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121 Hottest Instagram Models to Follow in 2024

Do you want to become an Instagram model? Learn from the best. We share the top Instagram models from around the world.
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Top Instagram Models
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Instagram is home to thousands of models. Some are household names, and others are just starting to grow their followings. If your goal is to become an IG model, one of the best things you can do is follow in the footsteps of others who have already reached your goal.

Analyzing their accounts and reverse engineering their strategies can help you gain recognition and get noticed as a model on Insta.

To help you get started, let’s look at some of the sexiest Instagram models from countries around the world and some of the top models according to followers.

Top Instagram Models According To Followers

The top IG models with the most followers are household names. These models have achieved celeb status and typically have made TV appearances and launched their own brands.

1. Kylie Kristen Jenner (@kyliejenner)

Kylie Jenner is arguably the most famous Instagram model, period. She’s also the fifth most-followed person on Instagram, which is an achievement in itself.

It helps that the 25-year-old had a huge following to begin with, thanks to her appearances on the television series Keeping Up with the Kardashians and The Kardashians.

Kylie has been an influential figure in pop culture since the mid-2010s, and with the launch of her business Kylie Cosmetics, she is a successful businesswoman.

Her Instagram account is a mix of photos from modeling campaigns, events and her family.

398 Million Followers

2. Khloé Alexandra Kardashian (@khloekardashian)


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Another Kardashian tops the list of top IG models – Khloe. Khloe Kardashian is the half-sister of Kylie Kardashian and, just like her sibling, rose to fame with the reality TV series Keeping Up with the Kardashians and several spin-offs.

Khloe is involved in the fashion and retail industries. She co-founded Good American, a clothing brand that’s all about body acceptance.

Khloe regularly models for Good American and features her modeling campaign photos on her Insta account.

311 Million Followers

3. Jelena Noura Hadid (@gigihadid)


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Gigi Hadid (Jelena Noura Hadid) is one of the hottest IG models and a top TV personality in the U.S. She rose to fame after debuting in the Top 50 Models ranking on in 2014. Two years later, the British Fashion Council named her the International Model of the Year.

But this wasn’t Gigi’s first experience with modeling. She has been working in the industry since she was two years old.

Gigi has walked for some of the top fashion names, including Marc Jacobs, Jean Paul Gaultier, Chanel, Michael Kors, Max Mara, Chanel, Versace, Fendi and more. In 2022, she launched her own clothing line.

79 Million Followers

4. Karla Camila Cabello Estrabao (@camila_cabello)

Camila Cabello is a singer, actress and model best known for her single “Havana,” which was the top-selling single of 2018. Camila was a member of the popular girl group Fifth Harmony.

While she’s not a traditional model, Camila’s Instagram account is loaded with photoshoot photos. 

67.3 Million Followers

5. Hailey Rhode Baldwin (@haileybieber)

It’s no surprise that Hailey Bieber is a popular IG model with a ton of followers. Not only is she the daughter of actor Stephen Baldwin, but she’s also the wife of Justin Bieber. 

Hailey Bieber has modeled for big names in fashion, including Ralph Lauren, Guess and Tommy Hilfiger. She’s also collaborated with The Daily Edited clothing brand.

50.1 Million Followers

6. Christine Diane Teigen (@Chrissyteigen)


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Chrissy Teigen started her career as a briefcase model on the U.S. game show Deal or No Deal. From here, she made appearances in 2010’s Sports Illustrated swimsuit issue. 

Chrissy was the host of the Model Employee show on VH1 and has made a career out of being a TV personality.

42.4 Million Followers

7. Emily O’Hara Ratajkowski (@emrata)

Emily Ratajkowski (EmRata on Insta) started her career as a child actress. At age 14, she signed with Ford Models and began doing print catalog modeling for Nordstrom and Kohl’s. 

Emily has appeared in several music videos and has made appearances in films.

In the fashion world, she’s walked for Bottega Veneta and Versace. She has modeled for DKNY, Tory Burch and more.

30.2 Million Followers

8. Irina Valeryevna Shaykhlislamova (@irinashayk)

Irina Shayk is a Russian model and TV personality. She gained recognition after becoming the first Russian model to appear on the cover of Sports Illustrated Swimsuit Issue in 2011. 

But before that, she became the face of Intimissimi in 2007. 

Throughout her career, she’s modeled or walked for Chanel, Marc Jacobs, Moschino, Versace, Hugo Boss, Givenchy, Missoni, Ralph Lauren, Burberry, Tony Burch and countless others. 

22.6 Million Followers

9. Miranda May Kerr (@mirandakerr)

Miranda Kerr became a household name after marrying actor Orlando Bloom, but even at the time, she had an established career as a Victoria’s Secret Angel. She was the first Australian model to become an Angel. 

Early in her career, she modeled for surf brands like Roxy and Billabong Girls. Later, she did high fashion work and walked for Miu Miu, Dior, John Galliano, Chanel and more.

Today, she has her own line of skincare products called KORA Organics.

14.4 Million Followers

10. Karlie Elizabeth Kloss (@karliekloss)

Karlie Kloss has graced the cover of over 40 international Vogue covers and worked as a Victoria’s Secret Angel from 2013 to 2015. She ranks on the Money Girl and New Supers lists from 

Karlie has walked for some of the top names in fashion and appeared in ads for fashion brands like Jean Paul Gaultier, Alexander McQueen, Oscar de la Renta, Dolce & Gabbana, Gucci, Givenchy and more.

12.6 Million Followers

11. Natalia Barulich (@natalia)

Natalia Barulich is an American model of Croatian-Cuban origin. She’s best known for being a ballet dancer and a DJ, but she’s also dabbled in acting. 

Her career as a model took off after entering the Miss California competition in 2012. She didn’t win, but she won the heart of viewers, and her career skyrocketed. 

Today, she collaborates with fashion brands across the globe.

4.1 Million Followers

12. Gabrielle Epstein (@gabbyepstein)

Gabby Epstein is an Australian model and social media personality. She started modeling at age 15 and began working professionally at age 17. 

Gabby collaborates with brands and well-known fashion photographers. Much of her modeling content is focused on swimwear and lingerie.

3.2 Million Followers

13. Nayer Regalado (@nayer)

Nayer Regalado, known simply as Nayer, is an American singer, Instagram model, business owner, brand ambassador and real estate investor. 

She’s collaborated with well-known artists and even launched her own makeup brand in 2018.

2.5 Million Followers

14. Maja Malnar (@majamalnar)

Maja Malnar is a London-based model and blogger who speaks six languages. Maja is originally from Slovenia and has more than a decade of experience in the fashion industry.

She recently became Global Brand Ambassador and Fashion Director of the startup

Her Instagram account features gorgeous photos of her traveling and modeling around the world.

1.4 Million Followers

15. Sara Croce (@saracroce98)

Sara Croce is a famous blonde Instagram model and TV star from Italy. She’s known for her appearances on Miss Italia 207, Game of Games – Gioco Loco and Ciao Darwin.

Sara Croce has partnered with well-known brands and frequently updates her Instagram account with new modeling photos.

1 Million Followers

16. Sophie Habboo (@sophiehabboo)

Sophie Habboo is a famous podcaster and fashion brand ambassador who’s appeared on Made In Chelsea. The London-based model’s Instagram account showcases her modeling talent.

826 K Followers

17. Ginevra Mavilla (@ginevramavill)

Ginevra Mavilla is a famous Italian model and creator from Milan. She was rumored to be the daughter of Gianluca Vacchi, and these rumors are what put her in the spotlight. Since then, she has grown her Instagram following and works as a paid model.

547 K Followers

18. Trista Mikail (@tristamikail)

Trista Mikail is a Fashion Nova ambassador who was born and raised in Idaho. She regularly posts her modeling photos to her Instagram account, along with photos of family life as a mom.

545 K Followers

19. Karoline Ro (

Karoline Ro is a French model and fitness guru. She’s also the founder of beststrong_app. She routinely shares diet and fitness tips on her Instagram account, along with modeling photos.

248 K Followers

20. Judith Marto (@judiithmr)

Judith Marto is a Spanish model, actress and YouTuber. She’s best known for her modeling photos on Instagram and her TikTok account, which has tens of millions of total likes.

159 K Followers

Top Instagram Models by Country

United States of America

United States models come from across the country, from Texas and California to Florida. Some of the hottest models in the US include:

21. Kimora Lee Simmons (@kimoraleesimmons)

Kimora Lee Simmons signed with Chanel as a teenager and has walked for the likes of Valentino and Fendi. She’s appeared on the covers of fashion magazines and has become a well-known TV personality.

2.3 Million Followers

22. Kara Del Toro (@karajewelll)

Kara Del Toro is one of the blonde Instagram models who took the world by storm. Born in Texas, she is a model, social media star and is known for being a part of high-profile fashion shows. She’s signed with Elite Models Management, often hired by GUESS and is starting to dabble in the world of acting.

1.8 Million Followers

23. Rachel Pizzolato (@beautyandbrainswithatwist)

Rachel Pizzolato is the co-host of Myth busters junior, and she has brains and beauty. Her looks have put her on the cover of magazines, and she is a GUESS model. On top of that, she has a patent pending for her science endeavors and is an athlete. 

She has been in beauty pageants, is often hired for fashion shows, does gymnastics, runs track and so much more.

1.2 Million Followers

24. Alejandra Pineda (@alejapineda1)

Alejandra Pineda is a Florida real estate agent who is a model and founder of the Byale Collection retail company. She, like many others on our list, capitalized on her fame and being among the hottest influencers to start their own brands.

423 K Followers

25. Makayla Anisa (@makaylaanisa)

Makayla Anisa is all about fitness and has made a name for herself throughout the years by posting fitness-related videos and selfies. She now has connections with Alphalete, GetRawNutrition and Revive-MD, all of which are likely her sponsors.

545 K Followers


Canada is home to some of the world’s most in-demand models, starting with one of the world’s most famous:

26. Shannon Ashley Mitchell (@shaymitchell)


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Shay Mitchell’s modeling career actually started with her acting skills. Born in 1987, the bombshell is known for her role in Pretty Little Liars, where she played Emily Fields. She made Maxim’s Hot 100 list in 2015 and was named the Sexiest Woman Alive by Esquire in 2014. While her main focus remains acting, she continues to grace magazine covers worldwide.

36.6 Million Followers

27. Gabriela Gonzalez (@gabrielagonzalezofficial)

Gabriela Gonzalez is a fashion designer/model who has been in countless magazines, including Vogue, Marie Claire, Cosmo, Socialite, Life and more. She’s known for her magnetic personality and has been named one of the best-dressed people in the world.

She recently conquered London’s Fashion Week and continues attracting followers worldwide.

13.8 Million Followers

28. Mikhaila “Coco” Rocha (@cocorocha)

Coco Rocha is a true social media model who grew her following by discussing issues related to the modeling industry. Her rapid growth led her to the cover pages of many famous magazines. She has also been featured in reality shows and can be found modeling worldwide.

2 Million Followers

29. Emma Rose (@emmaleger)

Emma Rose is often found living the high life on yachts and sipping on martinis. She used her fame to create an olive company that sources the best olives from across the globe and ships them to consumers.

620 K Followers

30. Dari Vladymyrova (@rinochka.v)

Dari Vladymyrova is an emerging model from the vibrant city of Dnipro, Ukraine, with a dedication to making her mark in Canada’s fashion industry. Her bold photoshoots are steadily increasing her follower base on Instagram day by day.

68.5 K Followers


Spain is home to some of the world’s top models, each with their own exotic allure and stunning features. Some of Spain’s top Instagram models include:

31. Mar Lucas Vilar (@marlucas)

Mar Lucas Vilar does a little bit of everything. She’s a singer and actress who also models and hails from Barcelona. Her rise to fame came from lip-syncing videos, but it wasn’t long before some of the top modeling scouts started calling her. She also found time to write a book titled “Que nada te frene.”

2.4 Million Followers

32. Jessica Goicoechea (@goicoechea)

Jessica Goicoechea is the owner of GOI and often models her own line of bikinis and swimsuits. Her influencer status helped her launch her brand, and she’s a businesswoman at heart. She can often be found modeling high-end pieces from LES BENJAMINS, GCDS, Burberry and many others.

1.8 Million Followers

33. Yus Lopez (@yuslopez)

Yus Lopez is known for rocking swimwear and street clothes. The influencer and model flaunts her body and travels the world while modeling. She keeps her private life very secretive, but she does share a lot on her socials.

1.7 Million Followers

34. Gloria Monserrat (@gloriiaamp)

Gloria Monserrat is the head of Identity Management and founder of Trip2Post. Her reach continues to grow, and she recently posted a modeling gig that she had with ROUGE Mallorca. She uses her fame to show the world the exotic locations that she visits, from some of the most beautiful beaches in the world to remote modeling locations.

120 K Followers

35. Klára Berisha (@_klaraberisha

Klára Berisha is a singer/songwriter/model who is an ambassador for FARMASI. She has used her rise on Instagram to gain listeners on Apple Music, Spotify and other streaming channels.

42.3 K Followers


Italy is known for its love of high fashion and is home to countless models found in magazines and fashion shows worldwide. Some of the top models from the land of “la dolce vita” include:

36. Chiara Ferragni (@chiaraferragni)


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Chiara Ferragni is where 99% of the top models wish they were – she is Instagram goals. She’s the founder of Italy Founder, has her own brand and even has a show on Prime Video. The 36-year-old is married to Fedez, was the director of the Blumarine fashion house and has made the list for:

  • Top Fashion Influencers on Forbes
  • One of the world’s most influencer moms

She’s even been a guest judge on Project Runway.

29.5 Million Followers

37. Giulia De Lellis (@giuliadelellis103)

Giulia De Lellis is a fashion model and founder of Audrer. She’s known for her incredible fashion sense, worked with multiple Italian brands and has branched out to become a model and television personality.

She’s been the host of three television shows, released a book and continues to model for her own fashion line.

5.3 Million Followers

38. Giulia Salemi (@giuliasalemi)

Giulia Salemi is a 30-year-old from Piacenza, Italy and had her first big break with the television show “Veline Television.” She won third place in the 2014 Miss Italia pageant, and she continues to be on reality and web talk shows. She still models today.

1.9 Million Followers

39. Christina Carmela (@christinacarmela)

Christina Carmela shows her unfiltered life on Instagram, and it has led to major deals. She can be found at Cannes 23, and she came to fame after being on Netflix’s “Too Hot to Handle” season two.

She is also a:

  • Pilot
  • Influencer
  • Model

1.3 Million Followers

40. Chiara Stile (@chiarastile)

Chiara Stile does a little bit of everything. She’s 24 and breaks the mold of a “tall” model with a height of just 5’5. As a television host, she’s been on ZetaNews, WebTV1 and is Miss Sport Italia. 

When she’s not working as a TV host, she’s attending law school.

278 K Followers


France would argue with Italy as to which country is the fashion capital of the world. The country is home to some of the world’s leading models, including:

41. Victoria Bonya (@victoriabonya)


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Victoria Bonya and has been known for a lot of controversy. The model was born in Russia and made headlines when she turned down boxing legend Floyd Mayweather Jr. She’s known for her blunt attitude and for modeling high fashion clothing, shoes, gym attire and more.

10.4 Million Followers

42. Thylane Léna-Rose Loubry Blondeau (@thylaneblondeau)

Thylane-Lena Rose was one of the youngest Instagram models and was named the most beautiful girl in the world at just the age of six. Her beauty led to her landing a gig on Vogue and she even walked the runway at age 4.

She can be seen modeling some of the most exclusive brands, such as:

  • Dolce & Gabbana
  • L’Oreal
  • Vogue
  • Miu Miu

She’s a mainstay at Paris Fashion Week and has started to act, too.

7 Million Followers

43. Marie Lopez (@enjoyphoenix)

Marie Lopez is a 28-year-old from Paris, France and the influencer has the world in her hands. She’s signed to Po.Agency. Her wild growth on Instagram has led to a life filled with exotic trips across the world, sponsorships with top brands and rising fame.

6.2 Million Followers

44. Léna Mahfouf (@lenamahfouf)

Lena Situations is a black Instagram model who recently made the list of 30 under 30 in Forbes France. She was invited to the Met Gala ceremony in May 2022, putting the spotlight on her as the first French influencer to be invited to attend. She has used her fame to land modeling and television gigs.

4.3 Million Followers

45. Jessica Aidi (@jessicaaidi)

Jessica Aïdi Verratti is signed to Next Models and is a supermodel who is married to a PSG superstar. Her beautiful curls have donned the cover of magazines, such as Sports Illustrated and can be found at fashion shows across France.

616 K Followers

United Kingdom

The UK churns out stunning models that rival every country on this list, but some of the most popular names include:

46. Jess Hunt (@jesshunt2)


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Jess Hunt is the founder of REFY, a beauty company that offers vegan and cruelty-free products. She’s a famous model that is known for modeling intimates. She entered Forbes Europe 30 under 30 and remains one of the country’s fiercest influencers/models.

1.8 Million Followers

47. Danielle Marcan (@daniellemarcan)

Danielle Marcan is a makeup artist who is followed by some of the world’s largest celebrities.  She has modeled for some of the largest brands in the beauty industry, including:

  • Fenty
  • Sephora
  • KKW Beauty

1.7 Million Followers

48. Janice Joostema (@janicejoostemaa)

Janice Joostema is a runway and photoshoot model. She was recently at Tom Ford and she’s an interesting influencer who rose to stardom rapidly. You can find her modeling high-end attire, traveling the world and showing off her makeup, too.

1.3 Million Followers

49. Ellie Brown Wood (@elliebrownwood)

Ellie Brown Wood is a 22-year-old model and influencer from the UK and stands 5’7”. She can be seen modeling outfits from Fashion Nova to flying out to Switzerland to model for GUESS.

213 K Followers

50. Rebecca Donaldson (@Iamrebeccad)

Rebecca Donaldson is a Scottish model who is signed to Brand Model Management and has been tied to other big agencies, such as Elite New York City. She’s been in Vogue Ukraine and Portugal in the past two months alone and has graced Marie Claire, Wish Magazine and has been in Ferrari’s Roma Spider – Morocco advertisement in the last few months.

She has also been tied to Scott Disick, which helped her fame rise further.

134 K Followers


Sweden’s supermodels include the likes of Elsa Hosk and Frida Gustavsson, but the country is also known for its famous Instagram models.

51. Georgina Rodríguez Hernández (@georginagio)


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Georgina Rodríguez is insanely famous. The 29-year-old is dating Cristiano Ronaldo – one of the best footballers on the planet. She was recently in a Netflix documentary titled “I Am Georgina,” and she models for GUESS, Sorbet Mag, Tiffany & Co and countless others.

50.7 Million Followers

52. Elsa Anna Sofie Hosk (@hoskelsa)

Elsa is one of the blonde Instagram models that took the world by storm. She began her modeling career at the age of 14 and is a former basketball player. The 34-year-old was in Victoria’s Secret’s runway shows from 2011 – 2018 and has worked with major brands, such as:

  • Dior
  • Dolce & Gabbana
  • H&M
  • Dozens of others

8.6 Million Followers

53. Zara Maria Larsson (@zaralarsson)

Zara Larsson is a pop singer who rose to fame at just 10 years old on Talang, a Swedish talent show. The 25-year-old still remains a musical talent who has been featured in music magazines, Vogue and many others. 

8.3 Million Followers

54. Linn Lowes (@linnlowes)

Linn Lowes owns and models her own activewear line, and she is a personal trainer who beat cancer. When she’s not beating cancer or killing it in the gym, she can be found modeling for fitness brands and landing sponsorship deals.

3.2 Million Followers

55. Karin Victoria Silvstedt (@Victoriasilvstedt)

Victoria Silvstedt is 48 years old, but you would never guess it by looking at her recent pictures. The 5’11 Swede participated in the 1993 Miss World pageant and modeled for some of the most prestigious names in the world: Chanel, Armani, Valentino, and Dior.

In total, she has been on the cover of 500+ magazines, including Maxim, GQ, FHM and hundreds of others.

921 K Followers


Finland’s models are just starting to pick up steam on Instagram. Many of these up-and-coming models are making names for themselves with “low” followings compared to other countries.

56. Monica Landén (@landenmonica)


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Monica Landén is a travel influencer from Finland who has become a sensation on Instagram with her dog – Roxy. The duo goes on adventures together, and the fur mom has landed amazing sponsorships and modeling gigs for swimwear companies, Bebe and more.

292 K Followers

57. Sara Josefina Sieppi (@sarasieppi)

Sara Sieppi is an entrepreneur at heart, but the 32-year-old is also a television host and was Miss Finland 2011. Born in Tornio, she can be found modeling in commercials, pageants and has made appearances on many reality shows.

223 K Followers

58. Sara Chafak (@sarachafak)

Sara Chafak was Miss Universe Finland in 2012 and was born in Helsinki in 1990. She quickly appeared on television, where she was on Dancing on Ice, but she didn’t go viral until she was seen bluffing Ronnie Bardah in PokerStars.

168 K Followers

59. Sofia Jessica Belorf (@sofiabelorf)

Sofia Belórf is a 33-year-old model, fitness athlete and social media sensation. She’s often seen modeling Finnish clothing brands and is known for her high-fashion style.

96.2 K Followers

60. Tiia Aalto (@tiiaaalto)

Tiia Aalto is a model, dancer and fitness athlete who loves to travel the world and share it with the world. While little is known about her, she can be seen modeling activewear lines from some of the top international brands.

31 K Followers


Germany has produced some of the world’s most famous supermodels, including the first on our list: Heidi Klum.

61. Heidi Klum Kaulitz (@heidiklum)


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Heidi Klum is iconic and who many models want to be. The 50-year-old was the first Victoria’s Secret Angel from Germany and has been active since 1991. She was convinced to try out for Model 92, beating out 25,000 other contestants, landing a contract with Metropolitan Models New York.

She owns her own agency now and has been on hundreds of magazine covers, television shows, runways and more. 

11.3 Million Followers

62. Caroline Daur (@carodaur)

Caroline Daur is a 28-year-old model from Hamburg and has been active since 2014. The blonde hair, blue-eyed model has landed partnerships with APM, MAC, Fendi, Adidas, Dolce & Gabbana and many other brands.

4.3 Million Followers

63. Lisa Del Piero (@lisadelpiero)

Lisa Del Piero went from “skinny to fit” and shared her journey with the world. She was on Germany’s version of Next Top Model and can be found showing off her transformation from skinny to ultra-fit.

1.4 Million Followers

64. Carina Zavline (@carina)

Carina Zavline is represented by Iconic Management and was part of Germany’s Next Top Model. The 26-year-old speaks six languages, has a degree in communications and media and landed her first gig with Maybelline thanks to her stint on Germany’s Next Top Model.

1 Million Followers

65. Lalasch schado (@Roseeee)

Lalasch Schado is a fashion model who is a FashionNova ambassador and is making waves thanks to her contracts with multiple agencies, including:

  • IGNIS. The Agency
  • Nia Agency
  • Z Models

162 K Followers


Ukraine’s models are elusive, often keeping their private lives locked away, but in the public, they grace some of the world’s most prestigious runways.

66. Snizhana Dmytrivna Onopko (@snejanaonopka15)


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Snejana Onopka is 36 years old and moved to Kiev in 2001. She was found through a modeling scout at the age of 15 and the rest is history. She has been in Glamour, modeled for Dolce & Gabbana, Prada, Louis Vuitton, Gucci and dozens of other brands and magazines.

14.3 Million Followers

67. Anna Oleksandrivna Andres (@ann.andres)

Anna Andres is 29 years old and won Miss Ukraine Universe 2014. Her modeling career skyrocketed in 2010 when she won “Vice-miss Lviv.” This single win led to offers from modeling agencies in Milan, London, Kyiv and across the world. She has been in GQ, on television and even founded her own brand of jewelry.

842 K Followers

68. Nataliya Gotsii (@nataliiagotsii)

Nataliia Gotsii was a Ford Supermodel in 2004, walked Victoria’s Secret runways and has been in countless magazines, including Elle and Marie Claire. She has modeled for Gucci, Marc Jacobs and Oscar de la Renta. She just turned 39.

171 K Followers

69. Daria “Dasha” Viktorivna Astafieva (@da_astafieva)

Dasha Astafieva was born in 1985 and was part of the NikitA pop duo. She started modeling for Playboy and won Playmate of the Year in 2007, starting her modeling career. She would then be seen in commercials for Maxim and continue to pursue her singing career.

636 K Followers

70. Diana Ruslanivna Harkusha (@Dianagarkushaofficial)

Diana Harkusha is a former Miss Universe Ukraine and is a lawyer. When she’s not pursuing law, the 29-year-old can be found on magazine covers, modeling and walking the runway.

1.4 Million Followers


India’s models have taken the world by storm, dabbling in everything from business and film to walking the world’s most famous runways.

71. Urvashi Rautela (@urvashirautela)


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Urvashi Rautela is not yet 30, but she has lived a life that many people only dream of. She started modeling at the age of 15 and won Miss Teen India 2009 and Miss Diva Universe 2015. She has been hired for music videos and has become a famous Hindi actress in the process. She even judged Miss Universe.

67.1 Million Followers

72. Prajakta Koli (@mostlysane)

Prajakta Koli is from Thane. She’s a YouTuber who rose to fame with her MostlySane comedy channel and has been in Forbes, BW Businessworld, Grazia India and many others. She also has been in four films and is in the Mismatched web series.

7.8 Million Followers

73. Harnaaz Kaur Sandhu (@harnaazsandhu_03)

Harnaaz Kaur Sandhu was part of Miss Universe 2021, which she won. She also won Miss Diva Universe 2021 and Femina Miss India 2019. Her beauty pageant wins have led to multiple television appearances, parts in films, music videos and sponsorships.

4.5 Million Followers

74. Elisabeth Marie Haydon (@lisahaydon)

Lisa Lalvani is 37 years old and from Chennai. She was convinced to model in 2007 and walked for Wills Lifestyle India Fashion Week. She went on to model for Nirav Modi, become a cover girl for FHM, Harper’s Bazaar, Elle and many others.

1.4 Million Followers


Japan’s models are known for their stunning appearance and flawless skin. 

75. Rola (@rolaofficial)

RolaOfficial has amassed a huge following, and she has recently become well-known for her partnership with the sustainable lifestyle brand: Studio R330. She has also been in countless advertisements and magazines.

9 Million Followers

76. Kiko Mizuhara (@i_am_kiko)

Kiko Mizuhara started modeling at age 12 when she auditioned for a contest in Seventeen magazine. She has appeared in several magazines and has walked for well-known designers during fashion weeks in Tokyo and New York. 

7.7 Million Followers

77. Nanao Arai (@nanao_official)

Arai Nanao is 34 years old and is part of Platinum Production. She started as a martial arts ring girl, went on to the cover of Pinky magazine and then became a fashion model for Non-no. She has since moved on to TV series and films. 

3.2 Million Followers

78. Hikari Mori (@hikari)

Hikari Mori is a model who is part of Crossover Tokyo and The Society NYC. The 5’9” model is from Tokyo and is just 31 years old. She grew up in fashion royalty, being the granddaughter of Hanae Mori. She’s appeared on magazine covers, television shows and more.

1.4 Million Followers

79. Hegia Karlina (@heyhegia)

Hegia Karlina is represented by 26apt and lives in Paris. She can be seen promoting Dior, wearing high fashion and living the true Instagram life.

267 K Followers

80. Mika (@Mikaofficial99)

Mikaofficial99 is making a name for herself with her fun photos and quirky attitude. She has her own book, has been on numerous magazine covers, and has landed numerous gigs thanks to her Instagram following.

263 K Followers


Several famous IG models are from China, including:

81. Liu Wen (@liuwenlw)


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A post shared by Liu Wen 刘雯 (@liuwenlw)

Liu Wen is a Chinese model and is credited as being the country’s first supermodel. She was the first Chinese model to walk in the Victoria’s Secret Fashion Show and the second to grace the cover of American Vogue. She has appeared in campaigns for the top fashion brands in the world, including Osca de la Renta, Diesel, Calvin Klein, Alexander Wang and more.

6 Million Followers

82. Xi Mengyao (mingxi11)

Ming Xi is a high-fashion model who has worked for Louis Vuitton, Givenchy, Victoria’s Secret and more.

1.8 Million Followers

83. Xiao Wen Ju (@jujujuxiaowen)

Xiao Wen Ju was the first Chinese model to be the face of Marc Jacobs. She’s worked with DKNY, Prada, Tory Burch and more.

1 Million Followers

84. Liu Xiening (@Sally_lxning)

Liu Xiening is a singer, dancer and model. She regularly posts modeling photos on her Instagram account. 

109 K Followers

85. Margaret Zhang (@margaretzhang)

Margaret Zhang is a model, filmmaker and editor-in-chief of Vogue China. Her Instagram account features much of her magazine work and life.

2 Million Followers


Thailand’s modeling scene is growing every year. Some of the top Insta models from this country include:

86. Lalisa Manobal (@lalalalisa_m)


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A post shared by LISA (@lalalalisa_m)

Known simply as Lisa, Lalisa Manobal is a Thai rapper, dancer and model. She has amassed a huge following on Insta, where she posts photoshoot photos and takes from life on the road.

96.9 Million Followers

87. Pimchanok Luevisadpaibul (@baifernbah)

Pimchanok Luevisadpaibul is a model and actress who rose to fame in 2010. She has a huge following on Insta, where she posts her modeling photos and candids.

12.4 Million Followers

88. Ranee Campen (@bellacampen)

Ranee Campen is a freelance model, traveler. She partners with many brands and other models.

8.9 Million Followers

89. Suphawan Jongjaingam (@misssvinz)

Suphawan Jongjaingam is an IG model with a large following. She travels the world, posting modeling photos along the way.

107 K Followers

90. Pornprapa Malasai (@Niki_meowxo)

Pornprapa Malasai is a Bangkok-based model who has graced the covers of Untold, FHM and more.

36.6 K Followers


Bar Refaeli is arguably the most famous model from Israel, but the country has several other top IG models, including:

91. Yael Shelbia Cohen (@yaelshelbia)


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A post shared by Yael Shelbia (@yaelshelbia)

Yael Shelbia has appeared in many international modeling campaigns and has been a leading model for Castro and Renuar. 

1.4 Million Followers

92. Maria Domark (@maria_domark)

Maria Domark is a model and music artist who regularly features photoshoots and self-portraits on her Instagram account.

1 Million Followers

93. Eden Fines (@edenfines)

Eden Fines is the founder of Fifi Beauty and is known for her role as Lilac in the Bney Or series. She has been in several fashion magazines, including Cosmopolitan.

899 K Followers

94. Ella Ayalon (@ellaayalon)

Ella Ayalon is an IG model and social media influencer who posts photos from her professional work. 

361 K Followers

95. Ruby (@rubymazuel)

Ruby is represented by Call My Agent and is a makeup artist and ambassador for Louboutin Beauty. Despite her smaller following, she can be found in Bazaar, Vogue and many other magazines.

16.9 K Followers


Australia’s diverse and vibrant culture has given rise to some of the top models in the world, including:

96. Natasha Oakley (@tashoakley)


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A post shared by Natasha Oakley (@tashoakley)

Natasha Oakley is a model and the co-founder of several businesses, including MONDAY Swimwear. Her blog, A Bikini A Day, launched her career.

3.4 Million Followers

97. Shanina Shaik (@shaninamshaik)

Shanina Shaik is not just a fashion model. She’s also a beauty and skincare entrepreneur. She’s worked for Victoria’s Secret, Oscar de la Renta, Charlotte Ronson, Jason Wu and more.

3.4 Million Followers

98. Rachel Dillon (@racheljdillon)

Rachel Dillon is an IG model and fitness trainer who founded Move With Us. She is a 3-time WBFF Bikini World Champion and now spends much of her time helping other women get fit and healthy.

1.5 Million Followers

99. Natalie Jayne Roser (@natalie_roser)

Natalie Roser is a model and founder of Rose and Bare. She started her career at age 13 and was a finalist for Miss Universe Australia.

1.4 Million Followers

100. Kristina Mendonca (@kristinamendonca)

Kristina Mendonca is an Instagram star known for modeling swimwear and posting traveling content. She’s currently represented by Viviens Modeling Agency.

489 K Followers

101. Dominique Elissa (@dominiquelissa)

Dominique Elissa is a social media influencer and IG model who first gained recognition after documenting her world travels on social media. 

248 K Followers


Brazil is home to some of the top models in the world, including many well-known IG models. Some of the top models from this country include:

102. Gisele Bündchen (@gisele)


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A post shared by Gisele Bündchen (@gisele)

Gisele Bündchen needs no introduction. The Brazilian supermodel was discovered in 1994 and named model of the year in 1999. Gisele starred in campaigns for Versace, Espirit, Givenchy and more. But she is well-known for being the star Victoria’s Secret Angel from 2000-2006.

21.7 Million Followers

103. Adriana Lima (@adrianalima)

Adriana Lima is a supermodel and FIFA global fan ambassador. She first appeared on the runway in 1997, walking for Anna Sui during New York Fashion Week. She was the highest-paid model in the world from 2014-2016. Adriana is best known for her work as a Victoria’s Secret Angel. 

16.1 Million Followers

104. Marianne Fonseca (@mariannefonseca)

Marianne Fonseca is a fashion model who has graced the cover of magazines and is signed to Ford Models in NY and Next Models in LA. She’s 5’10 and has been modeling since she was the age of 15. The former swimsuit model was the face of Dior, Hugo Boss and Lancome before becoming a beauty entrepreneur.

609 K Followers

105. Alessandra Corine Ambrósio (@alessandraambrosio)

Alessandra Ambrosio is another top supermodel who is best known for her work as a Victoria’s Secret Angel. She began her runway career in 2002 and would go on to become one of the most famous models in the world.

11.9 Million Followers

106. Maria Izabel Goulart Dourado (@izabelgoulart)

Izabel Goulart is a supermodel and actress who was discovered at age 14 by a hairstylist. She has walked for Oscar de la Renta, Bill Blass, Bottega Veneta, Michael Kors and more.

4.5 Million Followers

107. Ana Beatriz Barros (@anabeatrizbarrosofficial)

Ana Beatriz Barros is a supermodel who was discovered at age 13 while at the beach in Rio. She’s worked for Victoria’s Secret, Valentino, Versace, Gucci, Missoni, Michael Kors and more.

539 K Followers


Egypt’s fashion industry is taking the world by storm. New models are being discovered right on Instagram and changing the face of the country’s high-fashion world.

Here are some of the top IG models from Egypt:

108. Hana El Zahed (@nourlzahed)


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A post shared by Nour El-Zahed (@nourlzahed)

Nour El-Zahed is a digital creator and model on Instagram. She posts self-portraits and modeling photos regularly. Her Instagram account features gorgeous photos of her modeling all over Egypt. 

804 K Followers

109. Farah Kamal (@farahkamall)

Farah Kamal was Miss Egypt World in 2017. She is a model, actress and founder of the Cana clothing brand.

424 K Followers

110. Kenzy Elzeiny (@kenzyelzeiny)

Kenzy Elzeiny was Miss Egypt 2020. The Egyptian model is a car lover and is often seen posing with luxury cars in Dubai. 

106 K Followers

111. Kenzyy Mamdouh (@kenzyy.mamdouh)

Kenzyy Mamdouh is an Egyptian fashion blogger and influencer. Her Insta account is a treasure trove of self-portraits and photoshoots.

35.7 K Followers

112. Mai Yackout (@maiyackout_)

Mai Yackout is a Hijabi model from Cairo who has amassed a huge following on Instagram. She has appeared in fashion magazines like Elle.

18.9 K Followers

United Arab Emirates

United Arab Emirates (UAE) is home to some of the world’s most beautiful models. And with Dubai being the ultimate luxury destination, it’s no surprise that the region has models with huge followings. 

Some of the top UAE Insta models include:

113. Logina Salah (@loginasalah)


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A post shared by Logina Salah (@loginasalah)

Logina Salah is an IG model, skin positivity advocate and makeup artist. Logina Salah was diagnosed with the skin disorder vitiligo. She gained recognition after posting photos of herself that highlight the differences in her skin tone.

1.8 Million Followers

114. Marwa Ghassan (@marwaghassan_mg)

Marwa Ghassan is a fashion model and designer. She’s a fashion consultant and founder of Marwa Ghassan Couture. Her IG account is a collection of gorgeous event and modeling photos.

1 Million Followers

115. Emilia Dobreva (@miss_dobreva_official)

Emilia Dobreva was a Miss Universe finalist in 2021 and is Miss Kosovo. Along with being a fashion model, Emilia is a Kosovar-Serbian entrepreneur, TV presenter and car racer. She speaks six languages and is a dancer, writer and painter.

681 K Followers

116. Dyana Aryan (@dyana.aryan)

Dyana Aryan was born in Dubai but now lives in Sweden. The IG model and famous TikToker has worked with Valentino and other fashion brands.

659 K Followers

117. Tamaraah Al-Gabaani (@tamaraah)

Tamaraah is a Dubai-based fashion blogger who has worked with well-known brands like Tony Burch, Armani and more. She has been the face of DKNY and Dolce & Gabbana. Both her mother and her grandmother were involved in the fashion world. 

364 K Followers

South Korea

South Korean models have been dominating the fashion scene in recent years. Many IG models have gone from social media influencers to paid fashion models. Some of the top Insta models from South Korea include: 

118. Irene Kim (@ireneisgood)

Irene Kim is more than just an IG model. She’s also a fashion journalist and TV personality. She even has her own clothing brand called IRENEISGOOD LABEL. She’s appeared in numerous magazines, including Cosmopolitan Korea, W Korea, Marie Claire Taiwan, Grazia Magazine China and more.

2.9 Million Followers

119. Bora Kim (@wanna._b)

Bora Kim is a fashion model, TikToker, fitness trainer and YouTuber. She is the face of Miss Dior perfume as well as Daniel Wellington watches. She has also worked with Chanel, Biotherm and LG.

1 Million Followers

120. Lee Na-yeon (@inayommi)

Lee Na-yeon is a Korean sports announcer, Instagram model and YouTuber. She’s appeared in Esquire, GQ, Cosmopolitan and Singles Magazine.1204. jinkyung3_3

Jinkyüng is a Korean model and YouTuber born in 1997. Along with modeling on Instagram, she has also appeared in the drama series Andante and Perfume.

819 K Followers

121. Jenny Park (@__jennypark__)

Jenny Park is a South Koren fashion model born to a Nigerian father and a Korean mother. She dreamed of being a model since she was in the 6th grade. Since the start of her career, she’s appeared in ads for Samsung, M&Ms, Netmarble, vans, McDonald’s, Discovery Expedition and more.

424 K Followers

How Can I Become an Instagram Model?

So, you want to become an Instagram model. Where do you start? It will take time, effort and patience, but the reward will be worth the effort if this is your dream.

Many Instagram models followed the path below to get started in their careers:

1. Choose Your Niche

Before you even create your account and start putting yourself out there, decide what type of model you want to be. What’s your niche? 

Maybe you only want to model sportswear or swimwear. Maybe you want to focus on high fashion.

It doesn’t matter which niche you choose as long as it’s something you’re passionate about. 

Choosing a niche will help you create a portfolio that interests the right brands. 

2. Build a Portfolio

Once you’ve chosen a niche, you can start building your portfolio. Show off your modeling skills and post your content on your Instagram account. 

Aim to build a diverse portfolio with different angles and shots (closeups, full body, etc.). Show yourself doing different things. Let brands know that you’re capable of handling any kind of shoot they want. 

Make sure that your portfolio content focuses on your chosen niche. If you want to model sportswear, for example, focus your portfolio content on this kind of apparel and the activities associated with it (hiking, running, hitting the gym, etc.).

3. Grow Your Following

If you hope to make a career out of being an Instagram model, growing your following will need to be a top priority. Brands want to work with models who have an established audience and influence. 

Building a large following will help you:

  • Get noticed by the brands you want to work with
  • Receive offers for collaborations and partnerships

The larger your following, the more money you can command for modeling gigs.

4. Collaborate with Brands

Collaborations are one of the leading ways that the best IG models go from just another pretty face to a true model. You want to be paid for your:

  • Influence
  • Beauty
  • Reach

However, before you see money entering the bank, you’ll want to consider unpaid collabs.


If you don’t have modeling experience, these collabs can lead to:

  • Paid gigs in the future
  • Follower growth
  • Recognition

You’ll see influencers and models across social media collaborating together because they know that it will help them reach their goals. Brand collabs are priceless, even if they’re smaller companies because they’ll funnel money into promoting you, too.

Transitioning into a famous Instagram model will take time, commitment and patience, but it is possible. Spend time growing your base, committing to collabs that benefit all parties, and building your portfolio.

A single modeling gig can become a career if you follow the key steps that some of the models above did. 

Pro Tip: Research the model on our list that resonates with you most and dig deeper into their strategy for growing their follower base and keeping their audience engaged.

Frequently Asked Questions

Do Instagram Models have Agents?

Yes. Instagram models generally work with agencies to have more opportunities in social media marketing and modeling.

Agents/agencies play the role of intermediaries between the models and brands that want an influencer to advertise their products/services. Agencies also help them manage contracts, plan schedules, and build partnerships.

However, budding Instagram models often work solo and join agencies only when they gain fame.

How Do Instagram Models Earn?

Instagram doesn’t pay models like YouTube pays creators. However, models have other ways to earn money, like:

  • Sponsored posts
  • Affiliate marketing
  • Merchandise sales
  • Being a brand ambassador

How Much Do Instagram Models Earn Per Post?

The income of Instagram models per post ranges from a few hundred to several thousand dollars. It generally depends on several factors, like

  • Their popularity/followers
  • Engagement rate on posts
  • Niche
  • Partnership type with the brand
  • Their demand in the market


Instagram has changed the landscape of the modeling world big time. If you want to pursue a modeling career but don’t have the network to connect with the right people, Instagram is THE ULTIMATE SOLUTION!

So, take inspiration from these models and their poses. Shoot similar aesthetic pictures right away and create a portfolio. Try to connect with notable brands, and with time, your dreams will come true!

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