Influencers and brands who want to grow their Instagram following fast will typically post photos, videos, or Reels once a day or at least several times a week. That’s not counting Instagram Stories, which are designed to allow users to quickly post as often as they want, 24/7.
That’s a lot of posts to keep up with on a daily and weekly basis, and it gets overwhelming fast! That’s why professional Instagram accounts use an Instagram post scheduler.
An Instagram post scheduler is a tool that you can access on the Instagram app or as part of a third-party social media management platform. It enables you to schedule posts, Stories, and Reels weeks or months in advance, so you can relieve the burden of posting fresh content every single day. It’s also helpful for planning sponsored posts, so that you don’t forget to upload them and miss your deadlines.
Let’s explore how to make your life easier by scheduling your Instagram posts.
How Do You Schedule a Post on Instagram?
To schedule a post on Instagram, you have two options: use the native scheduler on the Instagram app or the Meta Business Suite or use a third-party social media management platform.
If you’re managing just one account or have a low budget, then Instagram or the Meta Business Suite may be your best options for scheduling posts. These are the easiest ones to use, and they’re also free.
If, on the other hand, you oversee multiple accounts under different names, as well as profiles on other social media platforms, a management software can help you keep track of all these different entities in a single dashboard.
What To Look For in an Instagram Scheduler Tool
These are the main features you want to look for in an Instagram scheduler tool, regardless of the price.
- Scheduler: The most important feature, of course, is the scheduler itself. It should be able to schedule posts up to two or three months in advance. The free scheduler tool in the Instagram app has a 75-day window, so that should be the bare minimum.
- Calendar: A calendar helps you visualize when your posts are scheduled to publish. This will help you keep track of your schedule better as well as move posts around as needed.
- Bulk Upload: Being able to bulk upload videos and photos to your scheduling tool will help you save time when you’re creating new posts.
- Content Library: A content library is a repository for posts and hashtags that performed well and that you may want to refer to again in the future for inspiration. It can make brainstorming new posts go faster.
Best Post Schedulers for Instagram
These are the 9 best Instagram schedulers that work for regular posts as well as Reels and Stories.
Free Instagram Schedulers
Paid Instagram Schedulers
What Are the Advantages of Using an Instagram Post Scheduler?
If you haven’t used an Instagram scheduler before, you’re missing out! You’ll soon recognize the utility of it if you haven’t already. To grow your Instagram followers, you’ll need to post quite often. The responsibility to post frequently and by certain deadlines will only increase as you partner with brands and collaborate with other creators.
So, let’s talk about the advantages of using an Instagram post scheduler.
1. Helps You Get Ahead in Content Creation
Creating content and posting it on a day-to-day basis gets old fast. It requires you to keep up a constant cycle of taking pictures or filming and editing videos, and then rushing them through production, so that they can be published at peak times.
Using an Instagram scheduler helps you get ahead of content creation. Now you can shoot the images and videos for your posts weeks or even months in advance and save yourself from having to rush around trying to do it all – creating and posting – in one day.
2. Helps You Keep Up with Posting During Vacations and Emergencies
Everyone, even influencers and marketers, have off days. Maybe you have a vacation planned, or maybe you had to make an emergency visit to the doctor.
The good news is your Instagram publishing calendar doesn’t have to suffer from your absence. By scheduling posts in advance, you ensure that you can keep up with posting even when you can’t manually do it yourself.
3. Helps You Publish Sponsored Posts on Time
When your Instagram account gets big enough to start partnering with brands on sponsored posts, you’re going to have to be able to deliver content on strict deadlines. An Instagram scheduler will help you publish those sponsored posts on time, so that you can stay on good terms with your partners.
How Do I Check the Best Time to Schedule an Instagram Post?
Some Instagram schedulers recommend the best times to schedule an Instagram post. You can also check the best times to post on Instagram here.
Frequently Asked Questions
Is It Possible to Schedule Instagram Carousel Posts?
Yes. Most Instagram schedulers allow you to schedule carousel posts as a basic feature.
Is It Possible to Schedule Instagram Reels?
Yes. Most Instagram post schedulers double as an Instagram Reel scheduler.
Are Paid Instagram Schedulers Better than Free Ones?
Not necessarily. It depends on how big your account is (i.e., how many followers you have), how many posts you publish per day, and whether you want other features, like collaboration tools and suggestions for best times to post. The paid versions will always come with more of these tools.
What are the Limitations, If Any, of Using an Instagram Scheduler?
Many Instagram schedulers, free and paid, come with limitations on how many posts you can schedule per month. But this is the only major restriction you’ll find.
An Instagram post scheduler is a must have for the serious influencer, marketer, or entrepreneur. Its time-saving advantages will only help you raise the bar for the quality of your content, and also for the professional reputation of your account.
If your budget is low, start out with a free plan, and then work your way up to one of the more comprehensive paid Instagram schedulers on our list.