How much does YouTube pay? It all depends on your niche, video length, views and whether the creator has sponsorships or other income streams.
Still, research shows that the average YouTuber makes about $60,000 a year. Many creators make more than that. How much more? Let’s look at some of the top creators and how to get started with monetization.
How Much Does YouTube Pay?
Earnings from YouTube depend on the channel’s RPM, or Revenue Per Mille. That’s the rate that YouTubers are paid per 1,000 views.
RPMs can range from $0.50-$100+, depending on the niche and many other factors.
Income for YouTubers can vary from one month to the next. Those who continue posting new content and building their audience typically see their income increase over time.
The most consistent form of income from YouTube is ads, but YouTubers can also make money from:
- Affiliate marketing
How Much Does YouTube Pay Top Creators?
Now that you have an idea of how monetization works on YouTube, you may be wondering how much some of the top creators make. Many creators in a variety of niches and with various audience sizes share their income reports from YouTube. Let’s look at how much they make.
How Does YouTube Compare To Other Platforms When It Comes to Earnings?
YouTube is one of the most profitable platforms – period. Epidemic Sound, a platform that offers royalty-free music for videos, researched the top 1,500 monetizing creators and found that YouTube came in second for creator earnings.
For creators who earn $200,000 per year, YouTube is their primary source of income.
But how much will you earn from YouTube? That depends on several factors.
Factors that Affect YouTube Income
YouTube income will based on your RPM – which also depends on many factors, including:
- Video Length: Longer videos tend to generate more ad revenue. Videos must be at least 8 minutes long for mid-rolls.
- Niche: Certain niches have higher RPMs than others. For example, finance, business and technology tend to be the most profitable niches. RPMs can range from $10-$15.
- Consistency and Frequency: YouTubers who post often and consistently will generally have a higher RPM because they have a more engaged audience.
- Viewer Engagement: If your channel has a high watch time, you’ll attract the best advertisers. If viewers are watching your videos all the way through, they’re likely to watch the ads on your videos, too. An engaged audience is valuable to advertisers.
- Seasonality: RPMs tend to follow seasonal trends. Advertising spend tends to increase during the holiday season and special events, which leads to higher RPMs.
- Audience Demographics: The location and demographics (age, gender, etc.) will also affect your income. Advertisers will pay more to reach viewers in certain age groups and locations.
- Ad Engagement: Channels with higher ad engagement will also generate more income. Advertisers want viewers to click on their ads and interact with their brand – and they’re willing to pay for that engagement.
How To Start Monetizing Your YouTube Channel
At this point, you have a good idea of how much YouTubers make and which factors affect their earnings. But how do you get started with monetization on your own channel?
Most YouTubers start their monetization journey with the YouTube Partner Program.
What is the YouTube Partner Program?
The YouTube Partner Program gives creators access to monetization features on their channels. Primarily, it allows you to generate income from ads.
In order to qualify for the program, you must meet certain requirements. Your content must follow community guidelines and be advertiser-friendly.
What are the Requirements To Monetize Shorts and Videos?
YouTube states that creators can start monetizing videos and shorts once they meet the following requirements:
How To Enable YouTube Monetization: A Step-by-Step Guide
Once your account meets YouTube’s requirements for their Partner Program, you can sign up by following the steps below:
YouTube will then review your application. As long as your videos follow their policies, you should be approved.
Beyond Ads: Other Ways To Earn Money on YouTube
RPMs and CPMs aren’t the only way to earn money on YouTube. Your subscribers have immense value and as you gain their trust, you can earn money through the platform in many different ways:
Earning More Directly From YouTube
YouTube ads will pay partners, but AdSense isn’t the only way you can make money from the platform. You can earn money using a few other key methods:
- YouTube Premium will pay you a cut of the revenue from people who watch your videos and are on the Premium subscription.
- Channel memberships offer your subscribers special perks for a monthly payment. You’ll want to cater to these subs because they can earn you great money.
- Super chat and stickers allow fans to use special images or highlight their text when you’re live streaming.
- Shopping may be eligible for you and allows you to promote products from other creator stores or even your own. You’ll earn a commission for each sale that’s made.
- Super Thanks is a way for your subscribers to say “Thanks” and earn you some money along the way.
YouTube wants to keep creators on the platform while earning them good money in the process. You can make more than a full-time income on the platform, but you’ll be putting all of your eggs in one basket.
Diversification is key to growing a true business off of YouTube.
Earning More From Your YouTube Subscribers
Your audience trusts you and your opinion. We’ve seen quite a few ways people are making more from their audience, including:
- Sponsorships with brands willing to pay you for recommending their products or services.
- Affiliate marketing opportunities where businesses will pay you a commission when someone you recommend buys their product or service.
- Courses that you create and promote.
- Merchandise that you sell via a third party, such as Printify.
- Patreon subscriptions that people pay per month.
- Consulting in your niche.
- Services that you can sell to others.
If you make a business out of your channel and the people who subscribe to you, you’ll have multiple income streams that generate income for you every day.
RPM Rates By Niche
Are you looking to make the most money possible from YouTube? You’ll want to be in the finance, investing, or business niches. However, every niche has its perks, and you should create content that you actually have fun creating.
Below are nine niches that are popular, have a massive audience and pay very well.
|$2.4 – $3
|$1 – $2
|Lifestyle / Fashion
|$4.76 – $15.22
Tips to Skyrocket Your YouTube Earnings
- Focus on creating longer, high-quality videos to get more opportunities for ad placement
- Choose a niche that naturally has higher RPMs
- Focus on creating content for viewers in regions that have higher RPMs, such as Germany, Australia, Canada or the United Arab Emirates
- Take advantage of seasonal spending by posting more content during Q4
- Stay active – YouTube may turn off monetization for channels that haven’t been active in six months or more
Does YouTube Pay for Subscribers?
No. YouTube will monetize your account after you meet the requirements and have 1,000+ subscribers. However, you’re not paid for your subscribers – only by views.
How Much Does YouTube Pay for 1 Million Views?
$500 – $21,000+. Someone like Joshua Mayo has a $21+ RPM, meaning he would earn $21,000 or more. Your niche will determine how much you earn from a million views. Add in other sources of income, and this figure can easily be three times higher.
What Counts as a YouTube View?
Real views last for 30 seconds or more. If someone watches your video for 15 seconds, it will not count toward your total views. Bots can easily inflate views, but by requiring a longer watch time, YouTube can help prevent fraud.
What Can You Do to Increase View Time?
If your videos are being clicked off of quickly, you have a problem.
- You are losing out on subscribers who may never come back to your channel.
- YouTube’s algorithm will start looking negatively on your channel and recommend it less.
Your video’s first 15 seconds need to hook viewers in. One trick is to show the end result of the video and then ask something intriguing, such as, “How did I go from this to THIS?” And then, you can begin telling the story of how you reached the end result.
It’s intriguing and lets people know what the video is all about. Study videos from the top YouTubers and learn how they use hooks. Throughout your video, you’ll need to change angles, add sounds and purposely edit the video to keep the viewer hooked.
Why Does Everyone Focus on 1,000 YouTube Views?
Because of RPMs. Revenue per Millie is one of the most exciting metrics to follow since it relates to your revenue. If your RPM is $5 and you want to make $10, then you know you’ll need 2,000 total views.
Growing a YouTube channel comes with a world of opportunities. YouTube can be the start of your business, allowing you to make money from the platform and build your network. The connections that you make and the impact on your viewers will allow you to cross-sell to them with:
- Affiliate programs
Your earnings will start off slow, but if the examples above are any consolation, you’ll be making great money off your channel in no time. Post regularly, remain consistent and continue learning how to adapt your videos to maintain engagement and appease YouTube’s algorithm.