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How Much Money YouTubers Make With 100K Subscribers?

Ever wonder how much YouTubers with 100K subscribers make? Find out how some creators make $83,890.14 per year with their channels.
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How Much Does YouTube Pay for 100K Subscribers?
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We love the idea of starting a YouTube channel and making money from your content. You can start your own personal or business brand on your channel and even make millions like Mr. Beast and PewDiePie.

But you’ll need followers. If you have 1K subscribers, you can make some money on the platform. Creators are always fascinated when they make their first dollar (or your currency) online.

Then, you’ll start questioning: how much does a YouTuber with 100k subscribers make?

How about?

  • 500k subscribers?
  • 1 million subscribers?

If you’re just relying on AdSense, you can make a great living on the platform, but you’ll want to learn how to make money on YouTube using multiple income streams, too.

We’re going to show you what YouTubers make with just their ads on their channel with 100k subs. Unfortunately, many creators don’t mention all of their income streams, but you can be confident that they can – often – double their earnings by selling merch, products or through sponsorships.

How Much Real YouTubers Get with 100K Subscribers?

Below are nine creators who were more than happy to share their earnings on YouTube with 100k subscribers. You’ll find plenty of these stories encouraging, but remember that you can earn a lot less or more depending on your:

  • Niche
  • Video length
  • Audience

With that said, let’s look at how these creators are making great money on their channels.

1. Oliur Online

Oliur is so happy to share his earnings with the world. You can see how humble he is and how dedicated he is to his channel in this video. It took him 100 videos and a focus on finance, business and self-development to reach where he is today.

And what are his earnings?

  • 2.8M views (last 365 days)
  • $20,653.21 revenue
  • $7.37 RPM

He also shares how much he earns from:

  • Sponsorships: $10,000 – $50,000 a month
  • Digital products: $100,000 (for just 9 months)

One of his sponsorships required him to go to the sponsor’s studio for 2 – 3 hours, and he was paid ÂŁ12,000 – ÂŁ13,000.

2. Daniel Braun

Daniel is in the personal finance and credit card niche, which are two mega niches to be in. He mentions that his earnings on AdSense are:

  • AdSense: $83,890.14
  • Sponsors + Affiliates: $58,190.04

Daniel’s total earnings in 2022 were $142,080.18. In a single month, he earned over $22,000 from all sources. A single video with 300k views earned him over $11,000, so there’s so much money to be made.

Daniel’s top video has over a $38 RPM – which is huge.

3. Rockstar Eater

Steve runs the Rockstar Eater channel, which focuses on food. He has since increased his following by a lot, but with 100k subscribers, he was still earning good money from AdSense.

His revenue breaks down to:

  • $5,600 – $7,000 a month
  • $7.84 RPM

Keep in mind that his channel had 714,000 views in a single month and earned him $5,600. He doesn’t share his revenue for the year, but he does mention that some months he makes over $7,000.

His most popular video on an all-you-can-eat lobster buffet had over 516,000 views on its own.

4. Charlie Chang

Charlie’s channel has exploded since he made this video, and he now has over 1 million subscribers. He’s an entrepreneur who shares videos on investing, business, earning money online, real estate and other side hustles.

He earns:

  • $39,508.71 in 90 days
  • $9.87 RPM

If you watch his video, he mentions that stock videos are his highest earners, and he has RPMs as high as $61 on some of those videos.

He made $7,100 – $9,000+ per month in affiliate income on top of his AdSense. 

In May 2020, his total earnings for the month were:

  • $15,791.90 on AdSense
  • $7,817.66 in Affiliate income
  • $23,609 in total income

5. Jamie and Sarah

Jamie and Sarah are great teachers and really explain how unreliable AdSense can be. The couple shops Amazon pallets and shows you what’s inside. These are packages that are returned or undelivered, and they show you their journey on flipping them.

What did they earn on YouTube?

  • $70,610.12 on AdSense
  • $22.56 RPM

AdSense remains the channel’s largest form of income, but they also earn from sponsorships and other income streams. The sponsorships that they have for the year came out to $17,220. They did create an eBook, which earned them $4,472.50.

When you add in all of the income from YouTube and all sources, they made $101,701 for the year.

6. Marintia Eiko

Marintia has a ton of fun making her earning videos, and she shares her life on the channel. She has vlogs, meeting someone on a cruise, traveling and she quit for a while. But she does seem to be back and creating great content.

Her estimated earnings for October – May (when she was monetized) were:

  • $21,515.13
  • $2.79 RPM

7. Drost Video

The Drost Video channel has been around since 2006. Today, the channel has a little more than 100K subscribers and has generated $56,349. 

Herman Drost is the face of this channel, and he posts content mostly about making videos and money on YouTube. His official About section says he’s passionate about helping small businesses generate leads, traffic and sales.

The channel’s most popular video is How To Download Video From YouTube To Computer, Laptop, USB, which got 2 million views.

Herman’s channel didn’t actually start generating any income until 2012. But in 2022, his channel generated $15,599.18. His RPM was $5.66.

8. Bob Sharpe

Bob Sharpe has been uploading videos to YouTube since 2014. His channel now focuses primarily on personal finance, but initially, he was posting health and fitness-related content.

Bob is still making money from content he uploaded over a decade ago. In fact, one of his videos from 2014 made him a few dollars in the last month of 2023. 

Funnily enough, that video was actually comparing two different at-home workout plans, so it’s not even finance-related. In total, that video got 1 million views and earned him $2,967.81. That’s pretty impressive for a fitness-related video that’s over 10 years old.

His newer videos that are finance-related have much higher RPMs.

For example, his video comparing debit cards and credit cards had a $13.81 RPM.

For the entire year of 2022, Bob’s channel earned him $61,898.37. In that time, he had 2.4 million views, so that’s an RPM of $25.7.

9. Jesse Eckel

Jesse Eckel’s channel is all about crypto investing, and his channel’s story is inspiring. In just eight months, he went from 2K to 126K subs. In those 8 months since he was first monetized, he generated an impressive $43,724.71. His RPM was, on average, $10.31.

One of his top videos, I Spent A Year Trying To Make A Million Dollars (How Much I Made) got more than 1 million views. His most popular content revolves mostly around how much money he made using bots or Auto Cake. If you’re interested in crypto investing, his videos are really helpful.

It’s not surprising that he’s been so successful with his channel. For starters, crypto is a really popular topic. Finance is also one of the highest-paying niches out there.

We’ve looked at quite a few YouTubers and their earnings. Let’s do a roundup of how much they made, so you can get a better idea of how much YouTube pays for 100K subscribers.

YouTuber Niche Revenue RPM
Oliur Online Finance, business $20,653.21 per year $7.37
Daniel Braun Personal finance, credit cards $83,890.14 per year $38
Rockstar Eater Food $5,600 – $7,000+ per month $7.84 
Charlie Chang Finance, investing, real estate and more $39,508.71 in 90 days $9.87
Jamie and Sarah Store return pallets/flipping $70,610.12 per year $22.56
Marintia Eiko Lifestyle/vlogs/travel $21,515.13 per year $2.79
Drost Video YouTube marketing $56,349 $5.66
Bob Sharpe Personal finance $61,898.37 $25.7
Jesse Eckel Crypto investing $43,724.71 $10.31

Do Subscribers Really Matter? 

When it comes to getting paid on YouTube, do subscribers really matter? Yes, and no. 

Ultimately, the amount you get paid from YouTube depends on many factors, but the most important ones are:

  • Your niche
  • Views
  • Viewer location

Your niche and viewer location will determine your RPM, and your views will affect your final earnings. The more views you have, the more you’ll earn.

So, yes subscribers do matter to a degree. Why? Because the more subscribers you have, the more views you’ll likely get. If you have 100K subs and they all watch your video, that’s 100K views right from the start. 

But let’s say that you have 50K subscribers and you post a video that gets 1 million views. Someone else with 100K subscribers posts a video that gets 500K views. Both of your channels are in the same niche and have audiences in the U.S.

Who will earn more? There’s a good chance that your channel – the one with 50K subs – will make more money simply because you have more views.

At the end of the day, your subscriber count really doesn’t factor into how much YouTube pays you. It may matter more if you want to do sponsorships or make money through other avenues, but otherwise, it’s not a big influence on your earnings.


If you have 100K subscribers on YouTube, you’ve spent a lot of time building your brand and following. And you’ll be rewarded for your hard work through your YouTube earnings. YouTubers with this many subscribers typically make a lot of money with their channels. But as you now know, subscribers don’t guarantee views or a high RPM. The YouTubers above should give you a good idea of how much you can earn with a subscriber base of 100K.

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