Influencer marketing is a $16.4 billion industry in the United States, and New York City is home to some of the most influential people in the world. The city’s diverse and vibrant community makes it a great place for brands to use influencer marketing to their advantage.
This blog post will discuss the top NYC influencers and the scope and influence of their presence in the digital marketing industry. We will cover both male and female influencers and LGBTQ influencers. In addition, we will furnish tips on locating appropriate niche influencers on Instagram and address common inquiries regarding collaborating with influencers in NYC.
Let’s get started!
Top Female🤵♀️NYC Influencers on Instagram
New York City has a plethora of talented influencers, but we’ve compiled a list of the top female influencers on Instagram according to their follower count. These influencers have worked hard to gain a significant following and collaborate with some of the biggest brands in the industry.
So here goes;
1. Danielle Bernstein (@weworewhat)
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With over 3.2 million followers, Danielle Bernstein is one of NYC’s most successful female influencers. She began her blog, We Wore What while studying at the Fashion Institute of Technology, and it has grown into a fashion empire. Bernstein has collaborated with numerous high-end brands, including Bloomingdale’s, Lulu’s, and Macy’s.
2. Blair Eadie (@blaireadiebee)
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Blair Eadie is a fashion blogger with 1.9 million followers on Instagram. She began her career in fashion as an intern at Gap Inc. and quickly rose through the ranks. Eadie has collaborated with brands like Nordstrom, Kate Spade, and Target.
3. Lua (@luanna)
Lua, also known as Luanna, has a following of 1.9 million on Instagram. She is a fashion blogger from Brazil who currently resides in NYC. Lua has worked with major fashion brands such as Adidas, Calvin Klein, and H&M.
4. Jessica Wang (@jessicawang)
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Jessica Wang is a fashion blogger with 1.8 million followers on Instagram. She began her blog, Not Jess Fashion while working as a full-time marketer. Wang has worked with brands such as Covergirl, Amazon, and Estée Lauder.
5. Lily Chee (@lilychee)
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Lily Chee is a teenage fashion influencer with 1.5 million followers on Instagram. She began her career in modeling and has since expanded into the influencer space. Chee has worked with brands such as Old Navy, H&M, and Target.
6. Tabria Majors (@tabriamajors)
Tabria Majors is a plus-size model and influencer with 1.5 million followers on Instagram. She has modeled for major brands such as Nike and Savage X Fenty and has collaborated with brands such as Fashion Nova and Pretty Little Thing.
7. Liz Eswein (@newyorkcity)
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Liz Eswein is a photographer and influencer with 1.5 million followers on Instagram. She began her career as a social media consultant and has since collaborated with brands such as Airbnb, Mercedes-Benz, and Tiffany & Co.
8. Arielle Charnas (@ariellecharnas)
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Arielle Charnas is a fashion blogger and designer with 1.3 million followers on Instagram. She founded the fashion brand Something Navy and has collaborated with brands such as Nordstrom, Revolve, and TRESemmé.
9. Bridget (@bridget)
Bridget is a fashion blogger with 1.3 million followers on Instagram. She began her blog, Bridget’s Diary, to document her Style. Bridget has worked with American Express, Intermix, and Saks Fifth Avenue brands.
10. Leandra Medine Cohen (@leandramcohen)
Leandra Medine Cohen is the founder of the fashion blog Man Repeller and has 1 million followers on Instagram. She is known for her unique Style and has collaborated with brands such as Net-a-Porter, Stuart Weitzman, and Gucci.
Top Male🤵♂️NYC Influencers on Instagram
Male NYC influencers have also made a name like their female counterparts on Instagram. Here are the top male influencers according to their follower count and their notable brand collaborations.
11. Dr. Mike Varshavski (@doctor.mike)
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Dr. Mike Varshavski, or Dr. Mike, is a medical doctor and social media influencer with 4.4 million followers on Instagram. He shares his expertise in health and wellness on his page and has collaborated with major brands such as Pepsi, Amazon, and Google.
12. Francisco Lachowski (@chico_lachowski)
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Francisco Lachowski is a Brazilian model and influencer with 2.2 million followers on Instagram. He has worked with high-end fashion brands such as Dior, Versace, and Tom Ford.
13. Jose Zuniga (@teachingmensfashion)
Jose Zuniga is a men’s fashion blogger and YouTuber with 1.8 million followers on Instagram. He shares tips and advice on men’s styles and has collaborated with brands such as Old Spice, MVMT, and SeatGeek.
14. TRAX NYC (@traxnyc)
TRAX NYC is a luxury jewelry brand and influencer with 1.6 million followers on Instagram. The brand has collaborated with high-profile clients such as Floyd Mayweather and Post Malone.
15. Nickelson Wooster (@nickwooster)
Nickelson Wooster is a men’s fashion consultant and influencer with 1 million followers on Instagram. He has worked with brands such as Calvin Klein, GQ, and J.C. Penney.
16. Erik Conover (@erikconover)
Erik Conover is a travel influencer and vlogger with 878k followers on Instagram. He shares his adventures worldwide and has collaborated with brands such as Samsung, Marriott, and Lexus.
17. Patrick Janelle (@aguynamedpatrick)
Patrick Janelle is a lifestyle influencer and entrepreneur with 427k followers on Instagram. He has collaborated with American Express, Cadillac, and Moët & Chandon brands.
18. Mustafa Kacar (@mustafakacar)
Mustafa Kacar is a men’s fashion and lifestyle influencer with 252k followers on Instagram. He shares his unique Style and has worked with brands such as Reebok, Lululemon, and Google.
19. He Spoke Style (@hespokestyle)
He Spoke Style is a men’s fashion and lifestyle blog with 240k followers on Instagram. The blog shares tips and advice on men’s Style and has collaborated with brands such as Brooks Brothers, Jack Daniel’s, and Lexus.
20. David James Bywater (@bywater725)
David James Bywater is a fitness influencer and personal trainer with 74k followers on Instagram. He shares his workouts and fitness tips and has collaborated with brands such as Adidas, Lululemon, and Optimum Nutrition.
Accomplishments and Partnerships with Different Brands.
These male influencers have established their online presence and gained a significant following through their unique talents and expertise. From fashion and lifestyle to fitness and health, they’ve collaborated with some of the biggest brands in the industry and have become sought-after influencers in their respective fields.
Top LGBTQ NYC Influencers on Instagram
Some of the most well-known and inspiring LGBTQ people are from New York City. Here’s a list of the top LGBTQ influencers on Instagram based on their followers. These influencers have a massive fan base and partnered with some of the top businesses in the sector.
21. Taylor Phillips (@taylorjphillips)
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With over 385k followers, Taylor Phillips is a well-known LGBTQ influencer in NYC. He’s a model, actor, and fashion blogger known for his stunning photos and fashion-forward content. Phillips has worked with Calvin Klein, H&M, and Adidas brands.
22. Justin Livingston (@justinliv)
Justin Livingston is a fashion and lifestyle blogger with over 284k followers on Instagram. He’s known for his unique sense of Style and impeccable taste in fashion. Livingston has collaborated with brands such as Bloomingdale’s, Ralph Lauren, and Louis Vuitton.
23. TheShauna Brooks (@theshaunabrooks)
Shauna Brooks is a famous drag queen and LGBTQ influencer with over 189k followers on Instagram. She’s known for her stunning looks and entertaining performances and has collaborated with brands such as MAC Cosmetics, Benefit Cosmetics, and Kat Von D Beauty.
24. Desmond Napoles (@desmondisamazing)
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Desmond Napoles, also known as Desmond is Amazing, is a young drag performer and LGBTQ advocate with over 144k followers on Instagram. He’s known for his fierce looks and positive message of self-acceptance and love. Napoles has collaborated with brands such as Nike, Converse, and H&M.
25. David Urbanke (@davidurbanke)
David Urbanke is a fashion photographer and LGBTQ influencer with over 141k followers on Instagram. He’s known for his stunning editorial-style photography and has worked with brands such as Coach, Dior, and Tiffany & Co.
26. John-David (@johndavidbrown)
John-David is a fitness model and LGBTQ influencer with over 59k followers on Instagram. He’s known for his fitness and health-related content and has collaborated with brands such as Under Armour, Reebok, and Equinox.
27. Jeff Perla (@jeffperlaa)
Jeff Perla is a fashion and lifestyle blogger with over 51k followers on Instagram. He’s known for his stylish and relatable content and has worked with brands like Express, Banana Republic, and Bloomingdale.
28. Danielle Cooper (@daniellecooper)
Danielle Cooper is a fashion and lifestyle blogger with over 50.5k followers on Instagram. She’s known for her unique sense of Style and inspiring content and has collaborated with brands such as Amazon Fashion, H&M, and MAC Cosmetics.
29. Travels of Adam (@travelsofadam)
Adam Groffman, also known as Travels of Adam, is a travel blogger and LGBTQ influencer with over 33k followers on Instagram. He’s known for his travel-related content and has collaborated with brands such as Hilton Hotels, Qatar Airways, and American Express.
30. Ivan Quintanilla (@travelingiq)
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Ivan Quintanilla is a travel blogger and LGBTQ influencer with over 12k followers on Instagram. He’s known for his stunning travel photos and inspiring content and has worked with brands like Airbnb and Delta.
Tools to Find Relevant Niche NYC Influencers on Instagram
If you want to find the best niche influencers in NYC on Instagram, two tools can help Awario and Upfluence. Awario is a social media monitoring tool that enables you to keep track of mentions about your company, its goods, or rival brands on Instagram and discover influential people who are essential to your industry. Additionally, it offers analytics and reporting tools to gauge your success.
Upfluence can assist you in finding, getting in touch with, and working with influencers in your niche. It offers sophisticated search filters to locate the ideal influencers for your brand and has a vast database of influencers from across several social media platforms, including Instagram.
To assist you in calculating the return on investment from your influencer marketing efforts, Upfluence also provides campaign management, tracking, and reporting capabilities.
Frequently Asked Questions
Why are NYC Influencers so Popular?
New York City is a bustling center for fashion, culture, and entertainment, providing a prime location for influencers to produce captivating content that connects with their followers.
Why Do Brands Love to Work with NYC Influencers?
NYC influencers have loyal fans and great engagement, making them ideal for brands looking to grow their reach.
How to Become a Successful Influencer in NYC?/ Is it Hard to Become an Influencer?
It takes hard work to become a successful influencer in NYC, a unique perspective on the city's culture and lifestyle, and dedication. It is not an easy feat, but with persistence and creativity, it can be done.
How Much Do Influencers in NYC Earn on Average?
Influencer earnings in NYC vary depending on a few things, such as their niche, engagement rate, and how many followers they have. An influencer with 1 million followers could earn anywhere from $5,000 to $20,000 per sponsored post.
Who is the Richest NYC Influencer?
The wealthiest NYC influencer is Kylie Jenner, with a net worth of $900 million.
How Do You Approach an NYC influencer to Collaborate?
To approach an NYC influencer for collaboration, reach out to them on their preferred platform, offer them a unique and compelling reason to work with you, and be willing to negotiate terms that work for both parties.
Conclusion
Collaborating with influencers in NYC can be incredibly beneficial for your brand. We’ve covered some of the top influencers in NYC and tools to help you find the right influencers for your niche. Take the opportunity to work with these influential content creators and take your brand to the next level.
