s Campaign Planner makes developing social campaigns easier. Falcon maintains quality by assigning roles, establishing approval processes, and recording an audit trail regarding permissions. In addition, it enables you to access agencies to smooth the collaborative process. Instagram Stories, images, and videos are among the post types supported by Falcon. There is a central Content Pool where content is stored. Over 600 metrics are tracked by Falcon, including Facebook and Instagram.
You can access Falcon’s social listening tools if you subscribe to the Full Suite. This gives you an overview of what is happening. With them, you can monitor trends, watch your brand, create custom queries, track sentiment across a wide variety of languages, filter extensively, identify influencers, and do a lot more. Social engagement is another benefit of Falcon. Using multiple feeds, labels, and filters, you can design a centralized inbox.
The social media management program AgoraPulse is highly user-friendly with a wide range of features. There is an easy set-up process even for Instagram. The core of AgoraPulse is its Inbox. This section shows comments, mentions, conversations, and reviews you have made on social media accounts.
There are several ways to publish content in AgoraPulse. You will find a calendar on the Publishing tab showing the social messages you have scheduled, queued, published, sent to approval, assigned to you, or failed. Planning a post is as easy as clicking on the time slot. Social listening is a feature of the app, similar to Inbox. When you open the software, you will see your backlog items in both your Inbox and Social Listening modules.
When you use the bulk publishing feature, it becomes even more powerful. The CSV solution also lets you import feeds from websites or images to convert into posts. Then you can create a queue based on these. Posts can be made from photos that you upload. Instagram users will particularly benefit from this.
One of PromoRepublic’s most vital points is its design focus. Without opening a separate graphics program, you can create beautiful posts without leaving the app. Posts can be scheduled and shared across all major social networks, including Instagram. Various types of posts can be designed. Using a centralized calendar, you can manage your posting schedules.
PromoRepublic is all about post ideas. There are 100,000 post ideas included, and they cover a wide range of topics. It is easy to modify and customize these post ideas, so they are best suited to your business since most of them are already designed with eye-catching graphics.
It features an inbuilt graphics editor that allows you to choose the appropriate dimensions with just a single click, including the right size for Instagram posts. PromoRepublic, on the other hand, offers design services for 20 custom templates that you can use for your business. Different workspaces can be used to separate content. A team of users can collaborate easily by setting up flows, incorporating any approvals where needed.
It is extremely easy to share content using Buffer. After you have connected your social accounts, such as Instagram, you can create a new post from within the app. You can choose which social accounts to use. When you upgrade, you can access content from other sources, like your favourite blogs.
Using Instagram can be convoluted because of Instagram’s restrictions, but Buffer makes it simple compared to many of its competitors. In order to schedule content for your Instagram account, you must have an Instagram Business Profile, just as you would for your other social media accounts. Buffer reminds you when to make the posts if you only have an Instagram Personal Profile.
Buffer cannot function without posting schedules. By setting up a posting schedule for each of your social profiles, you will not have to think about when to post. New posts are automatically placed at the right place in the queue by the Buffer. Buffer lets you create your own posts, add content with an add-on for your browser, or import content from RSS feeds.
Streams are at the core of Hootsuite. On the Streams page, you set up tabs for each of your social networks, including Instagram. After that, you create streams for each social account. For each of your social networks, you can add up to 10 streams. All inbox messages from your accounts are displayed in one place in the app.
Hootsuite allows you to reply directly from the app. It is handy to use the Publisher screen if you create your own posts. Your posts will appear in a calendar where you can insert them as you make them. Direct engagement is possible from Hootsuite. With Hootsuite, you do not need to open your individual social accounts frequently because you can have streams on your home page.
A broad range of pricing options is available for Social Pilot, from small businesses to large corporations. There are no feature limitations-nearly everything can be done on the highest level and on the lowest level. All you have to do is do it on a smaller scale. Management of accounts is done cleanly and efficiently since each statement can be organized into relevant groups, e.g., by channel or by the client.
There is currently no way to publish content to Instagram directly. Nonetheless, Social Pilot has announced that it is obtaining extended API access. You will receive push notifications in Social Pilot’s mobile app when it is time to post to Instagram. It is not possible to view Instagram post histories or analytics until Instagram allows API access. On Facebook, on the other hand, Social Pilot lets you manage and respond to your comments and messages across all of your accounts and pages.
There is only one plan offered by Meet Edgar. Meet Edgar is not as feature-rich as some others on the market, but it is an excellent choice if you want to queue and deliver content. The Meet Edgar app allows you to schedule posts in various categories across your social media channels.
The first step in this process is to define types. The blog posts are organized into four default categories (General, My Blog Posts, Promotions & Specials, and Recommended Reads). However, these categories can be enhanced or adapted to fit your social media management style. It is one of the best Instagram scheduling tool.
You schedule each social media to account with a weekly recurring schedule. In each slot, you can choose the category of posts you are interested in sharing, or you can instruct Edgar to share posts at random.
The content within Meet Edgar can either be created by you or imported from external sources. As soon as you make a post, you give it a category and then enter its content, including any videos or images. Content can be imported by connecting a feed to your favourite blog or importing multiple entries from a CSV file.
Content is managed in Edgar’s Library. Edgar creates content queues for the next two weeks once you approve enough content. Schedule and category matching helps you manage your line. Posts are pulled from the library and placed in the appropriate category slot in your queue.
In order to use Instagram with Meet Edgar, you need the Meet Edgar mobile app. You can schedule Instagram Stories and feed posts from your desktop using Edgar once you have linked the mobile app to your Instagram account, similar to how you schedule content for Facebook, Twitter, and LinkedIn.
It is one of the more professional social media management platforms; however, it does not offer a free or cheap plan. With its heavy-duty capabilities, it is clearly aimed at larger organizations. It is possible to combine all your inboxes together or to keep them separate. There is an option here to choose the type of message you want to display.
The Feeds tab allows you to monitor hashtags associated with your Instagram account, among other things. All your social accounts can be easily updated with graphics, links, and other materials as needed. All your scheduled and published social posts can be seen in the calendar. Creating a seamless team management system is accomplished by setting up the entirety of the approval process.
As part of Sprout Social, you can retrieve insightful insights about social conversations to inform your marketing strategy better. This module helps you discover trends, analyze sentiment, and find actionable insights. The range of reports that Sprout Social offers is remarkable – everything from cross-network paid performance to comparing your Twitter profiles with your competitors to see how you compare and analysis of your Instagram performance.
If businesses understand how to leverage Instagram, it can be a gold mine. You will be able to create better content and make more money by scheduling Instagram Tool in advance. Be sure to check out the best practices on scheduling content on your business Instagram page before you post. Regardless of which Instagram scheduler app you choose, you will be in good hands with any of the above options.