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How To Choose the Perfect Niche for Your YouTube Channel

Stumped on how to choose the perfect niche for your YouTube channel? Learn 7 actionable steps you can take to arrive at the ideal content niche. We’ll factor in your reasons for wanting to make YouTube videos, your expertise, your budget, and more.
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How to Choose Perfect Niche for YouTube Channel
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In 2023, anyone with a smartphone can become a YouTube creator.

Furthermore, if your YouTube videos generate enough engagement, you can become a popular and influential figure on the platform. You can even make money by partnering with ad sponsors and offering subscriptions for your exclusive content.

For these reasons or one of your own, you may want to start a YouTube channel yourself. But have you thought yet about what kind of videos you want to create?

If you have, but you’re stumped on how to settle on a content niche, don’t worry. We’re coming to your rescue!

In this article, we’ll guide you through how to choose the perfect niche for your YouTube channel through 7 simple steps. That way, you can stop dreaming of being a YouTuber and start creating!

7 Steps To Choosing the Perfect Niche for Your YouTube Channel

Finding the perfect niche for your YouTube channel is just seven steps away. So, let’s dive in.

Step #1: Consider Why You Want to Create YouTube Content.

First, consider why you want to create YouTube content.

Below are some common reasons people decide to become YouTube creators.

  • To earn money
  • To become famous
  • To promote their brand, product, or service
  • To share unique video concepts or style of filming with the world

You may have more than one reason, and that’s okay. Write down all the ones you identify with and set this list aside for later.

Step #2: Assess Your Interests, Areas of  Expertise, and Strengths

Next, you need to identify what type of content you would feel comfortable making videos for.

To do that, you must assess your interests, areas of expertise, and personal and professional strengths.

For example, you might be interested in history, an expert in mechanical engineering, and strong in public speaking. All three of these things can be their own content niche. You can also combine them and make videos about the history of mechanical engineering while you talk directly to the camera.

Write down everything you think of in this step and put that list aside.

Step #3: Take a Hard Look at Your Budget

It’s important that you have a good idea of your content creation budget before you pick a niche. This is because some niches require you to spend a lot of money.

Travel videos are a great example of a type of content that can get pricey quickly if you have to take trips to film them. So can tech and beauty tutorials and reviews, as well as any other content that involves expensive products or services.

Make a note of what your realistic monthly budget would be for filming, editing, uploading, and marketing videos on your YouTube channel. Factor in your budget for growing your channel through engagement, as well.

Step #4: Make a List of  YouTube Content Niches You’re Interested in

For this step, take out the lists you made in steps 1 and 2, plus the budget you noted for step 3. Refer to them as you make a new list, this one with 3-5 YouTube content niches you’re interested in.

The niches you select for this list should meet your goals for making YouTube content, as well as complement your interests, expertise, and/or strengths. They should also be feasible within your desired budget.

Step #5: Research the Competition in the Niches You Selected

Once you’ve selected a few YouTube niches, research the competition. In other words, seek out creators that already make content in those niches. See how many creators there are, how many subscribers they have, and how many likes, dislikes, views, and comments they get.

Your goal here is to figure out if any of the content niches you wrote on your list will be lucrative and help you meet your goals. Researching the people who would be your potential competitors is one of the best ways to go about it.

For example, a large number of creators in a niche could mean that there’s plenty of viewers who are interested in it and want more content to consume. On the other hand, a small number of creators in a niche may indicate that there isn’t much of an audience for it. In that case, fulfilling goals like getting famous or earning money may be a huge challenge.

Step #6: Find a Gap in the Market to Fill

Another strategy you can use to choose between your preferred content niches is to find a gap in the market to fill.

A gap in the market is one way to describe a blank or sparse YouTube niche where there isn’t as much content as in others. It doesn’t have to be an obscure or little-known niche, however (like mechanical engineering history). You can take a popular content category, like Beauty, and search for a sub-category that doesn’t have a lot of videos, but that Beauty audiences want to see.

Choosing a gap niche for your channel to fill will ensure you don’t have a lot of competition, which could bring you more engagement.

Step #7: Finalize Your Choice

With all the information you collected and the lists you made in the previous 6 steps, it’s time to finalize your choice.

The good news is that since you put extensive research and thought into your decision-making process, it’s more likely than ever that you’ll land on the perfect niche that will launch your YouTube channel – and your YouTube career.

After you settle on a content niche, you can move on to brainstorming video concepts, planning shoots, familiarizing yourself with editing software, purchasing filming equipment, and doing all the other things you need to make your YouTube videos a reality.

Popular YouTube Content Niches

Not sure what YouTube content niches are out there? Take a gander at some of the most popular ones that you’re likely to come across while searching or perusing the platform.

  • Beauty
  • Education
  • Fashion
  • Fitness
  • Food
  • Gaming
  • Lifestyle
  • Making Money Online
  • Personal Finance and Investments
  • Technology


As we said at the beginning of the article, anyone can become a YouTube creator in 2023. Choosing the perfect niche for your YouTube channel will help you brainstorm ideas for your videos, attract a target audience, and achieve goals such as getting famous, earning money, or simply sharing great content with other people.

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