Fact #1: Starting a YouTube channel is an impressive feat.
Fact #2: It’s hard to start from zero.
Sometimes, though, your own mind can be your biggest obstacle. The concern over a low subscriber count, or the prospect of launching a channel from scratch, can significantly hinder your willingness to step out of your comfort zone and experiment with fresh ideas.
And yeah, we’ve all been there, staring at that stubborn number and wondering if our videos are only being broadcasted to tumbleweeds.
But here’s a spicy little secret: those subscribers, while great for some things, aren’t the be-all and end-all.
Believe it or not, you can hit viral fame without a single sub scribbled under your channel’s name.
That’s right, a video of yours could be the next big internet sensation, propelling you to stardom faster than you can say “Like and subscribe.”
So, before you consider serenading your webcam in a bid for views, hold on to your hats, because the internet loves an underdog, and your moment in the spotlight might be just around the corner.
Why Subscribers Matter On YouTube in 2024?
Before we share our thoughts on the impact of subscribers, let’s explore how they can be beneficial.
Subscribers serve as your core audience, boosting engagement and visibility. Their consistent support not only enhances your channel’s growth but also opens doors to various opportunities, making them in valuable to your YouTube success.
Here👇are some reasons why subscribers matter for your channel.
1. Audience Foundation 📢
Subscribers are essentially a channel’s core audience. They are more likely to watch, like, and comment on videos than non-subscribers, creating a reliable viewer base.
2. Revenue Generation 💵
While subscribers themselves don’t directly contribute to revenue, their engagement with the content (views, watch time) helps increase ad revenue. Additionally, a higher subscriber count can attract sponsored content deals, merchandise sales, and other revenue opportunities outside of YouTube’s ad system.
3. Channel Growth
YouTube’s algorithm favors channels with higher engagement, which subscribers often contribute to through regular views, likes, comments, and shares. This can lead to videos being recommended more often to potential new viewers.
4. Credibility and Influence
A higher subscriber count enhances a channel’s credibility and perceived value. It can influence viewers’ decisions to subscribe and engage with the content. Brands also view channels with more subscribers as more attractive for partnerships and sponsorships.
5. Access to YouTube Features🔓
YouTube unlocks certain features and benefits based on subscriber count milestones, such as the ability to create a custom URL at 100 subscribers, access to YouTube Partner Program at 1,000 subscribers (along with meeting other criteria), and additional channel features like Super Chat and channel memberships as the subscriber count grows.
6. Community Building 👥
Subscribers are more likely to be part of the channel’s community, participating in discussions, attending live streams, and engaging with other community posts. This can lead to a more vibrant and active channel, encouraging even more engagement and growth.
Essentially, these loyal viewers can be the backbone of a channel’s success, driving engagement and visibility in an increasingly competitive platform.
With the right audience, creators can unlock new opportunities, from enhanced revenue streams to access to exclusive YouTube features.
So understanding why and how these dedicated followers impact your channel can transform your approach to content creation, allowing you to create long-term growth and community building.
Why Subscribers Do Not Matter On YouTube in 2024?
Now let’s get into why having a ton of subscribers isn’t essential on YouTube, especially when you’re just starting out.
1. Shift in Algorithm Focus
YouTube’s algorithm increasingly prioritizes viewer engagement and satisfaction over subscriber numbers. High-quality content that resonates with viewers can achieve significant reach and visibility, regardless of subscriber count.
2. Viral Potential
Videos can go viral based on their content’s appeal, relevance, and timeliness. A creator without a large subscriber base can still see their video spread like wildfire if it strikes the right chord with viewers.
3. Diverse Revenue Streams
With the rise of alternative monetization options such as sponsored content, merchandise sales, and crowdfunding platforms, reliance on traditional ad revenue based on subscriber-driven views is diminishing.
4. Engagement Quality over Quantity
Engaged viewership, characterized by high watch times and interaction rates, is becoming more important than the sheer number of subscribers. A smaller, more dedicated audience can be more beneficial than a large, passive subscriber base.
5. Broadening Discovery Channels
Social media platforms and cross-platform promotion play a larger role in content discovery, reducing the sole dependence on YouTube subscribers for content visibility.
6. Changing Viewing Habits
As viewers become more selective and platform algorithms get better at suggesting content, having a large subscriber base is no longer the only path to achieving visibility and impact on YouTube.
While amassing subscribers is certainly beneficial, the cornerstone of YouTube success lies in producing exceptional videos.
You should prioritize making content that resonates, captivates, and engages. Plus, interacting with your viewers can most definitely amplify this effect, allowing a fantastic community to be built around your videos.
Also, consider the fact that subscribers are often a byproduct of your commitment to quality and engagement. If you focus on delivering amazing videos first, the subscribers will follow.