In the past, we’ve discussed the different content niches on YouTube and how to choose the perfect one for your channel. But one important reason that people decide to become YouTube creators in the first place is to make money.
If making money is your reason for creating YouTube content, then there are some niches you should know about that are more profitable than others.
Read on to learn about 17 of the most profitable YouTube niches, as well as what makes a niche “profitable” and what to consider before choosing a niche for the purpose of making money.
Why Are Some YouTube Niches More Profitable Than Others?
You may be wondering why some YouTube niches are more profitable than others. Basically, it comes down to two things: current trends and competition.
When a topic is trending on YouTube, it means that hundreds of thousands or millions of people are searching for it on the platform. Some topics trend only once in a while and can’t be predicted, while others are always popular.
There are certain types of content that always tend to trend, and those are the ones we cover later in the article. Because they’re popular, there will always be a potential audience for them.
What about competition? Within each niche, there are sub-niches with high competition rates. Typically, this means that the audience demand for that type of content is high, and advertisers are often willing to pay top dollar to snag ad space.
We’ll address some of those popular sub-niches in our list, as well. For now, just know that if there is demand for a content niche, then there’s profit to be made. That goes double for niches where the competition among creators – and ad sponsors – is high.
We know you’re ready to pick a profitable YouTube niche and start making money. But before you jump in with both feet, here are five things you should stop and consider, so that you can achieve that financial success you desire.
1. Your Knowledge, Expertise, and Experience in a Particular Niche
When you choose a profitable content niche, it’s important that you have some knowledge, expertise, and/or experience in the subject matter. Otherwise, you won’t be able to build trust in your audience or an authoritative voice, which could cost you the engagement you need to make money.
Remember, people can almost always recognize when you’re faking your familiarity with a given topic. When they do, they’ll also be quick to call you out, and before you know it, your YouTube reputation will be dead before it barely began.
2. Your Budget
In business, you often have to invest money to get money back. The same is true for many of the most profitable YouTube niches.
For example, creating videos in the Travel niche usually means you have to take trips, which cost money. To review products, you must buy products to review until you become well-known enough to receive free merchandise from brands in exchange for your feedback. And to demonstrate makeup or style tutorials, you must buy new beauty products, clothing, and/or accessories.
There are ways to save money on all these things, of course, but they won’t make much of an impact if your budget is low to begin with.
So, keep your budget in mind when choosing a profitable niche. If you don’t have money to spare, then select a niche that you don’t have to spend much money on, at least not in the beginning (niches that can be faceless, like ASMR, Education, Finance, Making Money, and Gaming, are great places to start). That way, you can actually make a profit instead of sinking all your money into content creation.
3. Your Abilities
Most people think that creating YouTube videos is easy. But the truth is that there’s a learning curve that every creator has to pass. No one is born with all the abilities needed to be a successful YouTuber.
For example, if you’ve never shot or edited a video before, it can be overwhelming to set up your camera correctly, get the lighting exactly right, speak casually to a camera, film in public, and craft a smooth narrative. And Beyond all that, you have to market yourself – not just on YouTube, but on other social media platforms, as well.
If all this sounds like it would be too much for you to learn or manage alone, then consider hiring other people to fill the gaps in your abilities.
For example, you can engage a video editor or a social media manager. You can even hire a camera crew and actors if you’re not comfortable filming or being the center of attention.
There are also some niches that require fewer abilities than others. Faceless niches – niches where you don’t have to show your face on camera – often just require a voiceover, and sometimes not even that. And with ASMR, you may not need to speak at all.
4. Your Filming Setup
Depending on the content niche you choose, you may want to create a special filming setup. This can cost time and money, especially if you don’t already have an ideal space in your home or office where you can film.
Consider the amount of square footage you need, the lighting you have, and how much of yourself (if any) that you want to be on camera. You may have to get creative to get the shots you need for the niche you chose. If the space simply doesn’t work for your vision, that could dictate whether you pursue that niche or not.
5. Your Goals for Your Channel
Finally, consider your goals for your channel. Keep in mind that once you choose a profitable niche, it may be difficult to change it if that trend ever goes out of style or if you get tired of it.
When you’ve outlined your goals, both for the financial side and the content creation side of your channel, choose a profitable niche that you can realistically sustain long enough to make them happen.
17 Most Profitable YouTube Niches
Below are 17 of the most profitable YouTube niches, which we collected based on current trends on the platform, as well as YouTube statistics and the highest advertiser cost per mille (CPM) rates.
Frequently Asked Questions
Which YouTube Niches are the Most Profitable?
Some of the most profitable YouTube niches include Finance & Investments, Gaming, Insurance, Making Money, Marketing, Real Estate, and Travel.
Which Profitable YouTube Niches are Faceless?
You can make faceless content using niches such as ASMR, E-commerce, Education, Gaming, How-To’s, Insurance, Making Money, Marketing, Product Reviews, Real Estate, and TV & Movies.
The key to making money on YouTube is choosing a niche that will be profitable based on current trends and areas of high competition. Choose from our list of 17 most profitable YouTube niches based on your knowledge, budget, abilities, filming setup, and goals for your channel.