If you’re a YouTube content creator, you understand that an important practice in crafting your videos is leveraging the latest trends. There are many components that make up a “successful” or viral piece of content–but the first few seconds are arguably the first important, as they can be the determining factor in whether or not a viewer stays or bounces.
Capitalizing on viral video hooks is an additional step you can take to maximize your content’s potential–which is why we’ll dive into trending video hook ideas for 2024, as well as what we mean by “video hook.”
What Is a Video Hook on YouTube?
A video hook is essentially the content featured in the first few seconds that introduces the topic you will be covering throughout the rest of the video. However, to truly be considered a “hook,” it must be engaging, curiosity-inspiring, or present a question for the viewer that will be explained later on.
The purpose of the hook is not only to introduce a concept or an idea but also to capture attention and prevent viewers from scrolling or clicking away.
How to Know When a Hook Is Viral?
In order to reach “viral” status, the first 24 hours are considered the most important. During this time frame, a video hook will reach this benchmark if it has received between 10,000-20,000 views.
You can snag viral hook ideas while you’re browsing the internet yourself and performing market research–but we’ve saved you some time by compiling a list of viral video hooks that perform well in 2024.
Top 10 Creative Viral Hooks for YouTube Videos
Viral video hooks are much more likely to garner continued engagement than a non-directional or poorly thought-out introduction. Let’s take a look at 10 ideas for YouTube video hooks that have a history of success.
1. Sharing An Enticing Secret
This type of hook tends to perform best when you position yourself as an “everyman” against a corporation or organization by using the phrase, “They don’t want you to know this, but…” This creates an immediate sense of intimacy and is an effective method of instantly inviting the viewer in and piquing their curiosity.
2. “Have You Heard…?”
Everyone likes to feel like they’re “in the know.” Posing the rhetorical question to your audience like, “Did you know about x or y,” is a great way to immediately engage your audience with a promise of sorts that you will provide them with something valuable if they stick around.
3. “Never Do This…”
Especially if you take a controversial point of view that challenges your viewer’s beliefs, they may grow more likely to listen to what you have to say–especially if you can provide value for them by presenting a better alternative that invites ease into their lives. This not only garners more views but can also foster deeper engagement with your audience by building trust.
4. Product Reviews
Especially if you already have an established audience, your viewers are more likely to trust your opinion when it comes to reviewing goods or services.
This can be even further leveraged through affiliate marketing or offering your viewers discounts on a particular product. Making a bold claim at the beginning, like “This supplement changed my life,” is a compelling way to get your readers to stick around and see the benefits for themselves.
5. “You Probably Don’t Know This, But…”
Sharing surprising facts with your audience can be a great way to boost retention and engagement. Make sure the topic at hand will resonate with your audience (by providing them with value) and explain something new or little-known about your niche.
6. Frequently Asked Questions
Especially if you phrase the hook with an introduction like “These are the top three questions I get asked,” you’ll present a roadmap for the remaining content of your video that provides your audience with what to expect.
Especially if you’re pulling questions directly from your comments section, this is a great way to demonstrate that you’re paying attention to your audience. Everyone likes to feel seen and to have their questions answered!
7. How To Videos
Instructional videos are almost always a hit–particularly if you’re shooting for the coveted spot at the top of Google’s SERP (Search Engine Results Page). These videos instantly establish value for your audience by explaining the process for achieving a desired outcome.
8. “Try This [to Achieve X Benefit]…”
Starting your video with “Try this…” establishes that you are going to provide your audience with value-adding information or an actionable step they can take to improve their lives.
These types of videos often get longer engagement throughout the content and may even inspire comments, likes, or subscribes.
9. This Or That
The “this or that” content model is very effective at engaging viewers. This can save your audience time by comparing two products or concepts so they don’t have to invest the money or time themselves in seeking the answer.
10. Life Hacks
Tacking the phrase “life hack” to your video is generally a good idea when it comes to earning “viral” status. Who doesn’t like simple, creative ways to improve their life? Another idea is to start your video with the phrase, “I was ‘today years old’ when I learned that…”
Boost Your Engagement By Leveraging Viral Video Concepts
It’s important to note that clickbait may garner impressions–but it is not a sustainable approach to growing your channel long-term, as viewers are much more likely to bounce. But if you root your video content ideas around value-adding material, it’s hard to go wrong.
Remember, your audience doesn’t have to trade their time for your content–so keep them top of mind throughout the creation process. Give yourself the best shot by following the viral video ideas listed above, and don’t forget to cross-promote your content!
