It turns out if you’re a success on YouTube, you can stand to make a lot of money – to the tune of millions of dollars per year!
But the richest YouTubers in the world didn’t become that way solely through advertising revenue (which is one of YouTube’s top monetization methods). They used their fame on the platform as a springboard to tap into additional revenue streams, like merchandise and brand deals. Some creators, like Logan Paul, also make money from completely unrelated revenue streams, like wrestling!
With that knowledge, it’s no wonder that some YouTubers are so incredibly wealthy.
Below, we’ll introduce you to the top 10 richest YouTubers, their channel names, subscriber counts, estimated net worth, and estimated annual YouTube income.
But first, let’s distinguish between the richest YouTubers and the highest earners on the platform.
Richest YouTubers vs Highest YouTube Earners
You may have seen lists on other websites that show which YouTubers are the highest earners, like this article from Forbes.
Our list is different because it shows which YouTubers are the richest – i.e., has the largest net worth – based on all their sources of revenue, not just YouTube.
YouTube is, of course, a major factor in the size of their wealth, as well as the reason they’re famous in the first place. But it’s not the only method the people on our list used to make their fortunes.
Top 10 Richest YouTubers in the World
Here are the top 10 richest YouTubers in the world based on their estimated net worth, as pulled from reliable sources across the internet.
1. Vlad and Niki
Vlad and Niki are two brothers. They were born in Russia in 2013 and 2015, respectively, but relocated with their parents to the United States. In their videos, they play with toys, roleplay, and vlog, with their parents, Sergey and Victoria, close by.
The whole family is involved with their success. Vlad and Niki’s parents have signed deals with Haven Global and Playmates Toys to create Vlad and Niki branded toys, content, consumer licenses, and mobile apps.
Channel Name(s): Vlad and Niki, Vlad and Niki ARA, Vlad and Niki IDN, Vlad and Niki RUS, Vlad and Niki ESP, Vlad y Niki Show, Vlad and Niki Hindi, Vlad va Niki, Vlad e Nikita BeBe Show, Vlad and Niki PRT, Vlad und Niki, Vlad et Nikita, Vlad and Niki THA, Vlad ve Niki, Vlad and Niki BNG, Vlad e Niki ITA, Vlad i Niki Polski, Vlad and Niki Urdu, Vlad and Niki Korea, and Vlad
No. of Subscribers: 349 million (combined)
Net Worth: $280 million
Annual YouTube Income: $72 million
Source: Net Worth Spot
2. Anastasia Radzinskaya
Anastasia Radzinskaya was born in Russia in 2014. Like Vlad and Niki, she moved to the United States with her parents, who started a YouTube channel with her as the star. Her content, which consists of songs, roleplays, unboxings, and vlogs, is translated into over a dozen different languages.
Radzinskaya’s parents are signed with Yoola, a multi-channel network, and Jellysmack, a social media company.
Channel Name(s): Like Nastya, Like Nastya Vlog, Like Nastya DE, Like Nastya Show, Like Nastya PRT, Like Nastya Stories, Like Nastya ESP, Like Nastya Collections, Like Nastya VNM, Like Nastya IDN, and Like Nastya AE
No. of Subscribers: 306.8 million (combined)
Net Worth: $260 million
Annual YouTube Income: $5 million
Source: CAKnowledge
3. Jeffree Star
Jeffree Star is a beauty YouTuber who films makeup tutorials and reviews beauty products. He owns his own makeup line called Jeffree Star Cosmetics, which he launched in 2014. Before his success in the beauty industry, Star attempted to start a music career and even released a few music videos.
In 2023, Star lives in Wyoming on a ranch and is in the process of launching a brick-and-mortar store for Jeffree Star Beauty.
Channel Name(s): Jeffree star
No. of Subscribers: 15.9 million
Net Worth: $210 million
Annual YouTube Income: $16 million
Source: CAKnowledge
4. Logan Paul
Logan Paul is a 28-year-old social media influencer and internet personality who got his start on YouTube around 2014. He is famous for posting vlogs that chronicle his travels and daily activities, as well as his experiences as a wrestler with the WWE.
Paul has also been a source of extreme controversy over the years. In one example, he published a vlog that showed a deceased individual in the Suicide Forest of Japan. He continues to be extremely popular, however, and has ranked repeatedly as one of the highest-earning YouTubers.
Channel Name(s): TheOfficialLoganPaul and Logan Paul
No. of Subscribers: 29.11 million
Net Worth: $245 million
Annual YouTube Income: $39 million
Source: CAKnowledge
5. Jimmy Donaldson
Jimmy Donaldson, better known as MrBeast, started his YouTube career in 2012 when he was only 13 years old. Since then, he’s catapulted to popularity with his videos on gaming, challenges, and charity work. In 2021, he was the highest paid YouTuber in the world.
Channel Name(s): MrBeast, MrBeast 2, MrBeast Gaming, Beast Reacts, and Beast Philanthropy
No. of Subscribers: 268.6 million (combined)
Net Worth: $120 million
Annual YouTube Income: $32 million
Source: CAKnowledge
6. Ryan Kaji
Ryan Kaji is a United States-born child YouTube star who began making content in 2015 with the help of his parents. His various channels feature a range of content, all marketed toward young children, including vlogs, unboxings, DIY craft projects, science experiments, animations, and more.
Channel Name(s): Ryan’s World, Ryan’s World Espanol, Ryan’s World JP, Kaji Family, VTubers, Stick with Kaji – Podcast, Combo Panda, Gus the Gummy Gator, The Studio Space, and EK Doodles
No. of Subscribers: 59.2 million (combined)
Net Worth: $110 million
Annual YouTube Income: $16 million
Source: CAKnowledge
7. Felix Kjellberg
Felix Kjellberg, better known as PewDiePie, is a Swedish YouTuber who got his start on YouTube in 2010. He rose to popularity with his gaming videos and later added vlogs, lifestyle content, and music videos.
Kjellberg is another controversial YouTube figure, although that hasn’t stopped him from earning large amounts of money. He has been caught using racial slurs and has also been accused of anti-Semitism and associating with Nazis.
In 2020, Kjellberg announced his retirement from YouTube, but he still posts videos on occasion.
Channel Name(s): PewDiePie and PewDiePie Highlights
No. of Subscribers: 112 million
Net Worth: $90 million
Annual YouTube Income: $12 million
Source: CAKnowledge
8. Tyler Blevins
Tyler Blevins, AKA Ninja, is a popular gaming creator on YouTube. He also owns the most followed Twitch channel as of July 2023. He has partnered with tech brands like Microsoft as well as gaming studios like Electronic Arts. In 2021, he was earning $500,000 from streaming his gameplay of Fortnite.
In early September 2022, he announced he was taking a break from streaming, but a few days later he announced he would be coming back.
Channel Name(s): Ninja
No. of Subscribers: 23.7 million
Net Worth: $40 million
Annual YouTube Income: $6-$12 million
Source: Celebrity Net Worth
9. Mark Fischbach
Mark Fischbach is a gaming YouTuber who goes by Markiplier. Like many other YouTube creators, he started his career on the platform in 2012. While he is best known for streaming video gameplay, he is also a director. As of April 2023, Fischbach is poised to lead production on a horror film called Iron Lung.
Channel Name(s): Markiplier
No. of Subscribers: 35.1 million
Net Worth: $40 million
Annual YouTube Income: $4 million
Source: CAKnowledge
10. Rhett McLaughlin and Link Neal III
Rhett McLaughlin and Charles “Link” Neal III are best friends and business partners. They first met in elementary school and remained connected throughout their lives. They both went to college to become engineers, but they quit their engineering jobs to pursue careers as comedic entertainers.
McLaughlin and Neal own multiple YouTube channels together, the most popular of which, Good Mythical Morning, they started in 2008. They continue to make comedy the central theme of their videos.
Channel Name(s): Good Mythical Morning, Good Mythical MORE, Mythical Kitchen, Rhett & Link, Ear Biscuits, Mythical Bits, Buenos Y Miticos Dias, A Hot Dog Is A Sandwich, and Dispatches from Myrtle Beach
No. of Subscribers: 31.5 million
Net Worth: $45 million
Annual YouTube Income: $30 million
Sources: Stack Stashers and Forbes
Frequently Asked Questions
Who is the Highest Earning YouTuber?
The highest earning YouTuber as of 2023 is Vlad and Niki with an estimated $72 million per year.
Who is the Richest YouTuber?
The richest YouTuber is Vlad and Niki with an estimated net worth of $280 million.
Which YouTuber Has the Most Subscribers?
Vlad and Niki have the most combined subscribers at 349 million.
Conclusion
And those are the top ten richest YouTubers in the world as of 2024! Clearly, with a winning personality, a lot of hustle, and smart monetization as well as marketing, it’s possible to make it big as a YouTube creator. Let our list inspire you to keep on pursuing your own YouTube career!
